The aim of this study was to identify what kind of masculinity is shown in 54 articles of the Swedish lifestyle magazine Magazine Café of 1993 and 2008, and in which way this masculinity may be different from eachother.The study included four magazine issues of each year with analysis focus on main articles and abolishment of reviews and press items.  The method was semiotic analysis with focus on manly characteristics and stereotypes. The result showed that the normative man pictured in Magazine Café in 1993 was a man?s-man interested in manly characteristic business as sports, outdoor adventures and women. Fifteen years later not much has changed. The manly characteristics are the same but they have been complemented with a man-by-man accepted and homosexually inspired vain..

This is an examination of how interdependence affects the behaviour of politicians and their ability to govern the way they want to. I analyze the memoirs of two Swedish prime ministers, Tage Erlander and Ingvar Carlsson to explore their experiences. I focus on how the increasing interdependence affects the politicians with regards to security, welfare, and financial policies. Sweden had a special position between Soviet and NATO during the cold war. This meant Sweden gave priority to it's neutrality policy during the cold war, compared to increased trade cooperation.

This master of economics paper discuss that the globalization has lead to increasing internationalization among small Swedish IT- companies in the service sector. Sweden has a long history of foreign trade but in the beginning of the industrialization only large companies that produced goods answered for the foreign trade. Before, the Swedish companies begun their operations abroad in fairly nearby markets and only gradually penetrated far-flung countries. Now this is no longer possible. When small companies nowadays seek growth in other countries there is no time internationalize with the same approaches as before, especially when the company offers a service.

The purpose of this study is to investigate what knowledge children in preschool have about recycling, and to examine how teachers work with environmental efforts to increase children's understanding of environment and sustainable development. And if there is differs between the two preschool classes, one of which has a environmental profile. The study is based on qualitative semi-structured interview methods of teachers and children, and observation of the children during a sorting exercise with a number of garbage objects. The result shows that teachers in the environment profiled preschool spend more time per week on work related to environmental and natural issues and worked more thematic. Similarity between this preschool classes is that the use of outdoor education to get into environmental awareness.

It is important, for companies operating on a homogeneous product market, to understand and adapt to customer needs. Since coffee is a homogeneous product in food retail it is vital for coffee companies to work extensively with differentiation and the fierce competition. The prevailing homogenity makes it difficult for companies to develop the product itself and must therefore work to create added value to the product.The purpose of this thesis is to carry out a study on consumer decision-making when purchasing homogeneous products, and to examine how companies work to strengthen their brand and gain market share in a homogeneous product market. The market that this thesis highlights is the coffee market.To answer the purpose of this thesis the writers have conducted a questionnaire survey regarding consumers? decision-making process and interviewed two marketing managers for two major actors on the coffee market.

The purpose of this study is to look at the line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to establish a greater understanding for the case itself.

A trading halt is a measure conducted by a securities exchange in order to reduce information imbalances between market participants, thus enabling a higher level of market efficiency. A market is said to be efficient when new information concerning a company is instantly reflected in its stock price, implying that abnormal stock returns cannot be systematically achieved in an efficient market. The purpose of this study is to examine the occurrence of abnormal stock returns following trading halts on the Stockholm Stock Exchange. The study is based on a sample of 64 trading halts executed between January 2003 and February 2008. Historical daily prices for stocks subject to trading halts during the period have been gathered from the Datastream Advance database, while information on date and time of trading halts have been collected from the Stockholm Stock Exchange website.

The aim of this master-thesis is to investigate the emergence of bureaucratic drift in connection with implementation of EU-legislation in Sweden. To narrow it down I have chosen to look at the Swedish implementation of the Working Time Directive, directive 93/104/EG. To be able to fulfil the purpose of this master-thesis I have used two research questions; [1] How did Sweden implement the Working Time Directive into Swedish law? and [2] Why did Sweden omit to correct implement the Working Time Directive? To be able to understand and explain the situation I have used the principal-agent perspective as a theoretical framework. An analysis of motives has been used as analytical method.The results from the analysis show that Sweden, in order to keep the contractual model used on the labour market, which is a part of the well known Swedish model, shirked while implementing the directive and implemented as to be able to fulfil its own agenda.

Essay in Political Science, C-level, by Camila Alvarez Cea, spring semester 2010. Tutor: Alf Sundin?Reality or a Political Mirage? ? A Study of the Swedish Press Views on the Health Insurance Reform in the USA? The purpose of this essay is partly to examine whether the picture that Swedish press presents of the health insurance reform in the US, which is part of the Patient Protection and Affordable Act bill, will be of crucial importance to the possibilities that the American population has to receive health insurance. The main research question is accordingly: ?Does the picture that Swedish press presents of the health insurance reform in the USA, seem like something that will be of radical importance to the possibilities of the population to receive healthcare?? The purpose is also to examine in which model (demand or market) the opinions of the Swedish press fits. This purpose will be answered by using three specific questions asking whether their opinions differ when it comes to three criterions: organization, financing/resources and delivery systems.

The daily newspaper market in Sweden has been a mighty strong media market, except for major market crisis which occurred in the 1990s in Sweden, that led to several newspapers came into an economic crisis. One of the actions that many Swedish newspapers did was to reduce the physical size of the newspaper from broadsheet to tabloid. After studying several academical studies from scientists and students who claim and show in their results that the tabloid tendencies has spread out in the editorial content I discovered that the common thing for these studies where firstly, that there were not many studies that showed the tabloid tendencies of the editorial content in a longer historical perspective, secondly that the studies jointly studied tabloidization tendencies (how the editorial content changed from writing about hard news to write about soft news) in the editorial content of newspapers that have changed the physical format size. The material that was analysed was tabloid tendencies in news articles in two daily Swedish newspapers, Jönköping-Posten (broadsheet) and Aftonbladet (tabloid) in the years 50s, 60s, 70s, 80s and 90s. The goal was to see if or how much of the editorial content of news articles that changed over time by tabloid tendencies in individual daily newspaper as well as a comparison of the various newspaper formats.This lead to the purpose of this master study:To investigate if it exists tabloid tendencies in the editorial content of news articles in the Swedish newspapers Aftonbladet and Jönköping-Posten between the 1950s to 1990s.In addition this purpose was operationalized from theories of tabloidization, the main theories that are used in this master study is developed by the researchers Shelly McLachlan and Peter Golding and their definition for tabloidization range, form and style.The best tool to analyse the material that have been gathered was to use of quantitative content analysis.

During the last decade, there has been an increase in the use of technology-based self-services within the retail sector. The increase is particularly noticeable within the grocery market. The reason behind the increased use of these systems is partially due to the fact that companies within highly competitive retail markets continually look for ways of decreasing costs while upholding efficiency. The problem is that it is difficult to understand the true economical implications of investments relating to these machines. The purpose of this study is to investigate and contribute with new insights regarding the cost-structures of the stationary self-checkout systems and traditional cashier desks, within the retail grocery market.

Abstract New methods, techniques and tools for the building industry are constantly being developed and improved and launched on the market. The problem in the building industry development is not that the products are not good enough. The problem is instead that the existing construction companies do not choose to use these innovations, instead they continue to employ the technologies they already possess and master. This leads to the fact that the construction industry is, in the public eye, beeing seen as a conservative industry. AquaVilla is a company that basically produces houseboats.

In this essay, I have interviewed four pedagogues from three preschools whit different pedagogical purposes. The purpose was to find out how they work with mathematics outdoor. In addition to interviews, I have conducted observations at each preschool. The different preschools are one traditional, one Reggio Emilia and one ?all weather? (Friluftsfrämjandet) preschool.

The change in the information society has affected the development of the labour market for information specialists and informants as well as their roles. Companies are now aware of the fact that information specialists have a variety of important skills and competence that is important for them. The goal of this thesis is to see what defines an information specialist and an informant and also to find out their situation on the labour market. The similarities and differences between the two professions will also be discussed in the thesis. The main method used is the investigation of the job advertisements in the journal DIK-forum from the year 2000 and year 2004.

Syftet med denna studie var att undersöka vilka möjligheter samt hinder pedagoger verksamma inom tre olikt profilerade förskolor ser med utomhuspedagogik och utomhusmatematik i förskolans verksamhet samt att lyfta fram likheter och skillnader i pedagogernas synsätt relaterat till förskoleprofilen.En kvalitativ forskningsansats har använts med intervju som metod. Sex pedagoger har intervjuats - två pedagoger på en Reggio Emilia - inspirerad förskola, två på en I ur och skur förskola samt två på två olika oprofilerade förskolor.Resultatet av studien bygger på vår tolkning av pedagogernas utsagor och visar att pedagogerna, oavsett profilering, ser övervägande fler möjligheter än hinder med utomhuspedagogiken och utomhusmatematiken. De möjligheter som framkommit i resultatet beskrivs med hjälp följande rubriker; konkret och sinnligt lärande, hälsa, socialt samspel, motorisk utveckling, eget ansvar, fysiska miljön, naturmaterial och pedagogens inställning. De hinder som resultatet pekar på är relaterade till faktorer som tid, personalbrist, material, väder och pedagogens inställning. Samtliga pedagoger ser möjligheter med den sinnliga inlärningen och den grovmotoriska träningen utomhus.