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1066 Uppsatser om Strategic communications - Sida 20 av 72
CU2 - Design av ett PDA-baserat diskussionverktyg med ljud/bildkommunikation
I detta arbete framlägger vi ett designförslag på hur ett diskussionsverktyg
som stödjer ljud- och bildkommunikation kan se ut. Ett förslag som förbättrar
och förenklar den distanskommunikation som idag sker med hjälp av
mobiltelefoner, videokonferenssystem samt webbkameror anslutna till
persondatorer. Den design vi föreslår möjliggör för mobila användare att
visuellt föra flerpartssamtal med hjälp av PDA:er. Vårt designförslag har fått
arbetsnamnet CU2 (see you too) och är tänkt att fungera i tredje och/eller
fjärde generationens mobila nät.
Vi har valt att genomföra vårt magisterarbete på företaget A Brand New World i
Kista, Stockholm. Företaget utvecklar och säljer system inom mobilt Internet..
Relationer som ökar kundvärde: fallstudier av
kundrelationer till ett konsultföretag
The aim of this research was to examine how the relationship between consultants and their customers can increase the value for the customer and to see how consultants can act to gain closer relationships with the customers. An empirical study has been performed through case studies with a consultant and six customers to the consultant. The theoretical areas for the analysis are customer value and relationship development between seller and buyer. Our conclusions of the research were that values for the customers are increases with closer relationships. The increased value lays in lesser uncertainty when repurchasing.
Alkohol- och drogtester på arbetsplatsen
Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ?European Capital of Culture?. The research is mainly focused on the outlines of their communication plan, main goals, what communication strategies the municipality has chosen to and their choice of media channels.Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014.Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these..
Utvärdering av grafiskt användargränssnitt
Detta examensarbete studerar den interaktion som sker mellan domänexpert och domänspecifik datorapplikation. Jag har studerat ett användargränssnitt i ett program för frekvens- och radionätsplanering (WRAP Win) som har utvecklats av Enator Communications AB.Huvudsyftet med studien har varit att studera vilka egenskaper i ett domänspecifikt användargränssnitt som påverkar interaktionen.För att behandla min problemformulering så har jag genomfört tre undersökningar:- en intervjuundersökning av programmets användare för att studera det domänspecifika innehållet i användargränssnittet.- en egen utvärdering av användargränssnittets stil, d v s utseende och känsla.- en egen utvärdering av manualen till systemet.Jag har kommit fram till en del sådant som kan stödja eller försvåra för användaren i interaktionen. Det är dock oftast en fråga om avvägning. En egenskap som är positiv i en viss bemärkelse kan vara negativ i en annan. Det som är bra för en domänexpert kan också vara dåligt för en annan..
Snus och dosor - Förpackningsdesign, märke och identitet
The purpose of this essay was to examine the packaging design´s communications related to the colloquially brand's symbolic capital and how they became meaningful through experience and perceptions that led to the identification processes in the consumer society. There were eight interviews of snuff users who became my main collections materials. My theoretical framework was discourse psychology´s emphasis on language and Bourdieu´s concept provided important tools in the analysis of the material.I could highlight that packaging design and the brand had influenced the informants and given them symbolic beliefs and what it meant to sniff a certain brand. Color, brand awareness and price were crucial in choosing where the informants attributed themselves the cans symbolic values to their identity. It could be inferred high and low status perceptions based on stereotypes in the design itself..
Partiledarskiften : En studie om hur makt knyts till politiker och hur politik gestaltas
Purpose/Aim: The comprehensive purpose is to study how the political journalism is framed, and how the party leaders, with focus on the authority, are constructed in the press.Material/Method: Firstly 84 articles articles printed in the swedish newspapers Aftonbladet, Dagens Nyheter and Svenska Dagbladet have been analysed. Secondly, a textual analysis by means of a critical discourse analysis.Main results: Media are inclined to frame politics as a game or a strategic race. The partyleaders are ascribed authority in different ways. This ascribed authority can also be deconstructed.Key words: Media and politics, party leader, discourse, democracy, framing theory.
Starka varumärken : strategiska konkurrensmedel och utvidgning?
The purpose with this essay was to examine and bring a deeper comprehension about brands as a phenomenon. We also wanted to study if strong brands could develop in to strategic competition means and by that expand their market range. To do this we used a qualitative method. We started by gathering a theoretical basis. This gave us a platform, which helped us learn more about the subject, brands.
Budskap i förändring : En studie av internkommunikationen vid Sveriges Lantbruksuniversitet
This thesis tries to explore how different strategies of internal communication are used in actual situations within an organization. Specifically, the purpose is to investigate how the internal communication within the Swedish University of Agricultural Sciences (SLU) has been carried out during their work to change their organizational structure, and, how this can be understood in terms of existing theories for strategic communication. The research questions explored are:What are the chosen strategies used to communicate the changes internally?How can these strategies be understood in terms of existing theories?What are the views of the employees on the communication and what are the relations between their views, the chosen strategies and existing theories?The theoretical ground work chosen is mainly the work by Cornelissen (2008), Dalfelt (2005), Johansson (2011) and Larsson (2008). The method chosen for the empirical part of the study is semi-structured qualitative interviews.
Mobilitetens möjligheter för bloggen : En studie om mobilt bloggande
In this paper we investigate how the possibility of mobility affects the frequency of blogposts andthe use of pictures in blogs and the content of the pictures. The purpose of this paper is toinvestigate what bloggers do with the possibility of mobility and how it effects the blog. Here weonly focus on smartphones. We focused our theory on communications and what mobility can offerto communication. To investigaste our subject we chose an combination of a qualitative and aquantitative study.
Hur återförsäljare kan arbeta med sitt varumärke : En fallstudie bland klädåterförsäljare i Halmstad
The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.
USA och Indien: ett växande strategiskt partnerskap och makt som balanserar
The study focus on the development of the bilateral relationship between India and the United States and the Next Step in Strategic Partnership (NSSP) from 2004 and the change in U.S. approach to India's neuclear program. With the rise of China to potential great power status I argue that the cooporation between the two is an act to balance the Chinese influence and to prevent future rivalry and a Chinese dominance of the East Asia. For the study I have used concepts and theorys from the realist tradition, in particular theorys of Balance of power and alliance forming..
Facebook i offentlig sektor : - en kvalitativ intervjustudie med Kriminalvården, Sjöfartsverket, SMHI och Katrineholms kommun om deras närvaro på Facebook.
Abstract: Facebook in the Public Sector - qualitative interviewstudy with The Swedish maritime Administration, the Swedish Meteorological and Hydrological Institute, the Swedish prison and Probation services and the municipality of Katrineholm about their precense on Facebook.In my bachelor?s thesis I have studied how three government authority and one municipality uses or don?t use Facebook in their communication towards the citizens. I have chosen to study four different cases, to see if there are any significant similarities or differences between how the different services are working with their communication. I have chosen to explore my cases through semi-structured qualitative interviews, where I met communications officers of every organisation face to face.I have found out that there is not one right way to communicate through Facebook, every organisations decisions must be based on their own mission, aims and objectives. And I have seen that both the transmitter and the receiver need to mature into the new acting of this new channel - Facebook..
BIM förändrar produktionen
Because society?s demand for quality, efficiency at low cost is constantly increasing, companies are increasingly choosing to invest new methods to achieve these points. Those who manage to find ways to improve their processes are often the companies that have the greatest chance of becoming a winning player in the market. BIM is a new method that can reduce the internal costs while increasing communications between different parties. However there is disagreement about what BIM is and its purpose.
Windows, RedHat och IPv6 - ett test!
With the huge amount of computers connected to the Internet the IP-addresses
are starting to run out. The Internet Engineering Task Force, IETF, have
decided that it is about time to exchange the old 32 bits Internet protocol,
Ipv4, to a more modern 128 bits protocol called Ipv6.
This thesis explores the possibility to install Ipv6 in different operating
systems. By testing various operating systems and by set up criteria compare
them to each other we give the reader a picture of how the installation is
done. We also show which operating systems to prefer if you want to use IPv6.
Den virtuella mötesplatsen : Om de ungas användning av datorer och Internet i vardagen
The purpose of this study was to illustrate how children of the "digital generation" used their computers in their everyday practice. The important in the study was children's perspective on computers interactions and communications in a digital arena.An essential item about understanding children's way to think about computers was to let children themselves speak by taking part in the study, because children's voices are seldom heard in public. The empirical material used was interviews with sex children between 13 and 15 years old. My method was qualitative.The main results showed that social relations are very important for children. The Internet gives children access to an arena where they are able to make new contacts with others as well as transcend their biological as their physical identity.An important accepts for the children in the study was the option to be anonymous.