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10097 Uppsatser om Strategic Market Management - Sida 49 av 674
En ?marknadsundersökning? genom att iterera fram till ett värdeskapande koncept
Ett affärskoncept har tagits fram och resulterat i en marknadsplats. Marknadsplatsen är en webbsida och mobil applikation vars syfte är att skapa värde av resursers bokningsbara tider som idag har generellt låg beläggning hos aktivitetsanläggningar inom sport, kultur och nöje.Marknadsplatsen är tänkt att samla ett brett utbud av lågbeläggningstider inom olika aktivitetstyper som är typiska vardagsaktiviteter som vänner gör tillsammans. Tanken är att bygga ett starkt varumärke för marknadsplatsen med det tydliga budskapet att "marknadsplatsen tillhandahåller ett brett utbud av prisvärda erbjudanden inom sport- och nöjesaktiviteter, om du väljer att anpassa ditt schema utifrån anläggningarnas lågbeläggningstider". Dessutom är det tänkt att marknadsplatsen ska ha funktionalitet som gör det enklare för användare att boka en tid via marknadsplatsen, genom att synkronisera de olika alternativ av aktiviteter och tider som personer inom en grupp av vänner är intresserade av. Marknadsplatsen är tänkt att riktas till målgrupper med personer som har flexibla scheman, framförallt egenföretagare, studenter och pensionärer.
I BRÄNNPUNKTEN: Samhällsekonomisk utvärdering av arbetsmarknadsåtgärder. Illustrerad med hjälp av Brännpunkt i Kävlinge 2002-2005
The purpose of this essay is to examine cost-benefit-analysis as a method of evaluation of labour market policy. To illustrate the possibilities and difficulties of the method chapter four contains a partial cost-benefit-analysis of the results of a labour market project in Kävlinge. The questions this essay strives to answer are the following: What possibilities and difficulties do cost-benefit-analyses entail? How would one conduct a cost-benefit-analysis of the project in Kävlinge?The method used in this essay is mainly a literature study of cost-benefit-analysis of labour market programs. The labour market project Brännpunkt is used as an example in a partial cost-benefit-analysis.The applied cost-benefit-analysis of the Brännpunkt project in Kävlinge shows that it is possible to calculate the profit for the society as a whole, given that the necessary information is obtainable.
Kompetens som lockbete : En studie i lokala och centrala biblioteksföreträdares syn på marknadsföring av bibliotekariekompetens gentemot lokala politiker
The aim of this study is to explore if and how library managers market their competence in communication with local politicians. It is also our aim to find a definition of the competence of librarians. The report identifies and describes problems and possibilitieswith marketing of competence to politicians on the basis of one Swedish municipality's library managers. In order to fulfil this aim we have used a literature study on marketing, competence, the political process and the librarian profession. We have alsocarried out an empirical study where we interviewed ten library managers in onemunicipality, seven politicians in the same municipality and ten representatives for central professional organisations mainly in Sweden.The results are that most library managers don't market their competence because they don?t believe in marketing competence.
Behovet av kundorientering i fastighetsföretag, finns det?
AbstractTitle:Behovet av kundorientering i fastighetsföretag, finns det?Author:Joel Nilsson ErlemanTutor:Agneta SundströmPurpose:Thru a quality point of view, examine and analyze how Akelius AB customer orientatesthem self in an area such as Brandbergen, were the demand is larger then the supply.Method:Through a qualitative research approach with an inductive and a hermeneutic orientation thestudy approaches Akelius AB and the company?s costumer orientation thru several interviews and asurvey. The gathered data?s purpose is to answer research questions to investigate how costumerorientations function and to how to implement it in real estate companies.Theory:The theory explains the meaning of customer orientation and its use in real estate companies.The theoretical discussion is based on a five-gap model, which is used to analyze the service quality inAkelius AB and to analyze the relation to their costumers.Empire:The findings show how Akelius experience costumer orientation in Brandbergen and thecostumer?s perception of Akelius AB service quality.Analysis:Compares the theory and the empirical data to see the service quality thru using the GapModel.Conclusion:Akelius AB satisfy their customer?s need in what could be expected of them. In thesituation with increased demand and lower supply Akelius AB have the possibility to offer theircostumers a much lower quality than the costumers usually wants and expect.
Svenska livsmedelsföretags val av etableringsstrategi : En studie om Abba Seafood och Oatly ABs etablering i Tyskland och Spanien
Since we all live in an increasingly globalized world where goods and money are transported more easily and with tougher competition, it is a natural step for Swedish companies to establish themselvs abroad in order to increase their gorwth rate and reach more customers. Today all of us belong to the same global network and the purpose of this thesis is to investigate which factors are important for companies when they choose to establish themselvs on a foreign market. The focus of the investigation has been the market of Germany and Spain, since both countries just like Sweden are members of the European Union, but still have quite different characteristics. We, the authors, have also been living in Spain and Germany during the time of investigation and writing. The companies we have chosen to look closer into are Abba Seafood, which now has merged with Procordia Food, and Oatly AB.
Ledningsarbete på ISS Trafficare AB : En fallstudie av hur pendeltågsstationerna drivs i Stockholm
This essay was written at Södertörn University during the spring semester of 2010, in the field of Business Administration, and more precisely within management and organization. The essay is based on a case study of the management of the staff working at the commuter train stations in Stockholm. The study consists of a number of interviews with the management staff and with the personnel working at the stations, where the aim of the study is to describe how management works within ISS Trafficare AB and what the personnel working at the stations think of it. ISS Trafficare AB is the entrepreneur who runs the commuter train stations in Stockholm by an agreement met with Stockholmståg KB.The study is based on information from the interviews with the personnel and other material from ISS Trafficare AB. Research on the area of management have been used to put data into perspective and to further deepen our analysis and conclusions from the case.The essay shows that the management has tried to implement several changes on the organization in order to provide more service to the travelers.
Funktionsnedsatta personers förutsättningar på arbetsmarknaden : En studie om exkluderande och inkluderande processer och faktorer
This qualitative study investigates the conditions on the labour market for disabled people by examining which factors and processes contribute to disabled peoples inclusion to, or exclusion from the open labour market. Stigmatisation is also used as an analytical tool to better understand the exclusion of disabled people from the open labour market. The material to this study is drawn from qualitative interviews with the employees of the Swedish Employment Agency which specialises in supporting disabled people to find employment. In conclusion, disabled people face several barriers which makes them more susceptible to become excluded from the open labour market. Such excluding barriers include a demand for high efficiency and productivity from employers, bigger cooperation?s and public organisations unwillingness to employ disabled people and prejudices from employers, especially against people with psychiatric disabilities. The employees of the Swedish Employment Agency suggest that they would be able to work more efficiently to help disabled people find employment if they had to do less administrative work, and would be able to work with fewer clients per employee.
Innovationsprocesser i SME-företag : Från idé till kommersialisering
Objective: For a long-term and viable economic development to take place in a country it needs to promote creativity and innovation in enterprises. The study applies the process model to study the process of innovation in innovative companies in Sweden. The study also applies the technology commercialization model to indicate the ability of companies to commercialize the technology to the market.Main purpose: The purpose of this work is to study how companies in Sweden proceed with an idea generation and if they manage to commercialize these ideas.Method: This study used a qualitative approach. Multiple case studies & interviews.Conclusion: The innovative ideas in innovative SME:s in Sweden is emerged from randomly events and from systematic developments. Consumer chock is the trigger who draws focus on the idea.
Systematiskt arbetsmiljöarbete och behovet av utbildning inom H&M
The purpose of this study was to make a survey of a larger company in Sweden to analyze if it complied to the stipulated Systematic Work Environment Management rules in Sweden. The company chosen was Hennes & Mauritz. The key question was to see if the company was examining and judging the risks, developing handling plans and if they were making yearly follow ups so that problems could be attended to. Further, I also wanted to examine if there was lack of competence within different departments as well as give some substantiate proposals on educations in Systematic Work Environment Management. The method used to investigate this was interviews and observations on how the Systematic Work Environment Management was handled in the company.
Kunskapshantering inom växande IT-bolag. En kvalitativ fallstudie på ett mindre IT-bolag
This paper intends to examine the knowledge challenges in small IT companies which is going through rapid growth. The movement of information and knowledge is a social and very complex process. The challenge for technology is the social as information and knowledge requires. To believe blindly that technology will solve the problem is what many people think. In order to understand how technology can support information and knowledge management one needs to understand what information and knowledge is.
Vägen till en framgångsrik utlandsetablering : en studie av Akzo Nobel Nippon Paint AB:s etableringsstrategier
Establishment can be described in many terms. This term is about a company that is establishing on the European market. For many companies, this can appear as a difficult, time- and resource taking process but to advance and develop it is not enough to have a good position on the Swedish market. The company Akzo Nobel Nippon Paint AB, which this composition is about, has taken the risk to leave the home country and explore the unknown. The process was careful and long-termed but also profitable.
Identitetsuppbyggnad med fokus på country of origins roll
En sammanfattning av uppsatsen på maximalt 8000 tecken..
Innovationsgradens betydelse när man organiserar för innovation
En sammanfattning av uppsatsen på maximalt 8000 tecken..
From Value to Growth Stocks: A Financial Ratio Analysis
The value investing philosophy, which can be traced at least to the teaching of Graham and Dodd in the 1930?s, entails identifying and investing in potentially under valued stocks with a potential for extraordinary returns. The focus of this thesis is to identify patterns and characteristics in financial accounting data preceding creation of shareholder value. The authors of this thesis utilize a multivariate discriminant analysis in order to identify indicators of value creation and subsequent extraordinary returns in value stocks. A discriminant function is derived which successfully identifies which value stocks will eventually become growth stocks.
Aktör - Struktur : Förslag till utgångspunkt för studier av samverkansprocesser i förvaltningsområden med naturresurser
The focus on this essay is derived from an international and national dialogue for sustainable development. The recommendation from international level has been to find solutions for governments to implement strategies for sustainable development between local and regional level. This initiative is to improve and stimulate the dialogue between the local inhabitants, officials, entrepreneurs and stakeholders in the communities together with the authorities on the regional level. The purpose is to share knowledge and find ways to learn about the natural systems and how to co-operate in the work of preserving the natural resources and developing different processes for a sustainable development. Many scientists? today stress the importance that ecosystem resilience is promoted by biodiversity conservation and that we need to find solutions for local ecosystem management practices.This essay aims to find theoretical approaches and perspectives that can be used in a wider framework to study co-operative processes between the local (agent) and regional (structure) level.