Nöjesfält har ofta uttalade servicekoncept vars syfte är att dess gäster ska få en service av hög kvalitet för att nöjesfältet som helhet ska vara underhållande, och inte enbart de åkattraktioner och andra nöjen som erbjuds. Syftet med denna studie var att genom kvalitativa semistrukturerade intervjuer undersöka hur ledarskapet ser ut som används av operativa mellanchefer på nöjesfält för att motivera de underställda medarbetarna att förmedla en hög nivå av service till gästerna de möter i sitt dagliga arbete. De respondenter som valdes ut för undersökningen arbetade samtliga på Skara Sommarland under säsongen 2012 och hade positioner som operativa mellanchefer vilka benämndes teamledare eller biträdande restaurangchef. Skara Sommarland använder sig av koncernen Parks and Resorts servicerelaterade vision leverera en helhetsupplevelse i världsklass ? Varje gång! Det är denna vision de operativa mellancheferna som deltagit i undersökningen har arbetat med för att deras medarbetare ska förmedla till parkens gäster.

The rise of the Swedish Democrats, as a political party in Sweden, has been surroundedby controversy both within and outside of the media. As such a polarizingtopic, the party has been the focus of negative and positive attention. On onehand it has been considered a racist and xenophobic party due to its policies onimmigrants. On the other, it has also been seen as a solution to what has been consideredby some to be a constant problem in Sweden, for those same policies.These policies are motivated by what the party perceives as a threat to Swedishsociety. That is to say, immigrants are a threat to Sweden because of thechanges they impose on the Swedish identity.

In the field of municipal services there are a wide range of aspects a small community must consider, especially considering that the circumstances in which a municipality operate continuously are changing. The changes include, for example, migration, individual lifestyles, the political governance and environment. Especially the latter might have a big impact on a town based on tourism such as Borgholm. We particularly have taken an interest for how this might affect the internal branding and internal brand communication of Borgholm municipality.Through our research we have found that Borgholm municipality in no particular extent is working with living the brand or any similar concepts. Also, we have found that the success of the internal branding of the organization in a great extent depend on the individuals of the different branches of the municipality?s work rather than on a coherent communication structure which reaches the whole organization..

Syfte: Att problematisera konsumentbeteende och de bakomliggande (prioriteringar) motivationsfaktorer som finns vid köp i dagligvaru- ochlågprisbutiker, såväl ur ett konsument- som ett företagsperspektiv. Frågeställningar: 1. Vad innebär och hur samspelar aspekterna: varumärke, rykte, image, kvalitet och service samt pris för kunders motiv (prioriteringar) i valet av dagligvarubutik?2. Vilka potentiella förbättringar skulle kunskap om aspekterna och dess betydelse kunna leda till ur ett företagarperspektiv som ett led i att nå ökad framgång? Resultat: Genom uppsatsen har författarna visat vad de ovannämnda aspekterna innebär för konsumentbeteendet.

Bakgrund och problematisering: Tjänsteföretag på konkurrensutsatta marknader motiveras att anpassa sina produkter utifrån kundernas efterfrågan där utvärdering och förbättring av en tjänsts kvalitet är ett tillvägagångsätt. Fallföretaget Vindsurfing.se studeras med en problembakgrund baserad på hur företag kan utvärdera kvalitet i sina tjänster och vilka positiva och negativa faktorer i produktionen av tjänsterna som går att identifiera utifrån kundernas uppfattningar.Syfte: Syftet med uppsatsen är att undersöka den av konsumenterna upplevda kvaliteten på de nybörjarkurser som företaget Vindsurfing.se erbjuder. Detta för att identifiera olika faktorer med påverkan på kvaliteten som kan ligga till grund för utredning av hur verksamheten kan utvecklas i framtiden.Teori och modell: Litteraturgenomgång med utgångspunkt i begreppet service quality, dess definition, tillämpningar och mätinstrument. Nyckelmodeller är bl.a. Grönroos (1984) ?Service-Quality Model? och Parasuraman et al., (1985) ?Service-Gap-model?.

Abstrakt The yield curve as a forecasting tool for inflation has been thoroughly investigated. However, most of these studies considered only the major economies, such as the U.S. economy or the major European economies and not a small open economy such as the Swedish. The Swedish economy should be much more affected by the world economy then the bigger economies. The purpose with this study is then to investigate whether the Swedish yield curve, or the Swedish interest rate, can be used as forecasting tools for the Swedish inflation.

Purpose: The purpose of this study is to examine the difference in return between Swedish and Russian hedge funds while considering the risk taken.Method: This study is based on quantitative data on funds' historical returns from the electronic database Morningstar.se. Additional data is taken from the funds websites, the Swedish National Bank and Fondbolagens förening.Result and conclusion: All hedge funds, both the Russian and Swedish performed better thanthe index. The Russian hedge funds nevertheless performed better than their Swedishcounterparts in all three evaluation methods..

This essay discusses how popular literature in general and Stephanie Meyer?s Twilight-series in particular can be useful in the classroom, despite, or rather, thanks to, its inherent problems concerning gender roles, relationships and the power systems within them. The essay takes a reader and teacher centered approach in describing both the problems of Twilight and the ways these problems can be worked with in the context of the school subject Swedish in upper secondary school. It makes an inventory of Twilight?s problematic aspects, and attempts to use them in conjunction with the governing documents of the Swedish school system.

Vårterminen 2006.

This examination work is about an marketing investigation of John Deere Moco 730/735 during the season year 2003. Moco 730 has an workingwidth on 3 m, and 735 has one with 3,5 m. The research results of 16 moco 730/735 are from intervju- and questionnaire made of the owners. The results also comes from intervju anwser from dealers which sold this mocos. The examination work shows comments and opinions from the customer after one seasons use. In the end of my examination work are all comments and opinions put together in a marketing analysis called swot-analys in Swedish. The analysis declare that the moco 730/735 is functional and have god quality. The future seems god for this kind of moco. The strength for this moco are god quality and the dealers god service support. The most important weakness about this moco are that the machine came out late on the market, compared to other mocos on the market. I think it´s important the have in mind that the customers are very John Deere faithful and this JD 730/735 is used for only one season..

The purpose of the study is to contribute knowledge about the representation of fiction authors who have written in languages other than Swedish in educational school books within the Swedish subject. This is done in relation to the school's promotion of cultural diversity, a globalized world and to the Swedish curriculum. The study is a combination of a qualitative and a quantitative analysis that takes its starting point in six educational books for the courses Swedish 1 and 2. The analysis shows that all study materials include a broad representation of authorships from Europe and the USA. The selection of authors from other parts of the world is, however, limited.

This Bachelor?s thesis focuses on those terms that, from a Swedish perspective, have to be fulfilled to entitle deduction for definitive losses in a cross-border merger situation. The thesis analyses one of the ten rulings from the Swedish Supreme Administrative Court which were published in 2009.The ruling is analysed in the light of the Treaty on the Functioning of the European Union, the merger directive and the Court of Justice rulings in Marks & Spencer and Lidl. The purpose is to examine if the Swedish rules concerning cross-border mergers is compatible with the EU-law. The Swedish rules concerning mergers are found in chapter 37 in the Swedish income tax act.

The main purpose of this thesis is to investigate how the societysystem in Austria has influenced the library system. The aim is toanalyse in what way these influences have changed during thegrowth and development of the public library system and how it isdisplayed in each separate library branch. The focus of myinvestigation has been the municipality public libraries in Vienna,and mainly the three libraries in the third district of the city. Themethod I have used is literature studies, examining and analysingsource material from the internal archive of the public libraries inVienna. I have also used the qualitative interview method in orderto examine the situation in the selected libraries Rabengasse,Erdbergstraße and Fasangasse.As there is no common library law, there are significantdifferences in the library structure in different parts of Austria andeach municipality decides how they want to prioritize the libraries.Since the public libraries of Vienna are well organized together inBüchereien Wien, the library structure in the separate librarybranches is coordinated.

The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

The intention of this essay has been to investigate how the new digital technology has affected the tourism industry and marketing, as well as how travel agents and tour operators adapt to this. We also aimed to get a broader view of how the future might look like when it comes to marketing and virtual service landscapes. We decided to base our research according to these following four questions:? What affect travel agents? way of adoption to the technical development?? What purposes do the travel agents have for building up their virtual service landscape?? How much does the travel agents emphasize on digital marketing?? What can travel agents do to better adapt to the technological development in the future?We have chosen to use a qualitative research for this essay. The reason for choosing a qualitative research was to gain a wider understanding that would represent a big part of the changes of technology development.