This is a case study of the advertising campaign ?Guld till alla? (Gold to Everyone) embarked upon by Spendrups Bryggeri AB in a bid to promote Norrlands Guld, during the period 2004. The approach used by Spendrups will be compared with theories about communication planning, communication strategies, target group definition and how to create effective advertising. The main purpose of the comparison is to find which central elements that made the campaign successful. The method we have chosen to use is an explanative content analysis with influences from the dialogue analyse.?Guld till alla? was suppose to be an massive and coherent campaign which was to be integrated with large sports events, such as the Ice Hockey World Championship, UEFA European Championship and the Summer Olympic Games, that all took place the year 2004.

As a project in advertising and graphic design the goal was to create a print campaign and a new logo for the train ticket Interrail. The project started with research, in which target groups were analyzed and defined, arguments for the campaign was decided and someguiding values for the logo were defined. After the research came the creative part, ideas for the campaign was decided and executed and a logo was drawn. The projects final result was three print ads and a logo..

The hillforts of Bohusl?n are numerous, yet few have been studied, leaving gaps in our understanding of their dating, morphology, and connections to nearby prehistoric sites. With the help of settlement archaeology, the aim of this study has been to analyse three hillforts on Hisingen and answer these questions. This was done by observing the location and morphology of the hillforts and by analysing the age and functions of nearby prehistoric sites within a kilometer of the hillforts. The results indicate that Bj?rlanda 22:1 and Torslanda 56:1 were likely ritualistic enclosures, while Torslanda 15:1 had defensive functions.

In May 2010 the plans for Malmö?s new Concert Hall, Conference Centre and Hotel were announced publically. The purpose of this thesis was to present strategy for communication in order to gain approval for the new concert and conference center from the inhabitants inMalmö and to incorporate the use of it in their everyday life.Material from the receiver?s as well as the sender?s perspective has been collected from qualitative interviews. Through group interviews we have investigated the general consensus of the inhabitants of Malmö regarding the investment, placing, offered events, expectations as well as how they collected information.

Free Space Optics (FSO) has received a great deal of attention lately both in the military and civilian information society due to its potentially high capacity, rapid deployment, portability and high security from deception and jamming. The main issue is that severe weather can have a detrimental impact on the performance, which may result in an inadequate availability. This report contains a feasibility study for an all-optical free-space link intended for short-range communication (200-500 m). Laboratory tests have been performed to evaluate the link design. Field tests were made to investigate availability and error performance under the influence of different weather conditions.

This text answers the questions how do we define what a campus is, how the concept of the campus came to exist and how it is used today, and how the Blekinge Institute of Technology (BTH) campus can be designed according to site conditions and the conclusions drawn from case studies at Chalmers University of Technology and Karlstad University. The purpose of the case studies is to gain insight into their campuses advantages and disadvantages. This finally results in an interpretation of how the Blekinge Institute of Technology campus can be planned. A campus is the area of land on which a college or university and its surrounding buildings resides on. Campus as a concept meant a field at first, it later evolved at American universities due to their design of college campuses.

This diploma work covers an investigation over the heat - and hot water systems of thetenant-owner's association, Bogården. The heat - and hot water needs of Bogården aresatisfied by both district heating as well as three heat pumps. Implemented investigationshows that the heat pumps are not used in a profitable way. Apart from that, the reservepossibilities are small. There is also a risk of the growth of Legionella bacterium in thehot water system.Since the heat pumps are already installed, HSB-Gävleborg (responsible for Bogården)has a wish to investigate possible proposed actions for optimization of existing plant.After completed investigation, a new proposed action is presented.

The purpose of this thesis is to investigate how students who study with Problem-based learning PBL in a distance learning course perceive the support from the university library. I first went into adult education, PBL and distance studies, one at a time, and then took a look at the combination of problem-based learning in distance studies. During the investigation, I conducted five interviews using a phenomenographic method to understand how the students perceived the support they received from the university library. The university library gives a lot of support but what I noticed while I was writing was that it is difficult to reach the students with the information regarding the help that is available to them. I give some example on how to develop the support and find that the students have a wide range of different needs for support from the library depending on their individual situation, social context, academic ability, location and course of study.

This Masters thesis work describes a comparison between two different methods for estimation of the down channel (base station to mobile subscriber) in Wide-band Code Division Multiple Access (WCDMA). The first estimation method, Optimal Feed-forward Channel Estimation (OFCE), is a conventional method that bases the estimates on data that is known to both sender and receiver, so called pilots. The second method, Decision Directed Channel Estimation (DDCE), is an elaboration of OFCE. It also uses user data for estimation. Simulations show that DDCE, in comparison to OFCE, does not attain an improvement in signal-to-noise-ratio (SNR) for high bit error rates (BER).

Jag har i mitt kandidatarbete arbetat med ljud och akustik i gamla kyrkor. Gamla byggnader och hus har alltid fascinerat mig. Det finns en sorts tyst berättelse i äldre byggnader. Jag känner en vördnad inför gamla hus och de som ritat och byggt dem. De berättar om sin tid och om saker vi glömmer bort.

This study illustrates the task of the administrator where the main focus lies on getting understanding for the administrator?s work, showing how this is performed. The method I have used in the performance of the research is the qualitative method. This study was carried through by means of interviews. Theoretical starting points are exchange theories, friendship theories and part theories.

The aim is first to identify concept of citizenship and the dimensions of the same, in the political science theory, which can be crucial, to that a citizenship may be found available for people who have a cognitive delay. Thereafter examine the prevalence and significance of these, in policy documents from two different organizational forms, through an analysis, in the form of a discussion, on the basis of political science theories in the field. The study's aim in a reflective way, highlighting key requirements for an accessible citizenship for the target audience, and thereby clarify the priorities in daily activities that can support an emancipatory citizenship process for people who have a cognitive delay..

This report describes a master thesis performed at Saab in Arboga. The main purpose was to build a controller for a system containing a turn table and an antenna beam. The idea is to use this system on a boat where it will be exposed to position disturbances due to waves. The desired behaviour is that antennas placed on the antenna beam should point towards the same target all the time. To solve this problem the system has been modeled and simulated in Matlab and Simulink.

AbstractTitle: Level/Degree/Grade:Authors:Supervisor:Research question:Purpose:How the bank may improve its financial counselling ? A qualitative case study.Bachelor Thesis; Business administration; Corporate finance.Andreas A?strand, Anton Persson, Kristoffer Wedebrand.Hans Mo?rner.How may the bank improve its financial counselling to private investors using portfolio theory?Our purpose is to examine the advice, with basis in portfolio theory, the bank?s financial advisors provide to their clients, the investors, and how they can improve. If we can identify and point out areas of improvement in the financial counselling, we hope to raise the question and contribute with an improved financial counselling. Another positive effect we are hoping for is to improve the situation for the investors whereas all parties benefit from an improved portfolio selection.This study is conducted through a qualitative case study, where we used a deductive approach and collected our data through personal interviews.The conclusion that emerges is that the financial counselling could potentially be improved if financial advisors improve their knowledge in portfolio theory.The originality shapes through the opportunity to investigate a specific bank and because of that an opportunity to examine a specific case more thoroughly was created. Our thesis contributes with opening La?nsfo?rsa?kringar?s and other banks? eyes to how their financial counselling could be improved through new knowledge in portfolio theory.

In this study I have examined how narrative techniques can be used to promote the reading value and readability in information. My focus has been on the communication-agency Mandoly?s information-brochure which function is to inform other companies about their own potential for development in collaboration with Mandoly. The purpose with this study is to examine how it is possible to increase the reading value in order to engage the target group. In my study I have used four methods: analysis of Mandoly?s old information-brochure, literature studies, a qualitative interview, and an user test.