The aim of this master´s thesis is to examine how librarian´s views of the users can vary for different types of materials in public libraries. We have seen that literature and reading are the central parts of the libraries in Sweden. All other types of media are traditionally seen as complements and in focus for the study is feature film as an example of these other medias. We examine policy documents to see the official view of the general target group of the libraries and compare it to the view of the users of feature films as expressed by the librarians. The study includes several different types of empirical materials such as interviews, observations and documents and the method used is case studies.

Advertising in responsive websites is a quite new phenomenon and has therefore, previously not been a target for any mayor research. Todays society, where new technological innovations persistantly supersede others must be seen as a possible changer for how companies advertise to this society. This paper sheds light on many of the difficulties connected with advertising for responsive websites, but also possibilities and advices for the future. Through a litterature review and a focus group with respondents from a large communication agency in Umea?, insights, implications, solutions and thoughts both connected to specific websites but also around advertising for the future as a whole is presented.

This Masters Thesis considers tracking of ground targets. Since ground targets often are difficult to detect with sensors a track is easily lost in ground target tracking. The main question in this thesis is whether information on close targets and observations of them can be used to make the tracking more reliable. An algorithm using Kalman filters and JPDA-association to create a group track for vehicles travelling together has been implemented in Matlab. Using the state of the centre of the group the state of a vehicle in the group can be updated.

In this thesis I have investigated four housing corporation?s information about garbage disposal for their tenants (primarily immigrants who just arrived to Sweden).   Interviews with renters, employees of the housing corporations and employees of Eskilstuna Energi och Miljö indicates that the garbage information need to be improved to be better adapted to the target group.    To solve this information problem I decided to create an information chart, consisting of illustrations and legible text which informs the renters of how and, above all why it is important to recycle.   The aim of the project is also to increase the renters? commitment and motivation in recycling and also; make the housing corporations, other organizations and authorities aware of how important it is to adapt information to different kind of groups. The aim in Information Design is always to work from the needs of the recipients..

  ABSTRACTThere is a limited possibility for many of the concert-goers to go behind the stage and follow the work process with putting together a program for the concert season in a concert institution. The purpose of this study is to describe a concert institution's work with developing a concert program for each season. This is done through a presentation of the factors affecting the work. This is a descriptive essay and a case study of the Malmö Symphony Orchestra. Interviews have been made with people directly involved in the work or affected by the outcome of the work process.

BackgroundPolitics in some ways has always been about communication and marketing. In Sweden some people believe that communication and meaningful relations with the voters are of no value, instead it is the political content that is of importance. Media evolution has changed the conditions of political marketing; this has meant that the choices of the right communication channels in political marketing have become more important today than ever. Political competition in Sweden has become more even in recent years, this has called for political communication and marketing to be more planed and well thought out. Political parties have therefore begun to spend millions on marketing themselves.

Internet has opened a whole new world when it comes to marketing. Because of this companies can reach out to a broader consumer audience. The idea to write this essay came to mind, when we were asked to design the website of a new registered company named Artoteket. The company?s purpose is to hire out and market art on the Internet to bigger companies such as banks, law firms and industrial company?s etc.

This paper concerns the question of how one can frame a political message. I investigate how a political frame is bound both to the line of argumentation connected with a certain discourse and to the audience closely related to that discourse.I have chosen to study a single case where the policy process was characterized by a framing contest. The case shows how negotiating the new Services Directive is affected by framing efforts made by the parties negotiating.My conclusions are that the question of a Services Directive lent itself to a definition in terms of "either/or"-arguments. Thus the Directive could be considered either a threat or a possibility. It was the very nature of the matter - the development of the internal market on services - that made possible a debate along the lines of a "left/right"-struggle and where a frame that drew from the European Social Model offered the better explanation thereby succeding in defining the new Directive as a threat.

Th is thesis is about how to create communicative images. It is mainly for landscape architects. With communicative images, I mean images created with the purpose to communicate a proposal or idea in a direct way to. By only looking at the image, the viewer should get an idea of what the proposal entails. A communicative image should also create an interest in the proposal.

The work of Shakespeare has been popular to make film adaptations of from the birth of cinema. Macbeth, one of his most often played tragedies, is no exception. But how did Shakespeare portray Lady Macbeth in his play, and how do directors in the 21th century choose to portray her for a modern audience? I will try to find the answer to these questions by analyzing Shakespeare´s play as well as three modern adaptations. I will begin the thesis by looking at scholars´ view in questions regarding gender, free will, adaptations and genre before analyzing the play and the three movies.

Changes in media technology and markets create new demands and challenges for society. The relationship between sport and the media is an example. Sport as a form of entertainment provides pleasure and excitement for the audience and high ratings for networks and media companies. This study examines elite athletes? views of media coverage and the extent to which such coverage affects their athletic performance.

The purpose with this degree thesis was to investigate the preschool teacher´s view onchildrens´s influence in preschool routine situations. The target group for this study ispreschool teacher´s that currently are working with children that are 1 ? 5 years of age. To manage to answer the aim of this study semi-structured interviews were conducted. I have performed interviews with five preschool teacher´s that currently work in a preschool that is situated in a medium sized city, in the county Värmland, Sweden.

The purpose of this essay is to examine how the two Swedish municipalities, Sigtuna and Nyköping, work with marketing. The study has primarily focused on how these two municipalities worked, consciously or non-consciously, with lifestyle marketing and place marketing. The research-questions that this essay wants to answer are;What is lifestyle marketing and place marketing?Do municipalities use these types of marketing, and who is this marketing directed to?How and why does municipalities use lifestyle marketing and place marketing?To answer these questions, phone interviews were conducted with several important employees within the two municipalities. The results of this study show that the different municipalities have both been using lifestyle marketing, but on different levels, in Sigtuna, it was a strategic choice, whereas in Nyköping, it evolved by itself and was not a conscious choice.

ABORT ?n GO is a design project within the crossing boundaries of Critical Design and IndustrialDesign.The contemporary discourse on abortion is problematic, and infected by double norms. Thesenorms may cause feelings of guilt and shame in women who have an abortion. The abortion rightis built upon conflicting standpoints; one is that women have right to have an abortion, withoutbeing questioned. Second is the notion that abortion is something that should be avoided, implyingthat you?ve done something wrong if you have had an abortion.With this project and physical product I want to explore and discuss the contemporary discourseon abortion in Sweden.

This thesis has been conducted at Saab Bofors Dynamics AB. The purpose was to investigate if a non-linear missile model could be stabilized when the optimal control signal is computed considering constraints on the control input. This is particularly interesting because the missile is controlled with rudders that have physical bounds. This strategy is called Model Predictive Control. Simulations are conducted to compare this strategy with others; firstly simulations with step responses and secondly simulations when the missile is supposed to hit a moving target.