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1066 Uppsatser om Strategic communications - Sida 32 av 72

Mobila plattformar och handhållna enheter : Framtida möjligheter och industriella tillämpningar

The usage possibilities of mobile platforms and smart phones are increasing rapidly as they provide support for better processors, sensors and communications capabilities. This has for many companies resulted in an increased interest to explore the possibilities of mobile platforms and how they can be integrated in various business areas. As the usage of mobile platforms in industrial applications is a new area, it is difficult for companies to estimate their potential, and what contributions the different platforms can give.This master thesis investigates the possibilities and limitations for the consultant firm Combitech when integrating mobile platforms and handheld devices in industrial applications. This is accomplished through a comparison between the platforms and by considering the possible areas of use for the mobile platforms based on experiences from companies and research in the area.For a company with the intent to deliver services that use mobile platforms, it is important to be able to combine expertise and resources to effectively attract customers. The mobile platforms will, if applied right, give great possibilities in industrial applications as a cost-effective alternative for both hardware and software solutions for businesses, which provides an opportunity to sell services to both established and new clients.

Förbättring av produktionsplaneringen på Miljösäck AB

The usage possibilities of mobile platforms and smart phones are increasing rapidly as they provide support for better processors, sensors and communications capabilities. This has for many companies resulted in an increased interest to explore the possibilities of mobile platforms and how they can be integrated in various business areas. As the usage of mobile platforms in industrial applications is a new area, it is difficult for companies to estimate their potential, and what contributions the different platforms can give.This master thesis investigates the possibilities and limitations for the consultant firm Combitech when integrating mobile platforms and handheld devices in industrial applications. This is accomplished through a comparison between the platforms and by considering the possible areas of use for the mobile platforms based on experiences from companies and research in the area.For a company with the intent to deliver services that use mobile platforms, it is important to be able to combine expertise and resources to effectively attract customers. The mobile platforms will, if applied right, give great possibilities in industrial applications as a cost-effective alternative for both hardware and software solutions for businesses, which provides an opportunity to sell services to both established and new clients.

"Folk är inte lika för att dom kommer från Sudan" : en översikt av förekomsten av familjer med annan kulturell bakgrund vid Familjenheten i Lund

The purpose of this study was to, using statistical analysis, investigate to what extent families of a different cultural background have participated in family therapy and other family treatment programs at Familjeenheten in Lund. With questions regarding the goals of treatment, and the importance of cultural competence in the treatment process we have let two unit managers comment on the statistics. The population of the study is too small to allow general conclusions to be drawn, however, we have been able to ascertain that families of a different background are over-represented relative to their percentage of Lund´s population. Familjeenheten has no statistical record of ethnicity and the interviewed persons express no certain importance in the families´ cultural origins. They express no need to develop special treatment methods that take the clients´ cultural background in regard as they feel that so many of family issues are universal.

Marknadsföring på forskningsbibliotek syften och mål, struktur, konsekvenser, uppföljnings- och kontrollmekanismer

The main subject with this master thesis is to take a closer look at university libraries specially Gothenburg University Librarys operation of marketing the librarys user contact, how it receives various users demands and carry out the interactive and strategic marketing. Marketing is planning, structuring, implementation, analysis and controls of carefully formulated programs, designed to bring voluntary interactions and relations with the target markets, for the purpose of achieving organisational and user satisfaction objectives. The structure of this thesis covers three main parts. Part I reflects the researchers approach to the subject. Marketing researchers such as Grönroos, Kotler, Bryson, De Sáez and Gummesson among others are presented.

Vilka faktorer påverkar ett mjölkföretags tillväxt? : en jämförelse mellan Sverige och Danmark

Dairy farms have during a long time been under pressure and this situation was aggravated during the spring and summer of 2009, when profitability declined to historically low levels. Lower milk price and relatively high input prices have caused Swedish dairy farms great liquidity concerns and profitability problems. For a long time, Denmark has been identified as a leading country for the agrarian development with a leading structural rationalization and willingness to grow. In 2009, it was shown that the Danish agriculture, which is generally more leveraged, has difficulties in maintaining profitability and when market price of land started to fall, the proportion of technically insolvent agricultural enterprises rose dramatically. In light of this prevailing situation, this study highlights differences between Denmark and Sweden with the hope to learn from each other.

Nordiskt säkerhetspolitiskt samarbete : pragmatiskt men gränslöst

This study deals with one particular instance of foreign policy change in Sweden; The political take-off for enhanced Nordic Defence and Security Cooperation in the beginning of the 21st century which led to an agreement on a Nordic declaration on slolidarity. The aim of this study is to explain why the political development has undergone a rapid upturn and when such a policy change occur. Its purpose is to explain what factors and conditions that influenced the policy change. It also explores the meaning of the Nordic Declaration of Solidarity. The theoretical point of departure is Foreign Policy Analysis combined with John Kingdons policy-window theory.

Att möta staden - en resupplevelse i rumsliga sekvenser

Som trafikant får man många gånger sitt första ? och kanske enda ? intryck av en stad vid förbifartens trafikplatser. Här återfinns ofta brytpunkter både för körmönster och stadsmönster. Vid trafikplatsen ändras förutsättningarna för bilisterna och deras upplevelse av trafikmiljön och här delar förbifarten stadsbygd från landsbygd. Detta arbete handlar om hur man kan förbättra intrycket av en stads entré genom fysiska gestaltningsåtgärder. Arbetet syftar till att skapa en metod för att tydliggöra färden till trafikplatsen och vidare in mot staden och göra den till en regisserad resa genom rum.

Digital guidning på campus Alnarp : tekniska lösningar för riktad information till olika målgrupper

Today digital guides are most frequently used by the museum and tourism industries. They are also used for education purposes. They make it possible to distribute information and have it easily accessible. In addition to written information they add sound, pictures and videos which lift the whole impression of the visited place to a higher level. A variety of systems currently in use today have been evaluated.

Små- och medelstora företags uppdateringsarbete av hemsidor

Många små- och medelstora företag har idag en hemsida. För att en hemsida skall vara ett effektivt kommunikationsmedium med kunder krävs dock att den är uppdaterad. Vi anser att många företag ej förutser vilka resurser som krävs för att hålla sidan uppdaterad. Vi vill därför kartlägga vilka problem företag i dagsläget upplever att de har med sitt uppdateringsarbete. Vi vill därefter se om det finns en möjlig lösning i verktyget Smelink WEB ifrån Smelink AB, som säger sig underlätta webbnärvaron för denna typ av företag. För att undersöka ovanstående frågeställning har vi valt att gå ut med en enkätundersökning rörande hur uppdateringsarbetet går till i två grupper av företag. Den ena företagsgruppen använder sig utav Smelinks verktyg och i den andra företagsgruppen vet vi ej hur uppdateringsarbetet går till. Då vi sammanställt resultatet kunde vi konstatera att det ej fanns några omfattande problem rörande uppdateringsarbetet hos de företag som vi undersökt.

Tillgänglighet hela vägen - för funktionshindrade men även för alla andra - fallstudie: några service- och rekreationsmålpunkter i Båstad tätort samt större stråk däremellan

Det är viktigt att alla kan känna sig fria att använda den fysiska miljön. För det krävs bl.a. en god tillgänglighet. År 2001 antog riksdagen en nationell handlingsplan för handikappolitiken som ger riktlinjer om ökad tillgänglighet bl.a. ska enkelt avhjälpta hinder åtgärdas senast år 2010.

Finns tröjan i grönt? : En retorisk analys av H&Ms Conscious Actions Sustainability Report.

As consumers we want to know from whom we buy, what we buy and the impact the company has on our planet. In recent years there been an increasing number of scandals concerning child labour, dangerous chemicals and falsely labelled meat. A good way for companies to communicate their environmental efforts is to establish a sustainability report, where they describe their work and their impact on our environment. By concentrating on H&M?s sustainability report, as well as conducting a rhetorical analysis, we have been able to focus on the following research questions:  ? Why do companies establish CSR reports? ? How do companies gain legitimacy through their rhetorical choices? ? How do companies try to influence recipients? attitudes to the company? We begin by studying the context, which is of importance when using a rhetorical method and thereby attempt to understand in what situation the text is created.

LÖVHOLMEN - Ett planförslag med historiska avtryck

I DAG RÅDER ETT STORT OMVANDLINGSTRYCK på de före detta industriområdena längs inloppet till Stockholm och Mälarens stränder. Dessa platser utgör attraktiva tomter för bostadsbyggande och många områden har byggts om eller är under omvandling. Ett av dessa är Lövholmen vid Liljeholmen. Här finner man idag bland annat Beckers hundraåriga fabriksanläggning med avsevärda kultur- historiska värden. EXAMENSARBETET HAR LETT FRAM till ett planförslag som visar på hur en kommande förtätning av planområdet kan utformas. Förslaget grundas i inventerings- och analys-resultat samt på tidigare ställningstaganden från bland annat Stockholms stadsbyggnadskontor. PLANFÖRSLAGET INNEBÄR I STORA DRAG att områdets be-varandevärda bebyggelse utgör stommen och ny samtida bebyggelse införs i medveten kontrast.

"Balansgången mellan den äldres rätt och anhörigas rätt är inte alltid så lätt" Biståndshandläggares upplevelse av samverkan med anhöriga inom äldreomsorgen"The balance between the rights of the elderly and the rights of the relatives are not always easy"

The aim of our study has been to come to an understanding of how the executive officials within the care of the elderly experience the cooperation with relatives to elderly people who is in need and apply for public home help according to the law of social services. Our expectation of this study is that we gain an increased insight how they as executive officials manage this cooperation situations. The method we used in this study has a qualitative research approach. This design was chosen as the most appropriate approached to illuminate and exploring the experience of the executive officials. Nine executive officials has described their experience in this matter in an interview were we both participate.

En holistisk investeringsbank - En fallstudie av fördelarna med att vara involverad i hela M&A-processen

Studies have shown that mergers and acquisitions often fail and that a reason to this might be that investment banks do not take any responsibility for the post merger integration. Despite this there have been no studies of the potential benefits of an investment bank taking a holistic approach to the M&A-process and including post merger integration in its service. This study identifies a couple of investment banks that does this and calls them holistic investment banks. In M&A-theory a successful process is often described according to so called success factors that need to be fulfilled in order to achieve a successful result of the merger or acquisition. The business model and work approach of one holistic investment bank is analyzed in this case study on the base of seven success factors from established theories.

IDAG OCH IMORGON - En studie av internkommunikationen i en organisation : / TODAY AND TOMORROW - A study of the internal communication in an organization.

A central question is what view of communication is dominating in a municipality in the southern part of Sweden. The study deals with communication theory from two different perspectives; the view of transmission and the view of creation of meaning. Falkheimer and Heide (2003) claim that the view of transmission is one-way communication where the receivers apprehend passivly. In the view of creation of meaning the goal is to develop and strengthen the common notion that exists in a group. Empirical studies were done, that consisted of qualitative interviews with politicians, directors of the municipality, and principals from three childcare and school areas, and also from one upper secondary school.

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