Due to political decisions regarding the Swedish school, public and independent schools booth face the need topromote themselves in the quest for new pupils. This study aims to, from a communications perspective, examine how four selected upper secondary schools address their target audience; the pupils?to?be, on their homepages. Additionally, I intend to investigate whether, and if so, how, said addressing can be connected to the different target groups applying to the schools in question.The questions asked in this study regard the way in which the selected schools describe themselves on their homepage; how do they use the textual and visual content to address their audience, and can there be disagreement between the meaning of the text and that of the image? To answer these questions, I use a theoretical base made out of visual communication and semiotic as well as rhetorical analyses.The methodological procedure is a qualitative approach on the matter, allowing me to understand the ?what? of the content on the homepages, as well as the ?how? it?s being communicated.

Leverage buyout?s is an opportunity for companies, who can strengthen its market position by expanding its operations, and it add?s value to the company. At every LBO, copmanies make different values of the target company to finally come upp to a final bid. The final bid may in many cases be made of a surplus value, which is the differens between the value of the net-assets and the final bid. This we call goodwill and it has been a target in many discussions.

This study has dealt with a phenomena that is regarded as new in the Swedish context of social work called honour related violence because of sexual orientation. The purpose was to critically examine a project that offers a variation of assistance for individuals between 13 and 25 years of age who suffers from the above. The project mentioned is run by an organisation called RFSL Rådgivningen Skåne. The aim was to examine the practice and to gain knowledge concerning the target group and relate it to that described by the project. Another aim for the study was to look into how the employees and the author of a report that is commonly used as background material in the practice used the complicated terms involved in the field and how that may effect the individuals that are the target for the resources.

The aim of this bachelor thesis has been to examine and develop our own understanding about how young people in Sweden (16-29 years of age), take part in cultural activities. As librarians it is important to know what kind of activities and interests this particular group has. With Pierre Bourdieu?s theoretical framework towards habitus and capital we are interested to see if there is a connection between one?s cultural use and background, if different access to capital with or within groups has an affect or not. With both statistics and interviews with people within our target, we believe this data has been sufficient enough to conduct a good and valid study.

Bakgrund: Främre korsbandsskador (ACL-skador) är allvarliga och vanligt förkommande inom idrott, speciellt hos ungdomar i åldrarna 14-19 år. En förhöjd risk för ACL-skador har påvisats för individer aktiva inom fotboll och handboll, vilka är mycket populära sporter världen över. Inom dessa sporter har även kvinnor påvisats ha två till åtta gånger högre risk att drabbas än män.Syfte: Syftet var att undersöka om det fanns någon skillnad i knästabilitet vid en hopp-landningsrörelse mellan tjejer och killar i åldrarna 16-19 år, aktiva inom fotboll och handboll samt att undersöka om det fanns någon skillnad mellan fotbollsspelarna och handbollsspelarna, oavsett kön.Metod: Ett drop jump-test utfördes av 20 ungdomar, aktiva inom fotboll och handboll, medelålder ±SD 17,0 ± 0,9 år. Testerna filmades i frontal- och sagittalplanet och analyserades sedan med hjälp av Landning Error Scoring System (LESS). Post hoc-analyser genomfördes för att kontrollera skillnader i 1) graden av valgusställning i knäleden mellan tjejerna och killarna och 2) graden av knäflexion mellan fotbolls- och handbollsspelarna i landningsmomentet.

The idea with constructions made out of prefabricated elements is that it should be quick and easy to build as the demands for lower production costs, increased profitability and shorter production times are constantly increasing. High accuracy in measurements and well-balanced tolerances is required to achieve this. The fact that the concrete-elements doesn?t fit and that damage occurs during assembly is a highly topical issue even though we now have methods and systems that make this high-intensity construction possible. Through this report we want to highlight the problems that cause the dimensional and tolerance problems and give suggestions on how to come to terms with these.

Umeå Energi are working towards a goal, that in the year of 2018, they will be completely climate neutral. As a part of this, one target is to reduce their grid losses by 4 % of the 2012 level, which corresponds to an overall reduction of the grid losses of just over 1.7 GWh. In many residential areas, the distribution grid is designed and rated for electric heating as the heating in the houses. As many of the houses later has been converted to other types of heating, their electricity use has decreased and the total power output from many of the secondary substations has decreased significantly. Because of this, many of these stations today are well oversized, which in turn means that the energy losses in these stations are unnecessarily high.In this degree project, 25 secondary substations have been studied, all located in residential areas in and around central Umeå.

Tourism is a growing industry that brings in a lot of money each year, range ofactivities increases and people travel more than ever before. More and more chooseto move from rural areas to larger towns, at the same time when people are travellingthey want to visit quieter places that can offer outdoor experiences in the nature. Thisis something that tourism businesses located in rural areas have a great advantage of.But when the range is large, it becomes important for firms to communicate with themarket, to make the tourists choose to visit them.The purpose of this study is to investigate which media channels and target groupsthat tourism businesses use and how they reflect on the importance of communicatewith the market. To find this out, interviews have been conducted with tree differententrepreneur, all located in Jämtland. The theory?s that has been used is strategiccommunication, public relations, market communication, media channels, socialmedia and target groups.The result shows that all companies think that thecommunication with the market is an important part in the work with the company.The communication gets the business a chance to be seen and it becomes more easilyto create relationships with the stakeholders.

Todays board game manuals have many shortcomings. One of them is that they are not always adapted to the game's target audience.Adapting the language and shape of a game manual for the the target group children, can save time for both parents and teachers, and give the children a chance to conquer the game by themselves. In addition, playing board games can lead to children developing other important properties such as problem solving and independence.This study found that the game manuals inconsistency, tone and the way they adress the reader makes it difficult for children to grasp the content. Many game manuals do not speak directly to the reader, and often describes gameplay in a passive way, which has been shown by this study.This study has resulted in 12 guidelines for writing game manuals for children. In addition, they have been tested with a sample study.

Our thesis focus on how retirees perceive Tv4s news casts of economy news where we focused on five different aspects: What is the relationship between the news cast and the viewer and how does the viewer express their understanding of the news cast and the way it is constructed? What are the viewers attitude towards the news content and how do they find the news cast useful for them personally?We choosed retirees as our target group due to their vulnerable economic position in today?s society and TV as an important medium for them due to the digital divide. The study was performed with twelve qualitative interviews and one group interview where six retirees took part.We discovered a big interest for economic news in the target group. The majority had a sympathetic view of the news cast they saw but they also expressed skepticism toward the economy segment and/or news castings. The majority expressed a lack of trust for the journalists and the experts brought in to share observations and make announcements, and the financial business overall.

The following report comprises my bachelor´s thesis in Industrial design, 30 hp. It is executed in collaboration with Bonum senior housing, who has been the client and assignment- maker of this project.The goal was to design a bench for their entrances, which could represent not only the needs of the target group but also Bonum as a trademark. The work is done with great care for both human kind and the environment, with sustainability as beacon.The design process has been followed.Initially, you will find the definition of a bench for entrances, the framework including inclusive as well as sustainable design, a function- and market analysis followed by the inspiration part of the project. Getting to know the target group and their specific needs has been essential for this work.Investigations about what senior house living and senior products are and what the target group thinks and feels, has been done. As a result, two ?personas? has been developed.With the help of a purposely chosen group of people, surveys and ergonomic studies has been executed, as well as prototype-testing.The fact-finding has formed the stable and unavoidable foundation of this project, which later on gets more creative and idea based.

It takes a very long time for ionizing radiation of used nuclear fuel toreturn to a natural background level, for this reason one of the requirements for theselection of the location of a repository was that the environment as well people'shealth would be protected from the harmful effect of radioactivity. This requirementmeans that the waste must be isolated in a geological formation. In Sweden therepository will be built in the crystalline bedrock. The location for the Swedish nuclearfuel repository at nearly 500 meters depth at Forsmark in Östhammar was decided 3June 2009. The repository will be located at Söderviken, close to the Forsmarknuclear power plant in a 1.90 billion year old bedrock that will accommodate 12,000tons of spent nuclear fuel.

It takes a very long time for ionizing radiation of used nuclear fuel toreturn to a natural background level, for this reason one of the requirements for theselection of the location of a repository was that the environment as well people'shealth would be protected from the harmful effect of radioactivity. This requirementmeans that the waste must be isolated in a geological formation. In Sweden therepository will be built in the crystalline bedrock. The location for the Swedish nuclearfuel repository at nearly 500 meters depth at Forsmark in Östhammar was decided 3June 2009. The repository will be located at Söderviken, close to the Forsmarknuclear power plant in a 1.90 billion year old bedrock that will accommodate 12,000tons of spent nuclear fuel.

Syfte: Att undersöka sjuksköterskors uppfattningar om avvikelser i vården och om bakomliggande orsaker till dessa samt inställningar till avvikelserapportering och -hantering. Studien syftade även till att undersöka uppfattningar om hur nyanställda sjuksköterskor påverkas av rådande inställningar till detta på en vårdavdelning. Metod: Kvalitativ metod med explorativ design. Bekvämlighetsurval tillämpades och data samlades in med hjälp av semistrukturerade intervjuer med sex sjuksköterskor från en medicinsk vårdavdelning på ett svenskt universitetssjukhus. Dataanalysen genomfördes med fenomenografisk metod.

ABSTRACTTitle: How do you get the students to listen? ? A study of Academic Works communication towards students (Hur får du en student att lyssna? ? En studie av Academic Works kommunikation mot studenter)Number of pages: 38 (41 including enclosures)Author: Fredrik HanssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students.Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University.Main results: The main result can be summarized as:· Academic Works communications have a lot of resemblance with the papers presented theory.· Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student?s awareness and knowledge of the company.· A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work.