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942 Uppsatser om Target costumers - Sida 31 av 63

Hokus Fokus - gestaltning och utformning av rum för barn i sjukhusmiljö

In this project I have worked with creating a new kind of room in a hospital enviroment for children. The main purpose of the project has been to form a secure and positive experience for the patient while visiting a specific room at the department of childrens physiologi, at Drottning Silvias Children- and youth hospital in Gothenburg.The project was based on questions like how it is possible to move the focus from the unsecure and scary, to something secure and positive, when the patient is going through an testing situation.The target gruop included a wide age span (0-16 years old), therefore I have worked with a theme, H2O, that works for diffrent ages. In the room, I have applicated the theme in different levels that is changeable depending on the age of the patient.During the project I have presented my ideas for the staff at the hospital. We have discussed their problems, what they wish in their working enviroment and how they experience the situation for the patients. I have also asked the patients how they experience the specific room today.The result of the project is a visual idea of how you can create a room, that you don?t exepect to find in a hospital..

SSP : En kvalitativ studie av ett samarbete mellan socialtjänst, skola och polis

This thesis has examined a co-operation called SSP, between the social authorities, the school and the police, located in Malmö. The intention with SSP is to prevent crime and drug use among juveniles but also to evolve a structure for a long-term co-operation between the authorities.The purpose of the thesis was to understand and analyse what the co- operation represented and stood for. The study also examined how the co- operation was effected by differences in the organisation of the three parts.The main questions were the following; what does SSP contain, is SSP preventive and for whom, what motivates the co-operation and how is the cooperation effected by the view the authorities have on the target group?The method used for answering the questions was based on qualitative interviews with the three authorities involved. We have also searched for literature on the subjects involved.The main content of the thesis has showed that the limits of SSP are diffuse, and the focus of the co- operation lies at a structural level.

Ett förslag till arbetsmöbel för användning i det offentliga rummet. : -examensarbete i samarbete med Nola AB

During spring 2007, I Matilda Lindblom, undertook my Bachelor Degree project in Furniture Design. The supervisors were Agneta Stake at Nola in Stockholm and Leo Jóhannsson, teacher and examiner at Carl Malmsten CTD in Stockholm.The project was based on three elements:? Cooperate together with a producer for professional supervision? Learn to work from a given design brief.? To learn more about industrial production? Learn more about furniture for public areasI contacted a furniture producer called Nola AB, in Stockholm, who became my work partner during this project. The asked me to design a piece of furniture where you can sit and work with a laptop on. The target was for public areas, for example in parks, malls, or at airports.In cooperation with Nola, my ambition was to develop this piece of furniture that was the answers on their wishes and demands.

Produktplacering : En studie om effektiv marknadsföring

PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.

Malmö konsthall i tid och rum ? en fallstudie om visuell identitet och platsmarknadsföring

This thesis examines how techniques from place marketing, developed to market places, can be used in the process of designing a visual identity for an institution. The thesis is a case study of the development of a new visual identity for the public art institution Malmö konsthall. The essay presents Malmö Konsthall, defines the term visual identity and describes the main principles in place branding. I then define target audiences and key values, discuss the application of place marketing principle and go through the design process of the new visual identity. The process showed that theories about flagship buildings, signature design and signature districts have the biggest influence on the design.

Utveckling av en webbaserad donationstjänst för företag  som involverar medarbetarna i processen

In recent years, employees at large companies have started to demand that their employer should work more for good causes. The money the company wants to donate to charity is distributed mostly through a vote to decide where the money will be remitted. The purpose of this design case is to develop a design concept for a web-based donation service that involves all employees at a company. Furthermore, the authors of this study intends to explore how the motivation for employees of a company can be affected by participation in this service. In this design case, the service function, quality and concept was tested and evaluated.

Vikten av att målgruppsanpassa butiksatmosfären: en studie om atmosfärens påverkan på konsumenter i modebranschen

Research in the FMCG sector shows that in-store atmosphere has a great impact on customer attitude and behavior. Despite this, there is a lack of knowledge regarding how the atmosphere influences the customer in a fashion store setting. The purpose with this paper is to investigate if and how visible in-store atmospherics influence customer attitude and behavior in a fashion store setting. We also investigate if behavior and attitude is affected by the customer's expertise and the purpose of the visit. The study takes place in two different fashion stores within the same fashion chain.

På vilka sätt kan bibliotek vara användarvänliga för människor med dyslexi?

The purpose of this study is to find out how libraries can be user-friendly to people with dyslexia by focusing on how adult dyslectics experience the library. Data were collected through literature and interviews with adult dyslectic students. Two different types of user studies served as a theoretical framework; one was an individual-related study by professor Wilson and the other was a system-related one from professor Buckland. The findings in this study shows that dyslectic library users often experience difficulties when seeking for materials in the library, due to the libraries organisation of material according to the written language. Through technical aid and a more user-friendly organisation of materials it may be easier to find relevant material for dyslectics.

Vitpunktsförskjutningens påverkan på ICC-profiler vid användande av optiska vitmedel

The connection between fluorescence and color management still is a relatively unexplored area. Thefollowing composition analyses the theory that when printing on fluorescent ink jet paper using ICCprofilesa more yellow print will appear. In theory the ICC-profile compensate for blue light that fluorescefrom the paper with the complementary color, yellow. The human eye apprehands this fluorescentlight as white.When categorizing a number of ink jet qualities some tests to indicate change of color in the final printwere made. Five qualities were chosen for further analyses, each with different white point.

Simulated Annealing : implementering mot integrerade analoga kretsar

Today electronics becomes more and more complex and to keep low costs and power consumption, both digital and analog parts are implemented on the same chip. The degree of automization for the digital parts have increased fast and is high, but for the analog parts this has not come through. This have created a big gap between the degrees of automization for the two parts and makes the analog parts the bottleneck in electronics develop. Research is ongoing at Electronics systems group at Linköping University target the increase of design automization for analog circuits. An optimizationbased approach for device sizing is developed and for this a good optimization method is needed which can find good solutions and meet the specification parameters.

Skolan, en viktig del i ensamkommande flyktingbarns socialisation

AbstractThe purpose of our study is to reach an understanding of the situation of unaccompanied refugee minors in school. Thus the study aims to investigate what sort of possibilities and limits they encounter when going through their school education. We have chosen a qualitative method and conducted interviews with four persons between the ages of 18 and 21 years.The result of the study shows that unaccompanied refugee minors experience numerous limitations and lesser possibilities than other students, which prevents their educational and social development. The limitations partly depend on the school personnels lack of knowledge about this target group, and partly on the difficulty of dealing with a new culture which is different from the students original culture.  An important conclusion that our study has shown is that the educational system has a great impact on how well the students manage to function in the new society later on.  Therefore it is of great importance that the teachers have access to competence development , since this is of substantial importance for the  unaccompanied refugee minors development and socialization. .

Konstruktion av fackla för biogas

Värmekollektor in Sunne is a company whose main occupation is to collect the gas produced inlandfills. The gas contains about 50 % of Methane which is a greenhouse gas 20 times worse than CO2and should therefore not be allowed to leak into the atmosphere. The Methane is in as large amount aspossible used in different plants for example heating of households. But there are occasions when aflare is needed to burn the excess gas at standstills or testing of new landfills. The Flare only burns themethane to reduce the hazarder?s effect of the environment, it does not take advantage of the energy inthe gasThe goal of this master thesis was for me to create a foundation for an in-house production offlares for Värmekollektor.

Att sälja ett beteende : En undersökning av en social marknadsföringskampanj

AbstractCommunication and information has become a large industry in today?s society. More and more organisations use these means as tools of influence. Non-profit organization?s campaigns, which aim to change a behavior, often have a political responsibility and it is therefore important that these are carefully planned and carried through.

Demografiskt perspektiv på Employer Branding : En kvantitativ studie om hur Ålö kan attrahera ingenjörsstudenter med Employer Branding

Engineers are a group of individuals who are attractive when companies are in need for competence in technology. Today it is a shortage of these competences in the labor market. Because of this there has grown a competition among companies when they strive to recruit the best engineers. Therefore companies spend more resources on marketing themselves as an attractive employer. This study was set out to find what engineers think is an attractive employer through a demographic perspective.

Akka. Ett skrivbord för hemmet anpassat för rullstolsburna.

A woman is dying of cancer, she refuses to use her walking aid. Because she is embarrassed. This means she can?t leave her house, and her last days become very limited.Why do we act like this?Can the view we have of products adapted for disabled be changed by working with colour, texture, form and materials?There are many products adapted for disabled, the products often have a good function and well developed ergonomic aspects but the visual aspect leaves a lot to wish for. There is neither effort nor money put in to the exterior design of most of these products.A lot of the solutions that are invented for adapted products can be used in design of ?regular? products.Why should we then divide products in to adapted and non-adapted.

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