The purpose of this study was to investigate hove some suburban areas image is shown to the public in the media coverage of suburban areas, and this is why I in this paper want to look more closely at the image of Tensta in the news media and how people in Tensta perceive themselves. News media has a very important role in the creation of human worldview. It influences our own identity and affects what a person believes is the difference in us and them. In the post-colonial theory, identity creation is a central role in philosophy, us and them. Based on the above purpose, I formulated an overall main question that this essay should answer.

Purpose: The purpose of this study is to increase the understanding of how a bank?s features and internal factors have affected its choice of method in calculating the capital requirement.Theoretical and Empirical Method: The research strategy of this study has been of a qualitative nature with a deductive approach. The choice of method was depth interviews with respondents from a targeted sample of Swedish banks. These respondents were chosen based on the knowledge they possess as key employees in the capital requirement process and their involvement in choosing their banks? method for calculating the capital requirement.

I the year of 2008 there were more than 60 000 purebred dogs newly registered in theSwedish Kennel Club. In addition there are a lot of mixed breed dogs and in the year of2006 it was estimated that there were over 700 000 dogs in Sweden. In today?s society it isnot unusual that people change their life situation by moving, getting a new job or startinga family. Because of this there is a risk of rehoming for dogs owned by these people.In Sweden dogs are among others rehomed by advertising or by rehoming organisations.

For the sender of television advertising, it is important to utilize content that gives effect, especially to get the receiver?s attention and then maintain it (Hägg, 1998). What is the content of a commercial that creates effect? Previous research focused on the impact that commercials have on the receivers. A discussion of which content that produced effect in commercials does not occur.

Since the first of July 2010, military training in Sweden is no longer mandatory. Ever since then the Swedish Armed Forces have needed to attract people interested in serving as soldiers, in new ways. The campaigns for doing so have been much debated and discussed in Swedish media. This thesis tests how an increased presence of guilt and belongingness in the Swedish Armed Forces recruitment campaigns affects young people - how their attitude toward the Swedish Armed Forces possibly changes as well as their intention of applying to military training. Guilt and belongingness were chosen for several reasons.

AbstractAccording to 3 § in the Equal Opportunities Act should employer fulfil their commitment to their employees and work targeted for the equality in working life. In the report we account for 3?11 §§ Equal Opportunities Act, in purpose to show employer obligations to work actively work for equality between the sexes. This is the main focus of the article and the answer to one of our issue of law. We have also written about how equality work and how the Equal Opportunities Act has grown up, how it work in today?s society and the thoughts about the future.The growth of equality work, the Equal Opportunities Act and a short history are partially written from European law, the Swedish government official reports and in government bills.

Aim and questionsThe aim of our study was to increase knowledge about successful school managers' views on teachers' mental health and their own work regarding this subject.In what ways do the school manager work preventive with measures on teachers' mental health? How does leadership affects teachers' mental health? What factors create mental health among teachers? MethodIn order to answer the questions, we have chosen to use semi-structured interviews. To get in touch with schools that have been successful with their work with the teacher's mental health, we have made a targeted step wise sample where we contacted the primary managers of six randomly selected municipalities in Stockholms län. In total six school managers have been interviewed. The empiric data were thematized and analyzed based on the demand-control-support model. ResultsAll the interviewed school managers agreed to that the concept of mental health is about feeling good, about balance in life and to feel safe.

The media industry in general and the newspaper in particular is going through major changes ? technological, logistical, economical ? due to the dropping sales and width of the printed daily newspaper. Few organisations have been spared the necessary rationalizations and cut-downs in staff. All of them are expected to produce more and better content, in more and new channels and platforms, with less resources. Some have been preparing for this a long time, others have never entered the digital world of news.

AbstractAccording to 3 § in the Equal Opportunities Act should employer fulfil their commitment to their employees and work targeted for the equality in working life. In the report we account for 3?11 §§ Equal Opportunities Act, in purpose to show employer obligations to work actively work for equality between the sexes. This is the main focus of the article and the answer to one of our issue of law. We have also written about how equality work and how the Equal Opportunities Act has grown up, how it work in today?s society and the thoughts about the future.The growth of equality work, the Equal Opportunities Act and a short history are partially written from European law, the Swedish government official reports and in government bills.

The accounting scandals that have attracted attention in recent years have led to internal control becoming a more central part of business activity. Doubts about what firms actually do have increased, all caused by the attention of accounting scandals. To counter this, frameworks and laws evolved and gained a significant role in the organization and its surroundings. The aim of the present study is to find out how four companies in the Kristianstad region are working to ensure its internal control and how they work to minimize risk and reduce uncertainty. We have used a qualitative method and interviewed a person in a senior position in each company.

This case study is based on a previous documented method of manufacturing artificial nest containing pre-colored hen eggs. This method is going to be used to find, if the wild boar population, which is growing in number, is a threat to the capercaillie population.  In comparison to the wild boar population, the capercaillie population is diminishing in different parts of Sweden.  In order to find out if they are affect by each other, the case study was carried out during the months of April to May 2009. 100 artificial nests were placed out on various locations on the Södertuna estate just in the outskirts of Gnesta. The unique aspect of this study is that a fenced environment to keep out wild animals is used to conduct this study, which has been previously known to be free from wild boar, but the area outside has sittings of wild boar. So to fully understand how this affects the capercaillie population, 50 of the nests were placed outside the fence area, while the other 50 nests were placed inside the fenced area. The sites were visited on two separate occasions, and were noted of the changes inside and outside the fenced compounds.

As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation.

The purpose of this study is to examine the impact that idealised body images found in media have on the body-image and wellbeing of young men and women. The study was carried out using questionnaires based on the BAQ and HAD scales to examine the participants' views of themselves as well as symptoms of anxiety and depression. Time spent by the participants using different kinds of media, as well as their degree of social support, was used with the purpose of examining relations and differences in body-image between men and women. The questionnaire contained advertising images to examine whether short time exposure had any impact on the participants. In order to determine this, one half of the questionnaires contained idealised body-images, whilst the other half contained images without human objects.

Syftet med denna studie var att genom semistrukturerade djupintervjuer, med särskild fokus på visuella gerillakampanjer, kartlägga de av byråerna benämnda karaktärsdragen för gerillakampanjer samt byråernas arbetssätt för dessa kampanjer.Fem semistrukturerade djupintervjuer genomfördes på respektive respondents arbetsplats utvalda genom ett kombinerat strategiskt och bekvämlighetsurval.Resultaten visade tydliga karaktärsdrag för en gerillakampanj. Utifrån dessa har följande definition tagits fram: en gerillakampanj kännetecknas av att den saknar köpt medieexponering och ofta karaktäriseras av en kreativ, ofta situations- och miljöanpassad, utformning som på egen hand väcker stort intresse eller uppmärksamhet relativt mot den nyttjade budgeten i syfte att skapa djupare relationer med mottagaren.Arbetssätten för en visuell gerillakampanj och vanliga gerillakampanjer skiljer sig inte nämnvärt mot arbetssätten för en traditionell reklamkampanj. Vid framtagandet av en gerillakampanj görs juridiska överväganden om huruvida lagöverträdelser kan komma att krävas. Det framkom även att spridningen i efterhand av en gerillakampanj var viktig för att få så stort genomslag som möjligt genom nyttjandet av traditionell media..

Syftet med uppsatsen är att undersöka repatriaters upplevelser av repatriationsprocessen. Fokus ligger på arbetsrelaterade aspekter i syfte att utvidga förståelsen för hur repatriaters upplevda relation till organisationen påverkar tankar om uppsägning bland repatriater. Teorin är uppdelad i fyra avsnitt. Repatriatens uppfattning om hemkomsten samt arbetsvillkoren efter hemkomsten. Som efterföljs av repatriaterna i hemorganisationen för slutligen redogöras för vad den normativa teorin har för goda råd till företag.