Nivå: C-uppsats i MarknadsföringLärosäte: Institutionen för företagsekonomi vid Umeå UniversitetFörfattare: Peter Björklund 840831-8510, Johan Gustavsson 860928-7852pebj0001@student.umu.se, jogu0010@student.umu.seHanledare: Sofia Isberg, sofia.isberg@usbe.umu.seTitel: Drivkrafter bakom grön marknadsföring ? en studie av två BranscherProblembakgrund: Grön marknadsföring är ett relativt nytt koncept. Under de senaste 30 åren har oron över de sociala och miljömässiga konsekvenserna av handel ökat och en debatt har tilltagit rörande förhållandet mellan marknadsföring och den fysiska miljön. Därav är det av yttersta vikt att förstå varför företag satsar på att producera gröna alternativ, det vill säga vilka drivkrafter som ligger bakom detta.Syfte: Denna studie syftar till att förstå vilka drivkrafter som ligger bakom ett val att satsa på grön marknadsföring. Vidare så syftar denna till att jämföra skillnader och likheter i drivkrafter att satsa på grön marknadsföring mellan två branscher.Metod: Denna studie är en kvalitativ studie.

The main question this bachelor thesis aims to answer is how the public service program Tg1?s news broadcasts may look. The following questions were used to discuss thetendencies of the result: How can the distribution of the news categories appear in Tg1?sbroadcasts? Can the main news be considered as impartial and objective in its linguisticand pictorial representation?To answer the aforementioned question I chose to do a combined study, using aquantitative content analysis and a qualitative content analysis.To lead my research, I focused on two requirements underlined by public servicebroadcasters, namely, objectivity and impartiality, and diversity. The outcome shows thatthe diversity in Tg1?s broadcast is disproportionate and that the pictorial representation isnot impartial and objective without the linguistic part.

This work examines the students´ thoughts on climate change with a focus on carbondioxid through photosynthesis and the carbon emissions from cars. The study is based on two subject areas, one with a focus on enhanced greenhouse effect, and the other focusing on photosythesis. The survey was conducted by means of qualitative interviews with students in grades four and six. The results describe that student´s understanding for photosynthesis and the carbondioxids function for photosynthesis doesn´t change significantly from grade four to grade six. I have divided the students inte three levels based on their understandingof the various fields, and their use of adequate concepts.

The Swedish security policy has changed from stressing neutrality to embrace co-operation within the EU and other organisations. New threats like terrorism, boarder-crossing criminality and natural disasters require new ways to deal with this type of problems to protect the society. Since the beginning of 21st century the high Russian economic growth has made it possible for the country to play an increasingly role as a superpower on the international political stage. In the same time the democratic development has been replaced by an autocratic rule which has obstructed the Russian- European relations. From a Swedish security policy view the Russian political development is of importance and the picture of Russian as a threat has changed from 1996 to 2008/09.

This paper is built on a studytrip to north India i made under the autumn 2005. The purpose for this trip was to give me as a teatcher an experience and insight how to work with art in another culture. I´ve been in ?Upper Dharamsala? even called Mcleod Ganj and visited art schools and a great artist . Too implement my investigation i have made interviews and observations in schools and i also hade the chance to spend a hole day with a great artist in India, my impresions was many, and i learned so mutch with this yourney.

Den analytiska och teoretiska delen av arbetet presenterar begreppet intersektionalitet och undersöker humoristisk gestaltning av musikdramatik utifrån detta synsätt. Studien undersöker vilka normer och maktordningar som visar sig genom den humoristiska gestaltningen och ställer frågor runt varför dessa uppstår och hur man skulle kunna förändra detta. Det konstnärliga processarbetet och den sceniska presentationen redogör för hur jag utforskat mina egna fördomar om mig själv och det fält som jag befinner mig inom som musikdramatisk scenkonstnär och student i musikdramatik. Här presenteras metoder jag använt mig av vokalt, textuellt, dramatiskt, musikaliskt, fysiskt, mentalt och pedagogiskt för att expandera mitt fält som musikdramatisk scenkonstnär..

This thesis examines the USA?s response to the military coup in Myanmar 2021 through a comparative analysis of the two dominant international relations theories: realism and liberalism. The study uses a qualitative text analysis of the US Burma act of 2021 to test the explanatory power of the theories in the formulation of US policy. The results shows that liberal theory has the greater explanatory power, as the US response was systematically motivated by a normative desire to restore democracy in Myanmar. However, some realist tendencies could be observed, especially through exception clauses preserving US national security interest and the mention of China?s support for the military junta in Myanmar.

The aim of this study was to investigate, illuminate and discuss teacher?s and multilingual student?s view on the connection between their mother tongue and their learning of other languages. This qualitative study is based on interviews with eight students in the 8th grade and two language-teachers from the same school, as well as ethnographic observations during English and Swedish lessons. With the help of some relevant theories, the empirical study is compared, analyzed and interpreted. The results show that the theories and informant?s view on the connection between the mother tongue and other languages are similar, which is that the mother tongue must be fully established before a new language can be taken in..

This report describes how the process has evolved during the creation of a new web page forthe company Scandinavian Travel Agent DMC. The design methods that have been used aredescribed and also how parts of the webpage have been created by using the design methodresults. Our reflections around design and functionality are explained and how usability hasbeen our main focus during the master thesis. We also describe how it has been to work withan external costumer and how the tasks constantly have changed and been added as theprocess has continued.The background to this work is that AB Scandinavian Travel Agent DMC need to improve theircurrent web page. This to give the clients better needed information about destinations, butalso to stand out in the competitive travel business.

 Fokus i denna uppsats kommer att ligga på de etniska konflikter som fortfarande pågår mellan de tre folkgrupper och den nya konstitutionen i landet sedan Daytonavtalet undertecknades. Vid krigets slut i Bosnien för ca fjorton år sedan då landet låg i spillror implementerades Daytonavtalet. Daytonavtalets  huvuduppgift var att sluta fred mellan de tre konfliktgrupperna samtidigt se till att landet utvecklas utan att minoriteterna skulle förtryckas. Medan Daytonavtalet lyckades stoppa kriget och uppehålla freden misslyckades den med statens sammanhållning och upprätthållning av en fungerande demokrati.Krisen i Bosnien har inte förändrats sedan krigets slut, de nationalistiska partierna av samtliga tre folkslag blir valda gång på gång, fattigdomen är fortfarande ett faktum och landet är fortfarande beroende av utländsk bistånd. Som det ser ut just nu går Bosnien inte en ljus framtid till mötes.?.

The purpose of this paper is to bring a British mural painting that originated in England in the 1920?s into the limelight and introduce it to the Swedish public. The mural was commissioned by Tate Gallery, currently known as Tate Britain. The work of art was designed for a semi-public space as a decoration in the Refreshment Room of the gallery, located in the basement where there was little natural light. The artist, a young British man named Rex Whistler, was transformed from being a student at an art school into a celebrated professional artist by this piece of art.

The aim of the current study was to examine the radical right-wing sympathizers in Sweden. To fulfill this aim, a quantitative case study on Sweden Democrats sympathizers was conducted. More specifically, this study has examined socio-economic backgrounds and political attitudes of the Sweden Democrat sympathizers. The results show that sympathizers of Sweden Democrats are higher among younger people and men. The results also show a higher support for Sweden Democrats among people with lower education and low income that also live in small towns and in the countryside.

The purpose of this study is to investigate and describe what factors are most important to students when choosing training center, and how these factors affect the choice of each training center. We investigated this by performing a qualitative research and a quantitative survey of students at Karlstad University that trains at Friskis & Svettis and Sats in Karlstad. The results show that there are a number of important factors in the total customer experience that affects a student's choice of training center and that they also differ between a premium center and basic center. Our conclusion is that when a total customer experience concept consists of a core, core experience and peripheral experiences well linked into each other competitive advantages is created, resulting in more satisfied and loyal customers. .

AbstractThe purpose of this article was to examine how students learn French by integrating a multimode way of learning through literature, music, poetry, painting, reading, writing and IT in the classroom, in order to create understanding and motivation regarding the subject, but also a sense of cooperation and sensibility toward each one of the students Individual work. In the study of Victor Hugo?s novel Les Misérables as a tool for learning and deepen understanding about human values, the focus was laid on essentials questions such as the question of good and evil which is the major theme presented in the novel. The results showed that the students developed a vast interest in literature and human condition and made progress in French in both oral and written work but also acquired more knowledge about the French history..

The purpose of this study was to examine how four teachers with different teaching experiences treat and think about insubordination in school. The study emphasizes on questions like: When and why does disorder occur? How do the teachers manage disorderly conduct in the classroom? and Could there be a conflict between the teacher?s expectations and management, and the needs and motivation of the pupil?    It was evident through interviews with these four teachers that their statements could be divided into similar themes which subsequently could be put into the motivational structure of Abraham H. Maslow.       The conclusion of the study was that teachers may possibly have a better chance of managing disorder in their classroom if they are aware of the connection between disorderly conduct and a person?s needs and motivation. .