Fairtrade is a certification of products that has grown from the criticism of conventional trade. By increasing the focus on the producers? economic and social conditions, poverty can be fought and the producers? voice in the marketplace can be strengthened. Fairtrade City is a certification for municipalities who wish to engage in ethical consumption. The purpose of this thesis is to understand the Fairtrade City concept and how this can be a tool for working towards sustainable development. To be more concise, we want to answer the following questions: Why does Örebro municipality work with the Fairtrade City certification and how can Fairtrade City be used as tool for working towards sustainable development? The thesis is based on qualitative interviews and e-mail interviews with members of the steering committee for Örebro Fairtrade City and on literature studies. We have in our thesis identified Örebro Fairtrade City as a result of 1) that Örebro municipality through Fairtrade City wants to change their surrounding environment by engaging in ethical trade 2) that the surrounding environment effects Örebro municipality through isomorphism regarding its way to deal with sustainable development 3) that the municipality through its work with ethical trade becomes legitimized by their surrounding environment.

This thesis presents the question of a possible breakthrough for mobile payment solutions in Sweden. The way payments are made and the way cash is being used in the society is changing. To be accepted as an alternative method, if cash isn't king anymore, the new technology will have to acquire user acceptance. In this thesis a case study of Swish, a mobile payment solution for P2P-payments, is presented. The focus of the study is customer value and technology acceptance of the service.

The main purpose of my essay is to inquire into the situation in the preparatory classes. The focus of interest in the essay is to see how new arrived pupils/children from Iraq integrate in the new school environment, foreign culture and what difficulties they come across during their period at the preparatory class. Such as language difficulties and how they manage with the traumatic memories from the war and the effect of that in their learning.I choose to do a qualitative survey and taking part in observing a preparatory class to see how they work. Thereafter, to see from a different perspective and understand the pupils more and perhaps go deeper with some questions I choose to interview some of the pupils. The responds I received gave me a more comprehensible idea of the struggle these children have been through and still go through in a daily basis.The result of this study illustrates the character of a preparatory class, and the central factors that occur in their education.

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

Aim: To describe nurses' experiences providing end of life care to patients. Method Descriptive literature study, 15 articles were included. The search was made in PubMed, CINAHL and by manual search. The articles were reviewed, analyzed and summarized. Results: For newly graduated nurses? experience in end of life care proved to be something new, developing, difficult to manage and frightening, but expected in the profession.

Construction projects are organized in different shapes and disturbances in the information flow in these processes can lead to problems, such as delays and/or a lower quality. Therefore, a well-functioning interaction between actors and a well thought out-communication at an early stage is of crucial importance. The main question is "How does the communication of decision and information flow in the building process and what barriers and opportunities can be observed?". This diploma work has been written with guidance from Bjerking AB and to answer this question, a collection of empirical data conducted via semi-structured interviews.

Coaching har blivit mycket av ett slagord inom företagsvärlden och olika konsultfirmor. Men vad innebär det konkret för individer och organisationer? Denna studie kommer att behandla coaching utförd av en ledare. Därav kommer både ett öppet och modernt ledarskap som coaching kräver behandlas, samt huvudämnet coaching.Bakgrunden till studien är främst att allt för många ledare idag fortfarande rekryteras med auktoritär ledarskapsstil som inte prioriterar utveckling av de anställda, samt att coaching som definition ibland misstolkas. Så syftet är att behandla dessa frågor och diskutera kring frågeställningarna: Vad är coaching? Vilken betydelse har coaching? Metoden som tillämpas i denna uppsats är en kvalitativ studie med fyra representanter från Brynäs IF hockey A-lag, tränaren Niklas Czarnecki, assisterande tränare Tommy Jonsson, spelarna Ove Molin och Emil Sandin presenterar deras verklighet omkring ledarskap och coaching..

In this paper we have looked closer on a car-retailer in the middle of Sweden. We have chosen to dig deeper in the different problems that can occur, related to the supply. Soon we realized that that the problems weren?t related to stock management. Through studying the whole of the company, we have identified reasons to why details aren?t in the stock.

The purpose of this diagnostic master thesis is to examine the motivation of the individuals working in a specific section at Sony Ericsson BGNMVNL. In order to do this, we will distinguish motivational and de-motivational factors that influence the individuals? in their work. Further, we also have the aim of giving recommendations on how to act on these outcomes in order to improve the motivation in BGNMVNL. Our thesis is a diagnostic study in which data is collected by qualitative face-to-face interviews and observations with selected individuals at Sony Ericsson.

The aim of this study was to understand how care staff in residential care perceive and work with elderly mental health and how these perceptions and work is related to aging. We have gathered our empirical material through eight qualitative interviews and vignettes with care staff in residential care. The study was conducted in a municipality with 10 000 to 20 000 inhabitants in southern Sweden. The material was analyzed with use of ageism as a theoretical frame of reference. The results showed that the care staff had different perceptions of mental illness in general and regarding the elderly.

A large number of children and teenagers are placed in foster care for various reasons. Social services have a responsibility to follow up youths and ensure that they have the same opportunity for positive development as other young people. A qualitative study was conducted with an abductive perspective by gathering material from social workers in this particular field. The research design of this study is an interview study. The theoretical premise was Bronfenbrenners ecosystem theory and Maslows hierarchy of needs theory.

Purpose: Our purpose is to examine how ExTe works with values and attitudes and if it has any connection to their success.Research questions: Does attitudes and values have anything to with ExTes success? Does ExTes management see their staff as a resource for development and do they deliberately work with it. Does ExTe follow their written Value book and do they continuously and active work with it?Approach: We have used a deductive way of reasoning and a qualitative study to gather the information needed. We have interviewed four staff members at ExTe.Conclusions: ExTes continuously and deliberately work with values and attitudes do have a meaning for their success.

Title The User Created Fire ? Risks and Opportunities with Crisis Communication in Social Network SitesAuthor Charbel SaderCourse Master Thesis in Media? and Communication Studies, Department of Journalism and Communication, University of GothenburgSemester Spring semester of 2013Tutor Nicklas HåkanssonNumberof pages 75Purpose To find a deeper understanding of the digital media?s role in Swedish society in relation to crisis communication.Method Qualitative approach using focus group interviewsMaterial Semi structured focus group interviews with a total of 18 participants in five groups. The focus group sessions were made during February, March and April 2012.Main results The main findings in this study are that users expect the communication flow in social network sites (SNS) during a crisis is to be a shortcut to information without a detour through organizations or traditional media. Although we find personal gratification, like interpersonal communication, quick information and sharing feelings and experience with others by using SNS during a crisis, users also tend to be hesitant about the credibility of the shared information. Alongside the user created content, we look to professional media experts and organizations as a guarantee for the veracity of the shared information.

Purpose: Our purpose is to achieve a higher understanding of which factors University of Uppsala is using to attract and keep their existing workers.Theory: We have worked with Barrow & Mosley's the employer brand mix, this modelexplains 12 important factors that exists within the employer branding process. External reputation, internal communication, the board, values and corporate social responsibility, internalmeasuring systems, service support, work environment, rewards and acknowledgements, learningand development, performance estimation, team management and recruitment and introduction.Method: To achieve an understanding of our subject we have chosen to work with a qualitativemethod. This type of method is more considerate of the interviewed person?s way of seeingthings and also accounts for how the person answers. To answer our problem statement we haveconducted a case study on University of Uppsala where we used semi structured interviewsbecause we wanted to limit the risk of leading questions.Empirical findings: University of Uppsala were used as material for our empirical discussionContext: The main reasons that workers is attracted to and are staying at the university dependson the external status they achieve when working there, this combined with that the workers getsto be a part of the university's brand.

The purpose of this thesis is to understand the reasons to why management consultants choose to leave their positions at large and established management consultant companies. The empirical data are made up of eleven interviews with men and women, both management consultants that have left their previous positions as well as a consultant who has chosen to stay with her first company and a representative from one of the large companies active within the management consultant industry. We have used the Job Embeddedness Theory combined with theories about identity, legitimacy, institutional norms and gender in order to understand the thoughts and reasoning behind the management consultants´ resignation. We have found that issues with the work itself and characteristics of the industry prevent the management consultants from being embedded within the management consultant company. Rather, some of the characteristics of the industry such as ?up or out? and the need to constantly perform work as a ?pushing-out mechanism?.