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10097 Uppsatser om Strategic Market Management - Sida 12 av 674

Customer Relationship Management : Hur ser behovet av CRM ut för små och medelstora tillverkande företag i Sverige?

An increasingly globalized market is leading to hard competition among manufacturing companies, which means that they are forced to become more customer focused to survive in the market. A Customer Relationship Management system is a system that will be of assistance to help companies succeed in building long term relationships with their customers. Best of Breed and ERP-based are two types of CRM systems. The study has focused on analyzing and examine the need for CRM systems at manufacturing companies. Our question formulation has been:? What need do businesses want to satisfy with a Best of Breed-based and ERP-based CRM system?? Are there any differences in the use of Best of Breed-based and ERP-based CRM system?In this study, we have chosen to carry out interviews and quantitative surveys with manufacturing companies to get their view of CRM-systems.

Customer Perceived Service Quality

The purpose of this study is to develop a general understanding of the areas of alliances and service quality as well as their relation to each other, through a consumer perception. Further, to discover more detailed and close up knowledge of customer perceived service quality within airline alliances. This is done by identifying particularly significant dimensions in the service process that have an influence on the perceived service quality.The thesis is based on qualitative study using a critical incident technique to explore the issue of service quality. In the research of the material the iterative approach has been used. The primary information sources are the interviews with customers-members of airline alliance.

Kommunikation i kulturens tjänst : En kvalitativ studie om Umeå kommuns kommunikationsarbete under kulturhuvudstadsåret 2014

Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ?European Capital of Culture?. The research is mainly focused on the outlines of their communication plan, main goals, what  communication strategies the municipality has chosen to and their choice of media channels.Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014.Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these..

?VI VAR SOM ISOLERADE ÖAR? - EN FALLSTUDIE UTIFRÅN ETT MEDARBETARPERSPEKTIV OM EFFEKTER AV KONKRETA FÖRBÄTTRINGSARBETEN GJORDA PÅ CENTRALSJUKHUSET I KRISTIANSTAD, BARN- OCH UNGDOMSMOTTAGNING

Burger, M B & Dizdarevic, J. ?Vi var som isolerade öar?- En fallstudie utifrån ett medarbetarperspektiv om effekter av konkreta förbättringsarbeten gjorda på Centralsjukhuset i Kristianstad, Barn- och ungdomsmottagning. C-D-uppsats i socialt arbete och verksamhetsutveckling 30hp. Malmö högskola: Hälsa och Samhälle, enheten för Socialt arbete 2010. Utgångspunkten i vår fallstudie har varit att studera effekter av utvecklingsprogrammet ?Bra mottagning? som utfördes på Centralsjukhuset i Kristianstad (CSK), Barn- och ungdomsmottagning mellan åren 2006- 2008 utifrån ett medarbetarperspektiv.

Styrreglage för hållbarhetsstyrning - En fallstudie av hur företags interna styrning aktiverar Levers of Control för att uppfylla hållbarhetskrav

The connection between management control systems for controlling sustainability and a firm's motivation for engaging in sustainability is not completely understood (Arjaliès & Mundy, 2013). The aim of this thesis is to develop a more profound understanding for management control in achieving sustainable companies. To do this, we raise the question: How and to what extent do companies use management control systems to achieve sustainability compliance Simons's Levers of Control (1995) are applied to this question in order to get a consistent and thorough insight of management control systems. Hence, a case study of ABB:s work to achieve material compliance in accordance with EU-regulation was conducted. The findings of the case study reveal that ABB uses the regulations as explicit goals and implement them in sustainability procedures.

The Sad Story of Regulated Markets: A study of relationships and networks on the Swedish market of alcoholic beverages

The purpose of this thesis is to create a greater understanding of relationships and networks on regulated markets. This includes what the climate are like on such a market and how different aspects within relationships and networks are affected by regulations. By the use of a deductive approach, a qualitative study was performed. This was carried out by interviewing different actors on the Swedish market of alcoholicbeverages. The theoretical framework includes relationship quality, consisting of power and dependence, cooperation,adaptation and trust.

Ansvarsfulla investeringar : Undantag eller huvudregel på svensk fondmarknad?

The Swedish stock-market gives investors an opportunity to benefit from the global growth while financing companies invests and contributes to a socio-economic development. Parallel to the ownership of the funds also follows a responsibility as companies in the funds affect society and the environment. The growth of savings in funds, combined with an increased focus on sustainability has developed SRI (socially responsible investment). Therefore it is interesting to examine whether responsibility is an exception, which only concerns SRI-funds or a general principle, which includes the whole Swedish stock-market.The results of the survey makes it clear that all the Swedish major banks actively works to integrate sustainability within the respective bank's business to achieve a more sustainable financial system. Thus concludes the investigation that responsible investments are a general principle on the Swedish mutual stock-market.How responsibility is integrated in fund management differ between the banks.

Hantering av inköpsrisk vid svenska kafferosterier : när smaken får avgöra En studie av hur riskhantering kan integreras i inköpsprocessen

Background: The strategic importance of purchasing departments is increasing, yet supply risks are rather uncharted. The procurement of coffee involves supply risks and the purchaser needs to be able to handle these to enable the roasting-house to produce coffee as specified. Purpose: To chart risks in connection with the procurement of coffee as well as the possibilities of handling these. The thesis also examines if general risk management theories are applicable on the supply risk present within Swedish roasting-houses and can become an integral partof the purchasing process. Method: A qualitative case study of the purchasing process of Swedish roasting- houses.

Mind the Ga p : En studie om samarbetet mellan externa designers och deras uppdragsgivare ur designerns perspektiv

Many design agencies and designers like to see design as a longtime strategic investment for any company. However, knowledge of design as a strategic resource depends on ones professional background and ones knowledge of design as such. It is common today that clients meet design agencies and therefore design with a certain skepticism concerning its role in the company. Within the prodctdevelopment-process the company?s different functions meet.

Strategisk utvecklingsprocess i praktiken. En kvalitativ fallstudie om hur och varför en organisationsstrategi anpassas och förändras

En viktig del till att bli en framgångsrik chef är att finna en balans mellan arbete ochfritid. Går det att finna balans mellan arbete och fritid. I det långa loppet handlar detom att orka hantera hög arbetsbelastning och krav som stundtals tenderar att spillaöver på ens fria tid. Genom teknikutvecklingen är inte längre tillgängligheten ettproblem utan problematiken ligger snarare hos individen att sätta sina egna gränser.Den här studien innefattar nio chefer från olika branscher verkade iGöteborgsområdet. Respondenterna har intervjuats där egna tankar och reflektionerkring deras balans har varit i fokus.

Avrundar företag sina resultat - En studie av Cosmetic Earnings Management i Sverige

The aim of this thesis is to examine the occurrence of Cosmetic Earnings Management (CEM) among Swedish companies. CEM refers to the small upward rounding of reported net income to reach cognitive reference points. Important cognitive reference points are multiples of ten (N*10^x) of reported net income and rounding towards these has been documented in other markets around the world over the last 20 years. The occurrence of CEM on the Swedish market is studied using digital analysis, frequency testing and Benford's law. Firstly, reported net income of publicly traded companies between 1996 and 2010 is examined.

Kulturstrategisk inflytelse på COIN litteratur : Nagl, Kitson och Galula ur ett kulturstrategiskt perspektiv

In studying the art of Counterinsurgency Warfare we are usually inclined to the reading of several books regarding this matter. Because of this some writers have the power to influence the minds of the reader. This can be of great benefit since it enables information sharing and for the reader a chance to learn from the triumphs, but also mistakes of others. However each writer is the creation of the time and context under which he existed. Because of the wheel of time certain things change, and because of the context a myriad of factors came into play affecting the outcome and product of the doings and thoughts of that specific occurrence.

Kortsiktig omsättning och avkastningar-En studie på enskilda aktier på Stockholmsbörsens A-lista

Vår studie bygger på artiklarna ?Fads, Martingales and Market efficiency? och ?Volume and Autocovariances in Short-Horizon Individual Security Returns? och är ett replikat av dessa.Studiens syfte är att undersöka förhållandet mellan förändringar i aktieomsättningen och veckoavkastningar för enskilda aktier på Stockholmsbörsen..

New public management och den svenska gymnasieskolan : En ideologikritisk analys av Gy11-reformen kopplat till organisationskonceptet new public management

The purpose of this ideology critical study is to investigate the hidden content in the reform Gy11 and compare it with the concept new public management. After the clarification of the hidden content, we compare the structure of the organization in Swedish high schools with the structure in public sector called new public management. The main questions of this study are the following: Is it possible to see the foundation of new public management in the Swedish high schools when it comes to the views of knowledge and the formation of goals? Which similarities can we find when we look at the organization new public management and the Swedish high school?The result showed many similarities, both regarding the views of knowledge and the formations of goals. The structure of new public management has been largely implemented in the Swedish high schools and the schools now focus more on instrumental knowledge rather than universal knowledge based on understanding.This is not surprising due to the social progress.

Sveriges bostadsmarknad - Befinner vi oss i en prisbubbla?

This bachelor thesis aims to analyse the Swedish mortgage market and investigate whether it is in a current price bubble or not. Comparisons have been made with Denmark, a country with a market similar to Sweden?s, and where the mortgage market faced a price bubble that crashed in 2008. The housing market in Stockholm has been analysed as a separate market, as it differs from Sweden as a whole in prices and underlying factors to increased prices. The conclusion of this thesis is that not Sweden, nor Stockholm, is currently in a price bubble at the mortgage market.

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