PURPOSE: To investigate to what extent product brand positioning models can be used to analyzecorporate brand positioning;METHODOLOGY: The phenomenon is observed from a positivist epistemological position within a primarilyinductive research design. The research strategy is defined as qualitative, while the method of ethnographiccontent analysis is implemented to analyze primary data;THEORETICAL PERSPECTIVE: Product and brand positioning literature; Product brand positioning rhombus;EMPIRICAL DATA: Ethnographic content analysis of brand commercials;CONCLUSION: As shown by the extensive literature review product brands (PB) and corporate brands (CB) coexistin corporate environments. One of key insights of this study shows that product brand positioning(PBP) and corporate brand positioning (CBP) processes can also co-exist in the same corporate environment.Moreover, PBs can be built based on the CB, making the investment in CB a long term return on investment.The study also observes that PBP messages include the ?against whom? attribute, highlighting differentiationin the competitive environment; when on the corporate level, this evolves, and in some cases becomes quitethe contrary, when the concept of ?from whom? or ?by whom? is stressed more than the differentiation amongother CBs in the competitive environment. This stresses the importance of including brand identity elementsin CBP..

This research paper is a thesaurus construction for the interdisciplinary subject of landscape planning. The personnel doing the indexing of documents at the Swedish University of Agricultural Sciences had earlier expressed a need for such a work within the fields of Landscape Architecture and Landscape Engineering. However our objective was not to create a complete thesaurus, but instead a basic construction which the personnel at the Agricultural University could expand upon. The actual construction is based upon ISO 2788-1986, Documentation Ð Guidelines for the establishment and development of monolingual thesauri, and Aitchison, Gilchrist and BawdenÕs Thesaurus Construction (1997). The line of enquiry taken has dealt with the problems relating to the collection, selection and control of indexing terms.

This study treats cultural policy, it´s view of the value of literature, and how this view varies within different fields of cultural policy. The aim of the essay is to find different competing approaches through an investigation of texts from three different fields within cultural policy. The fields investigated are: The publishing subsidy of the National Council for Cultural Affairs, which values above all quality literature. En bok för alla, concentrates on spreading quality literature to new groups in society. Centrum för lättläst, which values that the contents of a text are successfully delivered to, and understood by, the reader.

Aim: The aim of this study was to examine and explain the various methods available to rate the erosion damage, and on which teeth and tooth surfaces of erosion damage mostly occurs in children and adolescents.Method: A literature review was conducted, based on 15 scientific articles that have been reviewed, evaluated and analyzed. Articles were searched for in the database PubMed.Result: Six of the articles used the TWI (tooth wear index), which is an index to diagnose the tooth wear in the primary and permanent dentition. Eight articles used other indices as they considered that the TWI was not sufficiently developed to register the degree of tooth wear on some teeth. Tooth wear in the primary dentition occurs most often in the canines and incisors. Tooth wear in the permanent dentition was found in the literature to be mostly occurring on the occlusal / incisal surfaces of all teeth and tooth surfaces.LyssnaConclusion: There is no common index in the articles but many of them use the TWI.

Chewing behaviour includes both eating and ruminating activity. Chewing behaviour is of great importance for the feed intake as through the action of chewing (i.e. eating and ruminating) animals mechanically process the forages in small particle sizes and prepare the food for digestion. As cattle grow the chewing behaviour changes along with increasing body weight and chewing efficiency is increased. The aim of this thesis was to review the available scientific literature in order to describe chewing behaviour in growing cattle, as well as the factors that affect this behaviour.

AbstractBackground: After a while the usage of urinary catheters leads to UTI which for the patient means inconvenience, suffering and pain. Aim: The aim of this study was to illuminate how to prevent UTI from patients with indwelling catheter. Method: This study was a literature review in which the articles have been searched for in PubMed, Cinahl and ELIN@Kristianstad. Results: It is important for the nurse to clean the periutheral area before inserting the catheter, and has the knowledge of different cathetermaterials. Silver alloy-coated catheters reduces the rate of UTI.

The purpose of this thesis is to present a review of research themes and practice in the field of art image registration. The objectives of the review are twofold. The primary task is to distinguish which problems, in regard to theory and practice, that have been dealt with in the field of art image registration and the secondary task is to investigate which discursive, institutional and tool-related factors have had an impact on theoretical discussions and practice in the art image domain. The empirical content in the review is structured according to four epistemological viewpoints and is analyzed with a domain analytical approach. The result of the study is that two major problems are frequently discussed in the art image domain, namely lack of standardization and which discourse is the best suited for registration of art images.

This essay studied how six girls experienced their reading development during their college education in male-dominated profession programs. The issues assumed were how they experience their literature reading and literature education and what happened with their interest in reading. The theoretical frame included researchers Säljö, Rosenblatt, Gun Malmgren, Olin-Scheller, Ulfgaard and Molloy.The study showed that most of the girls felt their reading had worsened but not because of their male classmates but because of school. They had a lot of homework and participated in so many different school projects which would be completed that there was no time to reading for pleasure. The girls did not like the teachers? literate sample and did not like the methods used in learning literature.

This study is a text analysis of 30 master?s theses, written by students at the Swedish School of Library and Information Science in Borås 2005-2008, concerning the subject sociology of literature. The aim is to twofold; to show how the subject sociology of literature manifests itself within these LIS theses and to produce discourse arguments concerning sociology of literature as an LIS subject. The theorists I refer to in my study are Thomas. S Kuhn, Frickel & Gross and Richard Whitley, who devoted themselves to the theory of science.

The purpose of this bachelor thesis is to examine the similarities and differences between best practice literature regarding digitization and an existing cultural heritage digitization project. It also aims to determine whether this literature is of any help during an actual project of digitization. These results were achieved by examining literature regarding best practices in digitization and analyzing how well an actual project correlates to this advice. The information about the Digidaily project was obtained through two qualitative interviews as well as the project blog. The outcome of our research showed that although there are a great many similarities between theory and practice, the project in question was not helped by literature.

Sahlgrenska Academy at University of GothenburgDepartment of Internal Medicine and Clinical NutritionABSTRACTTitle: The connection between IBS and FODMAPsAuthor: Helena Hautamäki and Rebecka BertilssonSupervisor: Sofia KlingbergExaminer: Frode SlindeProgramme: Dietician study programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: 2013-04-10Background: IBS (Irritable Bowel Syndrome) is a functional gastrointestinal disorder, and is acommon disorder in the western population. The predominant symptoms are diarrhoea,abdominal pain, bloating, constipation, and excessive flatus. Today there are no evidence basedrecommendations concerning dietary factors for patients diagnosed with IBS, but recently certainfactors in the diet that seems to trigger the symptoms have been identified. These factors areshort-chain carbohydrates, Fermentable Oligosaccharides, Disaccharides, Monosaccharides, andPolyols (FODMAPS), which are not completely absorbed in the lumen.Objective: The purpose of this systematic review article is to examine whether there are anyevidence that a diet low in FODMAPs may induce improvement of symptoms in patientsdiagnosed with IBS.Search strategy: The literature search was performed in the databases PubMed, Scopus,Summon and Google Scholar. The keywords were ?Irritable bowel syndrome + FODMAPs?,?Irritable bowel syndrome + diet? and ?FODMAP and diet?.Selection criteria: The inclusion criteria were patients diagnosed with IBS between the ages 18and 69.

The aim of this bachelor thesis is to describe how librarians inSwedish public libraries use Facebook and Twitter in themediation of literature. Our study focus on the librarians? role inthat process. The research questions are:? How do the librarians in this study regard mediation of literature through Facebook and/or Twitter in relation to othermediation strategies?? What goals and purposes do the librarians give in the selection of literature that they promote on Facebook and/or Twitter?? What do public librarians think about the future for mediation of literature through social media, how will it evolve?The methodology used was qualitative interviews.

During the 1990?s a large number of building projects were revealed where lack of moistsafety precautions during the construction process had led to extensive moisture damage. Alsoresent implemented studies have shown that the problems with moisture damages have ratherincreased than decreased during the past few years. Moist is considered to be one of the mainfactors to cause unhealth due to deficiencies in the indoor-environment and does also causeunnecessary expenses and a reduction of the confidence in the construction industry.In this Bachelor of Science thesis three projects have been reviewed to examine how moistsafetyhas been observed during the construction process. Main focus has been to identify thebuilding components that are the most exposed to moist, and to examine how they have beentaken into account during the period of design and construction.

Introduction: During the last decades, the development of the communication society has contributed to new patterns of communications among people, but also increased the use of computers and mobile devices. It has become more common to communicate through social medias, which has led to the new phenomena cyberbullying. At the same time, studies have shown an increase in mental health problems among adolescents during the last 25 years. Aim: The aim of this literature review was to investigate and map the characteristics of cyberbullying and its relationship to mental health among adolescents. The aim was also to investigate adolescents own actions to stop cyberbullying.

Hypoadrenocorticism (Addison´s disease) results from insufficient production of glucocorticoid and mineralcorticoid hormones from the adrenal glands. The disease is often difficult to diagnose in an early stage because of the multitude of associated vague clinical signs. The standard poodle is one breed presupposed to be at higher risk of developing the disease. The purpose of this study was to give a review of canine hypoadrenocorticism as described in literature, and to characterise Addison´s disease in a population of standard poodles in Sweden. Statistics on incidenceproportions by breed for hypoadrenocorticism from the database of the Swedish insurance company Agria are presented.