Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand building processes, perceives and identifies themself with the values of the common brand. Method: A case study with method triangulation was conducted at Nordiska Kompaniet department store in Stockholm. Quantitative data through a questionnaire survey with employees combined with two observations. Qualitative data was given through an email interview with a responsible manager of digital channels and PR from NK AB.Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour.Conclusion: This case study of NK has shown that internal branding building in a department store is a comprehensive work, which all involved must have a unified perception and understanding of the brand, in order to successful unite under one brand.

In recent years there has been an upsurge in products and activities designed for infants, what is known as baby culture. The essay is a discourse analysis covering the part of baby culture which is concerned with infants and books. The essay studies texts from libraries and children?s bookclubs in order to understand what it is they communicate, to whom and the conceivable consequences of the communicated message. One of the main purposes of the study is to determine what view of infants as social and cultural beings it  is that arises from the texts.

This essay is about two Swedish folk musicians, Anders Rosén and Leif Stinnerbom, who have been playing two important rolls in the developing process of Swedish folk music, on their separate ways. The main part of this work is focused on the era called ?The Folk Music Vogue?, which was the era when my informants were in the limelight on the Swedish fiddler scene of the 70s.Our music culture is constantly lying under the change of progress and I find it interesting to reflect how these kinds of changes are affecting the role of the musician.In this essay I am reflecting on the different perspectives of the musicianship according to my informants and how they both are referring to their role as musicians. The purpose is further on to see how they have been relating to the change of progress on the field of the Swedish folk music during the 70s and up to this date. Throughout interviews with the informants I am analyzing their personal relationship to their life as folk musicians.

I?ve chosen primary to analyze commercial form of advertising by world leading companies; McDonald?s, Coca-Cola and HP due to their implementation of global advertising. The fourth campaign that?s being analyzed is not of commercial type instead it?s characterized as an informative campaign that the ideal organization Amnesty is carring out.  The study has been successful in gathering data that could be presented in correlation with already established theories and then comparing the results. The goal of the research is to create an understanding regarding global advertising as well as the scientific debate that?s going on within the subject.

The main purpose of this paper is to examine how the regulatory environment of ?equality plans" are implemented at the municipal level of decision making in the school environment - in terms of both local politicians, school structures and management by teachers.The paper will present how the implementation theory works in practice by examining two high schools in the Municipality of Norrkoping and see what differences exist in the implementation process of "equality plans" in schools with a variety of high and relatively low immigrant background among students.We will present how it seems from different perspectives. Are teachers today controlled by public professional ethics or personal reasons, where those street level bureaucrats mainly act on feeling depending on the case? And how might this affect the law? Do they in fact understand, or have the knowledge and the willingness to implement?In our study, we are using a comparative case study method with an interview guide. A comparison between the two school´s equality plan have been analyzed where we have developed key differences and similarities that we recognized regarding the subject.The results of the study demonstrate that the context is very crucial to addressing these issues.

In 2009, the estimated number of residents in China was 1.331 billion, representing approximately 22% of the total world population. China is the world's most populous state and is in constant growth. This is also a market that offers huge opportunities. The major cultural differences between China and the rest of the world can often cause problems for companies that choose to expand in China. A major problem with the cultural differences is that Chinese employees feel that foreign managers do not understand the Chinese culture which is said to be the reason why Chinese people tend to change jobs often.

In this essay I have described ecocriticism as a theory with several different subfields that are inspired by a cross-disciplinary approach, such as green culture studies, ecofeminism, and postcolonial ecocriticism. After a short summary of the background of ecocritical studies I analyze the various subfields, take a closer look at their contents and present various examples of ecocritical thinking. A presentation of the commonly used concepts within the discipline and some reflections on these is followed by my final discussion, where I state that even though ecocriticism is a relatively new theory and the concept doesn?t have a clear definition as yet, it is in my view a useful tool for analysis and can with time make valuable contributions to literary studies, not least by introducing a number of new perspectives..

In a sequence described in the next paragraphs, I remove the poorly insulated roof of Gustavsberg Porcelain Factory and make new use of its  foundation. The monolith cement slab, once supporting heavy industrial machinery, is now the site of lakes and other movements:The top floor area is split, and a new built volume, one story higher, overtakes the southern half resting on the factory?s basement, digging into it at its western and eastern ends. Striking horizontally, the fissure exposes a long central axis, taking advantage of the factory?s horizontality to articulate vastness .

In Sweden the divorce rates has increased during the latter part of the 20th century. For many children it?s everyday life growing up with parents no longer living together. The Parental Code states that "The child's best interests must be central to any decision in custody, residence and access." But what does the child?s best interest really mean and how do we investigate it? We decided to investigate its meaning by interviewing social workers regarding their interpretations of the child's best interests from a family law perspective.

2013. The brave new time.We constantly look forward in time. There is a need today to constantly renew, replace and update almost everything in our lives. Although often stressful, these continual changes and upgrades can open up new possibilities and even be seen as enjoyable and stimulating.Values, opinions, and everything we create, is based on an experience of the past and predictions of what the future might be. I want to take advantage of these thoughts and find out how they relate to our exchangeable culture.

The culture center studied has gone from being organized by enthusiasts and ideals, to being institutionalized with a educational association responsible for the management. The questions discussed are ? how this change affects the active people in the house and what consequences these changes make for the institution of the house and for the regular management..

The genus Borrelia is a widespread, pathogenic pest and the causative of among others borreliosis or Lyme disease. The vector for the bacteria is the hard tick, Ixodes ricinus and the infection is transferred through a bite. Untreated, Borrelia may cause arthritis, heart damage or neuroborreliosis. Infection is made possible through different strategies for avoiding the body?s complement system.

This thesis describes the new construction of a small house and it includes studies of three heating systems: geothermal heating, district heating and pellet. The purpose of this thesis is to project a small house which can manage Building Regulations, BBR conditions and then examine three possible heating systems for the small house. This thesis is a literature study which gives an understanding of the heating systems technical structure, properties and costs. An empirical study completes the literature study by giving a deeper understanding of district heating costs and pellet costs. The empirical study contains two interviews, one of which was conducted in a district heating corporation and the other interview was conducted in a pellet corporation.

The purpose of this study was to increase the understanding of the phenomenon that there are so many young people placed in institutions in Sweden despite the valuable knowledge regarding the problems and risks of doing so. The questions that follow in the essay were what guided the social workers to choose institutional placement for youngsters. It went on to also ask if this knowledge could contribute to an increased understanding of why there were so many young people placed in institutions despite the criticism from scientists. To accomplish the goal of the essay, former science in the subject was reported and six social workers within social services were interviewed. The material of the interviews was analyzed with help from the theory of human service organizations, street-level bureaucrats work situation and the new institutionalism.The result of the investigation showed that the social workers choices to place young people in institutions is guided by specific work and organizational factors connected with a belief in the helping function of the surroundings.

This critical examination of the concept of cultural heritage is based on an overall phenomenological approach, with focus on Alfred Schütz?s further development of Edmund Husserl?s idea of the lifeworld. With strong emphasis on the subjective and intersubjective dimensions, the concept of cultural heritage is contextualized, analysed and criticized from different aspects for the purpose of enriching the discourse of cultural heritage.A literature based methodology is used, including a hermeneutic analysis of theoretical texts in the field of cultural heritage studies and the new Swedish Culture Environmental Law (?Kulturmiljölagen?) and related bills. Qualitative interviews deal with people?s notions about the concepts of culture, cultural heritage and intangible cultural heritage.