The upper secondary school 2011 (Gy 2011) was a reform which created large changes in the Swedish educational system. One of the major changes was the requirement of certification for sport schools. Schools in Sweden have historically used sports in their marketing, this opportunity was impaired by the reform. This thesis aims to investigate how brands are applied on webpages of sport schools that are certified in football and/or cross-country skiing. Content analysis was used as method of data collection.

The aim of this study was to examine which norms are applicable and how they are reproduced in two sports organisations. More specifically the aim was to find out how the leaders worked with gender roles and what message the organisations give out to young people. And at the same time, find out if there are similarities and differences between two different organisations, regarding norms and gender roles.  The study was based on observations and interviews. The observations were made during and after training in an ice hockey team and two gymnastic teams for girls nine to thirteen years old. The interviews were conducted with seven leaders and one senior ice-hockey player.

This report is an analysis of the gender representation in Swedish sports media, a comparison between sport in public service television for adults and children. The study explores the differences between the number of male and female sports in the matter of air time and also the number of male and female appearances in the TV shows. The programs studied in this report are the Swedish SVT?s Sportspegeln and Lilla sportspegeln. When we began this analysis we were under the impression that men would be over-represented, but that representation in sports television for children would be more gender equal than the adult counterpart. The result of the analysis confirmed previous studies stating that men dominate the sports programs in Swedish public service television.

This study was a survey of how it is possible to create conditions for good elite environments in cities with elite universities. The purpose of the study was to create an understanding of how sports associations and National elit sportuniversities in Sweden can co-operate to create a good elite environments for people with dual careers. The study analyzed the current situation and what increased co-operation would do for the elitesports environments. To answer the purpose of the study interviews where conducted with leaders from sports associations and with a representative from the national sports university in Umeå. The result showed that in the current situation were was no cooperation to a significant degree.

This study examines from a gender perspective how the gender distribution is viewed in the content of Göteborgs-Posten's sports pages and the short and long term effects of the the newspaper's gender equality plan that was introduced in 2005. It is a quantitative study for two sample periods, 2005 and 2009, that investigates how many articles in the newspaper which is about women's sports and male sports. Michel Foucault's theory of discourse is central to the study, his view of identity in society and how these are represented fit well on gender issues in sports journalism. The results show that women's sport is greatly subordinate to man's sport in terms of number of articles. The gender equality plan has not had any noticeable effects on Göteborgs-Posten's sports pages. This is due to a variety of factors ? economic aspects weigh heavily in this problem. .

AbstractThis is the paper you should read if you want to know more about working in team. Teamwork is a way of working and it increases more and more among societies and companies today, but it is not quite clear what the diffrences is from working in groups. We have in this paper tried to clear out the differences between groups and team, and we have also tried to give an oversight of how to work in team in organizations. Cultures of organizations, leadership and power and also development of qualifications are big parts of an organization´s daily work, and we have explained these concepts from a teamperspective.We have, in this paper, done interviews with people that have been in contact with the central consepts that we use. And then we have analyzed their answers with help from litterature, which we have closely studied, thereafter we have presented our results.

The continual challenge? A case study of sports clubs marketingIn recent decades the mass media have come to play an increasingly important role in society and culture. The purpose of this qualitative study is to research how four nonprofit sports clubs in Umeå handle social changes such as commercialization and mediatization. To answer the study?s purpose three questions were examined.

Three years after the Bosman case, it was decided that a socio-cultural approach on sports be introduced in Europe. EU presented a formulation for the same purpose ? The European Model of Sport. The purpose of this formula was to maintain the socio-culture and traditional ap¬proach to all kinds of amateur and professional sports in Europe. If we were to com¬pare this model with the American model of sport, it shows many different ways of thinking in terms of organised sport.

The purpose of the present investigation was to identify how knowledge about goal-setting is developed and applied in practice of male players in the Swedish national floorball team, by using a qualitative methodology. Participants were 6 players playing for the Swedish national team. They were asked to respond to the interview questions in relation to their perception of setting goals for a successful outcome in sports, how their goal- setting process has developed and how they deal with goal setbacks and goal attainment. Results revealed that Swedish national players in floorball employed goal setting often for both individual and team goals in practice and competition. In addition, many interesting findings regarding the process of goal setting emerged in the result.

Pupils, and most of all girls, drop out of organized sports in the ages 13-18. The purpose of this survey was to study which motives girls had to proceed in sports together with differences between certain groups. This study was based on a survey which included 86 responses from girls active in sports in 10 different compounds. The results showed that the most frequent motives to do sports were to have fun and to feel well. Differences showed were that the ones who trained more often and the ones who practiced more than one sport found that to work hard was an important motive, compared to the other groups.

Sports Marketing is a growing part in the world of sports today. Our main purpose of this paper was to analyze which role marketing plays for an ice hockey organization in the Swedish elite today. For this study we did a case study research on the Swedish team Södertälje Sportklubb, where we interviewed seven people. In addition to the people in the organizations we chose to interview two sport journalists. This research was made from an organizations point of view and all of the interviews were of qualitative character.

For some time researcher has focused their interest on how women are being treated in sports and what impact it has on the development of the sports movement. Researchers in the field have tried to clarify where the problem lies, if it is gender or sex. Are the differences between the sexes caused by how society portrays women or because women and men are built for different purposes. This research paper studied how women in the sports of snowboarding and freeskiing perceived their possibilities to practice their own sports. Furthermore, the study tried to answer if the problems are originated from the culture of the sports, what the possibilities and opportunities women had to make ?it? and what women think is the reason why there are so few female athletes in their sports.

Sports associations play a very important role in the Swedish civil society, and since the 1st of July 1987 they have been exempted from the duty to pay VAT. By introducing an sufficiently closely related. When the conflict of law exists, the directive will be accorded priority, which leads to the Swedish Sports Federation must examine and considerexemption for sports associations the income tax field and VAT field correlate and the legislative change resulted in more favorable pre-close solutions for all of Sweden's non- profit organizations.  In June 2008 the European Commission launched a process concerning Swedish infringement against EU-law, and with it the Swedish civil society, where all Swedish sports associations are included, is threatened. The European Commission wants to, among other things, force sports associations into the VAT system for the purpose of the VAT Directive to be achieved.

Sports facilities are a highly unexplored field, and as of the autumn 2008 no research is being conducted about sports fields at Swedish architecture universities. Very few people recognize the sports field as an area for the architecture profession, and to gain more information about sports fields I have discussed the subject with people with connections to architecture and/or sport. The sports field represents a type of sports facility, a permanent football and/or bandy field surrounded by running tracks with appropriate measurements. Like the city?s physical environment, the sports field is a public place, where outdoor activities take place.

Team Sportia Uppsala misstänker att de saknar en röd tråd i sin marknadskommunikation. Syftet med arbetet är att undersöka hur väl Team Sportia Uppsalas kundklubbsmedlemmars uppfattning om företagets image överensstämmer med identiteten företaget vill förmedla, med fokus på produktutbudet. Med hjälp av en personlig intervju med Fredrik Söderlund, vice VD Team Sportia Uppsala, en telefonundersökning av butikens kundklubbsmedlemmar samt en observation av butiken har identiteten samt imagen analyserats. Resultatet visar att företaget är inkonsekventa i förmedlingen av sin identitet och det har förekommit visst brus, vilket leder till att kundernas image inte överensstämmer helt med företagets identitet..