Corporate social responsibility (CSR) does not have an explicit definition but instead entail a broad spectrum of various obligations that an organisation is responsible for. CSR has in recent years become a highly relevant and debatable topic as a consequence of the increased exposure of companies to society. Due to an augmented consumption from the general population, CSR is of great importance in companies' aspiration to create and maintain a solid relationship with costumers. Previous researches have described what areas of CSR are most relevant in terms of consumption. However, it can be suggested that these publications have failed to provide an indication of what type of costumers these various areas attract.

En bättre värld genom faith? En studie om hur organisationen DIAN Interfidei arbetar för att skapa fredliga relationer i Indonesien [A better world through faith? A study about how the organization DIAN Interfidei works to pursue peaceful relations in Indonesia]. The aim of this study has been to analyze how an Indonesian NGO called DIAN Interfidei works with peacebuilding through faith in order to bring harmony between the various ethnic and religious groups of people that inhabits the nation. Through interviews and the study of Interfideis own source-material could their methods and problems be explored, and later on related to contemporary research in the field of conflict-resolution and peace-making. The conclusions that could be drawn from this study is that Interfidei primarily targets two specific groups (teachers of religion in schools and future religious leaders) in their programmes, because these groups in turn have the potential to affect several people in their own work.

In writing this study, I wanted to examine which principles of organization that are possible for Swedish public libraries to use, and what these principles mean for the libraries customerorientation. This is done by examining a number of written sources, as well as studying the organization of six public libraries. I found several possible principles, but a number of principles have been more commonly used than others. Historically most public libraries were organized according to the functions needed to be carried out within the organization, but today it is much more common to use subject-based organizations, with some examples of organizing according to user-groups and needs. I have also encountered the possibility of organizing according to the sources that are to be handled, or the way in which these sources are used by the customers.

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

This thesis is a study of Futurum.kom´s campaign "Lyssna dig rik". Futurum.kom is a regional marketing project between Länsbibliotek Sydost, Regionbibliotek Kalmar and 25 public libraries in the county of Blekinge, Kalmar and Kronoberg. The aim of the Futurum.kom project is to strengthen the role of the public library in society. "Lyssna dig rik" was a cluster group campaign with the aim of making people know about the possibilities of loaning audiobooks in libraries. The target group was lorry drivers in the age of 30-65 with the possibilities to listen to audiobooks at work.

A qualitative study about collaboration between librarians and nurses in the supplying of consumer health information (CHI) at The Hospital Library of The Mölndal Hospital in Mölndalnear Gothenburg, Sweden.The staff were interviewed about how their work is affected by the collaboration between thetwo occupational groups. The purpose of the study is to find out if there exists a strugglebetween the groups about the influence on and the control over the handling of this kind ofinformation. Despite some problems with the permission to do as many interviews as needed,the study shows some positive effects with the collaboration. The study gives a short backgroundto the development of CHI services in USA, the UK, Denmark and Sweden. Fourfurther CHI service centres in Sweden are shortly presented and one member of each staffwas interviewed by telephone..

The challenge that companies currently face in their attempts to break through the media clutter has resulted in an increased use of provocative advertising worldwide. History shows that this strategy can result in a brand crisis due to negative consumer sentiment. Despite this fact, advertisement generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to further explore crisis creation from provocative advertising, evaluate the affiliated negative consumer consequences, and to examine the effects of two contrasting company strategies to remedy these types of crisis situations. An experiment was conducted on Swedish and Norwegian students in order to examine whether the communication and information sharing between the target consumers and others could explain the development and consequences of provocative advertisement crisis due to its psychological effects.

This thesis treats lending figures of literature on religion at libraries in Vårgårda and Lerum.Formulated hypotheses are: The use of literature on religion is higher at the library in Vårgårdathan at the one in Lerum; In Lerum the most literature on religion is used by highly educatedpeople; Ethnic groups and librarians have an influence on the stock.The Christian literature has other patterns than other literature regarding selection criteria,reviews and distribution. The conclusions are: The fact that there are many members ofChurch and Chapel in Vårgårda, does reflect the number of loans of literature on religion in apositive way; Education does not influence, but distance between school and library; Thelibrarians' interest and therefore knowledge regarding religious topics has an impact on theirtreatment of religious books, while ethnic groups do not effect stock and use in either Vårgårdaor Lerum..

AbstractThe research in the interdisciplinary field of natural-human-health-design has in recent decades gainedmomentum and led to new or new-old ways of thinking and acting in terms of planning and design of outdoorenvironments with the aim of health promotion. Concrete concept models and design guides have begun toemerge as a result of this research.The purpose of this work is to use these guides to develop a design proposal for a supposed health garden,with Wij Trädgårdar in Ockelbo as a base. This has been done in the form of a process description. The targetgroup for the design proposal is long-term unemployed and people who have come to Sweden as refugees.Since the specific design recommendations could not be found for the selected target group, the main materialwas general guidelines for health gardens in combination with guidelines for health gardens directed to targetgroups with stress-related problems, which is a broad target group for which there are relatively much currentresearch.The result is a process description of the progression towards a sketch on a health garden, designed for aspecific spot on Wij Trädgårdar, but available for use in other locations, provided adjustments is made to thespecific location. The sketch is supplemented with plant suggestions to different parts of the garden.

The purpose of this thesis was to describe what factors influence consumers? choice when buying probiotic products. Functional Foods have been predicted a bright future on the food market but so far the concept have not been embraced by the consumers. The reasons for this are many and not clearly understood. Positive health effects are what set a functional food product apart from traditional food stuffs of the same type.

This paper investigates the usability of the intelligence test Wechsler Nonverbal Scale of Ability (WNV). Twenty four children in two different age-groups were tested with WNV, 10 children between ages 5 - 6, and 14 children between ages 9 - 10. The WNV turned out to be a useful test when some verbal communication was used in the test situation. This was especially apparent among the younger children, who needed extra verbal instructions and verbal support through the different subtests. The test also contained standardized verbal instructions for all ages.

As the number of people owning a smartphone rapidly increases so too does the opportunity for various researchers to exploit this technology. The possibility to recruit people to participate in research studies improves and with it the chance to get more diversified Target groups in terms of age, socio-economic status, geographical location, etc.In this essay, I argue that the opportunities smartphones offer in terms of collecting research material is vastly underestimated in several areas, bearing in mind the advantages they present. In order to support my argument, I shall present a case study carried out in the research area of happiness ? an area where the use of smartphones has provided significant opportunities for research.In order to gather the advantages and disadvantages of this method of study from the participants? perspective, I have followed a happiness research study which is a collaboration between Umeå University and The University of Stockholm. I have interviewed the participants of this study in order to assess the advantages and opportunities that smartphones offer in research programs.Overall, the participants? opinion of this research method was generally positive and it was considered to be quite easy to participate in the study and respond to the questions asked.

One trend that can be seen in the EU countries is that employees want to exit from the workforce before they turn 60 years. A Dutch study of some EU countries has noticed that an early retirement from labor in many countries is considered as a social right. This has created an ?early exit-culture?. Large early outflows of the labor have created an institutionalization, the right to cease work early.

The parental education groups are an activity that attracts the majority of all couples that awaits their first child. Therefore this is a forum with strong influence on the formulation of the parenting. The aim of the study was to examine how parental education within Swedish child health care, affects the construction and shaping of parenthood. We have also studied this from a gender perspective. The starting point for our understanding of parenting is that it is socially constructed.

This paper is a critique of the hegemonic democracy ideal in France today, the myth of the Republic. Based on critical theory, the paper also contains a normative attempt giving the chance to subaltern groups to tell their, less often heard, version of the "truth".The theoretical foundation is the ontological narrative perspective, where identities and actions are understood as being constructed by the telling of stories. The interdependent relations of different narrative dimensions are analyzed. The power over who gets to tell the story of the "truth" is understood as decided in the interaction by dimensions of metanarrativity, public narratives, ontological narratives and conceptual narrativity. The author argues, inspired by Chantal Mouffe, that consensus is an illusion based on exclusion of those that differ.