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1988 Uppsatser om Target Customers - Sida 36 av 133

Felsökningssystem för bankomat

NMD 100 is a notes and media dispensing machine, manufactured by De La Rue Ltd, located in Flen, Sweden. The customers, mainly bank offices, have expressed a need for a more comprehensive description of errors occurring from time to time in their machines. In order to acquire a BSc-degree in Computer and Electronics Technology at the University of Linköping I have carried out a diploma work, regarding new computer programs to fulfil the customers? wishes. The machine NMD 100 is connected to its PC through handshaking.

Köpbeteendet av impulsvaror inom partihandeln

Purpose: The study aims to increase knowledge of dealers' purchasing behavior of impulse goods in wholesale trade.Methodology: An exploratory survey method has been selected in order to investigate the relatively unexplored topic; buyer behavior of impulse goods in the wholesale. Data has been collected through interview of 27 dealers that conduct business with bulk confectionery sales across Sweden. A semi-structured interview technique has been selected, with a predetermined interview schedule but with space for follow-up questions and discussion.Conclusion: The background to this work argued that there is not much research on how retailers reasons when buying convenience products, or also called as impulse items. It is usually the sale of goods such as several of the informants believe is critical to their business existence. Impulse goods which do not require any effort, has little search time and usually are cheap and suits many customers pockets.

Från Colosseum till Allianz Arena : En explorativ studie om processen att fo?ra?ndra ett fo?retags grafiska profil

The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. This phenomenon is what underlies this essay?s problem statement: Why does a company with an already well-known graphic profile choose to change it and how does the process behind the change occur? In what way have the company?s customers recognized the change and how has the company?s image changed in this context? The purpose of this essay is therefore to explore the process that occurs when a company in the sport and fashion industry changes its visual identity and to explore how the company?s customers have perceived the change.To fulfil the purpose of the essay a case study was carried out on a company?s Corporate rebranding process. The company that was chosen was the Swedish sports retail chain Stadium Sweden AB who decided to change its graphic profile even though their logo was one of the two most recognized in their field.

Är hälsa orange? : En kvalitativ studie av Norrbottens Läns Landstings byte av färg på Vårdcentralers logotyper i Norrbotten

Colours have been proven to have both a great physical and psychological impact on human beings. This essay investigates the rebranding of 37 Health Care Centers, located in Norrbotten, Sweden, and how 10 interviewees have experienced the new choice of colour on the logotypes of these Health Care Centers.The theoretical framework used in this research process, consists of theories related to rebranding, the communication process, encoding/decoding and Goethe?s Theory of Colours.To gather information about how the 10 inhabitants have experienced the new choice of colour, a semistructured form of interview was used. In addition to these interviews, three people employed by Norrbotten County Council (NLL) were interviewed, to get to know more about the rebranding process and the message behind the chosen colours of the logotype.Results show that the inhabitants had an overall positive reaction to the new colour choices, but that younger target groups lacked information about the new logotype and the rebranding.Due to these results, recommendations were made that NLL should expand the quantity of media channels to reach these younger target groups, and thereby be able to attract more patients to their Health Care Centers. NLL would also profit from investigating the inhabitants experiences related to the new colour choices themselves, but in a larger scale, to achieve greater knowledge of how to proceed with colour choices in the future..

Ett modef?retags v?g mot mer h?llbart mode & h?llbar konsumtion

The world is facing huge challenges to overcome the climate crisis. A contributing actor to the environmental footprints are the textile industry and their production processes, which highlights the importance to act. The purpose of this study is therefore to investigate how a middle size company's purchase- and design department work to contribute to sustainable fashion and sustainable consumption. As well as to examine the challenges and possibilities that the fashion company faces in its sustainability work. The qualitative study has been prepared and is based on 15 interviews with employees in the purchase- and design department.

Vård & Omsorg - Mer än ett jobb? : En undersökning av hur väl vård- och omsorgsförvaltningens kampanj lyckats - enligt teori och empiri

Today?s society has become a society of information were communication has become more important to manage, both for companies and for the person as an individual. If you want your message to be successful you have to plan your communication and also evaluate the result. The administration of health and care in Karlstad had already planned and performed an information campaign, ?Vård & omsorg ? Mer än ett jobb? (translation ?Health & care ? More than a job?), and therefore we got the assignment to investigate the rate of success.The investigation is based on both theory and empiric.

En ungdomspark planeras : barns och ungas perspektiv på utemiljön i Simrishamn

Often places for children and youth are planned how adults think children and adolescents want them, but we are often wrong. As a result, we find empty playgrounds while our target groups are building dens in the bushes, hanging around shopping areas, and so on. This report is an attempt to create a place for young people based on the opinions of their needs and their environment to better understand how to design a place that suits them well. To gain knowledge about how it is to be young in Simrishamn, a small township in the southwest of Sweden, I interviewed children and young adolescents. The interviews were all carried out in groups, mostly in larger groups inside where the result differed a lot depending on the settings for the interview. Two walkabouts with groups of three children were also made. Most of the children were eager to participate and tell about their reality, but some preferred not to.

Miljöarbete i försäkringsbranschen : Agria Djurförsäkringar AB

It has become more and more common that companies in the service sector are beginning to understand their own effect on the environment and thus the need to contribute to a sustainable development through acting in a deliberate way. Serious environmental work can help a company to improve their image and in that way win competitive advantage that leads to improved profitability. In a short time perspective, adjustment to the environment is an opportunity to gain competitive advantage and an opportunity to develop a profile. In a long time perspective it is about survival. The environmental work has become a sequel to the work with quality.

Värdet av demand response på den svenska elmarknaden

Intelligent IT-based solutions, often called Smart Grids, are considered to be the future balancers of renewable energy sources. One area within the Smart Grid concept is called demand response, which is focused on making customers more consumption flexible by making them more active in their consumption. In this thesis the aim is to analyze a business model by investigating the income potential for a demand response solution as well as its market potential. This has been done through literature studies, interviews and development of a computational model.The use of 5000 households with flexible consumption can provide a cost reduction of 17.2% or 2.4 million SEK for a balance responsible party during an average year. If the solution is used to make strategic bids on the regulation markets the study indicates that the largest potential for revenues lies within this strategy.

Gåpall : Ett produktkoncept

This master thesis has been a product realization process. Having BRIO:s walking cart as thestaring point the purpose was to further develop the principle of such products and at the sametime broaden their sector of use. The final result is to be regarded as a complete solutionmeant as a foundation for further development at the BRIO Company. The product aims tosatisfy the demands and needs of the target group called theon the go parent. Trends, qualityand purchase power are features that characterize this particular target group.The project resulted in a walking stool namedBRIO Circus after its source of inspiration.

Att tillgängliggöra kvalitetskontrollerade Internetresurser: en studie av två ämnesportaler och två samverkansprojekt

The purpose of this masters thesis is to study two subject gate-ways within the field of Swedish higher education and academic research, concerning structuring and selection of Internet resources to facilitate information retrieval for their target groups, and also to study two co-operation projects in the same field, one national and one European, to see how the co-operation is being carried through and how the gateways in the projects can serve from a wider perspective. The gateways, AGORA and NOVAGate, are being studied mainly by their Web sites and two e-mail interviews with persons responsible for the gateways. Facts about the national project are principally based on an interview with BIBSAM. The European Renardus is being studied out of articles and information on the Web site. From the results of the study it is being clear that the purpose of the gateways is to make a quality-selection of information accessible via the Internet and thereby facilitate for their target groups to find usable information.

Hur låter ditt varumärke? En kvantitativ studie om matchande bakgrundsmusik i sällanköpshandeln.

This paper examines the impact of the congruence between the background music and the brand image on the customer behaviour in retail store. The essay's hypotheses are built after the famous S-O-R-model that unveils if congruence background music affects the customers' emotions, brand image and response. The aim of the study is mainly to answer if the congruent background music stimuli in the retail store environment will affect the customer's emotions and if it will increase spent time and money. The congruent background music has been selected through two pre-studies based on consumers' brand image. A quantitative study has been conducted where triangulation was applied in a real store environment, where in total 201 surveys was collected for the main study.

En generell processkartläggning av leveransplanering för biobränsle i Sverige

The contribution of biofuels to the total consumption of energy in Sweden must increase to 49 % in order to meet the goals for the year 2020 set by the European Union. In order to do so, improved information systems are needed to support the business processes within delivery scheduling between customers and suppliers.Enterprise Architecture (EA) is a concept to enable the alignment of Business processes and Information Systems. EA is the framework for the architectures of business, information and applications. With a comprehensive view of the architectures, an Information System aligned with the Business processes can be enabled. The first step in the development of an Information System is documenting the business processes.The goal of this study is to clarify a generic sequence of activities performed within the delivery scheduling process and the information needed to perform the activities.Data for the study was collected through qualitative interviews, first through a meeting with the respondent and after that a following telephone interview with in total 5 suppliers and 6 customers of biofuels.

Att motivera med belöning : En studie av attityder och beteenden på ett företag i hemelektronikbranschen

The underlying question addressed in this paper is whether or not it is possible to influence the way a company?s employees behave using monetary incentives. How efficient is money as a means to enhance work motivation? Today, the assumption that employees perform better when bribed with rewards is questioned by scholars. The previous confidence in monetary reward systems is increasingly being replaced with hope for more effective programs, where employees to a greater extent can be motivated by non-monetary incentives.

Utveckling av nyckeltal för logistiska tjänster : En studie vid logistikföretaget Foria

The purpose of this thesis is to identify and define Key Perfomance Indicators (KPIs) and value adding services which are used to describe the quality of Forias logistics services from different aspects. The KPIs should be attractive to both Foria and their customers, with the aim to strengthen the interaction between both parties.The basis for this work is a research in which a literature review and a survey of the market for Swedish logistic service providers were carried out. An analysis of the present situation of Foria was carried out, where a number of people in the company were interviewed. These elements were used together with definitions of KPIs to perform the analysis of the work.The result of the work is ten KPIs that have been created and developed for Foria and which are considered to be attractive to both Foria and the selected customers. The KPIs are: · ECO-driving (binary) ? the company has ECO-driving-educated drivers· ECO-driving (comparison figure) ? all drivers individual driving and its resulting exhaust emissions are compared· The environmental impact ? a total of exhaust emissions from all vehicles belonging to a single business, measured in tonne-kilometres· Complete order ? portion of fields with accurate information (in an order), with the possibility of error categorization· Delivery reliability ? time difference between expected and actual delivery, average for all orders· On-time ? the number of days and hours of difference between the expected and the actual time, for all activities of the order· On-time (activity) ? the number of hours and minutes of difference between the expected and the actual time, for each individual activity of the order· Divergence ? a categorization of all causes of divergence and its responsible department· Level of integration ? the level of cooperation between the logistic service provider and the customer· Customer satisfaction ? how well an order will meet the expectations of the customer The KPIs are described in detail with definitions, how they can be used and what is required to implement them in the service process of Foria.

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