This essay is a qualitative study of the Swedish joint-stock company Svenska Spel AB?s television commercial from 2008. The commercial is called ?Spela lagom - When I grow up?, and is meant to serve as an informational commercial about being underaged in situations regarding gambling. Using semiotics and rhetoric?s, we are analyzing how elements seen in the commerical affects the rhetorical situation the clip is bound to; how the marketing is done to enhance Svenska Spel?s brand; and what strategies are used to make sure the public service announcements regarding persons involved with underage gambling gets acceptance.

This study investigates the internet habits of students in the Swedish gymnasium. The part that internet plays in their lives and their attitude towards the educational system is reflected upon the philosophical background that stretches from Kant to postmodern philosophers such as Baudrillard. The aim is to create knowledge about how the social aspects of the internet affects their concepts of reality and their own and others identities. The method used for the collection of empirical data has been semi-structured interviews, preformed with students in a Swedish gymnasium. The data is then interpreted against the theoretical and philosophical background.

The aim of my thesis is to unveil orientalistic powerstructures in the new national curriculum for religious studies in Swedish upper secondary schools. Western imperialism and modernistic ideals has formed the Swedish perception of what constitutes as Swedish, this perception also influences the Swedish religious understanding. This understanding is imbedded in the national curriculum for religious studies which enables a western hegemony to prevail..

Den här uppsatsen syftar till att ta reda på om det finns något samband mellan social kompetens och stress. I uppsatsen presenteras vad social kompetens är och vad stress är. Sambandet har undersökts med hjälp av enkät med 16 slutna frågor, 8 som handlar om social kompetens och 8 som handlar om stress och en öppen fråga på slutet. Urvalet, som var ett bekvämlighetsurval, var 60 anställda på olika arbetsplatser i Karlskrona, av dem erhölls 52 svar. Med hjälp av en Pearsonkorrelation och en fenomenologisk analys visade det sig att det finns ett samband mellan social kompetens och stress.

This essay focus on the social media Twitter and how three Swedish PR practitioners view and use communication strategies for this social media. Twitter was created 2006 and is kind of a new channel in the digital world. The micro blog has over these few years attracted 175 million users across the world. In Sweden there is 91 000 registered users and according to a survey, 11 000 of them are active by tweeting once a day.Twitter is highly current and all kinds of people are using the social media, for example, artists, companies and individuals. Twitter is with its highly number of users building a new market for organizations to find their stakeholders.

The aim of this essay was to examine what kind of help and support social services departement can offer gamblers and their relatives. We also want to examine what the relatives to the gamblers think about the help and support they have got from the social services departement. Central questions we asked were: What kind of help and support can social services department offer the gamblers and there relatives? What kind of help is there to get for children respectively adult relatives? Do the relatives consider that the social worker have enough knowledge about the problem? Do the social workers consider that they have enough knowledge about the problem? This is a qualitative study of three women relatives to the gamblers, three social workers and one specialist in this problem. We have delimited the study to one big city in Sweden.

The general purpose of this work is to study how social welfare offices organization affect accessibility for those seeking immediate financial assistance in the municipality of Stockholm. Accessibility in this study is principally defined by Swedish Law. The study is based on an empowerment perspective. Data was collected by qualitative interviews of officials in eight social welfare offices. Search path to reach the officials was registered by participant observations.

Folkhälsovetenskapligt program.

The purpose of this ideology critical study is to investigate the hidden content in the reform Gy11 and compare it with the concept new public management. After the clarification of the hidden content, we compare the structure of the organization in Swedish high schools with the structure in public sector called new public management. The main questions of this study are the following: Is it possible to see the foundation of new public management in the Swedish high schools when it comes to the views of knowledge and the formation of goals? Which similarities can we find when we look at the organization new public management and the Swedish high school?The result showed many similarities, both regarding the views of knowledge and the formations of goals. The structure of new public management has been largely implemented in the Swedish high schools and the schools now focus more on instrumental knowledge rather than universal knowledge based on understanding.This is not surprising due to the social progress.

The starting point for this study is the situation for immigrants during the process of integration. This study aims to describe and discuss, with a broad approach, if certain information needs arises when immigrants meet the Swedish labour market and in such a case, do they use the library and how does the public libraries meet those needs. A secondary aim is to help increase the understanding of immigrants and forming a basis for further efforts by the libraries to improve services for immigrants and point at areas where there is a need for further research. - Which expectations and demands meets immigrants on the labour market and which library needs are possibly generated by this? - What services and range of material do the libraries offer immigrants and how are they marketed at the libraries homepages on the Internet? - Do immigrants from outside the western culture use the library and in that case how? Swedish human capital and Swedish social capability are identified as demands that are often held by operators on the labour market.

Researchers points out that social media has become a powerful venue to spread news, both for the news business and the users. Although the news diffusion has become a phenomenon to be reckoned with, we have found no research in Sweden about what motivate users of social media to share news.This thesis work therefore investigates news sharing on the social network Facebook by examining user motives in the light of the media theory uses and gratifications. A web survey was conducted and distributed to students at a Swedish university. The result showed that expression was the strongest motive to share news on Facebook, and the item that was highly valued by the students was to give other valuable information. The result also showed that other motives for sharing news was socialization, information, status and entertainment. .

The aim of this study is to investigate how it is possible that tourists who are not actively seeking child prostitutes still account for the majority of child sex tourists. The study includes tourists, locals, people working in the sex industry and staff from Swedish embassy and ECPAT international in Bangkok. The study was conducted with a qualitative approach and an ethnographic method, using field observations and interviews to collect the empirical data. The data has then been categorized in to different themes and analyzed using previous research on the subject. Hirschis theory of social bonds was then used to further interpret the results.The results of this study show that the tourists in Thailand, who are not seeking out child prostitutes, will most likely come in contact with them anyway.

Background: Research results show that the potential of corporate social responsibility (CSR) has increased. That means there is a growing pressure on Swedish companies to act with responsibility: general public has a positive attitude towards companies that communicate their CSR. Advertising agencies have been criticized by their way to manage the question of social responsibility. One of the characteristics of an advertising agency is their anonymity; even though their products are extremely visible, it is rarely clear who gave rise to an advertising production. If this is put in relation to CSR in general, we find ourselves in a contradictory situation when CSR in many cases is about exposure of the responsible corporation.

I will write about product placement in film from a Swedish point of view. This entails writing about Swedish films with different types of product placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the product placement of watches. In this thesis I focus on the film series about the Swedish agent Carl Hamilton, since here you can see how Swedish film has developed during the past 30 years with regard to product placements. Both world politics and the concrete placements are illustrated in a clear way.

AbstractThis master thesis is a hermeneutic inspired case study of how the value base regarding the environmental and social responsibility in the Swedish coffee company Löfbergs Lila AB is affecting the company's business. A thesis inspired by hermeneutics means that it is based on two ideas, the one of interaction between entirety and partitions and the one of interpretation (Alvesson & Sköldberg 1994). This cause that the emphasis is on how the reality is interpreted and that it never can be seen as completely objective.The case study was conducted during the spring semester of 2010 at Karlstad's University and consists of both empirical and theoretical material collected during this time. The empirical material in this thesis includes, among other things, interviews with four representatives of Löfbergs Lila AB, written material from the company regarding its work related to Corporate Social Responsibility (CSR), some information about the coffee industry as a whole and different certifications for "ethical? coffee that exists on the Swedish market.The basic idea with CSR as a business strategy is that it can be financially beneficial for companies to take a social and environmental responsibility outside of the company (Vogel 2005).