Interactive media is constantly increasing in our surroundings and with the innovation of touch-screens, two-way communication with screens has become part of our daily life. Still, this well known way of process information is not often seen in the in-store environment of grocery retailing. Here, interactive media is an unestablished field where empirical studies are invisible within the academic world. The lack of knowledge in which effect interactive digital signage has is one of the barriers of investing in this marketing solution in-store. The main purpose of this study is to examine and describe the effects of interactive digital signage at shelf within grocery retailing.

My intention with this essay has been to examine how men?s tears are portrayed in three chosen films and what their crying does to their masculinity. In my analysis I have used the concept of hegemonic masculinity. I have worked from the assumption that in our culture men?s crying is problematic in some sense.

The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical and abductive with elements of hypothetically deductive approach. Our research has a qualitative research strategy based on case studies and interviews as well as on secondary data. Interviews were conducted with the case company JaymJay Wear AB as well as with other companies, so called mini cases. The secondary data consists mainly of textbooks, web sites and journals.

Effects of Menstrual Cycle and Oral Contraceptives on Sport Performance During the menstrual cycle, there is a variation of the female steriod hormones estrogen and progestogen. These hormones has mainly reproduktive functions, but do also affect other physiological systems, which may have an influence on athletic performance. The use of oral contraceptives among female athletes matches the use among the general population. There is a concern among female athletes and there coaches weather oral contraceptives can affect the performance. The purpose of this litterature review is to determine the effect of the menstrual cycle and the use of oral contraceptives on athletic performance.

Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind and thereforeit?s important to know how to deal with this. The purpose was to describehow a person strategically can proceed to build an identity on the internet toget benefits in the job seeking process in the media industry and to describethe importance of the digital identity in the recruitment process in a smallertown. We?ve used a qualitative approach and made eight interviews withrecruiters from the media and also people who have built a digital identity.We?ve used Bauman?s theory about consumer society, Montoya?s eight lawsof personal branding and also theories about profiling, and communicationsplanning to analyze the material.

Functioning reproductive organs are essential for the survival of a species. The reproductive system is very sensitive to exposure of chemical substances of anthropogenic origin. Humans release great amounts of chemical substances to the environment by our means of life and these substances have been proved to have a negative effect on the reproductive ability of different vertebral classes. In the polar bear (Ursus maritimus) a declined reproductive ability as an effect of decreased testosterone levels and decreased testicular size has been connected to the presence of high levels of organohalogenic compounds like PCBs. Although the Swedish brown bear (Ursus arctos) is not as carnivorous as its close relative the polar bear it is still exposed to environmental.

Storage of biomass is often associated with problems such as heat development, dry matter losses and reduction of fuel quality. The rise in temperature can potentially cause a risk of self-ignition in the fuel storage. Moreover, emissions from storage piles can cause health problems in the surrounding. The dry matter losses and reduction of fuel quality can have economical effects. The aim of this thesis project is to develop guidelines on how to store large amount of biomass at Vattenfalls heat and power plants in an optimal way.

Soils in a metal contaminated site on Stångberget in Gusum in southeastSweden were investigated and compared to relatively unaffected soils a fewkilometres away. Pollution came from historical release of untreated flue gasesfrom a brass mill. The objective was to find information on how high the metalconcentrations are, if metals from the polluted soil affect the surroundings andif the metal contamination affects the microbial community. The soil wasinvestigated using several different methods, such as field XRF measurements,chemical analysis of metal, carbon and nitrogen content, pH, acid neutralizingcapacity, texture, soil depth, field leach tests, sequential extraction and microbialfunctional profiles. The study showed that copper and zinc concentrationswere above Swedish Environmental Protection Agency guidelines for lesssensitive land use on the entire investigated area.

This study investigates the succession process in family businesses and aims to enhance the understanding of the process as a whole, as well as how family businesses strategically plan for succession. The research is based on a case study of a family corporate group undergoing a transition from the fourth to the fifth generation. A qualitative research approach was employed, involving interviews with individuals from both the fourth and fifth generations, as well as external stakeholders who have influenced the process. The results show that the planning and implementation of succession are complex and that there is a certain lack of existing theory. Empirical evidence indicates that contracts and documentation are crucial for advancing the process. Inclusion of external parties is also important, not only for their expertise but also to provide an objective perspective.

In today?s Sweden there is great belief in entrepreneurship and the benefits it can bring to the country. The Swedish government has taken note of this growing enthusiasm and realized the contribution it can make to facilitate national growth. Successful efforts have been made in Sweden to support entrepreneurship and innovation, which has resulted in a relative ease for individuals to start their own businesses.The number of companies started today is higher than ever and there are signs of a common faith in growth among new entrepreneurs. Unfortunately only a small fraction of these new businesses succeed in growing big.

This paper describes how radiation affects the body, the somatic and genetic effect that can occure in exposure of ionizing radiation and how to protect yourself against it. How radiation affects the cells and why you can get cancer if you get exposed of a large amount of radiation is mentioned. Research after a threshold is mentioned and what Sweden does today to improve the radiation protection by laws and regulations. Explaining the atom, what radiation is and how the ionizing radation interacts with the atom. How backscatter affect the picture and the workers and how to protect yourself from backscatter is mentioned. Radiation doses, dosimetry and rules for those who practise radiation is shortly described..

I am a practising classical soprano. After more than 20 years of professional singing, I re-trained my voice according to principles of the old Italian school of singing. In this essay, I examine the origins and priciples of bel canto, with special focus on appoggio and chiaroscuro, two key ingredients in the bel cantao tradition. I explore the relationship between science and the craft of singing, and what modern voice science has to say about the efficiency and health aspects of this technique, I also describe the profound effect it has had on me as an artist..

In this essay I analyze the performative aspects relating to Marina Abramovi?'s The Artist Is Present, which took place in spring 2010 at MoMA in New York, from the context of the artist and work, institution and documentation. In this performance work, for the duration of the exhibition, Abramovi? sits completely still opposite another chair where anyone from the audience may sit. The art arises through this participation.

The purpose of this study is to create an understanding for marketing directors? viewabout how event marketing effect the company?s brand equity in four separatebusinesses. Our question formulation the study aims to answer is:How does event marketing effect the brand equity in international companies?We have chosen to perform a qualitative study with a semi structured research interviewto find out how event marketing as a marketing method, can be applied from theperspective of a marketing director in relation to our theoretical reference frame.To create structure and increase the understanding of our thesis, we will describe thebasics in brand and sponsorship theory, which will fall in to the marketing method ofevent marketing. Further we will describe the brand equity model that we will latermodify for our purpose.

The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).