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12071 Uppsatser om Target group analysis - Sida 44 av 805

Den nya generationen KinBag : The new generation of KinBag

This report summarizes a Bachelor Degree Project in Integrated Product Development,carried out during the spring semester in 2007 by three students at the Product Design Engineering programme at the University of Skövde. The project was performed as an assignment for KinBag ab, a sister subsidiary to Kinnegrip ab in Lidköping, who develop,manufacture and market the golf bag KinBag, a bag with an integrated wheel carriage system. The purpose of the project was to redesign the golf bag to attract a target group consisting of golfers aged between 20 and 40.The layout of the project was as follows: The project began with a feasibility study where different problems were identified with the basis of a market research which eventually was summarized in a dynamic specification of requirements. The feasibility study was followed by a generation of ideas which contained everything from sketches to simple mock-ups with an intensive amount of thoughtful brainwork and information gathering in between. This ledto the development of a number of design concepts, both on an overall level and on different parts of the golf bag.

Gruppdynamik och social gemenskap inom fallskärmssporten : ett elevperspektiv

The aim of this study has been to examine what students within the sport of skydiving think about their education and the social spirit of the community. The purpose of the study is thereby to answer the study's aim through the following questions; how does group dynamics and social solidarity work within the skydiving community, how do the students feel about group dynamics and social solidarity within the skydiving community, and what factors makes the students feel included or respectively excluded from the spirit of the togetherness?The theoretical part of the study focuses on group dynamics and groups overall. Further on earlier research within adventure sports and skydiving regarding group dynamics and community spirit is presented. My survey is based on 35 interviews with skydiving students.The result shows that the community spirit within skydiving sports is described by the students as very special, unique, and strong among the members.

Identitet och etnicitet - om ungrares förutsättningar till självförverkligande

The point of interest in this study is to identify whether ethnicity is a correlating factor regarding Hungarian immigrants? development of identity in Sweden. The general aim is to increase knowledge and understanding of the conditions for the Hungarian ethnical group in Sweden to reach self-realization. The main question is whether the general view of the background of this ethnical group has a connection to their self-realization in Sweden? Since the study involves a whole group of minority, a limitation has been made to adults living in the city of Halmstad, Sweden.

Gärningsmannaprofilering : Ett fungerande verktyg eller påhittad filmglamour?

Some children develop externalizing and internalizing behavior problems at an early age. Previous research has often treated these children as a homogeneous group, the purpose of this study is to show that this group of children is in fact heterogeneous. Data from theSOFIAstudy was used and preschool pedagogues were informants. The sample contained 2121 boys and girls between 3-5 years. Groups of children with the behavior problems and the risk factors AD/HD symptoms, fearlessness and callous-unemotional traits were created.

Flyktingpolitiska diskurser: en kritisk diskursanalys av två debatter

The central goal of this study was to compare statements of the minister of migration in power in 1994 with those of the minister of migration in 2006. The statements reflect two peaks of refugee immigration in connection to the war in former Yugoslavia and the present war in Iraq. The study analyses the statements in a critical discourse analysis framework. More specifically the aim was to find out if there were any discursive differences in these statements and how they might manifest themselves in society. The material was composed of 12 texts, 6 for each period originating from Swedish newspapers and from the ministers' public speeches.

Om samspel och gruppklimat i arbetsgruppen : En kvalitativ studie om samspelets och gruppklimatets betydelse för arbetsgruppens gemensamma psykosociala arbetsmiljö

The purpose of this paper is to identify significant factors of influence for the co-existence and team climate within working groups, and to examine their impact on the psychosocial work environment within a group. Team climate and interaction affect every individual in a group. The manager, however, is the one formally accountable for the psychosocial climate in a working group, which is the reason why this study uses the management perspective.As an introduction to the empiric study, an overview of the existing literature within the field was made. A qualitative method is used and the empiric data is based on semi-structured interviews. The study comprises six interviews with department managers within the Social Services in the City Council of Stockholm.

Så styrs Mälarenergi med hjälp av Balanserat Styrkort

Title:   Controlling Mälarenergi by Balanced Scorecard Seminar date:  2009-01-16 Institution:   School of Sustainable Development of Society and Technology Course:   Bachelor thesis 15hp Authors:   Camilla Nilsson, Amanda Agestav Advisor:   Ulla Pettersson The main issues:                What does Mälarenergi's Balanced Scorecard look like? Which Balanced Scorecard perspectives are important to Mälarenergi? Is Balanced Scorecard a purposeful control model in order for the group management to fulfil the aims of the owners' directives? Purpose:                            The purpose is to find out how the group management at Mälarenergi works with Balanced Scorecard. Is Balanced Scorecard a purposeful tool for the group management to fulfill the aims of the owners' directives? Method:                             This study is based on a qualitative research method in the form of interviews. We have interviewed one respondent.

The behaviour of foals before and after weaning in group

Weaning is a standard procedure at most studs, and the methods of weaning varies greatly. The method used at the stud in this particular study is supposed to decrease stress. The purpose of the study was to compare the behaviour of foals in group before and after stepwise removal of their mares. Standardbred foals with their mothers were kept in three different groups at pasture (12, 11 and 11 foals, respectively, mixed sexes). They had free access to silage and the foals were fed concentrate in a creep-feeding area. By the time the foals were 5 months old, the mares were stepwise removed from the pasture.

Politiskt deltagande hos Kanistammen i Kerala: en fallstudie

This study is case study of political participation among the Kani tribe from Kuttichal grama panchayat in the Thiruvananthapuram district in Kerala, India. The study is based on the collected data of 117 people of the Kani tribe living in four different settlements: Pankavu, Mangode-Valippara, Chonampara and Kaithode. The aim of the study is to examine the impact on political participation by different factors, which is done by the use of the quantitative method of cross tables. The study confirms previous studies in its conclusion that high status individuals, defined in terms of education and economic standard, are the group of the highest political participation, when this is defined as being involved in political work and holding a party membership. On the local political scene however, where political participation consists of participation in local assemblies and voluntary work, the impact of the examined variables are very limited.

På bredden, på djupet eller både och? : En studie av exhaustivity och musikvetenskapliga monografier i LIBRIS

This thesis contains an empirical study of exhaustivity in the Swedish National Union Catalogue LIBRIS. The purpose of the study is to examine if fewer numbers of indexing terms in general lead to lower exhaustivity. The study contains two parts, the first part examine the mean of indexing terms per monography in the selection, the second examines the grade of exhaustivity within three groups with a low, moderate or high number of indexing terms. The 55 randomly selected titles were graded on a scale that was created from the indexing theories of Wilfrid F. Lancaster.

Hungrig systemtekniker sökes : En studie om relationen mellan sändare och mottagare i platsannonser

English title: "Motivated system technician wanted" A study of the relationship between two parts in job advertisements". The purpose of this study is to describe the linguistics of job advertisements. The focus is on discursive practice and how the relation between employer and the proposed employee is created through the process of communication in job advertisements. The method concists of two parts: A critical discourse analysis using the three dimensional model for critical discourse analysis by Fairclough and a text analysis inspired by Hellspong & Ledin. 40 job advertisements were examined and the analysis revealed that the majority belongs to the category traditional job advertisement and a minority uses more than one discourse.

?Den svåraste gruppen att nå?: Folkbiblioteks marknadsföring till pojkar i högstadieåldern

The object of this bachelor thesis is to examine how publiclibraries are working to reach out to boys in their early teens,and from a relationship marketing perspective see howlibraries are using marketing as a tool in creating long-termrelationships with this user group. The following questionsare asked: How do public libraries market themselves toboys in their early teens? How are children?s and youthlibrarians working to create long-term relationships with thisuser group? How do children?s and youth librarians viewmarketing as a way to create long-term relationships with theuser group? The theoretical framework of the study is EvertGummesson?s model of relationship marketing. Interviewswith five children?s and youth librarians make up theempirical data.

Hur personer med smärta av WAD upplever vardagen.

The aim of this study was to describe how persons with Whiplash associated disorder experience how the pain affects them in their daily life. The design of the study was descriptive with qualitative, individual interviews, questionnaire with background facts of the examination group, and diary notes from persons with pain of WAD. Method for selection was convenience. Through contact with the association of whiplash group in a county in middle of Sweden, the majority of the examination group for the study was found. Five persons where given information about the study, one of them choose not to take part of the study, and one of the persons did not complete the study.

?Man ska vara nyfiken? Lärares syn på elevers frågor i den naturvetenskapliga undervisningen

Abstract Students' questions play an important role in both teaching and learning science. However, in a traditional classroom, the teacher is the center of attention and poses questions to which students answer. The students seldom ask questions to which the teacher responds. The purpose of this paper is to examine teachers' attitudes towards student questions. This paper will also explore teachers? views on the issues related to students? questions for science education.

Längtar du också till Fairadise : En studie om att ta emot och tolka en social marketing kampanj om hållbar turism

The basis for this study is the question of what happens at the point of impact between receiver and message in the case of a social marketing campaign on Facebook promoting sustainable travel. Hence the aim of this study is to analyse the reception of the social marketing campaign Fairadise in a sample of 19 individuals. The design of the study is therefore reception analysis with the help of four focus groups and thematic analysis to later identify patterns and themes in the gathered material. The theoretical approaches were collected from the field of media and communication and focused on public communication campaigns, public understanding of public communication campaigns as well as decoding of messages. The questions posed were; how is the Facebook campaign Fairadise received by the focus group participants? How do the participants read (decode) the campaign; dominant, negotiated or oppositional? And what assessments do the participants have regarding the visual versus textual information in the campaign? Previous research has shown that visual and emotional attributes are of great importance when it comes to interpreting messages about sustainable tourism and that rational information attributes are of less importance. The findings in this study agree with this previous research except when it comes to rational information.

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