In this paper, we examine the attitudes of 16- to 19-year olds towards stealth viral marketing in the form of videos posted on websites such as Youtube. Apart from their general attitudes towards the phenomenon, we were also concerned with their views on the ethics involved in this marketing method and how this affects their view on the companies behind the advertising. To accomplish this, we administered a survey to a sample chosen by convenience. Using the Persuasion Knowledge Model and prior research on the Subject, we then analyzed the gathered data and reached the conclusion that the respondents in our sample were mainly positive towards stealth viral marketing in this particular form, that they generally did not consider it unethical and that even though most considered the companies to be responsible for such videos, teenagers were not likely to take negative actions against them if they found out that a video that they had seen was in fact a stealth viral video..

This essay is about children in grief. This Subject is very wide, therefore I have chosen to focus on childrens questions in relation to losing someone close to them. I got the idée for this study in 2004 when the tsunami hit south Asia.The result in this study reflects three different pedagogues experiences about how they have experienced childrens questions when they have lost a person near to them. During this study I have reached the knowledge that as an adult you should answer childrens questions straight and honestly. It is important that children get information about what has happened, they must get a chance to participate.

What amount of knowledge of guitar playing can be expected after completing upper compulsory school? A qualitative research involving three different music teachers provides their view of knowledge. Their expectations have been compared to a quantitative research involving 58 upper secondary students from the social sciences programme. The idea is to compare their pedagogic intentions to the pedagogic realities of music teachings.The study shows a clear advantage for students who has attended some form of external music tuition as well as for those students who have someone in their families who play an instrumentIf the knowledge primarily is due to extracurricular activities perhaps there is time for a reformation of the music Subject so that all may enjoy the education, not merely those who already possesses a curtain amount of knowledge...The experience must not be allowed to submit to the vast forests of chords, by doing so one misses the purpose entirely.

Inom vården är empati en viktig grund för vårdarbetet. Forskning har visat att om man känner en ökad empati för en person i nöd så ökar tendensen att hjälpa denne. Frågesällningarna var ifall personal blir utmattade i högre grad vid hög empati och om distansering har att göra med hur länge man har arbetat inom sitt yrke. En kvantitativ studie med 109 mentalskötare och undersköterskor påvisade signifikanta skillnader inom yrkena på empati, utmattning och distans. Undersköterskor uppvisade en högre empati än mentalskötare.

AbstractHomosexuality is surely accepted in today´s society - or isn´t it? Many things have changed, for instance laws, which are in favour for homosexuals, have been introduced, in Sweden that is. As we although know, many things are not only dependent on what laws tell us to do. The society also contains values and norms and they furthermore exist in individuals. Regarding sexuality, the norm is heterosexuality.How much does the norm affect our way of living? In what way is it encouraged? What happens to people who don´t live up to the norm? How is it to be homosexual in today´s society? These are some of the questions that we look upon in this paper.

keywordsThis was a project about the process of animation and the presentation of looped animations in the form of a zine.My main Subject for the project was to explore the possibilities of the computer program After Effects and how to incorporate the functions of this program with my hand drawn technique. I wanted to keep the hand drawn feeling and at the same time make use of all the helpful short cuts and utilities that this program had to offer. I found that this program was quite suitable for this kind of work, although I didn?t feel completely satisfied when it came to the amount of animations that I was able to put together. At the end of the project I had completed six loops (plus a older one) for the CD that came with the printed zine.Another big issue in working with this was the question of theme and content for all the different loops.

ABSTRACTTitle: Challenges in the implementation of internal marketing in the real estate brokerage businessLevel: Bachelor, Business AdministrationAuthor: Markus BylundAnna IsakssonSupervisor: Agneta SundströmDate: 2013, MayIntroduction: For businesses to succeed and to get satisfied customers, they need to meet their expectations. The companies make promises to customers through external marketing, internal marketing needs to ensure that personnel have the tools required to deliver what is promised. Competition is increasing and hence the customer requirements have to be met. Through the implementation of internal marketing, companies can strengthen staff skills and motivation to perform a more committed and effective work, both internal and during customer contacts.Aim: The aim of this paper is to understand the implementation and the importance of internal marketing in service companies. Through our in-depth knowledge of the Subject, from a theoretical and practical perspective, we will hopefully be able to convey the challenges businesses face when implementing internal marketing.Method: This paper is to achieve a greater understanding of the studied Subject.

The purpose of this study is to look at the line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our Subject in order to establish a greater understanding for the case itself.

During the 19th century the Elementary school and its teachers emerge in the city of Halmstad and in the parish of Veinge as well as in Sweden overall. The aim of the essay is to enthrone these teachers? conditions and a comparison is done between the teachers in these two places. The mate-rial that is used is for example minutes from the board of education in Veinge and the city council of Halmstad, collected works about the elementary school of Halmstad as well as litera-ture regarding the Subject. The essay starts with a short background history about the Elementary school and its teachers.

The purpose of this essay is to study the public debate on the Subject of creationism, the belief that there is a creator of all life on earth. The study is focused on creationism in different forms in schools and the more general discussion of creationism as an alternative to the theory of evolution. The overall question is what should be taught as the origin of life: Evolution or creationism in various shapes and forms? The essay consists of an overview of previous research in both the USA and Sweden, and an analysis of argumentation on the issue in newspapers. A comparison is made between the USA and Sweden.The analysis of newspapers shows that there are some arguments for different forms of creationism but there are considerably more arguments against creationism.

Information and communication technology (ICT) is an important part of society. Learning occurs in all contexts and many students already use various digital media in their leisure time. This article, based on a case study in a One-to-One school. It describes how teachers perceive that their teaching is influenced when their pupils get a laptop. The purpose of this study is to investigate how the focus on one-to-one influence teachers' work in the classroom.

Crowdfunding is a phenomenon that is Subject to a great growth during the recent years, and the growth rate doesn't seem to stagnate. When new legislation named the JOBS Act in the U.S. becomes effective in late 2015, crowd equity will surely become a popular tool for financing businesses. Because crowdfunding great popularity is caused by the possibility to reach out to crowds through the internet, it is a global phenomenon, why it's relevant to examine current legislations in jurisdictions. This thesis covers an examination of Swedish laws of how they govern crowdfunding, and also suggestions on how the laws should be changed to more efficiently  correspond with the purposes of crowdfunding..

United States is one of the two countries in the world that have not ratified the convention on the rights of the child, and one of the few countries that sentences children less than 18 years to life in prison without parole. Besides this, corporal punishment is legal in all the states of USA. This essay is aimed at researching how these three factors affect one another in the American context and what consequences may come out of it. By the use of reports from NGO's and UN treaties together with various theories about the Subject in question, I have looked into the juridical climate for today's young Americans.The conclusion of the essay shows that there is a tendency in the United States to control violence with violence, from a local level and further to a state level. As long as this attitude proceeds, the situation for children at risk for being sentenced to life sentence will not improve..

The purpose of my study was to visualize how teachers works with multilingual children in pre-school, the methods used to stimulate and develop primary and secondary language and how teachers does see second languages development with the help of the primary language. The study consists of qualitative methods in form of interviews which are made with four teachers who work within the pre-school. The findings during the collection of data (interviews) are going to be connected to the relevant literature on the Subject I have chosen.The result showed that the concrete materials are used to stimulate and develop primary- as the secondary language and that the teachers have different opinions on secondary languages development with the help of primary language even if the primary language seems to be an important asset of all teachers that I interviewed..

The intention is to focus on the implementation of the tablet in preschools and how the intentions around the introduction of the tablet take shape in different preschools. The method is semi structured interviews where the respondents consist of 3 preschool directors and 6 teachers where the preschool directors work. This is a relevant Subject to illustrate, as the tablet has become a tool in preschool where it seems to be different opinions about how it should be used. This study aims to understand how the implementation can take form in different preschools, what kind of similarities and differences we can see with the intentions of the tablet and if there is need of clarification on the workings of the tablets in preschools. The results show that the intentions around the introduction of the tablet in preschool look different in the preschools, and the implementation of this new technology starts in a small scale with help of photographing and videotaping.