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12071 Uppsatser om Target group analysis - Sida 38 av 805
Så gör vi gott för Norrland - : En kvalitativ studie av Norrmejeriers visuella kommunikation
In a time where information overload is a fact, well formulated messages is required and communication is a big contributing element for building strong brands. In the north of Sweden, Norrmejerier is one of the big actors with dominance on the dairy factor market. Through making milk products that lands in the consumers refridgerators, they are not only working for economical interest but also for improving the nature of the north of Sweden. Through visual communication, Norrmejerier shows the consumers a beneficial view of the north of Sweden which corresponds to the populations own impression of their part of the country. This contributes to a feeling of belonging that makes strong and loyal consuments. The feeling of belonging is also reflected in Norrmejeriers commercial movies, that uses the consumers conscience to make costumers. By two group interviews and a semiotic analysis of Norrmejeriers commercial movies, this study aims to examine how Norrmejerier uses qualities of the north of Sweden when building their brand.
www.sponsringpåhemsidan.nu : En studie om hur företag kommunicerar sin sponsring på den egna hemsidan
There are countless methods for companies to use as marketing tools and one method that has become more and more popular is sponsoring. Reasons for companies to use sponsoring as a marketing tool is to be exposed and associated in connection with the sponsored item. Companies also use sponsorship to create relationships with the company's target audience. The use of Internet and Internet marketing has also increased during the last years and this paper examines the combination of these two areas, sponsorship and Internet marketing. A survey that examines the websites owned by companies who also are sponsors, answers the following problem:How do companies communicate their sponsorship on their own homepages?The purpose of this study is to describe how companies use their homepage to communicate their sponsorship.
- Jag kunde prata med min son : En fokusgruppsstudie av föräldrars deltagande i föräldragrupp
The purpose of our study is to examine how parents experienced their participation and their involvement in a solution-focused parenting group. The parenting groups are a part of the social welfare system in a town in south of Sweden. The study is conducted as a qualitative study with focus groups. 11 parents have participated. The study´s theoretical framework considers solution focused theory, social constructionism and process within groups.In the study we found that participants generally perceived their participation as positive and that they received confirmation by meeting other parents in the same situation.
Framtiden för gamla Habo ullspinneri
This report presents an investigation and a new design of Habo Ullspinneris old industrial premises. It is based on the owners visions and wishes, two questionnaires and also considering of the historical value.Habo Ullspinneri was founded in 1882 by Frans August Johansson and was moved to the location it has today, near Hökån in Habo, three years later. The electricity that the machines in the industry needed was extracted from the small river that is placed under the building. In 1960 there was a fire and the result became the end of the industrial activity that had taken place in the building.There is no steady activity in the building at the moment. It is nowadays temporarily used as an agriculture museum and as a store room.
?Vi är inga maskiner? : En studie om P4-redaktionernas kommunikation via Facebook
The purpose of this study is to see how five different local radio stations, P4, within the public service organization Sveriges Radio communicate with their listeners through Facebook and how they differ from each other.We have also studied how the radio stations follow Sveriges Radios? policies for socialmedia usage and how the communication through Facebook can benefit thetraditional radio. Our study contains a combination of quantitative content analysis with qualitative interviews. We studied the five stations? Facebook pages from for the quantitative content analysis and interviewed those who were responsible for the social media pages, such as web editors and channel managers.Our conclusions are that the P4-stations communicate through Facebook to create a dialogue with the listeners and to reach two-way communication; the stations published mostly written updates that encouraged interactivity.
"It's about empowering the family": en deskriptiv studie med komparativa inslag om familjerådslag i Helsingborg, Höör och Belfast
In August 2007 we went to New Zealand for a placement at Child Youth and Family Services. There our interest in Family Group Conferences (FGC) took off. FGC is not near as common in Sweden as in New Zealand. Therefore the purpose of this study was to examine how the Social Services in Helsingborg and Höör in Sweden and Belfast in Northern Ireland work with FGC. We had the privilege to go to Belfast in Northern Ireland as part of the project Insight Europe.
Longboards
?Longboards? är ett examensarbete utfört av Leo Ekbom och Sammy-Sebastian Tawakkoli för innovations- och designingejörsprogrammet vid fakulteten för teknik och naturvetenskap på Karlstads Universitet. Uppdragsgivaren är Space Production AB, projektägare är Dan Edanius, art director och projektledare på företaget. Ett av företagets projekt var våren 2008 att producera Slalom Skateboarding VM och med anknytning till detta växte ett examensarbete fram. Space Production AB började som ett montersnickeri men har idag utvecklats till ett företag som driver fullständiga utställnings- och eventprojekt. Företaget tillhandahåller allt från idéskiss till montering och servning även då huvudsysslan ligger i att producera, installera och lagra utformning från annan part. Uppgiften var att ta fram en produktserie innehållande tre modeller av longbaords med bred spridning.
Public Welfare vs Return on Shareholders´Equity -A Case Study of the Translation & Implementation of the Management Control Systems in Systembolaget
Background and problem: Higher and other demands are made on management control systems in organizations which have a superior non-financial objective. Systembolaget, a state-owned company with monopoly to sell alcoholic beverages in Sweden, combines two main objectives which can be considered as conflicting, one financial target and one superior non-financial public welfare target. The research questions are focused on the translation of information through the organization?s levels and if the management control system makes it possible to run the organization according to both of the two main conflicting objectives.Purpose and Delimitations: To describe, analyze and evaluate how management control can be used in an organization, which is not profit maximizing and has both non-financial and financial objectives. The essay does not try to describe or draw generalized conclusions regarding general perspectives on Systembolaget?s assignment and objectives.Method: A qualitative and evaluative case study based on interviews with five employees at different levels in Systembolaget has been carried through.
Implementering av miljökvalitetsmål i mindre kommuner : - En fallstudie av Torsby kommuns arbete med att implementera delmålet Planeringsunderlag
The aim of this dissertation is to examine why smaller municipalities[1] in Sweden experience difficulties when implementing the 16 environmental objectives that are designed to solve Sweden's environmental problems.The theoretical framework used for this dissertation is implementation theory which provides three conditions that need to be met in order to have a successful implementation. These three conditions have shaped the research questions that examine if Torsby municipality has the "understanding," "ability" and "will" needed to implement the decision correctly. The dissertation employs a case study method to examine why Torsby municipality has experienced difficulties implementating the target: programmes and strategies for planning, which is an interim target to environmental objective number 15: A good built environment. Qualitative text analysis and interviews with politicians and civil servants from Torsby municipality and the county administration board of Värmland have been conducted in order to answer the research questions. The material used for this dissertation is mostly from the government bills that are the foundation of the Swedish environmental policy and the documents and reports about the environmental objectives that the National Board of Housing, Building and Planning (Boverket), the Swedish Environmental protection agency (Naturvårdsverket), and the Environmental objectives council (Miljörådet) have released.The result of this dissertation supports previous research which has shown that smaller municipalities have problems implementating the environmental objectives due to a lack of financial resources. This dissertation also shows that the problems can be due to a lack of understanding the purpose of the objectives. This leads to a lack of political will to implement the objectives. Since the municipalities do not have the political will to implement the objectives the appropriate resources needed for a successful implementation are not appointed and therefore the municipalities are not able to fully implement the environmental objectives. [1] Municipalities with less than 20 000 inhabitants..
Inlandskommunens digitala klyfta : En kvalitativ studie om hur Vilhelmina kommun kan nå alla invånare
This surveys hypothesis is based on the notion that all citizens have the right to access information of the municipality they live in. The aim of the study is to examine how residents of Vilhelmina municipality take note of the current information, and also how they would proceed to access information in the future. In order to conceptualise the results these following theories were used: digital divide, digital immigrants, digital native, uses and gratification theory, social capital, communications strategies and two-way communication. The survey is conducted with four focus group interviews and one separate interview with a person working at the municipal office. The focus groups were divided into age categories in order to see the similarities and differences between the groups' media habits and preferences of future communications.
Omvårdnad av nyförlöst kvinna som har infektion av Streptococcus pyogenes : En litteraturstudie
Bakground: Puerperal fever caused by group A Streptococcus is in a global context seen as a common cause of death in childbirth.Aim: To examine the consequences of group A streptococcus infections in women postpartum and to see what a nurse can do to stop the infection with adequate nursing interventions.Method: This is a review built on 15 articles. These articles were read in full and audited with a suitable template.Result: Women postpartum has 20 times higher risk to get group A stretococcus infection as compared to non pregnant. The consequences of Group A Streptococcus infection can lead to high fever, abscesses around the uterus, sepsis, acute respiratory distress syndrome (ARDS), hysterectomy and death. Patients who share room with infected patients carries an increased risk to be infected. Curtains between patient beds can be colonized by Group A Streptococcus.
SSP : En kvalitativ studie av ett samarbete mellan socialtjänst, skola och polis
This thesis has examined a co-operation called SSP, between the social authorities, the school and the police, located in Malmö. The intention with SSP is to prevent crime and drug use among juveniles but also to evolve a structure for a long-term co-operation between the authorities.The purpose of the thesis was to understand and analyse what the co- operation represented and stood for. The study also examined how the co- operation was effected by differences in the organisation of the three parts.The main questions were the following; what does SSP contain, is SSP preventive and for whom, what motivates the co-operation and how is the cooperation effected by the view the authorities have on the target group?The method used for answering the questions was based on qualitative interviews with the three authorities involved. We have also searched for literature on the subjects involved.The main content of the thesis has showed that the limits of SSP are diffuse, and the focus of the co- operation lies at a structural level.
Hur får du en student att lyssna? : - En studie av Academic Works kommunikation mot studenter
ABSTRACTTitle: How do you get the students to listen? ? A study of Academic Works communication towards students (Hur får du en student att lyssna? ? En studie av Academic Works kommunikation mot studenter)Number of pages: 38 (41 including enclosures)Author: Fredrik HanssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students.Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University.Main results: The main result can be summarized as:· Academic Works communications have a lot of resemblance with the papers presented theory.· Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student?s awareness and knowledge of the company.· A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work.
Och vinnaren är? ? En kvantitativ undersökning av Stora journalistprisets vinnare 1966-2014
Title: And the winner is?Level: Bachelor of JournalismLocation: University of GothenburgLanguage: SwedishNumber of pages: (34)In this study the winners of Sweden's most prestigious journalism award Stora journalistpriset are characterized in the search for the dominant award winner.To find the dominant award winner we used a quantitative method, where we gathered information about the previous winners between the years of 1966-2014. Gender, age at the time of the award, whether they won individually or in groups, their employer at the time of the award, subject of the winning material and where it was first published, were the variables. A total of 268 award winners were characterized from these variables and a statistic analysis were made.The statistic analysis showed that there has been a dominant group among the award winners.Between the years of 1966-2014 the typical award winner was a man between 31-40 years old, who worked individually for public service. The winning material was mainly published in the printed press.
Vad är hälsa för män?
Abstract P. Hed. (2011) What is health for men? Bachelor thesis. Gävle: University of Gävle, Faculty of health and occupational studies; 2011.