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6976 Uppsatser om Strategic political communication - Sida 32 av 466
Är Islam lösningen? En analys av Muslimska brödraskapet och deras syn på demokrati
Is the Muslim Brotherhood a political force that can be able to push Egyptian society in to the process of democratization? We think that the answer to that question is yes, even though the movement clearly state that their main aim to create a democratic state, but based upon the Islamic shari?ah-laws. In this paper, we examine if the Brotherhoods? political platforms and ideas are compatible with the classic ideas of how a democratic state should be. We discuss Robert A.
WEBBENS VINNARE : - en studie om kommunikation och konsumtion på Internet
- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.
Jakten på berättelsen : en modell för att testa berättelsers potential tillämpad på valfilmerna vid Riksdagsvalet 2010
In 2010 Swedish political parties used commercials broadcasted on TV for the first time in order to gain votes in a general election. In connection with the election the parties were criticized for not succeeding to formulate a story to the voters that conveyed how they wanted to change Sweden. In this paper I use central concepts from rhetoric, storytelling, postmodernism and psychology to formulate three demands each on the narrator, the story and its reception. Using the resulting image of what distinguishes a good narrator, a good story and a good reception as a starting point, I investigate to what extent the critique was justified. My findings indicate that the degree to which the commercials fulfill these demands vary greatly.
Politiskt deltagande i förändring. En studie av det politiska deltagandets former och orsaker i Älvkarleby kommun.
The means to political participation at the local level in Sweden are changing and this change is analyzed through a case study. The first aim is to explore the forms of public political participation in Swedish municipal Älvkarleby, namely public question time in local government, citizen motions and open meetings. A part of this is also to analyze he every day contact between citizens and representatives. The second aim concerns the reasons why politicians decide to support these means to participationThe empirical material consists mainly of semi structured interviews with local politicians, civil servants, participating citizens and local press. Official documents such as public minutes are also used in the process of creating an image of local participation.Local political participation is found to be limited but yet having the potential to strengthen democracy, provided that public decision-makers are open to a dialogue with the participants.Using Kjell Arne Røvik's theories of organisational change, the changes in local democracy can be explained as being partly rational, partly symbolic and partly identity shaping political decisions..
Rysk Operationskonst : Utveckling efter kriget mellan Ryssland och Georgien 2008
The war between Georgia and Russia awakened the world pretty brutally when a small country like Georgia tried to restore order in South Ossetia. The war between the two countries took place over five days in August 2008. This paper discusses the Russian operational art and its development after the war. The starting point is to test the traditional and classic Russian theory of operational art. The aim is to describe and discuss the Russian operational experience and any developments and trends in the Russian Federation's armed forces. The purpose of describing the theory behind the operational art is to create an independent analysis model. The essay?s analysis is based entirely from qualitative research with the collection of qualitative data in the form of texts and documents with a holistic perspective. Initially, the theory chapter is created from an inductive approach to identify, define and describe the operational concept and principles, creating a theoretical model of explanation. The developed analytical model is based on the Russian theory of operational art and takes off from a deductive approach to the collected empirical data. The results of the performed analysis results are interpreted and the product of this presented in the operational conclusions. Russia had a strategic ability to win the war by means of strategic resources related to tempo, simplicity and shock effect on the Georgian troops. Russia carries out a variety of reforms and the outcome of the war demonstrates the importance of Russia having a strategic capacity to make use of one in the type of conflict that Georgia represents. This success shows that the strategic capabilities are initially a success factor, while the deficiencies in the operational and tactical levels cannot be accepted in the long run, but must be developed.
Chicago Area Project - ett exempel på hur deltagardemokrati kan genomföras?
There are lots of theories about participatory democracy, but rather few examples of how to create it in practice. In the 1930´s, scientists at the Chicago School, implemented some projects within the Chicago Area Project, with the aim to decrease the youth delinquency in the socio disadvantaged areas surrounding Chicago. In this thesis, I assess wether these projects, and in particular the one at the Russell Square Area, have some common features with the thoughts of two of the most famous participatory democrats, Carole Pateman and Benjamin Barber. My question is if the Chicago Area Project could be seen as an experiment in participatory democracy. I find that participatory democrats could benefit from the experiences of the Chicago Area Project.
Samsyn som grund till förändring? : En studie om vad som skapar samsyn och dess betydelse i förändringsprocesser
Globalization has among other tendencies led to the emergence of new ways of doing business. One of the ways for organizations to meet the demands of a new competitive landscape has been through management accounting change, a field which has become increasingly popular in research. This paper builds on that research and seeks to investigate the case of the implementation of a new management accounting system in a Swedish company which was triggered by strategic change. Commonality through the interactive approach is by some researchers seen as a key to successful change. This approach is contrasted to the importance of symbolic constructs and change recipients? cognitive effort to understand the meaning of change for which Framing theory is applied.
Intern e-mailkommunikation på Akademiska sjukhusets röntgenavdelning : en kvalitativ intervjuundersökning
Purpose of the essay: The purpose of the essay is to, from the view of the nurses working at the x-ray infirmary; see how the internal e-mail communication is working as the main digital communication method at the x-ray infirmary.Material/Method: The material has been collected using qualitative interviews with eight nurses working at the x-ray infirmary. The material has then been analyzed through a theoretical perspective based on The Media Richness theory.Main results: The results of the investigation have shown that the nurses see the internal e-mail communication as relatively poor. The information that is sent out by their superiors is often too extensive, this making the screening work an extra work burden. These e-mails are also supplied to the whole infirmary instead of being addressed to specific individuals. Seen through a media richness perspective, the e-mail is a mediumrich communication medium that well could be used in the everyday communication at the infirmary as the main communication agent.
Om värld och bevakning : en studie av en företagslednings omvärldsbild och dess samband med omvärldsbevakningen
Background: Increasing globalization makes companies more influenced than before by actors and factors in their environment. For some this has lead to a more dynamic and complicated business context. Therefore it is of strategic importance to understand what is currently going on as well as to have a general idea of what the future brings. Purpose: To contribute to a deeper understanding of how a corporate management can perceive its business environment and how it affects he gathering of business information from a strategic perspective. Realisation: In-depth interviews were conducted with all four members of the management in the studied company, Volvo Competence Center in Skovde, Sweden.
Internkommunikation och beslutsprocesser inom Åtvidabergs FF : En kvalitativ fallstudie av Åtvidabergs FF
AimThe purpose of this study has been to help Åtvidabergs FF to find development opportunities by reviewing the internal communication and decision making process within the organization. In this study we have used two models, Johari window and Administrative man.Our study has two main questions. The questions at issues are:? Can Åtvidabergs FF with help of the communication model Johari window identify how the internal communication can improve?? Can Åtvidabergs FF use the Administrative man as a decision model?o Will the use of the model Administrative man lead to better decisions will be made?MethodWe have made a qualitative case study in a positivistic spirit. Data has been collected through half structured interviews.
Erfarenheter och behov hos flerspråkiga föräldrar till barn med kommunikationssvårigheter som gått KomUng kommunikationskurs
The purpose of the study was to look into bilingual parents?perspectives on their own and their children?s communication andcommunication disabilities. Furthermore the study aimed to examine theseparents? needs regarding education in augmentative and alternativecommunication (AAC) and whether ComYoung communication course hadmet the needs. ComYoung address parents of school-aged children withextensive communicative disabilities and intend to give them increasedknowledge in communication and AAC.
Öppen tävling Filmfestivalens strategiska fördelar i en digitaliserad filmbransch
This paper investigates strategic opportunities for film festivals in a digital film business, with emphasis on Göteborg international film festival and the Swedish film industry. Using a theoretical framework of strategy analysis, the film value chain is examined with special regards to disruptive technology, and the film festival's unique resources are linked to industry structure. It is shown that relationships between actors and across sectors are crucial features of the film industry, and hence a network perspective is added to the theoretical framework. Barriers to entry are shown to be relatively low in all sectors except the cinema market, and it is proposed that film festival's could expand into digital distribution, taking advantage of brand strength, customer loyalty and knowledge of industry. The study adds to the mounting research on film festival practice and its significance for marketing and distribution in the film industry, and highlights the emergence of strategic openings in destabilized networks..
Den levande uppfattningen om landstinget : En studie om hur Landstinget i Värmland uppfattas av invånarna i Värmland
The study´s purpose is to identify how their communication affects their brand. The study will be made trough the perspective image, the values and associations which the target audience have about the County Council. The study has two question formulations: Which parts in the County Council's communication affect their brand? How does the residents in Värmland's image about County Council's look like? The study is based in Balmers 6C's of Corporate Marketing. There´s also some organizational communication added to the study.The two methods has been used in the study, qantitative survey's and qualitative interviews.
Valfrihet eller solidariskt ansvar? : En kvalitativ fallstudie av Socialdemokraternas ståndpunkt i ebo-frågan mellan 1994-2009
The objective of this undergraduate thesis is to study the Swedish Social Democatic Party?s standpoint of the law allowing asylum seekers to choose where to live (ebo) between 1994-2009. The study?s empirical material is being based on official documents from the Swedish Parliament, which is being analyzed by a method called ?process-tracing?. A research question has been formulated to supplement the objective:What arguments has the Swedish Social Democratic Party expressed pro and con the law of ?ebo?? The study?s theoretical framwork is based on two theories which explain incentives behind parties? decision-making, strategic or ideological, on three arenas. As the law was ratified the party took a positive standpoint, but later shifted to become stricly against it.
Dags att renovera : Effekten av kommunikation på relationen mellan företag och kunder i ett förändringsprojekt
Title: Time to renovate ? The effect of communication on the relationship between company and customer in a change situationCourse/subject:Busniess administration, Leadership, 15hpAuthors:Fredrik Elghag, Ossian OlssonTutors:Ingemar WictorKeywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord.Problem formulation:How does communication affect the relationship between company and customer in a change situation?Purpose:Examining how different parts of a communication process affects customers trust, commitment and loyalty to their company.Theoretical framework:The starting point for the study?s theoretical perspectives have been Morgan and Hunt?s (1994) previous studies on relationship marketing and Laswell?s (1948) communication model.Methodology:The paper is performed with a qualitative research approach and a deductive approach to answer the research question. Personal interviews were conducted with four employees in real estate companies and two tenants in each company stock.Conclusion:We have found that communication affects the relationship between company and customer. Tentants have experinced credibility of businesses is important for them to have a confidence and loyalty in the relationship. .