PR appears to be an indistinct division and a complicated resource for companies to value. The current circumstances are negative to the credibility and reliability of PR. This study emphasizes how an application of return on investment contributes to a more strategic use of PR and increases the status and credibility for the division.We experience that measuring the economic value of PR is of great importance and of current interest with few prior studies made. The purpose of this study is to find out how a PR-agency and one of its clients relates to and works with evaluation of PR-activities and to which extent the economic contribution of the activity is measured.The foundation which the theoretical reference grounds on is theories of Delusions of PR and the use of benefit-cost analyzes, Stages and Levels for Evaluating Public Relations Programs, Marketing Return on Investment and PR Return on Investment. The theoretical reference serves as a base during the analyze of the study.The conclusion, based on the empirical body of information, is that an application of return on investment could contribute with a higher status and credibility for the PR-division.

Every plan and program decided on by an authority or municipality, where the environmental impact can be considerable, must be environmentally assessed according to Environmental Code, the Planning and Building Act (PBA) and the Regulation on Environmental Impact Assessment.The purpose of this study is to examine the Environmental Impact Assessment (EIA) for The Region Development Plan for the Stockholm Region, RUFS 2010. The plan was approved by at that time the Regional Planning Office (Regionplanekontoret), which procured the process by consultants. RUFS 2010 includes two merged plans ie. a regional Development Plan (RUP) and the Regional Spatial Plan for Stockholm. It was necessary to establish an environmental assessment of RUP, but not for the regional plan.

Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.

Climate change is expected to lead to increased rainfall and higher temperatures, among other things. This will have a major impact on our cities. Floods can lead to property damage as well as damages to human and animal health. Higher temperatures will increase the frequency of heat-related health risks and premature deaths. The consequences of climate change will be particularly large in our cities because of the city's morphology with a high amount of paved surfaces and buildings that affect the natural processes in areas such as drainage and absorption of solar radiation.

Examensarbetet formulerar förutsättningar för ett samtida stationssamhälle utifrån utvecklingen av stationssamhällen utefter järnvägsdragningarna på 1800-talet och dagens förutsättningar. Arbetet är indelat i fem delar. Den första beskriver uppkomsten och utvecklingen av stationssamhällen fram till idag. I del 2 beskrivs det samtida stationssamhället utifrån historien och dagens förutsättningar. Beskrivningen utgår ifrån de tre ledorden som är viktiga i utformningen av samhället; rörelse, mötesplats, blandning.

Human Resource Management (HRM) has an increasingly strategic role in today?s organizations as the supply of managers is an integral part of the strategic work. In order to retain competence and knowledge, firms are usually designed so that the employees can develop their careers within the firm. Company X is a company in the financial sector and is an example of such firm. However, at Company X: Department Y, very few employees apply for the management positions when they are announced.

This thesis examines how marketing by secondhand apps affects young adult women's consumption habits, investigating whether these platforms promote or counteract overconsumption. While the secondhand market is considered more sustainable than buying new, these apps may still encourage overconsumption. The study focuses on the marketing strategies of three major secondhand apps in Sweden: Tradera, Sellpy, and Vinted, analyzing their impact on consumer behavior using the AIDA model (Attention, Interest, Desire, Action). Based on qualitative interviews with eleven women aged 20-27 and the authors observations of the apps marketing activities, the study finds that secondhand apps often emphasize environmental benefits and makes secondhand shopping accessible and appealing. However, the marketing tactics used by these apps, including frequent push notifications, targeted advertisements, and influencer collaborations, may lead to increased consumption. Overconsumption causes significant environmental damage, and while the secondhand market can mitigate these effects by extending the lifecycle of items, the emphasis on convenience end environmental benefits can inadvertently encourage more consumption. The study concludes that secondhand apps play a complex role in consumer behavior, balancing the potential for sustainability with the risk of promoting overconsumption.

The purpose of this developmental research was to test the new way of working when the students were to take part in planning of cooking during the lessons in home and consumer studies, because the aim of the school is to teach the students to take the responsibility for their studies. The two first lessons should be used by students in the group to plan and organize their meal. During the third lesson the students must be responsible for cooking ready their meal and afterwards they must evaluate the results. The results of this new way of working was new for the students and they thought it was fun to be responsible for cooking during these lessons in home economics. The students in the groups were of wixed ability and they developed their knowledge from the levels of their ability.

This thesis has been carried out at the Department of Urban and Rural Development at SLU Ultuna during the spring semester 2009. The topic of the paper is how energy consumption can be influenced through design and if the conditions for good design decreases when solutions based on energy efficiency are used. The report is divided into one literature study and one part where energy efficient solutions are used in a design. The thesis work has its origin in a project called "Energihus i Uppsala." The planned building will be a center for energy research in Uppsala. The project aims to demonstrate to the public what is currently happening in research related to energy.

Every plan and program decided on by an authority or municipality, where the environmental impact can be considerable, must be environmentally assessed according to Environmental Code, the Planning and Building Act (PBA) and the Regulation on Environmental Impact Assessment.The purpose of this study is to examine the Environmental Impact Assessment (EIA) for The Region Development Plan for the Stockholm Region, RUFS 2010. The plan was approved by at that time the Regional Planning Office (Regionplanekontoret), which procured the process by consultants. RUFS 2010 includes two merged plans ie. a regional Development Plan (RUP) and the Regional Spatial Plan for Stockholm. It was necessary to establish an environmental assessment of RUP, but not for the regional plan.

Bakgrund: Ohälsotalen ökar och bristen på fysisk aktivitet är en bidragande faktor. Näridrottsplatser byggs för att främja befolkningens hälsa. Flickor har dock en hög frånvaro på näridrottsplatserna. Det är ett problem för samhällsplanerarna som ej vet hur de ska bygga för att få flickorna mer fysiskt aktiva. Det är värdefullt ur ett jämställdhets- och folkhälsoperspektiv att alla individer får ta del utav de hälsofrämjande arenor som finns att tillgå i samhället.

Arbetet har som syfte att undersöka hur kommuners arbete med fysisk tillgänglighet finns med från visioner i översiktsplanen till detaljplanens utformning. Arbetet har sin utgångspunkt i två dokument, Boverkets granskning av tillgänglighet i översiktsplaner och årets rapport från Humana där landets kommuner undersökts i sitt arbete med tillgänglighet utifrån ett mer praktiskt perspektiv. De två kommunerna som ingår i detta arbete är Trelleborgs och Osbys kommun. Trelleborg är en av de tre kommuner som Boverket lyfter fram som föredöme i sin granskning och Osby är för andra året i rad på första placering i Humanas rankning av kommunerna. Det intressanta är att Boverkets och Humanas undersökningar befinner sig på två nivåer i planeringsprocessen, Boverket på den översiktliga och Humanas på den detaljerade, och om de två kommunernas dokument visar sig stämma med denna indikation eller ej.

The aim of my study is to examine how six teachers discuss their choices of work methods in teaching mathematics, as well as the methods they are currently using and what they have based their choices on. This study also covers how these teachers approach educational planning and where they get inspiration for their teaching material, and finally the advantages and disadvantages of each method according to the teachers. To be able to fulfill my purpose of this study some questions had to be considered: How do these teachers approach the planning of studies of mathematics and where do they find ideas for their lesson planning? Which methods do these teachers use in the teaching of mathematics and what are the reasons behind their choices of methods? Which advantages and disadvantages do these teachers see in the methods they use during the teaching of mathematics? This is a qualitative study, mainly based on qualitative research interviews according to an interview guide. Six teachers, from five different elementary schools, grade 1- 3, have been interviewed for this study.

Titel: Hållbar stadsutveckling - en studie om historiska och samtida planeringsstrategier ur ett ekologiskt, ekonomiskt och socialt perspektiv Författare: Magnus Björned Kurs: Masterarbete i fysisk planering (FM 2503) Institution: Fysisk Planering vid Blekinge Tekniska Högskola i Karlskrona Handledare: Gunilla Lindholm Datum: 19 augusti 2012 Syfte: Syftet med uppsatsen är att undersöka historiska och samtida stadsplaneringstrender utifrån ett hållbarhetsperspektiv samt att analysera två svenska kommuners strategier mot en hållbar stadsutveckling. Metod: En metodkombination har använts i form av en fallstudie och en innehållsanalys. Fallstudien består av två semistrukturerade intervjuer samt översikt av kommunala dokument. Resultat: Fysisk planering kan inte på egen hand skapa hållbara städer då hållbar stadsutveckling är beroende av att fler komponenter behöver vara delaktiga i processen, men stadens strukturer som skapas genom fysisk planering kan underlätta målsättningen. De redovisade stadsplaneringstrenderna resulterar i såväl negativa som positiva konsekvenser vilket innebär att det är komplext att utläsa om dagens trender i själva verket är hållbara. Fallstudiens resultat visar att en kombination av generella och situationsbetingade metoder är ett effektivt tillvägagångssätt då flera svenska städer står inför liknande problem samtidigt som städer är heterogena. Nyckelord: hållbar stadsutveckling, ekologisk hållbarhet, ekonomisk hållbarhet, social hållbarhet, Göteborgs Stad, Växjö kommun.

Syfte ? Att skapa en ny produkt inom kategorin mingelbord, som erbjuder fler användningsområden för att bli mer anpassad för privatpersoner och i hemmamiljö. Att genom en innovativ konstruktion och en kombination av moduliserade- och hantverksdelar skapa en unik produkt på marknaden.Metod ? Grundmetoden för det här arbetet är den första fasen i en produkts liv: produktutvecklingsprocessen; identifiera behovet, planera designprocessen, ta fram kundkraven, utveckla konceptet och till sist utveckla produkten.Resultat ? Designkoncept på ett mingelbord har tagits fram och redovisas i bilder. Dessa bilder är resultatet av en uppmodellering i datorn med hjälp av 3D-progam.