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1161 Uppsatser om Target audience - Sida 49 av 78
För vem kommenterar du? : En studie om interaktion mellan H&M och deras användare på Facebook
This essay addresses the subject social interaction in the social network named Facebook. The studied interaction took place between the Swedish clothing company H&M and the active visitors on the company page in the social network. The subject of social interaction in social media is an interesting field to study due to its vast range, the largely amount of people involved and it is of interest to see how the company and customers interact. The purpose of the essay was to study the interaction between the company and visitors. The statement of the problem is divided into four questions which is processing a deeper analysis of how the company page is used.
Att möta utmaningen - En diskursanalys av europeiska staters inställningar till utsläppsreduktioner
The European Union is a self proclaimed leader in the field of climate change and has a common target for reductions of greenhouse gas emissions. In spite of this, there are great differences between the member states capacity and dedication to the cause of implementing the Unions climate policy and reduce their emissions. The purpose of this thesis is to contribute to an understanding of how different European states construct their identity in the context of climate change mitigation. By analyzing national documents from three European states and using tools deriving from discourse analysis, I aim to illuminate differences and similarities in their rhetoric. The result is that due to the states relationship to the European Union and the United Nations, there are great similarities in the way they construct mitigation and their identity.
Men problemet är att man aldrig har facit i handen : Några socialsekreterares uppfattningar om deras arbete med barn och ungdomar
The opinion of social workers towards their work with children and young persons wasstudied in this essay. Even their point of view with reference to the term the child?s bestinterest has being considered and special focus was laid on the social workers attitudestowards media coverage and its criticism towards their work. A qualitative approach was usedconsisted of six interviews. The theoretical frameworks were based on the theory aboutfreedom of action and the theory of social representations.
Inferno Shield : Konstruktion av avtryckare med sladd
This thesis was performed at Indusec ABin Stockholm. Indusec AB is a companythat develops security solutions.Together with the Police of Sweden theyhave gotten the assignment to develop anapplication based on one of theiralready existing product Inferno soundbarrier. This application is supposed tobe mounted on a ballistic shield thatthe police use, the application consistsof a speaker box (the sound barrier) anda trigger with wire. The trigger withwire is the part that will be addressedin this thesis. The application willthen be used as a tool to surprise atarget at various skirmishes.The project consists of three majorphases, pre-study, concept generationand modeling.
Sjukhusets hjärta? : Informationsbeteenden hos läkare och sjuksköterskor på Universitetssjukhuset i Lund
This Masters' thesis is a study on the information behaviour of hospital personnel at the University Hospital in Lund, Sweden. A questionnaire was distributed to 301 nurses and physicians working in the intensive care unit, the population was reduced to 244 persons. The response rate was 52%, i.e. 125 questionnaires were completed. Nurses constituted 68 % of the population.
Nekande tvångsmakt i Operation Unified Protector
There are several competing views on how to best utilize air power. Following his quantitative study of air power, Robert Pape developed a theory which focuses on undermining the target state's military strategy. According to Pape it is possible to explain the outcome as a result of military vulnerability. This essay seeks to determine if Pape's theory can predict the outcome of Operation Unified Protector. By using a mixed methods approach on four hypotheses, it will be determined if the operation was a successful case of coercion, if NATO acted according to Pape's model and whether this achieved the desired effects or not. The results reveal that the theory could not successfully predict the outcome of the conflict.
Get Rich or Die Tryin' : En undersökning av kapitalismen som modern mytologi i samtida självhjälpslitteratur
The purpose of this thesis is to investigate whether or not capitalism, viewed here as the system that is currently the dominant economic system in the Western world, can be seen as a modern myth or not. An author, Brian Tracy, of several popular self-help books is the target of this investigation and the language he uses in his books have been scrutinized in order to see whether or not he uses a religiously influenced, and more importantly, myth-creating language. In order to do so, Bruce Lincolns theories of myth have been used in correlation with Stefan Arvidssons definition ov myths. Also of interest is whether or not Tracy in his books uses any of the instruments of power defined by Michel Foucault to support his claims.The investigation shows that capitalism indeed can be seen as a modern myth. This claim is supported by the facts that Tracy not only uses a language heavily influenced by Christian texts and belief but furthermore because he descirbes himself and the people he claims to have helped in a way that strongly resembles the narratives of myths.
Bloggen ? ett redskap för byggande av identitet och sociala nätverk: En kvalitativ studie av bibliotekariers bloggande
Weblogs, or blogs, are frequently modified web pages with a series of archived entries, generally in reverse chronological sequence. This thesis focuses on the rapid-growing phenomenon of weblogs and the fact that individuals with a background in library and information science are frequent users of weblogs. Since this is an explorative inductive study the ultimate purpose can be described as to find out what ?blogging? as activity is about. The research questions posed are: Why do individuals with a background in library and information science use weblogs? How does their professional identity affect their blogging? And finally; how do they use the weblog to create networks with other bloggers?
The empirical material consists of audiotaped interviews with five informants who are all employed in knowledge work, either as librarians or information specialists.
Vilseledning som försvar : Defensiv förberedande vilseledning prövad mot Wardens systemteori
Undersökningens syfte är att pröva om en mindre stat kan nyttja sig av vilseledning för att minska åverkan från en motståndare som nyttjar sig av Wardens systemteori. Undersökningen fokuserar främst på att vilseleda en motståndares målinhämtning innan ett angrepp. Undersökningen ger förslag på ett antal sätt att genomföra defensiv vilseledning, både innan ett angrepp och under påbörjat angrepp. För att underlätta för undersökningen tas fiktiva målval ut inom Sverige med stöd av Wardens litteratur och med stöd i viss annan litteratur. En mindre jämförelse mot befintliga sårbarhetsanalyser genomförs.
Anställdas attityder till bibliotek
This paper is about employees' opinion towards libraries. The target group consists of employees at industrial research institutes in Sweden. Libraries offer several more services today than they have done before. I think many people do not recognise all of them and I also think the knowledge and the opinion about libraries have to do with use of them. Since I am curious about if this is true or not the purpose of this essay is to find out, through an attitude research, the employees', at industrial research institutes, opinion about library service.
Att byta grupp : En studie om elevers och studenters perspektiv på icke självvalda grupper
The purpose of this research is to investigate the group constellation that is, what thoughts, feelings and sensations that arise when students and pupils change groups. The study will also affect students and pupils knowledge of why they should work in groups. Their perceived security will also be something that this study is looking for.The main questions of this study are:How does students and pupils experience the phenomenon of "group replacement"?What is considered to work or not work in the new group formations?The method that is used in this study is based on six qualitative interviews with students and pupils from three different levels of education. The target groups are college and high school students.
Den postfeministiska reklamkvinnan : en kvalitativ studie om den postfeministiska kvinnoframställningen i kvinnotidskrifternas reklamannonser
Women magazines are like guides to women and girls, due to the fact that they consistently upgrade their women audience about different trends. Advertising ads that are directed toward women are enjoying being in the atmosphere of women magazines, based on their frequent presence in women magazine?s content. Postfeminism is regarded as being an escape from feminism or as the opposite of feminism because they don?t share feminism?s ideology about equality, gender, and feminism?s questions about power struggle.
The impact from pre-M&A resource allocation on the post-M&A performance
Background: When firms grow through acquisitions it is commonly debated whether the two entities ought to be better off as standalone companies rather than as a merged company. This thesis aims at discussing this issue of M&As advantages and disadvantages in terms of source of synergies from the perspective of resource allocation. Purpose: The purpose of this thesis is to describe and analyze to what extent pre-M&A differences (against similarities) in resource allocation and corporate culture between the acquiring and target firm have an impact on the post-M&A performance. Theoretical framework: Efficient market hypothesis, resource based view, strategic fit. Methodology: A longitudinal study is conducted on the EU market during 1992 to 2002 based on balance sheet and income statement data.
Blogging i PR-branschen : en ny sorts omvärldsbevakning?
ABSTRACTPurpose/aim: To clarify what information is communicated through the PR-firm JKL:s blog, how it is communicated, how it relates to and diverges from the communication theories in point, and what the strategies behind the blogging are. By doing this I hope to contribute to the knowledge on corporate blogging and how it can be used.Material/method: Qualitative textual analysis of ten blog posts published on the JKL Blog and process seeking interview with the person in charge of the same blog.Main results: JKLs? blogging coincides to the most part with business intelligence, with the exception that the information doesn?t relate directly to the company?s? main activities. This is mainly due to that they can?t publish information about their customers or competitors.
Energikartläggning och driftoptimering genom behovsstyrning i befintlig fastighet
Energy supply in Sweden year 2011 amounted to 577 TWh. The final energy consumption for industrial, residential and service was 379 TWh. Sweden has energy policy goals to reduce energy use in buildings. One of these goals is to reduce the energy use by 20 % in 2020 compared to the year 1995. An important step to achieve this goal is to target energy efficiency measures in existing buildings.