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12071 Uppsatser om Target group analysis - Sida 37 av 805
Internet : som kompletterande kommunikationskanal till Event Marketing
The aim of this essay is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within marketing, media, communications and human-computer interaction, which together describe event marketing. We have carried out case studies on two event-marketing projects where the Internet has played a major role. The first project was XCT which is a project developed by the company Eventum AB.
Amatörskrivande i en skrivarklubb
This master thesis is about amateur writing. To understand the writers needs and wishes about writing and access to information I have researched writing in a writing group. To answer my questions I have studied research literature and interviewed six of the members of the writing group. I also participated in their meetings for two years. The result of this study shows that writing had a therapeutic function for all of them in a period of their lives.
Matematiska färdigheter hos elever med lässvårigheter i årskurs 4
Reading difficulties is the most common learning difficulty in the western world and it is common that people with reading disabilities also exhibit arithmetic difficulties. Different theories about the cause of the relationship exists, one theory describes the importance of good phonological ability in reading as well as in arithmetic, while another theory describes the importance of a reliable number system and that only a subgroup of students with reading disabilities also have difficulties with arithmetic. The purpose of this study is to investigate how students with reading difficulties (RD), without any known mathematical difficulties, perform on mathematical tasks relative to a control group. The study was theoretically grounded on the Triple code model (Dehaene, 1992), which is a model for numerical information processing that describes how various numerical and arithmetic tasks are processed through three distinct representation systems in the brain, a verbal and a visual representation system and a quantity system. Reading skills, phonological skills, arithmetic skills and number processing skills were examined in 61 students through a variety of tests.
Med elevens ögon: resan från grundskola till särskola
Today in Sweden the concept of the greyzone students that stands between the nine-year compulsory school and special school for mentally retarded children is recognised in different studies and reports. It is not obvious for this group of students to decide which category best can comply with their needs. Should they go in nine-year compulsory school or special school for mentally retarded children? In the last years there have been alarming rapports about how the share of students in special school increases. A study shows that the greyzone students are a group that distinctly is on the increase in the special school.
Goodwill : Tillgång eller belastning?
Leverage buyout?s is an opportunity for companies, who can strengthen its market position by expanding its operations, and it add?s value to the company. At every LBO, copmanies make different values of the target company to finally come upp to a final bid. The final bid may in many cases be made of a surplus value, which is the differens between the value of the net-assets and the final bid. This we call goodwill and it has been a target in many discussions.
Patienters upplevelse av Basal Kroppskännedom efter avslutad behandling : En kvalitativ intervjustudie speglad ur socialkognitiv teori
Introduction: Basic Body Awereness Therapy (BBAT) is a treatment developed to treat different kinds of psychiatric diagnoses, but also to prevent the emergence of any other unhealthy conditions. The treatment is aimed to increase the body control and conscious breathing but also requires mental awareness.Aim: The aim of this study is to, based on social cognitive theory, describe patients' experiences of BBAT performed as group therapy.Method: The study design was qualitative with an inductive approach. Five people were interviewed after a BBAT group treatment in primary care. The data was collected by individual interviews with semi-structured questions and the interviews were analysed by qualitative content analysis.Result/Conclusion: The participants experienced increased body awareness and implemented BBAT strategies even though the treatment frequency was insufficient. BBAT was described as helpful used to regulate intensity level, stress management and facilitate breathing.
En kompis i brevlådan En kvantitativ studie om flickor och pojkar i Kamratposten under 1993 och 2013
Title: En kompis i brevlådan. En kvantitativ studie om flickor och pojkar i Kamratposten under 1993 och 2013Authors: Malin Magnusson & Malou TranlövSubject: Undergraduate research paper in journalism studies, Department of Journalism, Media and Communication, University of GothenburgTerm: Spring 2014Supervisor: Ulrika HedmanLanguage: SwedishKamratposten is a Swedish magazine for children aged 8-14. The target audience is both girls and boys. This makes it the only magazine on the Swedish market that aims to reach both sexes within this age group.Our main purpose with this study is to explore how girls and boys are portrayed in Kamratposten in 1993 and 2013. This was done using a quantitative methodology.
FÖRBÄTTRAD MONTERING OCH DESIGNAV BAGAGELUCKA
This thesis includes a mechanical engineering design work performed incollaboration between ÅF and Halmstad University. The work is done by FredyOlsson?s methods of Principle- and Primary Construction and David Ullman?stheories of Design for Assembly.The group was commissioned by ÅF to produce a concept to narrow down theassembly time of today?s luggage doors by reducing the numbers of adjustmentoptions. They also wanted it to be easier to mount the assembly by making itpossible to adjust the door in a closed position. Today luggage door takes, with its10 adjustment possibilities, around 4 hours each to assemble and ÅF wanted anassembly time around 10 minutes per door.Initially a preliminary study was made where the group began reviewing today'sconstruction and mounting of rails and doors on buses.
Hur kan arbetsterapeuten stödja flyktingbarn i Sverige?
This candidate essay aims to examine the possibilities occupational therapists (OT) have in order to support refugee children in Sweden. The authors find the subject of current interest because there is a constant and frequently debate in our society concerning refugees, which makes us question what role the OT could have with this group. Method: This study has a qualitative approach with focus group methodology as method. At two occasions, four respectively three OTs met to discuss an in advance given interview guide. The discussions were coded on the basis of person-, group- and society perspectives.
Mobbning i grundskolan
I have conducted a study and examined the significance and extent of bullying. I will also examine whether any students in grade eight have been victims of bullying during the past year and where bullying was carried out in school X. The second objective is to explore what students think about the concept of "taunting". I have used various theories of researchers to get an understanding of what bullying is, where it occurs, causes, and suggestions for measures. To get an answer on the purpose and issue a quantitative method was used in the form of a survey. Target group for the survey consisted of students from grade eight schools in X which is located in a suburb of Stockholm. Two classes of grade eight in School X carried out the survey during the same day.Results showed that bullying occurs at X school, but that the proportion of boys has been more subjected to bullying than girls. The majority of the students in the both classes believed that most cases of bullying occur in school hallways, playground and cafeteria. It may be one reason why school X does not have guards or other members of staff. The majority of students also considered in the survey that the concept of "taunting" is to call each other by words of ?genitalia". I think that the use of foul language has become common in today's schools. .
Amning av prematurfödda barn : En interventionsstudie om mammors tillit och vårdpersonals attityder
Background: Breastfeeding frequency decrease in Sweden and infants born preterm is a particularly vulnerable group to not be breastfed according to current recommendations. Mothers of preterm infants have an extra need of support from the health care system. Mothers' self-efficacy in breastfeeding affects the outcome of breastfeeding. Health professionals' attitudes to breastfeeding have an impact on the breast feeding support they provide to the mothers.Aim: To investigate whether an intervention could strengthen self-efficacy in breastfeeding among mothers of premature babies. A further aim was to investigate whether the intervention influenced health professionals' attitudes to breastfeeding.Method/Design: An experimental study with quantitative approach in the form of questionnaire survey was conducted.
FLERSPRÅKIGHET OCH LÄSSTIMULANS : Hur den språkliga sammansättningen hos elevunderlaget påverkar skolbibliotekariens arbete med lässtimulering
In today?s´ multicultural society increasing numbers of school librarians are faced with a relatively new target group of pupils. This group is linguistically less homogenous than previously and this requires modern adaptations of pedagogic methods.Information literacy and reading promotion are two important topics that school librarians work with. Information literacy is essential for problem based tuition and to increase it requires a well developed language. This study is focusing of the school librarians work with reading promotions.
Kreativ förpackningsdesign ? förpackningslösningar till chokladpraliner
The Degree Project is about ?creative packaging?, the group has in collaboration with AssiDomän Frövi planned, constructedand designed two packagingsolutions for chocolate creams.The group has worked with the cardboard Frövi Bright produced by the company itself, which together with differentaspects in marketing demands deep knowledge about the chosen material and productgroup.The knowledge wererecieved from education, litterature and personal contacts.The completed packagingsolutions will be exposed in connection with an exhibition this summer.The Degree Project has resulted in two new and completed packagingsolutions for chocolate creams. One is mainlycreative and the other one provides strenghtness with the chosen cardboard.Hopefully the result by the group represents AssiDomän Frövi in a pleasant way and increases the expectations forthe future..
En studie av högskolebibliotekariers uppfattningar om distansstudenter som användargrupp
The purpose of this Masters thesis is to investigate how a group of academic librarians perceive distance learners as a user group. We have in our study been influenced by phenomenography, which is both a set of theoretical assumptions and a methodology. The theoretical frame of reference consists of Carol Kuhlthaus different levels of education and Michael Buckland´s information barriers. Using a qualitative method consisting of nine interviews with academic librarians and structural factor such as academic library policies, we have been able to conduct our study. The results of the study are presented in grouped categories of quotations that reflect various perceptions.
Underlag till energieffektiviserande åtgärder i nätstationer
Umeå Energi are working towards a goal, that in the year of 2018, they will be completely climate neutral. As a part of this, one target is to reduce their grid losses by 4 % of the 2012 level, which corresponds to an overall reduction of the grid losses of just over 1.7 GWh. In many residential areas, the distribution grid is designed and rated for electric heating as the heating in the houses. As many of the houses later has been converted to other types of heating, their electricity use has decreased and the total power output from many of the secondary substations has decreased significantly. Because of this, many of these stations today are well oversized, which in turn means that the energy losses in these stations are unnecessarily high.In this degree project, 25 secondary substations have been studied, all located in residential areas in and around central Umeå.