Social media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication structure within social media. Communication in social medi is different from traditional media, which is more one-way communicative and visual in its interaction, rather than the digital media that are more two-way communicative av viral through dialogue. If a company creates PR and marketing campaigns within social media without adjusting to the new rules of communication through dialogue, and instead try to apply traditional one-way communication to their social campaigns, they put themselves and their brands in risk of public humiliation and loss of customers; the speed of the viral dialogue over social media can spread bad news fast, and with the newfound power of the single individual, the impliacations can thus be devastating for a company and its brand. If an organization does not respond and take part of the criticism that may be directed at them through the customers' comments, the negative dialogue among clients and the public within social media can quickly create a hazard enviorment for a company and its brand to be seen in. The public within these social media platforms are more independent and continuously conversing with each other on a local an global scale.

Turismbranschen är en bransch som förefaller vara på väg framåt. Detta är givetvis bra, framförallt ur ekonomisk synvinkel, för olika typer av besöksmål runt om i Sverige och världen. Samtidigt så hårdnar dock konkurrensen om besökarnas tid och uppmärksamhet då fler och fler aktörer kliver in på scenen. För att möta den konkurensen så har en del av de äldre besöksmålen, exempelvis museerna, börjat modernisera sin produkt för att passa den moderna besökaren. Men kan det vara så att detta sker på bekostnad av, i fallet med museer, autenticiteten hos det som presenteras?I den här uppsatsen undersöks det som presenteras på ett modernt, upprustat, museum i form av Flygvapenmuseum i Linköping.

AbstractIn today's western society the self-help culture is widespread. It consist of varies of medias: from courses and tv-programs, to articles in papers and magazines and entire books. The aim of many of the self-help books is to help heterosexual couples with problems in their love-life. These books have a large number of readers and are sold in millions of copies around the entire western world every year. The self-help books are characterized by their strong heteronormativity where all women and all men tend to act and behave according to a given pattern.