In Sweden, a new feminist political party (?Feministiskt initiativ?) was founded in 2005. The main objective of this thesis is to study the reasons and driving forces behind the establishment of the party, as well as to explain the timing of its foundation in 2005. The theories that are used in the study are focused on the individual founders, and the empirical material comprise in essence of interviews with founders.The study reveals that several individuals, as well as political movements were involved in the process of the party establishment. Various interacting factors influenced the founders to choose the Strategy of setting up a political party.

ABSTRACTPurpose/aim: To clarify what information is communicated through the PR-firm JKL:s blog, how it is communicated, how it relates to and diverges from the communication theories in point, and what the strategies behind the blogging are. By doing this I hope to contribute to the knowledge on corporate blogging and how it can be used.Material/method: Qualitative textual analysis of ten blog posts published on the JKL Blog and process seeking interview with the person in charge of the same blog.Main results: JKLs? blogging coincides to the most part with business intelligence, with the exception that the information doesn?t relate directly to the company?s? main activities. This is mainly due to that they can?t publish information about their customers or competitors.

Purpose: To examine the governance mechanisms and the competence PE-firms adds to theirholding companies through an active ownership in order to create growth.Methodology: A qualitative study with interviews as its main source of data.Theoretical perspectives: Corporate governance and relevant theories within that subjectsuch as agent theory, board of directors and management. Previous research within the subjectwill also be presented.Empirical foundation: The empirical foundation consists of three conducted interviews anddata collected from the chosen PE-firms as well as six different holding companies.Conclusions: The governance mechanisms used in the PE-firms we have chosen are stronglyrelated to both theories within corporate governance as well as previous research on thesubject. The governance mechanisms being used are an explicit owners agenda and Strategy, athorough acquisition process, usage of external competence, active ownership through theboard of directors and the insertion of incentive systems..

The companies of today figures on a hardly competitive market. This makes it necessary for the company to find new way to create competition advantages. Since it is no longer enough to compete with the technical quality of the product the companies are forced to also enhance the functional quality. To accomplish this it becomes necessary for producing companies to be customer oriented. A customer oriented company culture can be reached with the help of internal marketing in which different activities work to inform and teach the employees about the company Strategy and also about their own role as part-time marketers.This thesis examines Electrolux, a company which is currently striving to develop a customer oriented company culture.

The aim of this Masters thesis is to examine librarians attitudes and values when it comes to the question if a new media, video games, should be introduced at the library or not. Video games are here seen as media primarily for youths. In our study we also wanted to study the discussions of quality and purchase, when computer games were introduced at the library. In order to answer our questions we conducted nine interviews with librarians working with children and youths, in eight libraries. By analysing their statements, using Maj Klassons theory where she defines the librarians role in three different strategies, we could demonstrate how the librarians reason when it comes to video and computer games, youths, quality and purchase.

What is discussed here are the events taking place in Sweden in 1885, a turbulent year in Swedish art history. It is shown how the conception of Swedish art, in creating a Swedish identity in art, was expanded.  Two exhibitions were analyzed, Akademiens för de fria konsterna Jubileumsutställning and Opponenternas utställning. While the artists exhibiting at the Academy were using traditional strategies and thechniques, several artists at Opponenterna, were using modern techniques they had learned outside the Academy, mostly in France. These techniques were: experimenting with perspective and the use of empty spaces in mediating ambiance. The third Strategy was that of individualization by moving closer to the motif.

The topic of this essay is the strategic importance of the Golan Heights during the period 1967-1973, specifically targeting the following questions;-          Why were the heights strategically important?-          What are the gains of either of the states in controlling the Golan Heights?A theoretical framework based on Jerker Widén´s and Jan Ångström´s Militärteorins grunder (The fundamentals in Military Theory) and its chapter regarding the strategic context will be used as an analytical framework.The framework has been applied on the specific conditions of the Golan Heights during a given and limited period of time; stretching from 1967 to 1973, however, the study will not deal with the war of attrition in 1970 as the impact on the Golan Heights and the surrounding geographical strategically important area was limited if at all. The two wars waged during this particular time are used in an attempt to give a somewhat objective picture of the strategic importance of the area.The conclusions are that the importance of the Golan heights during the selected period was significant as the Golan Heights provided a ?strategic lock? both ways and provides a favourable area to deploy artillery, intelligence and surveillance sensors..

The purpose of this essay is to examine how high school students (age 13 to 19) search for information on the web and in databases. Furthermore, it aims to look into how critical of sources they are. The questions asked was: how the students search for information in digital media? Which kind of sources do the students use? How they evaluate the information they find? Do they get any education in information retrieval and source evaluation? To answer these questions students were interviewed in groups about their information retrieval behavior. Furthermore two school librarians were interviewed about their experience of the students? information retrieval.During the interviews it was clear that the students had received quite sparse instructions on the subjects of information retrieval and criticism of the sources.

The aim of this study is to point out variations of practices in the relationship between professionals of service occupations and their clients. The material consists of four openly conducted thematic interviews with male professionals who work in the environment of their clients' homes.The main theoretical approach of this analysisis undertaken with ethnicity in mind.The practices identified aim to throw light on the boundaries between the differing cultures of professionals and their clients.The analytical termsboundary reduction and boundary maintenanceare used in this research.The two-stage analysis points out different practicesused, in chronological order, during contact between professionals and their clients. This is followed by a statement of the themes which connect, primarily fromthe professional perspective. The results indicate an intimate connection between intercultural and transcultural aspects through the use of cultural transparancy, which is a Strategy connecting different roles, aswell as use of loophole tacticsthat afford the possibility of definingspace, place and relationship.It's illustrated how the professionals operate from "within the structures and worldview" of the client, and this analysis also reveals a glimpse of the potential for cultural changein the meeting between different cultures..

Examensarbetets syfte var att beskriva den aktuella forskningen kring vilka arbetsterapeutiska interventioner som används för barn med koncentrationssvårigheter vid skolaktiviteter. En litteraturstudie genomfördes för att få en aktuell överblick över vilken forskning och kunskap om arbetsterapeutiska interventioner som finns. Litteratursökningen genomfördes i digitala databaser och resultatet baserades på åtta vetenskapliga artiklar från åren 2007 till 2012. Resultatet beskriver arbetsterapeutiska interventioner för barn mellan fem och sexton år med och utan någon diagnos. Interventionerna bygger på olika teoretiska angreppssätt.

Syftet med denna studie är att kartlägga vilka värdeskapande faktorer som i högre grad kan utveckla varumärket till ett strategiskt konkurrensmedel. Genom intervjuer med experter inom varumärkesområdet kom skribenterna fram till att vad som i den traditionella varumärkesteorin anses vara viktigt för att utveckla varumärket som ett strategiskt konkurrensmedel i relativt omfattande utsträckning har omprövats. Då varumärket utvecklas i takt med att samhället i stort utvecklas blir det naturligt att de värdeskapande faktorer som krävs kontinuerligt förnyas. Viktiga inslag för morgondagens varumärkesstrategier inkluderar bland annat förmågan att kunna blicka framåt, att kunna berätta en historia och att beakta det interna perspektivet. Samtidigt finns det ett antal värdeskapande faktorer som tycks vara bestående och oberoende av samhällsförändringar.

Having an intranet as a source for information and communication is common in most contemporary organizations. Research shows that the intranet in itself does not have an explicit area of use, and that leaves every organization to make decisions of the associated functionality on their own. At the same time the strategic opportunities that the intranet could bring get lost somewhere along the way. This means that problems regarding the strategic use of an intranet becomes apparent and may result in loss of investments for the organization. The purpose of this thesis is to identify central choices that can be used as points of discussion and help organizations to work with their intranets on a more strategic level.

This final thesis consists of an investigation of how suitable it is to vertically integrate forest in Swedish forest companies. Different strategies to obtain raw materials have been evaluated and the advantages and disadvantages have been weighted against each other. The investigations contain a number of interviews with represents from companies with different strategies and persons that in different ways have faced the question of issue. An account study of SCA´s forest ownership has also been performed. The benefits for a forest company to vertical integrate forest consist mainly of safety in delivery, control over the supply chain and company image.

The purpose of this study is to investigate how the researcher experiences its role in real life in relation to the field of education and adult learning. The context of the study is the academic department of education and adult learning in Swedish institutions. This is a qualitative study, inspired by Grounded Theory. Data consist of interviews, texts from policy documents and reports. Both the aspects gender and context have been taken into consideration.

The essay, based on interviews with eight people, deals with name changes from a foreign-sounding name to Swedish-sounding name. The aim is to investigate the reasons behind the name change and whether experiences of ethnic discrimination were among these reasons. Furthermore, I explore the consequences of the name change, and whether the name change was an effective Strategy to avoid ethnic discrimination. The study employs qualitative method; I carry out eight interviews with four women and four men, and analyze the empirical material by means of post-colonial theory in which categorizing, otherness and passing are significant terms. The results show that the name change takes place primarily to reduce a sense of otherness, and the discursively locked positions a foreign-sounding name creates.