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3138 Uppsatser om Target groups - Sida 15 av 210
BIM-grupper : Gruppledares erfarenheter av stödgrupper för barn till missbrukande föräldrar
There are many children in Sweden today, approximately 200 000, who have parents or a parent that abuses alcohol or other drugs. The aim of this study was to investigate how group leaders in support groups for children with addicted parents relate to this sort of support groups. What are their advantages and disadvantages, according to the group leaders?The method used was qualitative and the empirical material was collected through group interviews. We have interviewed eight persons who are social workers and the interviews were carried out at three work places.
iPod - Var mans leksak? : Den sociala bakgrundens betydelse för användning av och attityd till Apples mp3-modell
AbstractPurpose/Aim: My study aims to analyse, using Pierre Bourdieu´s theory, whether the social background plays a significant part in the attitudes and use of Apples mp3-player iPod. The study also aims to determine whether it is possible to group the focus groups used in my study and iPod into Bourdieu´s model.Material/Method: The reference material used in this paper is mainly gathered from books concerning Pierre Bourdieu´s theories. I have also had four focus groups of two different characters, to study their attitudes towards Apples mp3-player iPod. I have then applied the results of the focus groups to Bourdieu´s theories and models concerning habitus, social fields, capital and lifestyles, and studied whether there are any divergences in attitudes between the groups.Main results: My findings are that the focus groups as well as iPod can be put into Bourdieu´s model. According to the responses from the people in the focus groups, the attitude and usage of iPod do not mirror people?s social class or background, which goes against Bourdieu´s? theory.
"Ett plus ett blir mer än två om man samarbetar" : Användarnas perspektiv på biblioteks- och informationsservice i Skåne Nordost
Eight libraries, seven public libraries and one college library, in the northeast of Skåne serve as foundation in a collaboration where students and adult learners are placed in the center of attention. The aim of this Master's thesis in library and information science was to study how the students and adult learners in the northeast of Skåne perceive the library services that are developed with their needs in mind.Our method for this thesis was a quantitative interview study. We aimed to conduct interviews with users at the public libraries within the cooperation and thereby find out whether or not users within the target group were aware of the services that are developed and established within the northeast Skåne collaboration.The results showed that only a few respondents in the key target group did in fact know about certain parts of the library services especially developed for the northeast of Skåne-collaboration. The majority of the key target group also thought that study-related literature and reading rooms were the most important means that the libraries have to offer them in their studies. The northeast of Skåne-collaboration had many ideas concerning library services.
Havremalt : relansering av en hälsokostprodukt
Launching and marketing a health food product is associated with larger problems than a launch of a traditional food product. There are several sales channels that can be used for a health food product, for example the product can be sold as a traditional food product, natural health food product or as a prescription drug. A smaller company can however experience problems while launching its product as a prescription drug because of the large costs associated with this particular sales channel. There is often no other alternative than to launch the product as a traditional food product, this can however create other problems because of the existing regulations on what can and cannot be mentioned in the marketing of a health food product. The limited amount of information about the product that can be enclosed together with it makes it hard for a company to differentiate and position it on the market.
Elevtexter - en analys av elevers skriftspråksutveckling och syn på musik från grundskolan till gymnasiet
The purpose of the present study is to explore differences in the musical opinions and preferences and the quality of written language between pupils of two age groups (12 and 17 resp). Two classes were chosen, one from each age level. Each class/group was also divided by gender. The pupils asked to write an essay on their musical opinions and preferences. The essays were analyzed with respect to musical content and linguistic form.
Uppmuntrande uppdateringar : Om att utforma läsbara statusuppdateringar på Facebook som lockar till läsning och uppmuntrar till interaktion.
There are no guidelines regarding how companies should design status updates on Facebook which attain good readability and engage the readers. Half the Swedish population are Facebook-users, but companies have yet to publish comprehensible messages on Facebook which effectively include the recipients. Inclusion is not just a matter of accessibility, but also of readability.Therefore, I studied how status updates should be designed on Facebook in order to increase the readability and to engage the readers. My target group is 22-32 year olds, since the company I worked with wanted to target this group. I conducted my research through literature studies, interviews with the client, analysis of past status updates, questioned an expert in social media, and organized a group interview with the target group.My research shows that status updates should contain information that is topical, informative and relevant to the target group.
Facebook och ansikte mot ansikte-kommunikation : En undersökning bland 100 ungdomar i Karlstads kommun om deras kommunikativa vanor
This essay deals with the subject of communication through Facebook. In this survey we studied 100 youths from Karlstad and their communication habits and behavior patterns on Facebook. The social network site Facebook has since its start in 2004 made a mark in modern communication. Today in 2010 the site has more than 500 million users. This paper wants to study what happens to other types of communication.
Hur påverkas bentiska funktionella födogrupper av kalavverkning? : Effekt på abundans, samt återhämning, av funktionella födogrupper efter kalavverkning kring små vattendrag.
Forestry affects most of the forest-covered land in Sweden. In the landscape, the most common stream type is headwaters, which are important sites for many processes and organisms in both the terrestrial and the aquatic ecosystems. The aim of this study was to investigate how the abundance of benthic invertebrate functional feeding groups in headwater streams develops after clear-cutting and if it also is possible to detect a change in the composition of feeding groups. The study also attempts to determine what factors have an effect on temporal changes in abundance of these groups. For the study, 11 sites in northern Sweden were sampled for benthic invertebrates using a Surber-sampler, and for each site canopy-cover and pH was obtained.
Interna attraktiviteten hos säljtjänsten inom ABB Sverige
Title: The internal attractiveness of the sales position within ABB SwedenProblem: What is the cause of the low internal applicants for the sales position at ABB?Purpose: To identify why there are so few internal applicants for the sales position at ABB.Method: In order to achieve the purpose of the study, a survey was conducted amongst the employees of ABB. The Target groups were sales managers, sellers and other employees. The result from the survey where then analyzed based on the theory chapter. Conclusion: A GAP-analysis showed a difference in the attitude towards the sales position at ABB.
Förändring av varumärken
This thesis aims to study brand change, which can be of interest since a brand during its lifetime can be expected to meet a lifecycle consisting of five phases; innovation, introduction, growth, maturity and recession. In order to avoid the recession phase and the sales decline that follows there is a need for a change of the brand.In order to study brand change, theoretical framework is compared to two real world cases that have gone through an active change.The conceptions of positioning, repositioning and revitalization are clarified. Positioning deals with how brands are located in customer?s minds as well as on the real market. Repositioning implies a change of the current position and is also often a move towards a new market segment.
Barnboksskrivande : - En kvalitativ studie om framställande ochpublicering av barnböcker
The purpose of this study is to investigate how a children's book is suggested to be prepared in order to be accepted for publication by a publishing house in Sweden today.My questions was first to clarify the concept of a "children's book". Secondly, to understand if there are any guidelines to follow regarding the design and illustration of a children´s book, and how to proceed with the best chances of getting a mauscript published.To answer the question, I have chosen to use a qualitative method containing questionnaire items involving eleven Swedish publishers of children's literature.My results show that children's books includes all literature that has an target audience of people between 0-18 years of age. The most important thing is that the book's material is appropriate to the target group's level of mental perceptions and emotional competence. The material which then is submitted to the publisher will need to be of the highest quality and the author must investigate a consistent niche in order to submit the material to a publisher..
Staten och civilsamhället i Uruguay
Lack of political interest and will to deal with human rights violations carried out under the civil- military dictatorship, has characterized the transition and post-transition in Uruguay. The systematic use of torture, arbitrary imprisonments and forced disappearances in the relatively small country created a culture of fear that has been present through out the post-transition phase. Human rights groups have been central actors in the fight for truth and justice and against impunity. This study analyzes how these groups multiple democracy-building functions have contributed to democratic development. It also analyses how the democracy-building functions have been constrained by the political context.
Undersökning av artikulation, nasalitet och förståelighet hos 16- och 19-åringar födda med isolerad gomspalt
This study highlights the differences in articulation, nasality and intelligibility between twenty 16-year-olds and thirteen 19-year-olds born with isolated cleft palate and control groups. The test groups are compared in a longitudinal perspective and based on earlier evaluations of velopharyngeal impairment. Significant differences were found between test groups and control groups using quantitative comparisons based on SVenskt Artikulations- och Nasalitets-TEst and NasometerTM. The longitudinal comparison also showed a positive but not significant development of the speech. Differences emerged in the comparisons based on velopharyngeal impairment but no significance analysis was made.
?Tänd ett ljus?? : Klientens upplevelse av Marte meo behandling.
The purpose with this study was to investigate the client?s experience of Marte meo treatment and the procedure in the treatment from a responses and relational perspective, since the treatment occur within the social service frame. The theoretical framework consists of some central concepts. The concepts are experience of treatment, responses and relational perspective. The analysis of the empirical material has been carried out with the help of the concepts and earlier research.The method consisted of qualitative, semi-structured interviews with six informants.
Fallföretaget X - Ett grönt företag i tiden
The textile business is one of the oldest industries of our time, and it employs nearly 1.4 million workers within the European Union alone. It is not unusual that this is the foundation of a country?s industrialisation. Even though the industry brings many positive factors, there are also negative factors that will influence the industry?s growth in the future.