Executive summaryThe aim of this study is to examine how the favourability and brand exposure of Norwegian has been damage by their supplier, Boeing 787:s, problems concerning the aircraft Dreamliner. The theoretical framework underlies the content analysis that has been used to operate the study. In total the empirical data rise up to 623 articles that has been collected and analysed from the media archive Retriever. Compares to before and after Boeing 787:s problem with the Dreamliner, the results indicates that the favourability of Norwegian in the Swedish media landscape during the problems was negatively affected. The results also show that there was no increase in brand exposure for Norwergian during the problems.

Something that all people have come across and more or less experienced is climate change. Climate change in itself is a very complex problem since there are no borders between countries that can stop the problem. The link between science and the public is largely in the hands of the media, since the media play an important role in defining environmental issues and to inform the public about research findings. In recent years, reports from the media showed a slightly skeptical and uncertain picture of this problem. This is despite the largely prevailing consensus among climate scientists that there is an anthropogenic climate change.

Is social media becoming a new form of interview? This is a quantitative study about the use of quotations from social media in Swedish newspapers. We chose the online editions of two of Sweden?s biggest newspapers for this, namely aftonbladet.se and dn.se.Although we noticed a big difference between the more serious dn.se and the more scandal-oriented aftonbladet.se both newspaper still frequently used quotations from social media.The thing that we found most troublesome about this phenomenon was the fact that we found that journalists very rarely contacted the person whose quotations they used. That meant that the interviewee had a very slim chance of correcting any misunderstandings.It also opened up the opportunity for certain people to use the media to spread their own agendas without getting questioned.We used the social institutionalizing theory and the social responsibility theory to verify our findings.

Syftet med uppsatsen är att undersöka den diskurs som följde i Svensk media efter migrationsverkets beslut att ge syriska flyktingar permanent uppehållstillstånd.Metoden som vi har utgått ifrån är kritisk diskursanalys och innehållsanalys. Som data har vi valt ut tolv artiklar och två TV-program.Resultatet visar att media äger den makt som gör att de får avgöra hur ett sådant beslut ska presenteras och diskuteras. Resultatet visar även att media använder idag en annorlunda diskurs jämfört med 1980 och 1990 talet.Media kan med sin makt avgöra vem som ska/inte ska uttrycka sig. En ?Vi? och ?De? skapas av media som skiljer mellan den etablerade och den oetablerade i samhället.

The essay, which is solely theoretical to its form, presents a critical view upon the unproblematized usage of the concept of ethnicity in the Swedish mass media discourse. Theories of critical discourse analysis and post colonial nature is applied to and used to analyze what ethnicity really means. The essay also provides an insight in the functions and power of mass media in Sweden today to understand why ethnicity is so widely used, and what consequences it may bring upon the systematically excluded "other" and the society as a whole..

The aim of this study is to go into depth and analyze the identity ?immigrant? (invandrare) and how it is constituted in Dagens Nyheter, Svenska Dagbladet and Sydsvenska Dagbladet. An investigation (SOU 2006:21) by Swedish authorities concludes that immigrants are portrayed in an unfavorable way in Swedish media, whilst Gunnar Sandelin in a debate article in Sweden?s biggest morning newspaper (Dagens Nyheter) meant that Swedish media lies about immigrants, creating an image of them that is too favorable that is not in touch with reality. This gives this thesis momentum to further investigate the identity immigrants are given in Swedish media.The theory and method used in this thesis is Laclau?s and Mouffe?s discourse theory.

The current research examined whether motives, traditional mass media consumption and individual differences (social activity and political interest) predicted the use of social media among a group of university students in China. In coherence with Uses and Gratifications assumptions the study found that the factors differentially predicted the extent of media use. Information seeking, social interaction and affinity were the main reasons for using social media. There was a negative correlation between television viewing and use of social media, in addition to a negative correlation between information seeking and use of the media. Results further suggest that social media are used to enhance social capital, since student?s being socially active offline, tend to use the media to a greater extent than those less active..

The purpose of this study was to examine the usage and occurrence of media literacy in relation to literature studies in the senior level of the nine-year compulsory school. The questions at issue were;How do teachers and students look upon media literacy and how is this attitude reflected in their education?How do teachers incorporate media literacy with literature studies?What attitudes do students have towards their teachers? education of media literacy and literature studies?The study took place in two cities in Sweden. It consists of eighteen qualitative interviews with six teachers and twelve students. The study shows that teachers have different attitudes towards media education in relation to literature studies.

Det finns lite forskning om kvinnliga förövare jämfört med vad det finns om manliga förövare och det verkar även finnas begränsningar i litteratur som kan handleda till exempel poliser och socialsekreterare i ämnet. Detta skulle kunna bero på att kvinnliga förövare utgör en sådan liten andel av det totala antalet förövare så att fenomenet inte uppmärksammas tillräckligt. Studien bygger på en diskursanalys av tidningsartiklar från svensk press i syfte att granska hur media framställer kvinnliga förövare vid sexualbrott mot barn. Resultatet visar att de framträdande diskurserna är offerdiskurs, förövardiskurs och kunskapsdiskurs och att bilden av kvinnliga förövare konstrueras på olika sätt samt att detta skapar olika gestaltningar av verkligheten. Media har en viktig roll i hur en bild förmedlas och uppmärksammas samt stor makt när det gäller hur en diskurs rekonstrueras eller reproduceras.

Syftet med uppsatsen är att undersöka den diskurs som följde i Svensk media efter migrationsverkets beslut att ge syriska flyktingar permanent uppehållstillstånd.Metoden som vi har utgått ifrån är kritisk diskursanalys och innehållsanalys. Som data har vi valt ut tolv artiklar och två TV-program.Resultatet visar att media äger den makt som gör att de får avgöra hur ett sådant beslut ska presenteras och diskuteras. Resultatet visar även att media använder idag en annorlunda diskurs jämfört med 1980 och 1990 talet.Media kan med sin makt avgöra vem som ska/inte ska uttrycka sig. En ?Vi? och ?De? skapas av media som skiljer mellan den etablerade och den oetablerade i samhället.

Många har tröttnat på traditionell reklam och utvecklingen går mot att finna nya sätt att marknadsföra produkter och varumärken. Produktplacering möjliggör detta genom att väva in produkter som en del av handlingen i vanliga filmer och TVserier. Syftet med denna uppsats är att undersöka det relativt nya fenomenet produktplacering, hur det används idag och hur det kommer att förändras i framtiden. Några av de slutsatser vi dragit är att produktplacering ses som ett nytt och ytterligare sätt att synas på. TV och film har stor potential att på kort tid öka varumärkeskännedomen för en produkt samtidigt som man får en snabb geografisk spridning genom medierna.

This study deals with a Swedish company in a food industry that got affected by product failure, which led to consumer trust crisis followed by media and was needed to be managed. Situation had a negative impact on company?s trademark, which acquired long recovery work by the company. Study is following a case example of Findus problems with having horse meat in their meat product that was supposed to contain beef meat. Study aims to research how the company dealt with situation, through crisis communication and recovery strategies.

Today, social media is used mostly by people in their private life. However, companies are more and more tapping into the area of social media. To this date, mostly B2C companies have been successful in their social media strategies. This qualitative thesis aims to investigate how B2B companies can benefit from using social media as a means to communicate and build relations with their customers. The medtech industry has been chosen as the object of study.Through depth interviews with people in the medtech industry and social media experts, data has been collected in order to answer the questions of (1) how ready customers in the medtech industry are to receive information through social media and (2) how companies can build the best possible social media strategy.

The communication and mediation of information and news has, under the latest decades, increased into an incalculable amount. In the newsflow that has come up it has become more and more urgent to sort and select the relevant and correct news. Simultaneously as the information has become one of the most important goods for the western world, the criticism against media has become more loudvoiced and especially the criticism aims at the fact that publicness has become less public and the public conversation is nowadays filtrated through media. The American Joey Skaggs can be reckoned among with the group of media critics, but his course of action and methods to reach out with his critical view, stand out strikingly from the traditional media critics. Instead of, as most, aiming the criticism against media, from an outside perspective, Skaggs chooses to attack the media from the inside.

 Uppsatsen behandlar och belyser vilka diskurser som präglar den allmänna debatten och rapporteringen kring religionen islam och dess utövare muslimer i "dagens" tryckta svenska nyhetsmedia. Huvuddelen av studien är koncentrerad till att fastställa hur de både begreppen islam och muslim framställs och definieras i empirin, men problematiken kring huruvida ett "vi" och "de andra" tänkande existerar berörs likväl. Vidare reflekteras över differenser i det empiriska materialet. Materialet påvisar att det finns skillnader mellan hur de både begreppen beskriv i olika genrer i de aktuella texterna.  .