Competition is keen in the fashion industry of today. Homogenous products and prices aredriving competition and most firms are struggling hard to attract customers. Brands havebecome one of the most important assets for success and are often critical for the choices of theconsumers. A strong brand is often considered as a substantial value in the eyes of the consumerand gives the individual firm a competitive advantage in the marketplace. To build a strongbrand it takes that the brand identity not is in conflict with the brand image of a firm or a product.Sometimes one of these conflicts exit and sometimes the firms are not even aware of it.In this thesis we study how two firms, Lindex and Prada, perceive their own image and then wecompare how the images of the firms are perceived by the customers.

The purpose of this thesis, was to study decision processes and the importance of information management in the processes within an academic organisation, which led to the work with adaptions according to the law of Equal Treatment of Students in Higher Education, (SFS 2001:1286). A general question was formulated concerning how different information- and knowledge flows interact within an academic organisation and its library during the decision processes. The questions at issue we have tried to examine, concern the factors that have influenced the participants´ choice of information during the decision processes, in their work of adapting the law of equal treatment, and how these choices have influenced the priorities that were made. The theoretical starting point was basically Cohen, March and Olsens Garbage Can Model. We also found the author Chun Wei Choo´s descriptions of organisations, as systems of information processing, useful for parts of our thesis, especially the parts that deals with the role of information management within the decision processes.

Samhället blir mer och mer globaliserat. Som studie- och yrkesvägledare kommer man varje dag i kontakt med människor med olika bakgrunder. I vårt examensarbete var vårt syfte att få ökad kunskap om vad individer med utländsk bakgrund har för upplevelse av studie- och yrkesvägledning på vuxenutbildningen. Det centrala i vårt arbete var att få ta del av respondenternas upplevelser för att vi och även andra skulle få ökad kunskap om hur studie- och vägledning kan upplevas då man inte är född och uppvuxen i ett svenskt skolsystem. Detta har vi gjort med hjälp av en kvalitativ metod.

The text deals with the process of reorganizing and cataloging the archival material emerging from State secondary grammar school in Falun, which appears to have been poorly managed for a number of years. The work was done with consideration to former ways of organizing the material, and a great deal of research was needed in order to establish the outer provenance of the archive.The theoretical discussion goes deeper into the questions of provenance and appraisal in regard to the work,and some choices, especially the decision to reorganize the archive, are motivated with reference to Swedishrules and regulations concerning state authorities' archival management and their duties towards Swedish citizens..

Denna uppsats handlar om den svenska Försvarsmaktens jämställdhetsmål som har satts upp för att främja jämställdheten och på sikt få in fler kvinnor i organisationen. Mer specifikt handlar uppsatsen om hur kvinnorna inom Försvarsmakten anser att dessa jämställdhetsmål efterlevs. Uppsatsen baserar sig på intervjuer med tre kvinnliga yrkesofficerare som får ge sin syn på livet i och runt det militära samt på försvarets jämställdhetsarbete och hur det påverkar dem. Resultaten jag kommer fram till i denna uppsats är att Försvarsmakten för dessa tre kvinnor är en bra arbetsplats för dem, oavsett deras individuella livssituationer, men att det fortfarande finns en hel del att jobba på vad gäller jämställdhetsmålen..

The purpose of this study was to investigate youth?s experiences of what meaning the nonprofit youth project Husby Marathon had on their social capital and self-identity. In order to answer the purpose a qualitative methodology was used based on interviews with four of the participant youths. Two teories were used, Social capital by Robert D. Putnam and Selfidentity by Anthony Giddens.

The task given to us was to develop an industrial wheel with new thinking in terms of fresh design and construction, with the ability to brake. While the produced wheels of today only own the property of total braking, a wish was made to integrate the ability of directional locking.The time spent working with the project has been filled with multiple sketches of ideas and function analysis.Choices of material and ways of construction have been verified by calculations, tests and prototype building. The goal of this thesis has been to develop a unique caster with well thought-out design that would be adaptable to different areas of applications.The result was a hubless wheel with the ability of directional locking before total braking.A prototype of the wheel has been made to show the design and functions..

This paper is written as an examination paper at the University of Jönköping. The subject is chosen by Peab Sweden in Jönköping with whom further cooperation has been hold. The aim is to compare building methods and building materials in Sweden, Finland and Germany for further inspiration for Peab?s own market.BackgroundThe development of the construction industry develops new materials and methods to the market which has been forced by shorter construction times and the environment aspect. To pursue the development, further knowledge exchange should exist between the countries.

Climate change is one of the most difficult problems that humans have to deal with. Today, the evidence of human effects on the climate change and the rise of temperature on earth are strong. It is extremely important that all countries get together and cooperate in order to be able to solve the problem with climate change. One step in the work on climate changes is the Convention on Climate Change, which was agreed on in 1992. The Convention on Climate Change resulted in the Kyoto Protocol in 1997. The Kyoto Protocol is an agreement between a number of industrialized countries to limit or reduce the green gas emissions.

TREATMENT AND EPISTEMOLOGY A STUDY ABOUT YOUTH CLINICS AND CHILD- AND YOUTH PSYCHIATRYS WORK WITH YOUNG PEOPLE Larsson, A och Nilsson, J. Behandling och förhållningssätt. En studie om ungdomsmottagningar och barn- och ungdomspsykiatrins arbete med ungdomar. Examensarbete i normöverträdelser, normkonflikter och sociala interventioner 15 poäng. Malmö högskola: Hälsa och Samhälle, enheten för Individ familj och samhälle, 2011.

The purpose of this thesis is to examine how the Viking age is described in textbooks and teaching aids in the countries Sweden and Great Britain. The examination is done through a text analysis, specifically called textbook or teaching aid analysis, where the content of the teaching aid is examined.                      A literature survey with thoughts and statements regarding the Viking age of writers and experts, from both countries, are included.                       This examine is also to answer the question whether the teaching aids are typical or infrequent in relation to each other inside the explicit country, but also between the countries.   The result shows that the teaching aids in the main are typical in relation to each other. Some differences do exist and shows themselves in the choices of dispositions and layout, also in a few numbers of cases in the content. .

 The aim of this paper was to investigate how many students studying Swesdish as a foreign language, at secondary school level, in Tierps kommun, that have dropped out and their reasons for doing so. The reason for this is the report from Skolverket, stating that the rate of drop outs at this level is very high. To investigate this, a quantitative method was used. A questionnaire was sent out to all the students that dropped out 2005-2008. The result showed that the two main reasons for leaving their studies were that the individuals had found a job or thought the studies were too hard. The research also showed that the majority of the students had not been in contact with Career counseller prior to ending their studies. We came to the conclusion that there might be a need for developing the teaching and to work out routines for guidance at drop out situations.

A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. Furthermore, the consumer of today has a more complex and flexible purchase behaviour which is difficult to catch. This makes consumer segmentation difficult. International studies indicate that dividing consumers into generation cohorts might be advantageous in understanding consumers of today.

The theoretical focus in this master is information retrieval (IR), and especially the part of IR that includes interactivity. This research is by some researchers called IIR. Our principal aim was to examine if search engines on the WWW are taking advantage of research results from IIR research. A way to do this is to look at the application of special features, in this case query expansion (QE) and relevance feedback (RF). Both these methods aim for a better matching of documents and the searchers information need.

AbstractWorking with child and youth welfare is one of the most difficult challenges a social worker might face in the field of social work. Those who work with child and youth welfare are more exposed to stress and burnout than other comparable human service occupations. Research links the prevalence of stress and burnout to several key variables, such as demographics, working conditions and personality factors. In contrast, even though social workers in this field face many negative work-related problems they report a high job satisfaction. The aim of this study is to examine how uplifting and straining experiences affect social workers, who work with child and youth welfare, through the use of The Critical Incident Technique and interviews.