The purpose of this thesis is through a case study and a survey; to examine the most appropriate communication channels between a sender and a receiver. It also aims to make this relationship more effective.The following questions are to be answered:1. Which communication channels ought to be used to optimize the message from Skara Näringslivsoffensiv to its target group?2. Which communication channels is Skara Näringslivsoffensiv planning to use?3.

The aim of this studie centers on how lgbt (lesbian, gay, bisexual, transgender) are portrayed in women?s magazines. The magazines we have chosen to analyze are FRIDA, VeckoRevyn and amelia, which all three have different Target groups. We have, with the assistance of the rhetorical and semiotic analysis methods, assessed 18 articles with their associated photographs. These methods are part of the qualitative analysis model and are used in order to study less empirical data with more depth.

THE ROLE OF Target groups IN FEEDBACK EFFECTSBrand extension is one of the most commonly used brand strategies since it reduces some of the risks involved in introducing a completely new brand. There are, however, several challenges associated with brand extensions. One of these challenges is the impact of a new brand extension on the parent brand image, which is known as feedback effect. Feedback effects are the changes in parent brand associations that are caused by a new brand extension, these effects can be both negative and positive. Several previous studies have investigated feedback effects and the antecedents of these effects.

Kostnaderna i ett företag har blivit allt viktigare på grund av att marknaden ständigt förändras. Target Costing är en av de kostnadsreduceringstekniker som därför tillkomit. Den hjälper företag att sänka sina kostnader i utvecklandet av nya och även befintliga produkter. Fokuseringen ligger främst på produktens idé-, planerings- och designfas. Target Costing används idag främst av tillverkande företag medan tjänsteföretag inte uppmärksammat denna teknik på samma sätt.

Titel: Användningen av Target Costing - En kvantitativ studie om vad som påverkar användningen av Target Costing.Bakgrund och problem: Ekonomistyrningslitteratur publicerar frekvent studier om adoption av styrverktyg och vad som påverkar adoptionen. Dock är betydligt mindre känt om användningen av styrverktyg och forskare menar att det därför vore intressant att studera vad som påverkar användningen av styrverktyget Target Costing.Syfte: Studiens syfte är att förklara vad som påverkar användningen av Target Costing. Detta ämnar vi göra genom att undersöka sju variablers påverkan på användningen av Target Costing.Metod: Studien har ett kvantitativt angreppssätt med en deduktiv ansats. Datainsamlingen har skett med hjälp av en webbaserad enkätundersökning, vilken besvarades av 19 företag. Det empiriska materialet har sedan analyserats utifrån studiens hypotesformulering och teoretiska referensram om vad som påverkar användningen av Target Costing.Resultat och slutsatser: Kundernas sofistikeringsgrad och leverantörsbaseringsgrad påverkar svagt användningen av Target Costing.

The purpose of this research is to investigate the group constellation that is, what thoughts, feelings and sensations that arise when students and pupils change groups. The study will also affect students and pupils knowledge of why they should work in groups. Their perceived security will also be something that this study is looking for.The main questions of this study are:How does students and pupils experience the phenomenon of "group replacement"?What is considered to work or not work in the new group formations?The method that is used in this study is based on six qualitative interviews with students and pupils from three different levels of education. The Target groups are college and high school students.

In this two years master's thesis a regional project, Futurum.kom, is studied through the experiences of eight librarians from two of the participating libraries. The interviewees have all attended local and regional seminars where questions about core values, Target groups and the role of the public library were discussed, among others. The seminars resulted in a number of core values and Target groups. During the project, a number of advertising campaigns are to be conducted. The first one of these had recently been implemented at the time of the present study. The aim of the thesis is to investigate the interviewees organizational self-perception in relation to the project.

AbstractTitle: Brand communication ? An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation ? En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS)Number of pages: 53 (55 including enclosures)Author: Johan LarssonTutor: Göran SvenssonCourse: Media and Communications Studies CPeriod: Second term / autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with Target groups, brands, media and finally communication in a bigger perspective.

We can see an increasing middle age population in large parts of the world. People are healthier when they retire than they were before. As people grow older, physical and mental changes occur that can make the use of cars more complicated. The possibility to travel by car is important for many people to keep the connection with the society and to feel independent. How can Volvo cars face the needs of this growing target group?The purpose of this project is to make a car concept that responds to those needs, it is therefore important to maintain the values of Volvo cars.

The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden).

The use of streaming media such as Spotify has increased rapidly in recent years. Although the consumption side of Spotify is well established with over 10 million users, the medium might provide new unexploited opportunities as an advertising channel. The purpose of this thesis is to increase knowledge about advertising through streaming media and in particular via Spotify. To contribute to such knowledge we have conducted a case study to investigate how Spotify can be used and serve as an advertising medium for a smaller firm, Hasseludden Yasuragi, so that it may reach its target group. To examine the medial effect, a quantitative as well as a qualitative study was carried out using the ARF Model as a basic framework.

The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

ABSTRACT System development has become more and more concentrated on development for the Web and this has resulted in larger Target groups. It will most surely continue to be so considering that the Web will be the infrastructure of business and services in the future. A big target group involves that the owner of a system can earn a lot of money from the paying users, but that assumes that the system can meet user needs. If a system on the Web does not satisfy the user?s demands then they will use the competitor?s system instead because it is only a mouse-click away.

För att överleva på dagens konkurrensutsatta marknad måste företag tillägna betydande resurser till produktutveckling. Det gäller för företagen att tillverka produkter som marknaden efterfrågar till rätt pris och rätt kvalitet. Beslut som fattas under produktutvecklingen påverkar de framtida tillverkningskostnaderna för produkten och blir på så vis väldigt betydelsefulla. Target Costing är en metod för att bearbeta kostnader vid utveckling av produkter i enlighet med marknadens preferenser. Syftet med uppsatsen är att undersöka huruvida Target Costing kan leda till minskad osäkerhet vad gäller beslutsfattande vid produktutvecklingar.

The purpose of this thesis is to test whether firms have target capital structure, and if so with what speed they adjust toward this target. Findings that support this purpose are also in line with the trade off theory. One of the key elements of this thesis is the method used, which successfully enables fulfilling the purpose. The panel data method captures the data characteristics of the cross sectional and time series dimension. By using this approach the dynamic effects of capital structure can be studied, thus if there actually is an adjustment towards a target the speed can be estimated.