Since Sweden joined the European Union all Swedish fruit and vegetables are classified according to EU Quality standards. One important function is the product description and how it can facilitate the trade; for example in better comparing prices and also to guarantee the quality of the product. This quality standards or product descriptions are written as words of an Act and obligatory for all countries that has joined the EU. It?s often a demand from the customers to be certificated according to some of many certificating systems. One example is the common worldwide GLOBAL GAP-certification system created by the organisation EUREP which represents the leading European retail traders.

Det blir allt vanligare idag att de stora modehusen skapar barnkollektioner. Internationellt sätt har nästan varje stor designer redan gett sig in på barnklädesmarknaden. Jag valde dock att inte fokusera på den internationella marknaden utan undersöka hur den såg ut i Sverige med svenska modeföretag som hade olika positioner. Jag plockade ut ett antal märken som skiljde sig markant i målgrupp. Företagen jag har valt att ha med till studien är Acne, KappAhl och Polarn O.

Due to the globalization and the changes in the market, companies have now realized the importance of a strong brand. This has led to the phenomena outsourcing. The relation between the branding consultant and his or her client has changed. Earlier the consultants worked as a single unit and were given a task to independently accomplish the assignment. Today there has to be co-operation between the two parties.

This in an essay concerning the use of humor in male communication. Primarily, I have focused on studying how jokes can be used as a sanction for the training of members in a (male) group. I have found great inspiration in Goffman?s thoughts on a social face and the use of humor to protect this perceived face.Initially I started to reflect on men?s reluctance to discuss masculinity and their thoughts about the meaning of being a man. Every time I tried to hold a serious conversation, my male friends made a joke out of it.

Skärgårdsstiftelsen, which is responsible for several of the archipelago islands in Stockholm, has chosen to explore the possibilities for more sustainable heating systems in buildings on the islands in collaboration with KTH. A reduction of energy use and improving the efficiency of existing heating systems are included as part of the environmental work. This report studies the island of Grinda, which is located outside the area of Vaxholm in Stockholm. The study area consists of a guesthouse consisting of a restaurant as well as conference facilities and four neighboring cottages used for overnighting. The cottages now run solely on direct electricity, both for heating and hot water.

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

Today's consumers are demanding more and more from companies and are no longer as easy to im-press as they used to be. It is now the consumers that hold an increasing amount of power over com-panies and not the other way around. This change in consumer behaviour has caused an identity crisis for traditional advertising, and companies are now searching for new ways of reaching their target audience. The purpose of this combined qualitative and quantitative case study is to examine possible risks and possibilities that a retailing company face when communicating through Facebook. Data has been collected through in-depth interviews with company representatives combined with a quantitative study of the company's Facebook followers in order to answer the questions of (1) which possibilities and risks a retailing company face through the use of a Facebook fanpage and (2) if there is a differ-ence in the attitude and behaviour of active respectively passive followers that may have been caused by a retailing company's marketing communication on Facebook.

The purpose with our study is to investigate in which way a public field of action has succeeded to make the economic management more effective and also find out which factors/activities that have contributed to get the result of the budget in balance. We also want to find out in which degree the balanced scorecard (BSC) has contributed to the positive result of the budget. Method: We had started out from the qualitative method theory which is based on the hermeneutic theory, because we will interpret and understand. With this starting point we have chosen to use a case study with semi-standardised interviews supplemented with information from different documents, and to get the theoretic connection we have studied literature in the subject field. The analyse and even the theoretic connection have then started from, for this study, a special analyse model.

The purpose of this thesis has been to investigate how librarians perceive nurses as a user group and libraries? function for nurses. In order to achieve the study?s purpose six qualitative interviews with librarians working at medical libraries were conducted. The study has been performed with a phenomenographical methodological approach.

Nearly 50 years after the building of the first million programme neighbourhoods many Swedish municipalities faces an extensive restoration work in these neighbourhoods which during their relatively short lifetime have acted as a target for a large amount of criticism. Öster in Gävle is a million programme neighbourhood that has gone through an extensive restoration between 2001-2009 with the aim of improving the living environment. Improvements have been made in the outdoor environment, to the facades of the houses and the entrances? of each building. The purpose of this study has been to investigate the effects of the renewal in the physical outdoor environment for those who live in the neighbourhood.

Syfte: Identifiera recidivmönster hos glioblastom samt studera betydelsen av erhållen stråldos beträffande uppkomsten av recidiv.Metod: 50 patienter som strålbehandlats för glioblastom valdes ut till studien och deras magnetkamerabilder från uppföljningen jämfördes med behandlingsplanen frånstrålbehandlingen. Lokala, marginella eller distala recidiv identifierades baserat på om recidivet låg innanför, tangerade eller låg helt utanför PTV (planning target volume). De marginella delades in i två grupper, de som hade en fysisk koppling, connex, till GTV (gross tumor volume) och de som inte hade det. Vidare lästes erhållen stråldos i recidivet ut från strålbehandlingsplanen.Resultat: 35 stycken patienter hade fått recidiv på 42 unika lokaler. Av dess 42 recidiv var 66,7 % (28 stycken) lokala, 9,5 % (4 stycken) marginella med connex till GTV, 19 % (8 stycken) marginella utan connex till GTV och slutligen 4,8 % (2 stycken) distala.

This thesis work is intended to analyze whether the municipalities has a need for the new technology of mobile mapping.Mobile mapping consists of the technologies of laser scanning, photographing and positioning of streets and roads in city environment and in the countryside. When these technologies are operating together a georeferenced three-dimensional image model is created, which has specific coordinates that states its position on the surface of the earth. Thanks to the laser scanning process even measuring can be performed in this model.The municipal sector consists of many different departments which use visual spatial information. These departments are an interesting target group for this system. Specific departments within the municipal sector, which we considered were the most suitable, have been selected.

The purpose of this thesis is to investigate how the metadata format Dublin Core is applied within five Swedish search engines. The objects of the investigation are Rättskällan, studera.nu, Svenska miljönätet, Svesök and the web catalogue of Uppsala University. Dublin Core is a flexible and adjustable format, which can be used in many different ways and in various projects depending on the target groups and objectives of the activity. We compare the differences and similarities between the five search engines concerning their usage of metadata in general and Dublin Core in particular. The material of the investigation consists of metadata records, which are collected by a robot and examined manually.

This is a qualitative study whit purpose of showing how teachers work whit students in need of special support in school. The purpose has been to study what teachers mean whit special aid, and if the support is individually adapted for each students needs. I have trougt interviews, observations and examinations of diverse documents found paradoxes where teachers and the scool leaders claim that they work whit the integration of all the students at school, while the teality shows a different picture. I have found a clear segregation of students, where they have on repeated occasions had to leave the classroom to receive tuition. The school stuff has a wide iiew of wich students are included in the term "students in need of special tuition".

This report of 10 credits is a C ? level essay in informatics.The report presents the result of our investigation. The purpose is to answer our problem statements:?How does computer-based graphical pedagogical tools work compared to traditional teaching aids? What is the users view upon the content? Is the information too hard or too easy? Does the structure work better than the traditional website design??Infact is a system that has as its primary goal to present information in a pedagogical way to let users of all ages and sexes learn from the contents. The information shown on the web page www.forskning.se is about Swedish and international research and the sites primary target users are high school students.In our investigation we asked a total of sixteen students divided into three groups a number of questions where after we started a discussion that we hoped would yield some answers about Infact and the homepage in general.Our main conclusion is that Infact is a good tool to use side by side with the textbooks and the traditional teaching aids.