The purpose of this study is to compare the contents, editorials and front covers of Sweden?s oldest girl?s magazine Veckorevyn during two different years, in which the magazine had two very different chief editors.In the year 2000, Emma Hamberg got the job as editor-in-chief for Veckorevyn, with a vision of changing the way the magazine represented young females. She wanted to add a more feminist viewpoint to the magazine, since she felt that Veckorevyn didn?t live up to its claim of being ?a girl?s best friend?. Six years later, the famous Swedish fashion editor Ebba von Sydow became editor-in-chief for Veckorevyn, with the intention of making the magazine better, smarter and more fun for young girls.

I denna studie har vi har valt att undersöka och analysera ett enskilt fast fashion-företag kring ämnet miljö och hållbarhet, nämligen Gina Tricot. Valet av företag grundar sig i intresset av att undersöka hur ett förhållandevis ungt fast fashion-företag engagerar sig inom miljö och hållbarhet. Denna uppsats skrivs med mål om att ge alla intresserade en inblick i hur ett växande modeföretag tänker kring mode kopplat till miljö och hållbarhet, och om deras målgrupp verkligen lägger vikt vid dessa aspekter när de handlar kläder. Syftet med studien är att granska hur och varför ett fast fashion-företag arbetar med och kommunicerar miljö och hållbarhet, samt undersöka hur kunderna uppfattar och påverkas av företagets arbete och kommunikation. Hur viktigt är hållbarhet för företaget och hur viktigt är det för deras målgrupp och kunder? Begreppen som behandlas, för att kunna besvara syftet i uppsatsen, är CSR och hållbarhet.

This master thesis is about sustainable city planning and its debate. It is also concerned with networking, communication and web-based communication. Theories of sustainable development are discussed, along with the importance of communication for sustainable development. The report is directed towards landscape architects, architects, town planners, other designers and other interested readers.MotivationI believe that there is a need for an increased discussion concerning sustainability. Sustainable development is an important issue for city planners.

The aim of this study was to examine how two integrating social enterprises relate to and combines social, ecological and economic sustainability and how they work with sustainable development in the field of social work. The study has been focusing on three questions: What are the values underpinning ?Macken? and ?Vägen uts? approach to sustainable development? What motivates these companies to work with ecological sustainability in the creation of new jobs? How do these companies combine social, ecological and economic sustainability? To answer our questions we have been interviewing nine employees through semi-structured interviews combined with observations and this study was analysed through a symbolic perspective. The conclusion of this study showed that these companies worked with specific themes to reach social sustainability. Recurring themes in the study was empowerment, recovery and the employee?s own experience of exclusion.

Several studies indicate that Swedish men consume more meat than women, more frequently appear in advertisements for meat and more often than women handle the grilling of meat. Production of meat is one of the largest contributors to greenhouse-gas emissions and thereby poses a challenge for ecological sustainability. Several Swedish politicians and authorities have argued that reduced meat consumption is necessary to prevent continued global climate change. To understand and change consumption patterns we need to understand the consumer. This essay uses textual analysis to examine how Swedish men through text and images in three cookbooks use preparation and consumption of meat to construct different masculinities.

Detta är ett examensarbete inom textil produktutveckling som har sin grund hos uppdragsgivaren Bellaobastian. Syftet med rapporten är att ge en inblick i miljöarbetet i värdekedjan hos mindre konfektionsföretag, vilka svårigheter som kan förekomma och hur den hållbara utvecklingen kan effektiviseras. Vi vill ge mindre svenska konfektionsföretag råd och förslag om hur de kan uppnå en tillfredställande nivå på deras miljöarbete utan tillgång till enorma resurser.Vi har utfört intervjuer, litteraturstudier samt jämförelseanalyser mellan företagen H&M, ACNE och Lindex. Vid diskussion och analysarbetet var det tydligt att miljöarbete i värdekedjan är en komplex process och att det är flera aspekter som spelar in.Vi har kunnat identifiera åtgärder som företagen kan utföra i hopp om att uppnå en mer hållbar utveckling, både specifika som tex, materialval men även mer övergripande som att ändra sitt synsätt. Åtgärderna vi kunde påvisa kretsar kring:- Minska överkonsumtion och effektivisera resurssparandet- Minska koldioxidutsläppen- Använd miljöledningssystem och märkningar- Ändra företagets synsättEn av slutsatserna vi kunnat konstatera genom våra undersökningar är att det inte räcker med att åtgärda problemen.

The purpose of this dissertation is to describe and analyse the effects of tourism in developing countries and the attitudes and working methods of Swedish tour operators towards sustainable tourism. We have chosen to use a qualitative research according to a hermeneutical view. We have carried through in-depth interviews with eight tour operators. The theories have been divided into the effects of tourism and sustainable tourism goals which have social, economic and environmental starting points. The empiricism describes the work and activities of the tour operators and compiles the interview material divided into attitudes on tourism effects and responsibilities.

Detaljhandeln är idag präglad av hög konkurrens och många aktörer som slåss om sammasegment. Fast Fashion med sina snabba produktlivscykler och låga prissegment trots en högmodegrad, har lett till att konsumtionsmönstret förändrat konsumenternas beteende genomderas krav på ständiga uppdateringar av sortimentet. Dagens kunder kräver mer än enbart ettlågt pris för att attraheras, vilket kräver att även Fast Fashion-företagen adderar ytterligarevärden. Imagen och känslan för varumärket spelar därför en stor roll även för Fast Fashionföretagoch inte enbart för märken som agerar inom en högre prisklass. För att kunnatillfredställa det kunden efterfrågar krävs av företaget att de tydligt identifierat sin målgruppför att kunna anpassa erbjudandet efter just dem.

This report tries to discuss the concept of social sustainability; what it means and how residential development can be made more socially sustainable. This is done by interviewing several and various representatives in JM AB, the municipality of Uppsala and residents of Åriket to explore how JM AB as a housing developer and the municipality are working with issues regarding social sustainability and what the residents in one of the new housing projects themselves think of these issues. The result of these interviews will be compared and analyzed with the prospect of finding common variables and hopefully ways of improvement.This will result in our own recommendations of areas of improvement either by broad initiatives or specific actions to increase the social sustainability. Areas such as meeting places, sustainable functions and joint efforts between different parties. During the work on the report we come in contact with several other areas of interest that we are not able to process ourselves and therefore recommend them for future studies..

Teenagers are the group that spends most money on clothing. When choosing clothes, the so called internal and external signals could affect the perceived quality of the teenagers. The external signals are for example price, brand and place of purchase while the internal signals are the physical composition of the product as for example garment and size. The perceived quality is the attributes that the teenagers perceive that the specific article of clothing has. Today?s marketing, within the fashion line, is mostly to present the design of the product and aim the marketing for curtain segments and to keep a distance to others that are not within the segment group.

AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country?s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a country or a region, the credibility of the brand can increase and strengthen thebrand. Therefore COO is used in marketing to position a brand.Purpose: The purpose of this study is to examine how luxury fashion brands communicatetheir national identity through analyzing their advertising.

ABSTRACTDuring the last decades, environmental impacts have increased significantly, much due to the great traffic flows within cities. Therefore, to reduce these impacts and encourage a healthy way of living, it has in recent years become vital to generate safer and more sustainable and flexible modes of transportation. In order to do so, authorities and physical planners must work together to find viable solutions to incorporate in the infrastructure and offer alternative transport modes ? such as walking, cycling and public transportation. The purpose of this thesis is to examine the development of the cycling infrastructure in the city of Västerås and whether it is possible to expand bicycle commuting alongside public transportation. The thesis consequently aims to study how different physical planners within Västerås municipality work with traffic related questions.

Textil- och modeindustrin har på senare tid uppmärksammats i allt större utsträckning för att vara en ohållbar bransch och som följd av problemen har en rad etiska modevarumärken lanserats. De tar hänsyn till påverkan på miljö och människorna i produktionen, varför deras produkter kallas etiskt mode. De varumärken och de butiker som säljer etiskt mode har kunder som tar hänsyn till etiska aspekter i sitt köpbeslut, så kallade etiska konsumenter.Senaste decenniet har forskning på etiskt mode genomförts, men då framförallt på den vanliga konsumenten. Då forskning på svenska etiska konsumenter är begränsad har författarna till den här uppsatsen funnit det intressant att se närmare på dem. Tidigare forskning på etiska konsumenter har uppmärksammat ett gap mellan de etiska konsumenternas attityd mot etiskt mode och deras faktiska konsumentbeteende, ett attityd-beteendegap.

The theory chapter is based on a model about brand identity, ?Brand Identity Prism? (Kapferer, 2008, s.183). This model contains six elements which we have supplemented with theories about personal branding. This because the focus and theory on a person's brand identity is almost non-existent. The purpose of the study is therefore to examine how editors at fashion magazines are working with their brand identity in the personal brand and thereby create an understanding of the identity function.

The purpose of this study is to propose and formulate quantitative indicators to help measure an aspect of the Environmental Objectives in Swedish legislation: ?A Good Built Environment, Interim Target 2.? The governmental bill 2004/05:150 suggests changes to Interim Target 2: By 2010 built environments of cultural heritage value will be identified and placed under long-term sustainable management. Following the revised formulation regarding sustainable management, indicators should be formulated to measure the fulfilment of sustainable management of built environments of cultural heritage value. An important part of management takes place at the municipal level of planning, where detailed development plans include regulations to protect built environments of substantial cultural heritage value. As a result, this study is focusing upon the regulatory function of the Swedish Planning and Building Act in respect to the built environments of cultural heritage value.