The purpose of this investigation is to come across the associations of consumers who are being exposed to a brand extension from a different product category. Moreover, our aim is to contribute to the knowledge of how consumers respond to these extended products, by investigating the influence of the parent brand. To fulfill our purpose, this study was conducted through qualitative interviews with consumers. In order to carry out our investigation and analyze our findings the following theoretical framework has been used: Customer-based equity, Parent brand affect and Perceived fit. Our data was collected through ten semi-structured interviews including consumers of Fiat and Marlboro brand extensions.

B-uppsatsens syfte är att analysera hur Abecita genom en märkesutvidgning kan utvecklas för att nå ett nytt segment som skall utgöras av den unga trendiga kvinnan. Litteratur kring redan existerande uppbyggnad av varumärkens identitet och image har studerats för att efter ovan nämnda riktlinjer kunna presentera den unga trendiga kvinnan hos Abecita. Sortimentanalyser och trendanalyser av material och snitt som skulle kunna användas i underkläder för att attrahera en mer ungdomlig målgrupp ligger också till grund för produktutvecklingen. Engelsk titel: Product development through brand extension- how Abecita can reach a younger target groupEngelska nyckelord: product development, brand extension, line extension, product segment, underwearSammanfattning på engelska: The essay aims to analyse how Abecita through a brand extension can be developed to reach into a new target market that will consist of the young trendy woman. In order to theoretically design a new market, literature on existing brand image and identity have been studied in order to find the young trendy woman at Abecita.

Foam rolling innebär att en individ rullar på en cylinderformad skumrulle över musklerna, detta för att kunna öka rörelseomfånget i en led och användas för att patienten själv ska kunna utföra myofascial release. Inom fysioterapin skulle foam rollers kunna användas som behandling till patienter med stel muskulatur, spända muskler och som en enkel behandlingsmetod för patienter att utföra själva. Undersöka effekten av foam rolling på aktiv och passiv flexion i höftleden. En Singel Subjekt Experimental Design studie med ABA design användes. 3 deltagare medverkade i studien.

In recent years, the possibility to deduct expenses for research and development (R&D) has been interpreted narrowly. As a response, the Income Tax Act chapter 16, section 9 (the R&D-rule) was amended to increase the possibility to deduct R&D of more general character. The purpose of this thesis is to determine the meaning of the R&D-rule to be able to decide if the amendment is an extension of the deductibility and whether this amendment can be considered adequate.According to the R&D-rule, the recipient of the grant needs to conduct R&D activity and there needs to be a sufficient connection between the R&D activity and the company to be allowed deduction. The difficulty in applying the R&D-rule is mainly when the research is conducted outside the company and the aim of the research is not to solve the company?s specific problem.The connection between the R&D-activity and the company needs to be reasonable. This means that only R&D-activity that falls completely outside the company?s activities should be excluded from deductibility.

The purpose of this thesis is to highlight the work with line extensions by companies in the media industry. To obtain this purpose a case study was performed to learn about Norrbottens Media?s actions regarding their new launch of the magazine Extra. Information was gathered through an interview and media observations and was analyzed and compared to previous studies on the subject. Results of this case study show that the main reasons for the company?s line extension were new trends on the market and that the company had unexploited recourses to make use of.

Since a couple of decades the community of Jönköping has worked out an urban vision of how the city should be appropriated expanded. The prospect extends to around year 2040 and deals with the area south of lake Munksjön in Jönköping, Sweden. Today there is a proposal of how this would look like and what main public functions that should be located there. One issue in the so-called urban vision 2.0 indicates a congressional building. This report describes how such an object can be designed according to the urban vision conditions.The work is focused on three main themes;* Architectural concept and a modern form of expression.* A functional attractive congress building in a new planned town centre.* General concept of a realistic structure system that meet the spatial and architectural possibilities.Various concepts in the meeting industry and in the architecture field are identified in order to understand the concepts and ideas with today´s congress buildings.

Syfte: Syftet med studien är att analysera och beskriva hur ett företag kan arbeta med varumärkesutvidgning samt identifiera framgångsfaktorer, motgångar och bakomliggande orsaker som kan förekomma vid en varumärkesutvidgning.Metod: Vår studie utgår främst från den kvalitativa metoden. Inledningsvis presenteras ett ramverk för lämplig teori för att vidare kompletteras med intervjuer. Den empiriska delen består av kvalitativa intervjuer med företagen King Salming AB, Salming Sport, Peak Performance, Björn Borg och L`Homme Rouge. Slutsats: Vi har funnit stöd i, att teorin som avser varumärkesutvidgning kan användas i verkligheten. Samtliga bolag följer en varumärkesstrategi där kärnvärden och territorium utgör basen för en varumärkesutvidgning. I de fall där varumärkesutvidgningen inte fungerat som tänkt är det också avståndet till kärnvärdet och territoriet, som är ett av det återkommande problemet.

The goal of the project was to create an extension to Internet Explorer forStatens Tjänstepensionsverk (SPV) which would give the staff the experience ofSingle sign-on (SSO) to external web service providers as well as manage andupdate their passwords in a secure manner. The survey focused on the providersPalasso, ProCompetence and Wera. The extension was created as a BrowserHelper Object (BHO) with C# in .NET. The solution was implemented as aCOM object in a DLL-file that was running in-process with the browser. Theprogram used a locally stored XML file containing URLs, usernames andencrypted passwords to the providers.

Today there are commercially available databases with active features, i.e. active mechanisms are available for development of information systems. But the usage of active mechanisms is low in practice. This is due to the insufficient methodological support in analysis and design for developing ECA rule based software. It has been proposed that one of the most suitable ways to tackle this problem is not to develop new methods but to extend existing methodologies.In this thesis an extension of the Object Modeling Technique (OMT) is developed, called OMT-A, which is able to model active rules.

Denna studie fokuserar på att se till hur företagen resonerar i samband med val av produkter och brand extensions specifikt och hur konsumenterna ser på företagets agerande i det här sammanhanget, med avseende på produkterna. Vi utgår här ifrån problemformuleringen; hur väl överensstämmer företagets avsikt med en brand extension med kundernas syn på denna? Studien bygger på insamling av kvalitativa data genom intervjuer med företags beslutsfattare samt med fokusgrupper av konsumenter. Vi tillämpar här ett hermeneutiskt perspektiv och har inslag av både induktion och deduktion i vår ansats. Den teoretiska referensramen utgörs av teorier inom dels aspekter såsom vad ett varumärke och en vision innebär men framför allt vilka fördelar och nackdelar respektive möjligheter och begränsningar som kan påverka varför företaget vill göra en brand extension.

Few would disagree that the media landscape has undergone significant changes the last decade. From bulky computers and plain mobile phones to portable High-Definition computers and multi-functional smartphones. Other media, such as newspapers and music, have evolved and prospered in a digitalized environment. The constant urge to digitalize aspects and functions of our daily lives seems almost instinctive. Television has taken further steps into this environment as it is now accepted and featured via the Internet.

Under de så kallade rekordåren mellan 1961-1975 byggdes det totalt 920,000 lägenheter i flerbostadshus i Sverige, och idag finns omkring 850,000 av dessa kvar. Den vanligaste byggnadstekniken under perioden var med byggande av förtillverkade våningshöga fasadelement tillsammans med en platsbyggd bokhyllestomme med tvärgående bärande innerväggar och gavlar.Syftet med arbetet är att kontrollera om en våningspåbyggnad på ett referenshus från miljonprogrammet med bokhyllestomme är möjlig för att skapa nya lägenheter som medför ökade hyresintäkter för fastighetsägaren, och kan medverka till ökad variation i området arkitektonisk och öka lägenhetsutbudet. Arbetet ger information om vad som behöver kontrolleras och utredas vid uppstarten av ett påbyggnadsprojekt.Arbetet jämför och beskriver tre olika stomförslag på en våningspåbyggnad. Alternativen som tas upp är massivträstomme med bärande flerskiktskiva, prefabricerad betong ? och stålstomme bestående av HD/F-plattor och VKR-pelare, och ett alternativ bestående av volymelement.Inventering av konstruktionen och bärförmågan hos den befintliga stommen visar att det finns bärförmåga kvar att utnyttja.

Changing of the hoof angle is a common method for the treatment of many lameness-related conditions (Moyer 1980; Stashak 2002). Various studies in the literature have indicated different results of the effect of changing the hoof angle on the movement of the distal limb. Our study investigated the effect of raising the heel of the forelimbs by 10,7 mm on the movement of the distal limb. Horses trotted on a treadmill at several predetermined speeds. The kinematics of the distal limb was determined and variables including the extension of the fetlock joint were determined.

The ability to detect protein-based biomarkers, which are linked to different diseases like colorectal cancer, is very important as a diagnostic tool. Usually complex biological samples like blood are studied which will contribute to different technical issues when performing an assay. The aim with the project is to optimize and develop the high throughput protein detection technique Proximity Extension Assay, PEA, into a 96-plex panel, in hopes of discovering an expression profile for colorectal cancer. PEA was developed by Olink Bioscience and allows specific proteins in a sample to be quantitatively transformed into nucleic acid sequences that are subsequently detected and quantified with real-time PCR. Two proximity probes containing oligonucleotide sequences bind pairwise to target protein and when brought in proximity, a DNA polymerase will extend a hybridization arm from one probe over to the second forming a double-stranded DNA sequence that can serve as a template in real-time PCR.

Few would disagree that the media landscape has undergone significant changes the last decade. From bulky computers and plain mobile phones to portable High-Definition computers and multi-functional smartphones. Other media, such as newspapers and music, have evolved and prospered in a digitalized environment. The constant urge to digitalize aspects and functions of our daily lives seems almost instinctive. Television has taken further steps into this environment as it is now accepted and featured via the Internet.