Ett mönster är uppbyggt av ett motiv som upprepas. Denna upprepning kan fortsätta i all oändlighet. Hållbar antyder långsiktighet. Mönstrets övergripande egenskap är oändlighet. Hur kan denna egenskap hos mönstret nyttjas inom mönsterdesign för att främja hållbar utveckling? Det här kandidatarbetet undersöker mönsterdesignens möjlighet att verka för hållbar utveckling genom att se till begreppet mönster ur ett bredare perspektiv, samt i relation till design för hållbar utveckling.

The use of internet is growing rapidly and many people choose to spend a lot of their time in the virtual world. This is the reason why we believe that it is important for companies to consider using internet as a tool to reach their customers. Today many companies, especially within the fashion industry, have acknowledged this and use internet marketing to reach existing and potential customers. Social media and search marketing are two helpful tools that can be used in order to make a company visible on the web, given that they know how to use them effectively. The purpose of this study is to examine how companies within the fashion industry can use social media and search marketing to reach their customers and what kind of attitude they have towards using these tools.

AbstractWith this c-composition, I am trying to give a view over what has happened in the political area and the issues that concerns environmental aid. My analyze starts in the 60-ies when the environmental debate took of. It continues trough the 70-ies, 80-ies and ends in 1994 with the report that considers the UN-conference in Rio de Janeiro 1992, ?Sustainable Aid? and what the results of the more and more important issue ?sustainable development? has offered the Swedish government ant there work with environmental aid.The question issue is: At what time in history, did the Swedisch government start to addrsess environmental aid? How did the environmental aid come to be addressed and developed in the political area from the Brundtlandreport ?Our common future? from 1987 to the UN-conference in Rio de Janeiro 1992?The result is that the environment is getting more and more important in the political arena as the knowledge about the escalating crises with the environmental problems are being taken more seriously. The problems with the environment has to be considered together with the rest of the aid- and developing questions like economy and the struggle to reduce poverty in the world.

To understand students, their world and what makes them act in a certain way or how they form groups in school is a very important part of a teachers work. You get a better understanding for the students behavior by having knowledge about how they look uponthemselves and other students, to prevent prejudice and tendenses to bullying and beeing an ?outsider?. Clothes and fashion are often a big part of the students identity buliding and how they look upon themselves and get looked at by others.We have chosed to exeminate this phenomenon among girls since they are often more exposed by the media for example and with unreasonable beautyideals and other external factors that many girls try to live up to in todays society.We have made a survey regarding the usage of clothes and fashion in the making of an identety with totally fiftyeight girls in the ninth grade on two different public schools in Haninge and Tyresö municipality..

Sustainable destination development has in recent years become an increasingly important concept for tourism destinations. A destination must take into account the environment if it wants to continue being a successful tourism destination in the future. This essay investigates what needs to be developed on theislandofSandhamnfor that the destination can be more attractive in the off season and how the players on Sandhamn integrate to develop Sandhamn in a sustainable manner. One market research and interviews with five different players were made. Through these interviews grew an understanding for how the cooperation between the municipal and the private party looks like and how the history of Sandhamn is the foundation for the islands tourism development.

Inom modebranschen växer konkurrensen sig allt större och fler modeföretag satsar på fast fashion som konkurrensstrategi. Konsumenterna har idag ett starkare modeintresse än någonsin vilket gör att företagen genom korta ledtider kan ta fram moderiktiga produkter till ett lågt pris för att tillfredsställa konsumenternas efterfråga. Den ökade konkurrensen gör att det blir viktigare för modeföretagen att samspela med sina olika attribut för att skapa en stark position på marknaden. Företagets tjänster har blivit ett av de omdiskuterade attributen. Där modebutiker bör satsa på att förbättra sin servicekvalitet genom att ge en högre nivå i sitt kundbemötande för att öka kundlojaliteten och konkurrenskraften.

Ett mönster är uppbyggt av ett motiv som upprepas. Denna upprepning kan fortsätta i all oändlighet. Hållbar antyder långsiktighet. Mönstrets övergripande egenskap är oändlighet. Hur kan denna egenskap hos mönstret nyttjas inom mönsterdesign för att främja hållbar utveckling? Det här kandidatarbetet undersöker mönsterdesignens möjlighet att verka för hållbar utveckling genom att se till begreppet mönster ur ett bredare perspektiv, samt i relation till design för hållbar utveckling.

Thesis purpose: The purpose of this study is to investigate the interdependencies within the process of partner selection in the fashion and design sector and the emanating criteria for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering, Co-Branding, Consumer-Brand Relationships Empirical data: Interviews with expert consultants and company representatives (adidas, BMW, BMW MINI, Diesel, H&M, Opel, Philips, Sharp, Volkswagen) Conclusion: Partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. The co-branding aim and the corresponding partner lead to various types of relationships, which, in this study, are anthropomorphized to connect the world of marketing and branding to real life. Fashion and design brands have proven to be particularly eligible as co-branding partners for brand activation due to their innovative and trend-oriented nature..

Fashion creates reactions. It is a type of art form that constantly needs to be updated. This is the thrilling part about fashion, but it is also the part that can create unintentional reactions.In this essay I will examine two garments that have achieved a great amount of media coverage, both in Sweden and abroad. One of them is a jumpsuit from H&M that was criticized because of the resemblance to the uniform worn by the Peshmerga-soldiers in Kurdistan. The other garment is a children?s sweater launched by Zara.

Humanity faces a major challenge with the climate and environmental crisis, largely driven by reckless recourse use and greenhouse gas emissions by corporations. The EU?s Corporate Sustainability Reporting Directive (CSRD) aims to standardise corporate sustainability reporting, making practices more transparent and comparable. This directive seeks to enhance sustainability practices and guide market forces towards sustainability, supporting the EU?s goal of net-zero emissions by 2050.

Miljön har blivit en stor del av samhällsdebatten och en stor mängd information om klimatpåverkan finns tillgänglig för den intresserade. En hållbarhetsredovisning är företagens sätt att visa sitt miljöengagemang och i den redovisas en mängd data. Sustainable Value-metoden anses av många vara en av de bättre metoderna att ta till vara på dessa data. Metoden använder företagens egna uppgifter om miljöpåverkan för att jämföra företag med varandra avseende hållbar utveckling.Syftet med uppsatsen är att utröna hur användbar Sustainable Value-metoden är genom att applicera metoden i en undersökning på företagen på Stockholmsbörsens Large Cap-lista med fokus på företagens koldioxidutsläpp. Resultatet av undersökningen visar att företagen redovisar väldefinierad utsläppsinformation i större utsträckning än för bara några år sedan och att det idag finns tillräckligt med information för att en undersökning med Sustainable Value-metoden på Stockholmsbörsens Large Cap-företag ska vara meningfull att genomföra.

The concept Corporate Social Responsibility (CSR) describes a company's social and environmental work. More and more companies have embraced the concept of CSR and for some businesses, it has become equally important to present its efforts within CSR as to present its latest profits.The purpose of this essay is to establish an overall picture of a company's CSR efforts and to discuss the potential conflict between CSR and the aim for profit We investigate how businesses can improve their CSR effort so that it contributes to a positive development for the society while still creating economic value for the company. The study is based on a qualitative study of four Swedish companies in the fashion industry: Kappahl, Gina Tricot, Åhlens and Indiska. The results show that according to the theoretical framework, the four companies do not reach a complete strategic approach to CSR. To achieve this it is necessary for the companies to change their current CSR-activities..

Sustainable development and sustainability is nowadays expected to be integratedin modern city planning and permeate the entire planning process. At the sametime, sustainable development has an inherent vagueness, leading to a greatdiversity of interpretations of the meaning of this concept. In this thesis strongsustainability and ecological modernization are used as two different interpretationsof sustainable development. Using these two interpretations, an analysis of thecurrent use of the concept of sustainability within the city planning of Malmö isperformed. The analysis shows that the interpretation of sustainable development inthe city of Malmö can be deduced to ecological modernization and thatsustainability is looked upon as one way to improve the attractiveness of the city.Investments to increase ecological and social sustainability must be legitimized asleading to a potential increase in economical sustainability (growth) and the focusof increasing the sustainability in the city has shifted from ecological aspects toeconomical aspects.

All around the world more and more people move from rural areas to live in the cities. Because of this, the urban areas have become an important part in the debate about the effects on the environment and sustainability. In many countries word wide initiatives have been taken to build sustainable cities and eco cities, the Stockholm Royal Seaport is one example. The vision for the district is to become a world class sustainable city based on the three dimensions of sustainable development: social, economic and ecologic. The municipality of Stockholm has set requirements for the buildings? energy usage, emissions and amount of waste generated during the building process.

All inclusive travel has become a popular way to travel abroad. When tourists pay for everything in advance their need for contact with the local people will be reduced. The consequences of this can be dissatisfaction from the local people as they are left out and do not share the financial benefits created by tourism. During the purchasing cycle of an all inclusive travel, it is possible that the tour operator can influence a sustainable development.The aim of this paper is to compare how a large and a small tour operator in their purchase of all inclusive holidays interacts with local players to create sustainable development, thereby creating a surplus value to the customer. The hypothesis is that the amount of knowledge and application of this knowledge regarding sustainable development differs in the purchase process between large and small tour operators.This paper was carried out as a case study.