In our thesis we investigate how public libraries are working with external marketing via social media. The study aims to found out what the reasons are and how public libraries are using social media to market themselves. Furthermore, how they evaluate the success of these marketing efforts. We limit ourselves to public libraries and its staff. The theory that we have chosen to use to analyze our data is the marketing mix of the 4 P'S (product, place, price and promotion), but we have replaced the ?price? with ?staff? because ?staff? is more relevant for library management.

The purpose of our study was to examine how missing children are portrayed in media. We wanted to see if there are any recurring story patterns and characters in the texts. We also wanted to examine how the relationship between children and adults are framed and which comprehensive view of children is mediated in journalistic texts.Our questions were: how do Swedish newspapers write about missing children? Which narrative pattern are there in the texts? How are children and adults represented in the texts? What relationship between children and adults are made visible in the texts? What a comprehensive approach to children is constructed in the texts?For this study, we used the media discourse, theories of representation, stereotypes and characters. And theories of narrative, dramatic turns and opposites.We chose to make three case studies in which children suddenly disappeared, the case of Bobby Äikiä, the case of Engla Höglund and the case of Sebastian Hedman.

Under utbildningen Medie- och kommunikationsteknik utfördes detta examensarbete på våren 2006 åt STRAX media i Linköping. Eftersom STRAX media kände att det var dags att de marknadsförde sig på Internet tyckte de att det var en utmärkt idé att en examensarbetare skulle göra hemsidan åt dem. Denna hemsida är ett sätt för STRAX media att visa vad de erbjuder samt vilka de är som driver företaget. Hemsidan är uppbyggd av HTML och PHP och den är kopplad mot en SQL-databas. Syftet med rapporten är att ge läsaren en enkel insikt om hur jag skapade hemsidan åt STRAX media genom att ge exempel och bilder.Planeringen som gjordes bra och således kunde hemsidan läggas ut inom den planerade tidsramen.

Purpose: The essay was designed to examine what impact an increased media concentration in the provincial press may have on the society in the future. I also had the intention to create a greater understanding of the concept of media concentration and how the media groups relate to the public interest. Method: The work with this study was conducted by using methods from the qualitative methodological arsenal through interviews with, for the study, relevant informants, but also through a case report on the Stampen Group. The selection of informants had a background and a breadth which secured the credibility in this survey. The starting point was taken in previous research via a deductive approach where I tested how existing theories match reality. Conclusion: After completing this study should be noted that all respondents believe we will see a greater concentration of ownership in the Swedish media market in the future, and that it will reduce diversity. However, there are steps to take which I believe can work well in theory but perhaps not always in practice.

Syftet med studien var att belysa vilken bild svensk storstadspress ger av grundskolans arbete med elever med ADHD. Vi ville också ta reda på vilka teman som dominerar i medierapporteringen av grundskolans arbete med elever med ADHD och vem som kommer till tals. Till sist avser vi också att se vilka pedagogiska arbetssätt för barn med ADHD som förekommer i media. Som teoretisk ram har gestaltningsteorin använts för att tolka och analysera resultatet. Enligt gestaltningsteorin har media inte bara ett intresse av att ge information på ett objektivt sätt utan har ofta till exempel ett ekonomiskt intresse och ett intresse av att påverka opinionen (Strömbäck, 2009).

I och med medias utveckling och förankring i vårt samhälle har pedagoger i dagens skola inte längre monopol på kunskapsförmedling. Detta examensarbete undersöker hur pedagoger talar om hur de arbetar med media i undervisningen. Undersökningen bygger på 14 stycken kvalitativa intervjuer med pedagoger och elever ifrån två olika skolor i Malmö. Skolorna är belägna i två olika stadsdelar varav en av dem är präglad av mångkulturalitet och den andra är mer traditionell svenskt homogen. Empirin analyseras utifrån Vygotskijs sociokulturella perspektiv samt tidigare forskning som bedrivits kring medias roll i skolan.

The purpose of this essay, ?Now they are chasing paper-less - A qualitative discourse analysis of mass medias depiction of the Reva-project and the work of the police?, is to analyze how mass media portrays the Reva-project and polices work with the project. The basis for the essay will be eight selected newspapers. The Reva-project implies collaboration between the Police, the Swedish Migration board and the Swedish Prison and Probation Service within the border police. The aim of the project is to enhance the efficiency and the execution of the border police work, in accordance with the government?s target.

Motivation is a key factor in sustaining a healthy and active lifestyle, and technology has afforded us new methods for attaining information concerning exercise and health. This paper aims to examine how social media can motivate individuals to obtain and maintain an active and healthy lifestyle, as well as identify which particular social media channels are preferred for this purpose. Both quantitative and qualitative methods were used as data collection in this research. The results of this report show that images and text shared on social media, as well as the communication therein, can function as motivation for individuals to commence and maintain a regular physical activity and health regimen. Additionally, an individual?s sharing of their own training and health routine is enough to motivate the person in question to sustain their training and health procedure.

Title: Hälsa i sociala medier - En kvalitativ studie om hur hälsoinformatörer upplever och påverkas  av hälsobudskap i sociala medier.Title: Health in social media - A qualitative study of how health communicators perceive and are affected by health messages in social media.Author: Anna HedströmInstitute: Karlstad University. Faculty of health, nature and engineering sciences.Tutor: Owe StråhlmanDate: 150615Number of pages: 34Keywords: eHealth literacy, health communication, health informers, health literacy, health messages, media literacy, social media Background: With an increased interest in diet and exercise, also health and fitness messages have increased in both traditional and social media. The general guidelines on physical activity and diet are forgotten as training tips increase in the media. Research shows that it is common for individuals to retrieve information from the media when it comes to their own health. In doing so media literacy, health literacy and eHealth literacy becomes increasingly important for health communicators and for those who receive health information. Objectives: The aim of this study was to examine health communicators? experiences of health messages in social media, and how they are affected by them. Method: Qualitative interviews were chosen as a method to collect data.

 Introduction and research question: In the global media field, global expansion has become more common and is a way for media companies to reach out to a broader audience. Both advantages and disadvantages come with a global expansion and there are several cultural differences that have to be considered. This thesis will deal with the cultural differences and discuss how a Swedish media company efficiently goes about establishing in Vietnam. This leads us to this thesis' research question: How does a Swedish media company succeed in Vietnam? Purpose: This thesis' purpose is to find out what media companies do to successfully acclimate to the Vietnamese culture and the important aspects of the cultural differences to consider.Delimitation: In order to present a thesis with greater depth and acquire a deeper understanding, the study is limited to examine Swedish media companies and what intercultural aspects are important to consider when establishing in Vietnam. Method: The research we have done is based on interviews, which we thought could give us the accurate information and a good base to stand on.

 There is an ongoing reorganization within media industries today as they adapt to new and changing demands - the environment is changing fast and the organizations with it. The development of new technology is contributing to new forms of media distribution in the present media industry. The structure of media organizations is getting flatter and the co-workers are getting a new and bigger role. All this is bringing new challenges for the leaders of the organization. Caught in the middle of these new structures is the middle manager who now is facing different demands from all sides.

Under det senaste året har det friskt debatterats om svensk folklig kultur och inte minst folkmusikens traditioner; debatten initierades vid manifestationer, som väcktes under hösten 2010, mot presentationen av Sverigedemokraternas främlingsfientliga åsikter rörande den svenska kulturen.Uppsatsen redovisar hur debatten mellan folkmusiken och Sverigedemokraterna förts i media och vad SD:s vilja att värna folkkulturen skulle tänkas leda till. I texten tas det upp olika exempel som i sig ställer frågor om vad ?svenskhet? innebär och om traditioner skall konserveras eller kunna förändras. Utifrån artiklar och uttalanden i olika medier redovisas de åsikter som yttrats, främst koncentrerat på fyra folkmusikmagasin: Folkmusik & Dans, Hembygden, Lira Musikmagasin och Spelmannen.Studien visar att begrepp, som exempelvis ?folksjäl? och ?tradition?, har med tiden bytt innebörd.

Sprinkler media a?r ett nystartat produktionsbolag i utbildningssyfte, detta fo?r att fa? vetskap hur det kan fungera inom ett nystartat fo?retag och fa? en inblick o?ver verksamheten samt hur en budget tas fram. Sprinkler media specialiserar sig inom film, animation och postproduktion. Ide?n med ett produktionsbolag var att go?ra varierande arbeten a?t externa kunder.

Det här är slutreflektionen för ett examensarbetet Recúrrens, skapat av Mikael Berglund och Johan Cederholm från Medieteknik och Joel Arwidson och Charlie Persson från digital ljudproduktion. Recúrrens är en novellfilm vi gjorde från idé till färdig film och vi kommer beskriva hela vår arbetsgången i den här slutreflektionen. I den andra, reflekterande delen, diskuterar vi hur arbetet gick, motgångar, framgångar och slutresutlatet. Bifogat finns även manuset och bildmanuset..

AbstractTitle: The old generation and the New World - A qualitative content analysis of media usage of the older generationKeywords:Digital natives, digital immigrants, diffusion of innovation, content analysisThis study has its focus on how the older generation looks at today's media society and the use of today's media. Through a method of qualitative content analysis based on questionnaires, the aim is to examine what the older generation thinks about today's media, how they use them, and whether there are differences in groups according to age and previous work.The study selected theories bases on Marc Prenskys idea of ??digital natives, digital immigrants and Everett M Rogers book on "Diffusion of Innovation". These theories take up the difference on digital natives and digital immigrants and the spread of new technological ideas takes place through communication over different channels in time among causes people in a social system.The result of the study shows that many older people are good at making use of today's media, but also that many may feel alienation of today's media society. Development has proceeded rapidly in recent years and for the older generation it's sometimes hard to keep up.The conclusion of the study is that the older generation may need more help to discover how today's media can facilitate everyday life and enrich it with more communication despite the fact that it takes place through a screen..