Management consulting firms are dependent on attracting and recruiting new talents since the human capital has a vital role in these types of organizations. In the following years a new generation, Generation Y, will to a large extent enter the labour market. According to several studies this generation has different characteristics than older generations.This thesis examines management consulting firms? views of Generation Y and which strategies they use to attract and retain the generation. The fact that the subjects are unexplored led the authors to conduct a qualitative study of seven management consulting firms through in-depth interviews.

Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ?European Capital of Culture?. The research is mainly focused on the outlines of their communication plan, main goals, what  communication strategies the municipality has chosen to and their choice of media channels.Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014.Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these..

The aim of this studyhas been to capture preschool children's strategies, when they include and exclude each other in play. My aim was also to find out how children choose to integrate into an already existing game. My questions were: What strategies are used by the children at the preschool when they want to exclude or include each other? How to integrate the children when they want to be involved in an ongoing game and how they will be received during the time of play? My theoretical starting points are from Vygotsky's theory of proximal development zone, and Michel Foucault's perspective on power, and also research on the subject.The empirical study was conducted using the observations at two preschools. The children I observed were between four to five years old.The results show that children used different strategies, and when the strategy did not work so the child could switch to another.

Background: As Porter?s diamond (1990) suggested, the business environment highly influences firms? strategies. Today, most of the companies have to decide their strategy depending from a worldwide business environment. Yet, strategy researches and the growing importance of marketing for business success also show that customer dimension must be taken into consideration. On some markets and in certain industries, the offer is much higher than the demand and then, companies need to attract customers.

AbstractBackground: Inflammatory bowel disease involves major changes where psychological and physical stress becomes a part of ones daily life. The ability to adapt and cope well with the situation, increases the chances of feeling satisfied with life. There are various management strategies that people with IBD use to cope with their daily life.Aim: The aim of this study is to describe strategies that people with inflammatory bowel disease use to manage their daily lives. A further purpose is to describe the study group in the included articles.Method: A descriptive literature review. This study is based on 12 scientific articles, searched in the databases Cinahl and Pubmed.

Syftet med denna studie var att undersöka elevers användning av lösningsstrategier i subtraktion samt lärares och läromedlens framställning av dessa, för att kunna komma fram till hur en framgångsrik undervisning i subtraktion, med fokus på lösningsstrategier, kan se ut. Undersökningen genomfördes i tre klasser i åk 3. Metoder i studien var elevenkät, intervju med lärare och läromedelsgranskning. Data bearbetades med hjälp av en egenkonstruerad begreppsmodell utifrån olika lösningsstrategier. Resultatet visar på en större variation av lösningsstrategier i undervisningen än i elevernas uträkningar.

Aim: Earlier studies have investigated what impact the relationship between the auditor and their clients have on the auditor?s objectivity. There are different opinions about whether a close relationship harms or promote the auditors work. Furthermore there are studies that show what strategies the auditor (and client) tends to use in the negotiation between the two of them. On this basis we have chosen to study if there are any correlation between the nature of the auditor client relationship, the auditor?s negotiation strategy against the client and the auditor?s objectivity.Method: Because of our purpose to study if there is any correlation between the relationship, the negotiation strategies and the auditor´s objectivity we have chosen to implement a quantitative survey.

This study is about the use of textbooks in teaching English as a second language and about teachers? attitudes and opinions of using textbooks during lessons. The aim of the study is to receive a deeper understanding of the use of textbooks in English teaching and to learn about why teachers choose whether to use the textbook approach or not. The study contains an analysis of the textbooks the teachers in our study used. The analysis shows the actual content and the types of texts together with the design and the structure of the textbooks.

The purpose of this study is to examine in what extent primary school teachers, teaching children in the age of 6 to 9, choose to use digital tools in their teaching of mathematics. I also want to examine what these teachers think, in terms of advantages and disadvantages, about using digital tools on their mathematics lessons. Finally I want to examine what skills they possess about digital tools.I am using a quantitative method to collect my data. The quantitative survey consisted of a questionnaire survey of ten questions that 38 primary school teachers have answered.The results of my study show that the teachers to some extent use digital tools when they teach mathematics and that the availability of various digital tools are generally good. But it turns out that the availability of tools is not a guarantee that they are used in teaching of mathematics.

The aim of this study was to analyze the assessment of the primary school, from the teacher?s perspective. There has been an ongoing discussion regarding assessment and about the purposes of assessment for a long time. But there is a paucity of research on what teachers believe about. This study examined primary teachers? beliefs on major purposes of assessment.Assessment is the process of gathering and interpreting information about students? learning.

The translation of culture-specific words and expressions as well as how to fully transmit the semantics and pragmatics of a text when translating are two things that often poses problems and challenges for translators. The strategies among which one can choose are many and the translation is more or less bound to lose something along the way. In this present essay, the Swedish comic album Prins Charles ka?nsla (2010) by Liv Stro?mquist and its French translation Les sentiments du Prince Charles (2012) have been studied. With the help of existing translation strategies, what is examined is initially what choices the translators have made and how this affects the French text.

The aim of this essay is to investigate whether the role of the teacher and the teaching in the classroom is affected when the Ipad is introduced in an one-to-one situation, and if so how these effects occur. Previous research show that the introduction of new technology in education offers hope of a more effective way of learning but that this at the same time leads to challenges for traditional ways of teaching and traditional views on knowledge (Säljö & Linderoth (red.) 2009, Erixon (red.) 2014).The method used is a qualitative interview in combination with observations used as a complement to the interviews. Four teachers working on an upper secondary school have been interviewed and one lesson in English taught as a foreign language and one lesson in social science have been observed.The results show that the use of Ipad changes how the teachers relate to and use the teaching material, as all material can be gathered in the Ipad and accessed at all times and can also be shared with the pupils. The Ipad also makes it easier for the teachers to offer pupils individual instructions which the teachers view as positive. In addition, the Ipad enables a change in regards to the pupils as they switch from being users to becoming producers in the use of the Ipad which in the teachers? opinions offers more profound ways of learning..

The case method is a relatively new pedagogical method in Sweden that is based on students exercising their skills in the analysis of complex situations and problems that are based in reality and that help students to see a broader perspective and context.The purpose of this study has been to investigate, through interviews with students and teachers, the advantages and disadvantages of the case method in teaching geography.The results of the study show that both teachers and students share almost the same opinion. The conclusion is that the case method is a didactic method that is well suited for teaching geography, as it is based on reality and develops the students? ability to analyze, argue and find solutions in several areas within the subject of geography. If a student is strong in these skill areas they can really benefit from the application of the case method in the teaching of geography, but for students who are weaker in these skills, the case method can be a disadvantage.

AimThe aim of this essay is to investigate some local curriculum?s interpretation of the upbringing assignment that is expressed in Lpo 94, together with how the physical education teachers in these schools interpret and give expression to this assignment in their teaching. The questions are:? How does the local curriculum interpret the upbringing assignment of the PE teachers?? How does the PE teacher interpret the concept upbringing?? How does the PE teacher work with the upbringing role in their daily teaching?? How does the different experiences regarding to uppbringing and the schools development affect their or the PE teschers? daily teaching?? Is there any difference in the subject teacher?s upbringing role compared to the PE teacher?s?MethodThis study is qualitative and based on four deep individual interviews of teachers, two at the age between 25 and 35, and two at the age of 45 or older. In addition, four local curriculum?s have been investigated with consideration to upbringing.

Alzheimer?s disease has increasing effects on the Swedish population. Now, about 90 000 swedes have been diagnosed with the disease. Many of these persons are cared for by someone close to them. The aim of this study is to increase understanding for the situation and experiences of the persons caring for their affected partner and to examine which support they are given by the public sector.