Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

The connection between fluorescence and color management still is a relatively unexplored area. Thefollowing composition analyses the theory that when printing on fluorescent ink jet paper using ICCprofilesa more yellow print will appear. In theory the ICC-profile compensate for blue light that fluorescefrom the paper with the complementary color, yellow. The human eye apprehands this fluorescentlight as white.When categorizing a number of ink jet qualities some tests to indicate change of color in the final printwere made. Five qualities were chosen for further analyses, each with different white point.

I have chosen an action research approach for this essay. I want to incorporate a method of conflict management in the work of the personnel at a school and also discuss their thoughts and experience in conflict management. I wanted to incorporate modern knowledge about constructive conflict management for everyday use and I stress that if we can evolve these skills among the personnel in schools then we have a better chance of helping children with deviant behavior which often end up in conflict because of it. This will also help all the other children and personnel to manage conflict situations in a better way. I want to introduce a new way of thinking about conflict management which in many ways is different from how it is today. Briefly the method which I advocate revolves around paying attention to every ones basic needs and says that everyone can win and no one has to loose. he main purpose of this essay has been to find out if focus group conversations is a viable method for improving conflict management in the school system. Several of the participants has in their evaluations written that it was a rewarding and interesting way to work.

The aim of this study is to investigate which management control mechanisms evolve in companies that receive funding from Venture Capital companies and why the management control systems evolve in the way that they do. A case study was performed on three Swedish high technology companies, that all received funding from Venture Capital companies for the first time in 2006. Merchant?s framework, defining all management control mechanisms as either, results control, action control or personnel control, was used to structure the study. Results show that the companies that received Venture Capital all increased the use of management control mechanisms within results control, action control and personnel control.

Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.

The purpose of this thesis is to analyze the design and function of an engine production management?s control system and its intended function, and to contrast it with the present management control systems in use on an operational level. Interviews conducted with employees from all levels of the engine production are the main source of this study?s empirical foundation. Information has also been gathered from relevant written material such as annual reports, internal documents etc.

The research within the management control systems-field and more specifically performance management has been rather shallow and not much has happened the last decades besides the balanced scorecard. The researchers see a lack of studies focusing on the effects of an integrated performance management system and also how it affects the different hierarchical levels and the tasks to perform.We decided to perform an essay with case study-characteristics by looking at both the strategic and tactical level at Volvo Group, or more specifically Group Trucks. We performed three different interviews, one at the group level and two at the division level. The aim was to see what effect an integrated performance management system had on the tactical level (i.e. the divisions).Our findings and corresponding analysis suggested that Volvo was a rather centralized company in order to get the performance management system to work by enabling a ?weekly control?.

Inledning: När företag genomgår rekryteringsprocesser så finns där flera olika strategier attanvända sig utav. Denna studie kommer att skapa en förståelse för rekryteringsstrategiernasom ett specifikt företag som uppger sig jobba enligt Talent Management använder sig av.Syfte: Syftet med denna undersökning är att skapa en förståelse för hur ett företag somuppger sig jobba med Talent Management utformar sin rekryteringsstrategi och därigenomkunna uppfylla ett kunskapstomrum angående rekryteringsstrategierna inomforskningsområdet Talent Management.Forskningsfrågor:Hur definieras talang vid rekrytering i ett företag som jobbar med Talent Management?Hur väljer företag vilka rekryteringsstrategier som är lämpliga?Vilka rekryteringsstrategier använder sig företaget utav?Metod: Denna studie har genomförts med en kvalitativ forskningsmetod som har innefattatsemistrukturerade intervjuer för materialinsamlingen. Intervjuerna och det empiriskamaterialet är insamlat från ett ledande företag inom sin branchen.Slutsats: Denna studie kunde påvisa att de centrala rekryteringsstrategierna i ett företag somuppger sig använda sig utav Talent Management är Head Hunting, Employer Branding,profilering samt talangpooler. Vi kunde även dra slutsatser att samtliga rekryteringsstrategiersom förekommer inom ett företag inte nödvändigtvis behöver tillhöra den rådande uttalademanagementstilen.

SammanfattningTitel:                                   Talent Management inom den svenska banksektorn.Författare:                         Martin Eriksson och Oscar Alfelt Handledare:                      Timurs UmansNivå:                                  Kandidatuppsats 15 hp, Ledarskap, VT 2012 Frågeställning:                  Hur använder svenska banker talent management processen som en del av sitt HR-arbete? Syfte:                                  Syftet med denna uppsats är att undersöka hur banker använder talent management processen som en del av sitt HR-arbete och på så sätt öka sin konkurrenskraft och effektivisera sitt arbete. Vi ämnar undersöka hur processen kan anpassas till en specifik sektor vilket i vårt fall är den svenska banksektorn.Metod:                               Studien gjordes med ett beskrivande angreppssätt. Vi använde en kvalitativ ansatts med individuella öppna intervjuer. Intervjuerna gjordes över telefon med fem stycken respondenter från svenska banker. Teoretisk referensram:    Den teoretiska referensramen består av tre delar där första delen handlar om att förklara vad talent management är för att sedan presentera två talent management processer samt att beskriva HR inom banksektorn.

A helicopter based system equipped with a millimetre-wave fire control radar is studied for improvement of the detection probability for moving ground targets. The system is a pulse doppler radar that sends out the electromagnetic wave in repetitive pulses. The frequency in which radar sends this pulse is called Pulse Repetition Frequency (PRF). The velocity of the moving targets is measured by spectral analysis of the pulses received. With this sort of system some targets will not be possible to detect.

The aim of this study was to map out the quality of the treatment in the forensic outpatient care unity in Malmoe from a patient point of view. This target group, seriously mentally disordered law-offenders, has been neglected in the scientific research. This investigation will hopefully contribute to a positive change in this subject. To achieve a good understanding of this field a methodological triangulation was conducted which included an observational study, a pilotstudy and semistructured interviews. 14 patients and 10 staff members were interviewed.

Att försöka identifiera och analysera faktorer som påverkar hyresnivån för butikslokaler i Lunds centum..

Background: Diabetes is a common disease where the degree of self-management is of paramount importance. Individual factors influences both cooping and general wellbeing among diabetic patients. Glycemic control is known to be important but other factors ought to be considered. Aim: The aim of this study was to describe how individual self-management influences the general wellbeing among adult diabetic patients. Method: This literature study is based on scientific articles.

Universal Design is a well established methodology with the fundamental purpose of designing products to be usable for as wide audience as possible, without the need of special adjustment to suit the individual. In this essay, Universal Design has had a clear influence in both the process and the result. The choice to use Universal Design as methodology in this usability evaluation, has essentiallv to do with the target audience.As a part of the design process of MyTobii C8 has Tobii Technology ask for a usability evaluation. MyTobii C8 is an 8" touch screen computer with a windows based operating system which will initiate the software MyTobii C-Series Control. MyTobii C-Series Control is the control panel for MyTobii C8, whose interfaces constitute the platform for various modificarion of the unit.