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1397 Uppsatser om Strategic decisions - Sida 55 av 94
Att "gilla" ett museum : En komparativ fallstudie av tre museers externa kommunikation
The aim and purpose of this essay is to study if three museums are using Facebook strategically to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers from each of the three museums have been interviewed. These interviews have been transcribed and coded in order to reveal opinions and views on how that particular museum feels about social media and the use of these tools in their external communication. A number of Facebook statuses have also been collect-ed in order to discover how each of the museums is using social media in order to reach and engage their target groups. Should the results of this essay be summarized it would show that the museums are using the communication channel that they feel suits the needs of reaching a specific audience.
Ett varumärke kan inte välja sina föräldrar
Within the interconnected global markets of today; people, products, and information travel at a pace never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its impacts on consumer attitudes, product value- assessment, and overall behaviors has been one of the most emphasized areas of "international business" studies, during the last three decades. Numerous studies have shown a correlation between positive or advantageous associations to a country of origin, and the actual products representing and coming out of that country. It is by this synergetic process that so-called positive COO-effects are brought forth.The goal of this thesis stems directly from the still unexplored potential for Swedish firms to differentiate their products and brands on new international markets, through a strategic and coherent communication of relevant Swedish COO-effects.
Partnerval i joint ventures på den svenska 3G-marknaden En studie av de svenska nätoperatörerna
Background: Traditionally defined boundaries and borders between organizations are at present being re-evaluated because of new and tougher demands. Today we can see a trend where these boundaries are being lowered or even eliminated when organizations choose to co-operate instead of compete. Purpose: In order to create an understanding for the partner selection process in the newly founded joint ventures between the companies which are building the Swedish 3G Network, the determining factors are being studied. Delimitation: The studies companies are co-operating as network operators but are at the same time competing as mobile operators. This relationship is in the literature described as co-opetition, which will not be investigated in this paper.
Alternativ Start till Motorsåg : Reviderad för allmänheten
E-Series 450 is a chainsaw designed by Husqvarna AB to the semi-professional user. Husqvarna is a world leader when it comes to chainsaws, trimmers, lawn mowers and garden tractors. The problem in hand can be addressed by the question. ?How easy can we start a chainsaw? The purposehas been to provide a solution to the question above and give Husqvarna a good base of which they can continue towards a finished product.
Proviant - sparar hushållets pengar på ett miljövänligt sätt
The Smart Grid technology has during the last decade been established as a way to create a greater flexibility on the electricity grid that will be needed as the development moves towards an increased share of renewable primary energy sources in the electricity production. One part of the Smart Grid technology is the ability to shift loads in time, to adapt to either price or emissions, known as Demand Response. This project, which was conducted at KTH in collaboration with the consulting corporation Capgemini, examines the economic, environmental and social aspects of the Demand Response technology. In the project, three household products are used in a model that derives the potential savings in costs and emissions of CO2e. The results show that the actual savings measured in SEK are small, but that the savings measured in percent can be as high as 20 percent. Reduction of CO2e emissions is slightly lower.
Vad händer med åsikterna? : Järvadialogen som kommunikationsinsats
The area of Järvafältet in the northern parts of Stockholm is one of the many large-scale investments into Swedish residency executed in the 60?s and 70?s, and which got the name Miljonprogrammet. Not until today these buildings have been restored, and frustration has been brewing in these areas for some time. Järvadialogen is the name of a communication program connected to the housing restoration in the area of Husby, which is a part of Järvafältet, and functions as a promotional and informational dialogue between residents in the area and those responsible for the communication program. The cultural diversity in the area of Husby is significant, and with theories on intercultural communication, change communication and power we study the performed communicative process and the manner in which it is received.
?Jag vet att de bara låtsaslyssnar på vad jag säger.? Ungdomars upplevelse av delaktighet i barnavårdsutredningar.
The purpose of this study was to explore young people's participation and experience of participation in child protection investigations. The study was conducted using qualitative methodology and is based on interviews with four adolescents aged 13-19 years old who have experience of child protection investigations. Our chosen method has made it possible for us get a deeper understanding of young people's own experiences of participation. In order to analyze the material we have used Shiers (2001) model of children's participation, symbolic interactionism, and some concepts relating to shame and pride.The results show that all adolescents have had the opportunity to be heard during the investigations, but it is different to what degree they feel that someone has listened to them.Two of the young people have been involved in their investigation, been listened to and have had impact on the decisions taken. The results indicate that it does not seem to be the external factors, such as how many meetings they have had, or what quality it was on the information, that matters if the social worker did not manage to convey to the young people that what they told was of any importance.
Temperaturförhållande och fluidsammansättning vid metamorfos registrerat i karbonatbergarter på nordöstra Utö
The concept of sustainable development is a challenge that demands cooperation from all levels of society for it to be successful. The focus for this thesis is how politicians within the local councils understand the concept of sustainable development and how they implement it in political decision-making.The basis for the study is a questionnaire that was distributed to 303 local politicians in three municipalities of varying size in Southern Sweden. The study concentrates on departments within the local councils that are directly connected to the Swedish environmental law and the Swedish planning and construction law. One of the primary goals with the aforementioned laws is the achievement of sustainable development within one generation.The outcome of the study was that over half of the local politicians could correctly define sustainable development according to the World Commission on Environment and Development?s (WCED) definition.
Att arbeta med Employer Branding och sociala medier. : En kvalitativ studie om hur industriföretag arbetar för att bli en attraktiv arbetsgivare.
Industribranschen har idag vissa problem med att attrahera kompetent arbetskraft. Arbetet med att bygga ett starkt Employer Brand har därför blivit allt viktigare. Användandet av sociala medier har ökat och detta skapar nya möjligheter för företag att marknadsföra sig. Frågan är dock om företagen använder denna möjlighet i sitt arbete med Employer Branding. Syftet med denna studie var att undersöka hur industriföretag arbetar med Employer Branding genom sociala medier.
??först och främst är dom asylsökande liksom?? : En rättssociologisk studie om socialtjänstens ansvar för ensamkommande barn.
In 2006 there was a change in LMA (1994:37) that clarified the division of responsibility be-tween the Migration Board and the municipalities, concerning unaccompanied children. The social services should now be utmost responsible for the housing and care of these children, to assure that they gain the same standards and rights as all other children. The aim of this essay has been to examine how the division of responsibility has influenced the work of the social services and how they interpret their responsibility for the unaccompanied children. How do the social services investigate and make decisions concerning these children? Do these chil-dren have the same rights as other children? To answer these questions a legal study was made, followed by qualitative research interviews with four social services that receive unac-companied children.
Organisationers beslutsprocesser vid komplexa problem : En studie av företag och deras beslutsprocesser vid hanteringen av Stockholmsförsöket avseende tjänstebilar
This paper investigates decision-making under uncertainty and complexity. The focus point of the study was to investigate how organizations in Stockholm has come to a decisions on how to manage the trial implementation of a congestion tax in terms of their company cars. The study was conducted as a survey with complementary interviews with the decision makers in change of congestion tax problem. The aim of the study was to gain an understanding for the decision making processes, and how and why the companies decided as they did. The theory on which we based our study emanated from both systems theory and business economic theory on decision making.
Bästa praxis för integrerade internrevisioner : En handbok för integrerade internrevisioner
In order for a business management to be able to make informed decisions for their companies need enterprise management system regularly checked by internal audits. The aim of purpose with this work was to develop a working manual for integrated internal audits. This was done through a litterature study and interviews with auditors. An in-depth interview was conducted with an experienced auditor to get more understanding and depth of the internal audits process, and how the manual could be designed. Discussions were held with the person responsible for environment, health and safety at Swedspan Hultsfred to adjust the manual to the company?s internal management system.
Ro iland RO : En studie om användandet av reala optioner i Sverige
Bakgrund: Länge har paybackmetoden, nettonuvärdesmetoden och andra diskonteringsmetoder haft en ledande ställning när företag gör sina investeringsbedömningar. Metoderna har fått kritik för att inte ta hänsyn till beslutsfattarnas flexibilitet och på så sätt underskatta värdet av en investering.Syfte: Syftet med uppsatsen är att utreda i vilken utsträckning svenska företag använder sig av reala optioner och förklara varför metoden inte används i större utsträckning. Vidare syftar uppsatsen till att förklara varför användningen skiljer sig mellan USA och Sverige. Ytterligare ett syfte är att undersöka vilka kapitalbudgeteringsmetoder som används i Sverige idag .Metod: I uppsatsen har främst en kvantitativ metod använts i form av en enkätundersökning. Metoden kompletterades senare med den kvalitativa metoden, då i form av en intervju med en användare av reala optioner.Slutsatser: Payback- och DCF-metoden dominerar fortfarande bland de svenska företagen.
The Incentives Behind Capital Structure Decision - A Survey of the Swedish Market -
The aim of this thesis is to investigate which the main determinants of capital structure in Swedish listed firms are and to identify which incentives lies behind managers choice of capital structure determinants. Further, the study investigates whether the Post Keynesian theory and theories which incorporate behavioral aspects can be used to explain the capital structure decisions or if the traditional Neoclassical theory give an better explanation. We have used a qualitative method to analyze the determinants of capital structure and the managers incentives behind capital structure decision. We conducted a survey which was sent to 83 Chief Financial Managers and financial executives in Swedish firms listed on Mid Cap or Large Cap. The questionnaire was on-line which enabled for the respondents to quickly and convenient respond.
Civil-militära relationer - förutsättningar för samverkan
Civil-military relations ? conditions for cooperationAbstract: Civil-military cooperation is a branch of current interest, both in studies and research. The importance has also increased after the government´s demands in a more developed and efficient coordination of national contribution to international peace support operations. Several studies show that there is a lack of ability to cooperate between different levels of command and other actors. The Swedish tradition of state administration is strong and the responsibility to cooperate lies within the hands of the different authorities.