Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling strong and positive associations around their brands it is of great economic interest to have a better understanding how negative publicity influence brand equity and what factors might moderate this effect. This thesis focuses on brand strength as a moderating factor of negative publicity.

Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling strong and positive associations around their brands it is of great economic interest to have a better understanding how negative publicity influence brand equity and what factors might moderate this effect. This thesis focuses on brand strength as a moderating factor of negative publicity.

The aim of this study is to investigate how Lunds Vokalensemble achieves its goals and in which way the goals influence the choir's work. The study also explores the choir's artistic process. Qualitative interviews and observations were used as a method. Four singers and the director participated to the interviews. The results show that the choir's artistic goals have quite an influence on many aspects of the choir's work, both in a musical and a social way.

The purpose of this thesis is to determine how well a student is prepared as a future librarian at BHS in Borås, when it comes to serving individuals with hearing disabilities at the libraries. The theory and combined methods is that of discourse theory, interviews and Webb searches. The source material for this thesis comprises course material from 2002 and 2003, with the main focus on the spring term 2003 and on what is called the users perspective användarperspektivet. The study is divided into two parts: firstly, to determine the students expected knowledge and his/her future professional identity through this knowledge. The user groups that were mentioned to the students during the education were also linked to the students knowledge.

Individual adaption to the student´s needs is a recurring main theme in the new Swedish curriculum (Lgr11). The purpose of this qualitative study is to examine how teachers work with individual adjustment for students with reading and writing difficulties. The study was based on five questions;In what way do teachers organize their teaching in the classroom individually for students with reading and writing difficulties?What methods do they use for student´s with reading and writing difficulties?What difficulties do they encounter in their teaching?How do the teachers reason to curriculum goals regarding individual adaptions?How do they think about their own knowledge regarding reading- and writing difficulties and dyslexia?The method for my study was qualitative interviews. Five teachers were interviewed in semi-structured interviews.

Regarding school-teaching most people have had the traditional idea that the teacher is the owner of all knowledge and the student is the receiver of that knowledge. Tradition tells us that the way the student receives the knowledge has been by listening, repeating, reading and memorizing what the teacher has taught. Research about teaching from the last decades show that there are other strategies, ways, and qualitys for helping students in learning. One of those ways is by integration of different school subjects.According to research every human being creates her own knowledge based on personal experiences. Johan Krantz and Pelle Persson (2001) wrote that learning is a process with experiences, ideas and opinions.

Abstract Heléne Slivka (2013). Kvalitetsarbete ur ett specialpedagogiskt perspektiv ? en fallstudie. (Quality assurance process in the elementary school from a special education perspective ? a case study.) The research This essay investigates the language in the school´s quality assurance documents. An important aspect of this is the way in which language structures and informs how we think about, and work with, students with special needs. Aim The aim of this essay is to problematize how students with special needs are represented in the quality assurance documents of the school. The writer intends to point out how the ways in which the language used to describe students informs governing processes.

Abstract Abstract The aim of this essay was to investigate the level of the organizational state of readiness for receiving students with learning disabilities in classes specialized in working with students recently arrived in Sweden, called förberedelseklasser, which could be translated as preparational classes. I tried to do so by answering two questions: *What routines do principals believe that the particular School has for dealing with cases in which a student in a preparational class is suspected to have some form of learning disability? *What perception do teachers have in regards to whether or not the system at their School is well prepared for discovering and aiding students in preparational classes suspected to have learning disabilities? The first question was directed to principals currently working in schools where a large part of the students are bilingual, and many of those recently arrived in Sweden. The second question was aimed at teachers that work in preparational classes. By interviewing two principals and three teachers I came to the conclusion that the teachers believe that their students are often misplaced in preparational classes when in deed they should be placed in a special educations group. My essay also shows that both principals and teachers are dissatisfied with the amount of time the process of discovering, investigating and diagnosing a student with learning disabilities takes.

This Bachelor Thesis is entitled "WTO-spelarena för utvecklingsländer? En studie om avgörande faktorer för utvecklingsländers förmåga att implementera sina regimpreferenser". Through our empirical results in conjunction with realist theories, this Bachelor thesis attempts to answer the questions: (1) How does the decline in American power, the nature of existing institutional structure and Third World unity, influence the ability of developing countries to secure its preferred regimes? (2) What function do informal meetings in the WTO have? (3) How does access to informal meetings influence the ability of developing countries to secure its preferred regimes? The paper makes use of case studies from the Ministerial meetings in the Doha development round.The conclusion is that access to these meetings is an important variable to explain the extent to which the Third World can be able to secure its preferred regimes. The degree to which developing countries can secure their preferred regimes is therefore a function of four variables: the nature of existing institutional structures; Third World unity, the attitude and power of the United States and foremost access to informal meetings..

The purpose of this study has been to examine how collaborations between clothingcompanies and fashion designers can influence their brands. Our ambition has been todescribe this phenomenon by describing how collaborations can affect and influencethe clothing companies? brand identity, image and positioning. Furthermore, we wantto describe how these collaborations have changed the fashion industry and what thefuture holds for it. We find this topic relevant since collaborations are becoming anadvantage for companies in a competitive industry that is constantly in change.

In Sweden we have the highest rate of nontraditional students among Europe. Coincidently, we also have the highest rates of drop outs among OECD. In this particular field, drop out from higher education, there is a need fore more qualitative studies that can support the "statistics". Studies about experiences of drop outs are significant for society, university and individual. The aim of this study is to describe and understand how nontraditional student experiences drop out from higher education.

Purpose:To concretize the various factors on students' theses that are perceived valuable and can contribute to corporate profitability. In our investigation, we want to strengthen the understanding of a "win-win-situation" of cooperation between students and businesses.Methodology:In this study, we have chosen a qualitative approach in which five personal interviews with various organizations that are active in a knowledge intensive industry. A semi-structured questionnaire was used in our interviews.Theory:Our theoretical framework has two broad areas. Introductory chapter is based on theories of research development in Sweden with theories that emphasize the value of collaboration and knowledge. The second chapter deals with a theoretical outlook on value and how this can be applied in marketing.Conclusion:The study shows a diversity of values within three broad categories.

Syftet med studien har varit att beskriva erfarenheter av dialogen mellan distansstudenter och dialogens betydelse för förståelse och meningsskapande. Vårt empiriska material utgörs av semi?strukturerade intervjuer. Respondenterna består av studenter som vid något tillfälle har varit distansstudenter vid distansutbildningar hållna av Blekinge Tekniska Högskola. Vissa respondenters erfarenheter grundar sig även i distansstudier vid andra universitet och högskolor.

I have done a theoretical essay and to find out the answer to my questions I used literature study as my method. You can kind of say that I have used the literature as my empirical material, so my essay is in one way a qualitative study. I choose to have a social psychologist perspective to approach my questions. To answer the questions I have used a couple of researchers who a find relevant to answer my questions. I found Meads symbolic interactionism together with Goffmans theatremeatphor as an important theory to explain the social interaction.

In this study I have analysed the history of a forest belonging to Saxåhyttan in Värmland. The study area is 448 hectares and has been used by iron industry since the 16th century. A forest that has been used by man during at least 400 years should have few ecological values. This inventory however shows the opposite. The aim of the study is to interpret the history of the forest in the area, i. e.