Betydelsen av mediekonsumtion innehållande ideal/utseendefokus och olika psykologiska mekanismer för kroppsuppfattning studerades genom en enkätundersökning. Urvalet bestod av 331 svenska unga kvinnor och män. För kvinnor fanns ett svagt positivt samband mellan mediekonsumtion och positiv kroppsuppfattning. BMI var en tredjevariabel alternativt en mediator i detta samband. Selektiv exponeringsteori föreslås som en förklaringsmodell för att förstå dessa resultat.

This study will focus on the luxury market and how this market has been affected by the present recession. The economic downturn have had a major impact on today?s business and consumption, practically all industries have been affected. However there exist different opinions about how the luxury market have been influenced, certain experts mean that this segment is recession proof while others believe that this market will experience the worst side-effects. For that reason we find it interesting to analyze the luxury market and develop our own opinion about the impact of the recession.

Our study is focused on how the public sector can collaborate with the private sector on a certain issue. The public sector wanted to create a project to increase bicycling in the municipality of Kalmar. Our problem was to develop a sustainable way to collaborate between the two parties. We managed to present a suggestion on how the public sector with communication could improve their Public Relations with the private sector and therefore letting the parties benefit from their differences, thus making it possible to release synergy.Using semi-structured interviews and a workshop, we could clarify the values and attitudes of the parties to bring forth the core values to develop a shared vision. Where the identified differences were found, we used a dialog strategy based on intercultural conflict management as a communication tool.

Until the sixties potatoes have had a unthreatened position at the Swedish dining tables, but then different alternatives such as rice and pasta have become popular. In 2005 the Swedish potato-consumption have more than hafted compared with the sixties, we have gone from circa 90 to 40 kilograms per person and year. This paper aims to provide those who are involved within the potatoe business with an overview of the attitude and behaviour towards potatoes that are being held by Swedish consumers. In order to reach to the conclusion, in- store interviews had been held with customers in the cities of Stockholm and Malmö. The interviews showed that the typical potato-consumer prefers to choose and in pick their own potatoes to a bag in the store in favour of the pre-packed alternatives. Based on the outcome of the interviews a number of conclusions could be drawn. The consumers were of the perception that the pre-packed alternatives were too big for their households.

Det har varit många debatter i den svenska media om sockerintag och forskning som visar att barn i dag äter mer godis, läsk, snacks och mindre av frukt och grönt. Syftet med uppsatsen är att undersöka några pedagogers syn på kosten och dess sockerhalt i synnerhet, och de pedagogiska måltiderna i allmänhet, vid en förskola. Vad har pedagoger för syn på hur en bra förebild ska vara vid de pedagogiska måltiderna? Jag gjorde kvalitativa intervjuer med sex pedagoger. Kosten har förändrats mycket och sockerintaget har minskat på förskolan under de år de har arbetat, anser pedagogerna. Pedagogerna kan inte påverka kosten men kan välja att ta bort vissa livsmedel på avdelningen som de anser inte är nyttiga.

I dagens Sverige konsumeras årligen stora mängder kläder. Nyproduktion av textil har en betydande miljöpåverkan med bland annat stor åtgång av vatten samt mängder av kemikalier. Ett alternativ till allt nyproducerat skulle kunna vara andrahandsmarknaden för kläder.Syftet med studien är att undersöka om de kvinnliga kunderna hos butikerna Myrorna och Beyond Retro konsumerar färre nyproducerade plagg för att de konsumerar second hand- och vintagekläder.Vi har använt oss utav en kvantitativ undersökning där vi intervjuat totalt hundra stycken respondenter i anslutning till Myrorna och Beyond Retros butiker. Vidare har vi genomfört fem stycken kvalitativa intervjuer med vana konsumenter hos ovannämnda butiker, för att fånga deras resonemang bakom svaren.De kvantitativa intervjuerna visar på att en liten majoritet anser sig konsumera färre nyproducerade plagg för att de konsumerar second hand- och vintagekläder. Samt att det överhängande motivet bakom köpen var att second hand- och vintagekläder är unikt och trendigt.

Traditionally, it has been argued that companies are only responsible towards their shareholders, to maximize the profits. But lately it has changed into another way of responsibilty. It has become of great importance to demonstrate sustainable long-term values for stakeholders to identify with. This thesis aims to clarify the banks? definition of responsible investment and what criteria they assume when talking about such kind of investments.

Universitetsstudenter har ofta ett riskabelt alkoholbeteende ochupplever depressiva symtom under studietiden, vilket kan ha svårakonsekvenser. Förklaringarna till alkoholkonsumtion blanduniversitetsstudenter har ofta fokuserat på studenters motivation tillsocialisering med andra studenter. Litteraturen har också fokuserat påförstaårsstudenters övergångsfas i förklaringarna till depression.Denna studie involverade 117 universitetsstudenter i ett medelstortsvenskt universitet. Studiens huvudsyfte var att undersöka omstudenter som bytte ort för att studera dricker mer alkohol ochupplever flera depressiva symtom än studenter som studerar i sinhemort. Resultatet visar på en betydande skillnad i alkoholkonsumtionmellan de två grupperna, vilket tyder på ett samband mellan flyttenfrån hemorten och alkoholkonsumtion..

Tolerance and resistance are two different defence mechanisms within the immune system that differ from each other in many ways: However it is not clear which of the two is the most advantageous in dairy production. Resistance is described as the ability to fight a pathogen in a host. Tolerance is, on the other hand, not aggressive to the pathogen per se, but rather protects the host and its tissues. Furthermore tolerance rather offsets the toxin from, for example, a parasite whilst resistance offsets the parasite itself. Resistance is however disease specific, which means breeding for a large number of diseases is needed in order to make resistance worth the cost for the host.

This thesis examines the verification of the terms and conditions stated in contracts based on the Public Procurement Act. In March 2013 the Swedish state procurement commission released " Good Business - A Strategy for Sustainable Public Procurement " (SOU 2013:12), which found that the proportion of control and verification is relatively low. The thesis examine how verification is carried out and looks for an explanation to why verification is not more oftenly performed. To answer these questions two care studies, based on seven semi-structured interviews, is presented as the empirical material. Network theory has been used to analyse the empirical results, and aspects of commonly used theories such as contract management and "Markets and Hierarchies" by Williamson has also been taken into account.

Energy is an essential part of the society and for a sustainable future we need to use the energy resources in a sustainable way. The forest is Sweden?s most important resource for renewable energy and a higher production combined with shorter rotation periods (time from planting to clear cutting) can increase the access to energy. The tree genus poplar (Populus spp.) is interesting as energy resource as it has both high production and short rotation period. But browsing ungulates are a major threat to the establishment of poplar plants and therefore the poplar plantations need to be fenced in today. To use fences is expensive and time consuming; this makes it interesting to find more cost-effective solutions where there is no need to fence. The aim with this study was to look at the ungulates? occupation rate and browsing pressure in poplar plantations without fence.

This report is about the impact climate change has on the water and sewage systems in general, and the situation in the municipality of Karlstad in particular. Which vulnerabilities are linked to water and sewage systems with regard to climate change and extreme weather situations, what are the possibilities to adapt the system to this and what significance does climate adaptation of the water and sewage systems have in relation to sustainable development?To answer these questions I have studied literature on the subject and interviewed several people who work with these types of questions. The answers I have received state that there are a multitude of vulnerabilities linked to the water- and sewage systems, but that there are also many strong interests which strive to take measures and adapt to a changed climate. I have also come to the conclusion that the starting points and views of the possibilities to act differs between the people that I have interviewed, but that theses problems are built into the concept of democracy..

This thesis in Art History and Visual Science is about values to graffiti and graffiti artist Banksy. I have studied values relating to Banksy´s graffiti images through which context they are placed in and where they are located. I have selected two different images of Banksy as an example on the basis of a transnational phenomenon, where the images that circulate in the public arena by street art and other images and imported into the galleries and consumption market. My conclusion is that the values of the images are based on the context in which each room have its surroundings and that therefore the impression will increase. The public space context, signal availability and the white cube context indicates art, and the commercial context signals goods and items that can be bought.

This master thesis is a study of the Swedish hydropower capacity to balance wind power. The Swedish government has decided that it should be possible to produce 30 TWh from wind power in the year 2020. The Swedish municipalities have to have plans for wind power plants with total yearly generation of 30 TWh. Wind power is an variable energy source that needs to be balanced by other energy sources. In Sweden the Swedish hydropower can be used for balancing a large scale introduction of wind power.

Syftet med uppsatsen är att undersöka hur den senmoderna människans åsikter yttrar siggällande utbildning, arbete, fritidssysselsättning, resor, konsumtion och tro. Vidare vill jag undersöka ifall informanterna och deras åsikter kan kopplas samman med Mary Douglas teorier om kulturella typer och hur det yttrar sig. Jag vill även analysera om de är klassificerbara som David Brooks nyligen introducerade typ, BoBos. Slutligen vill jag undersöka huruvida mina informanter är typiska för dagens senmoderna samhälle.Den slutsats jag kom fram till var att informanterna är typiska för dagens senmoderna samhälle och att har de karaktäristiska drag som med fördel kan hänvisas till BoBos. De är individualistiska, relativistiska och delvis paradoxala, vilket också är tydligt i deras åsikter om hur de själva kan kategoriseras som grupp..