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8503 Uppsatser om Sweden as a brand - Sida 34 av 567

Ett dubbelt mottagande: : Susanna Alakoskis Svinalängorna i pressen

Finnish-born writer Susanna Alakoski?s novel Svinalängorna became a big success after being published in Sweden in April 2006. Though the novel has many themes in common with earlier literature written by and about Finnish immigrants in Sweden, little attention has been brought to this fact by reviewers and journalists. This essay examines connections between Alakoski?s novel and Finnish migrant literature in Sweden, mainly from the 1970s, and how these connections have been recognised by reviewers in Sweden and Finland.

Att konsumera, bidra eller skapa : En studie om deltagande i varumärkesrelaterade aktiviteter på Facebook

This study has researched different motivations for user participation in brand related activities on social media. The study used three types of participation to evaluate motivations for user participation. These types were the following: consuming content, contributing to existing content and creating new content. An online questionnaire was distributed on brand Facebook pages and was used as a foundation for two focus group interviews that were then held. The goal of the study was to see what motivates user participation, in order to aid companies and organizations in understanding users.

Industriellt varumärkesarbete - fluga eller framtid?: - en fallstudie av fyra industriföretag

The purpose of this thesis is to investigate industrial branding, which as a relatively new concept, both for practioners as well as academia, comprises a less explored application of the brand concept. The theoretical background of the study consists of marketing theory concerning the brand concept, and theory concerning industrial marketing. The empirical foundation consists of case studies of four industrial companies, based on interviews with representatives from the companies. All four companies have engaged in activities which they themselves see as industrial branding. Initially, the study sets out to determine the occurence of industrial branding, according to this study?s definition, and continues to tentatively explore the implications of branding in an industrial context.

Textstorlekens påverkan

Purpose;the purpose of this study is to investigate whether a product ad observer's purchase intention, perception of product quality, brand image perception and price perception is affected depending on the size of the text that was used in the ad to communicate the product price.Methodology;the study was conducted using a quantitative method through a survey. The implementation of the study has been done by using three variants of the same suit ad where the three different variants have been manipulated on the text size on the price information, by reduced / increased the text size. The implementation has also been carried out using two different ad sender, with three ads for each sender.Result and conclusion;the text size on the price of a product ad mainly affects the observer's price and quality perception, where the small text will have a positive effect on quality perception and a negative effect on the quality perception. Even brand image changes depending on the text size where small text will have a positive effect..

Att skapa en konceptdesign av en webbplats för ett evenemang : Att ta fram en design av en webbplats med en grafisk identitet ur ett marknadsperspektiv

Internet and social media have opened up new possibilities for companies and organisations tocommunicate their brand. It only takes a few seconds to communicate the message of a website to theuser. This indicates the importance of having the intended message of the website communicated clearlyin order to give the user a correct impression of the company or the organisation. When it comes to theconcept design of a website, it?s important that all different parts is presented uniformly.

Processanalys vid Color Print Sweden AB med fokusering på prepressavdelningen

This thesis work has introduced process orientation at the printing company Color Print Sweden AB. The outcome ofthis work is a survey of the work flow at the prepress department. To visualise the production process at the companya comprehensive mapping of the main process, order-to-delivery, has been made. The work has detected a couple ofcritical elements in the existing process. These elements are the following: initial check of material delivered to the prepressdepartment as well as the control made of the plotter print-out, digital test print and plate.

En organisations employer brand image riktad mot redan anställd personal : En kvalitativ studie om en organisations satsningar för att påverka sin employer brand image utifrån sociala och ekonomiska utbyten på arbetsplatsen

Syftet med denna studie är att utifrån intervjupersonernas perspektiv undersöka vilken betydelse sociala och ekonomiska utbyten har för en organisations möjlighet att attrahera redan anställd personal. Detta eftersom mycket tidigare forskning kring ämnet är av kvantitativ art och inriktad på att attrahera potentiella rekryter snarare än redan anställd personal. Denna studie jämför även likheter och skillnader mellan chefer och personal. För att undersöka hur en organisation kan attrahera redan anställd personal tas avstamp i hur tidigare forskning redogör för hur fenomenet employer brand image används. Den teoretiska utgångspunkten för studien är att individer i sociala interaktioner gör utbyten där något ges och fås.

Härnösand och E4:an - vägen som lokaliseringsfaktor

Cities have always been founded on nodes of different roads.The city Harnosand was founded where the road along the coast of north Sweden meets the sea and the calm bay of Nattviken behind the island of Harnon. Harnosand has a big historic heritage as one of the first cities in the north part of Sweden, centre of the church and education city. The incrising centralisation of Sweden and the globalication of the world have made north of Sweden to the backside of Sweden.The coun- tryside and the smaller cities don ?t live anymore. In Harnosand is big moving out and many empty spaces. In the middle of Harnosand next to Nattviken, is one of these empty spaces. This empty space next to the road of E4, that leads out in the world and Europa.

Musikfestivaler som turistiskt dragplåster : en fallstudie på Sweden Rock Festival

Lately, more and more music festivals have emerged in Sweden. People?s desire and need to visit these events only seems to increase. Cultural tourism and music tourism has developed into a significant and important part of the experience industry and it employs more and more people within the tourism industry. The purpose of this paper is to investigate which effects this can have on the local community.

MASSFLYKTSDIREKTIVET I SVERIGE OCH FINLAND En kvalitativ studie om Sveriges och Finlands implementering av massflyktsdirektivet: Likheter och skillnader.

The aim of the thesis is to study the differences in Sweden?s and Finland?s implementation of Temporary Protection Directive (TDP) and the deficiencies in Sweden?s and Finland?s implementation of TDP. To answer the aim two questions are formed: What similarities and deficiency can be found in Sweden and Finland implementation of Temporary Protection Directive? What deficiencies can be found in Sweden?s and Finland?s implementation of Temporary Protection Directive? The previous research has focused on why the directive was not activated in the events of 2015 and why it was activated 2022. The previous research has also shown that there is just research on the implementation of TDP in three countries, Poland, the Netherlands and Estonia.

Det svenska jordbrukets framtid :

The Common Agricultural Policy the European union´s common agreement about the agriculture financial support. A major change is about to take place in the next 3 years. This reform affects the first 15 members as well as the 10 new members in CAP2. This study contains a future of how agriculture will look like in Sweden in 10 years. The study is mainly based on interviews with key-persons3 in Sweden. The first part describes the CAP-reform in theory, the second part the interviews and the last is a conclusion of the material. The future will see larger farm units.

Överlevnad och tillväxt för Douglasgran i södra Sverige

After the two big hurricanes called ?Gudrun? (2005) and ?Per? (2007) in the south of Sweden, some landowners planted Douglas fir instead of the traditional Norway spruce and Scots pine. They did it for different reasons. Some of them spreading their "risk", others because they wanted better growth or to obtain a more storm-resistant stand and trees more protected against rot. In this study, survival and growth were examined on Douglas fir in 21 different locations, owned by private landowners in southern Sweden.

Prestigens inverkan på vertikala brand extensions för högteknologiska varumärken

Det är idag vanligt med företag som använder sitt befintliga varumärke för att nå nya målgrupper för att öka sin lönsamhet. Ett sätt att göra detta är att introducera produkter i en ny prisklass, en så kallad vertikal brand extension. Problemet är det att det är oklart exakt hur detta påverkar konsumenternas uppfattning om varumärket och vilka faktorer som spelar roll. Denna uppsats behandlar prestigens påverkan på konsumenternas uppfattning av varumärket vid en vertikal brand extension för företag inom den högteknologiska sektorn.Anledningen bakom att vi har begränsat oss till den högteknologiska sektorn är att det saknas empiriska undersökningar som behandlat denna bransch. All föregående datainsamling och analysering har tidigare behandlat för många branscher samtidigt vilket lett till ett resultat som inte nödvändigtvis är rättvisande för den högteknologiska.

Isomorfismer i kyrklig organisation : En ecklesiologisk undersökning av Svenska kyrkans regionala nivå

This thesis examines the regional part of the Church of Sweden. Existing as a Lutheran evangelical church since the declaration in Uppsala in 1593, the Church of Sweden became completely separate from the state in the year 2000. Apart from a small piece of legislation by the Swedish parliament, the now former state controlled church were to act on their own. This development can be seen as a result of several decades of discussions. The author is raising the question about the roll and function of bishops and dioceses in the Church of Sweden.

Tillämplig lag för arv och testamente

AbstractSweden applies two different private international statutes to establish which country´s domestic law that is applicable in a certain situation regarding succession and will with connection to two or more states. The first private international law is the one used in relations between Sweden and the other Nordic states. The other private international law is the one used between Sweden and all other states than the Nordic ones. A proposal for a Regulation that regulate jurisdiction, applicable law, recognition and enforcement of decisions and authentic instruments in matters of succession and the creation of a European Certificate of Succession has been prepared by the Commission and was published in October 2009. This regulation will, if it enters into force, modify the situation in Sweden for applicable law on a situation regarding succession and will.

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