It?s a fact that fashion companies today are searching for new ways to win consumers.Traditional marketing methods have been replaced with new marketing techniques onInternet. Fashion blogs have a high traffic and because of that they are relevant in themarketing context. Lindex has developed from being a store of underwear to be oneof the largest fashion companies in Sweden with Internet sales which actively workswith bloggers through it?s website.Our purpose in this study is to analyze and describe how a fashion company as Lindexis practical using blogs as a marketing method.

The ambition of this project is to make an overview of the Swedish upholstery industry and to make a suitable complement to the Carl Malmsten upholstery collection.The Swedish furniture industry employs about 20 000 people in 815 companies. Totally the branch had a turnover of 17,5 billion Swedish krona in the year 2000. Of these 815 companies most of them are small family driven companies with low-tech industry. 10 % of the 815 companies stand for 60% of the production. These are large-scale companies and have a hi-tech industry, even compared with other types of industries.

Purpose: The purpose of this study is to investigate whether there is a correlation between attitude andbuying decisions of consumers regarding certified coffee. The study will examine whether marketsurveys measuring consumer?s attitudes, is a good method for predicting a purchasing decisionsregarding certified coffee.Method: To study consumer attitudes towards certified coffee, we have implemented a web-basedsurvey at Facebook. A total of 108 responses were recorded. To complement the Facebook study wehave conducted three surveys on persons who are customers at ICA.

This work has been done to develop a plan for a future dairy barn at theGästgivaregården and to show the space needed for cows and replacement heifers. Itwould also show the storage that will be needed. The design was largely based on resultsfrom studies on six different farms, but also the facts that are taken from research papersand articles in order to compare theory with practice. Because some farms only whereinterviewed by phone I have used a query form to obtain comparable resultes.The aim is to build a new barn with Automatic milking. I've drawn a milking stable for120 milking cow and replacement heifers with the capability to house up to 140 milkingcows if the farm would expand in the future.Calculations of feed amounts and space requirements have been made to see how manyhectares are needed to supply the cows and replacement heifers with feed and to knowabout what size of storage space is required.The investigations made in this writing are to answer questions about the AMS-unit`sposition and how to best maintain a good health status in the herd.

Denna magisteruppsats behandlar e-handlares anpassning av en fysisk köpprocess till en virtuell. Med detta syftar vi mer specifikt på e-handlare av modekläder som i högre grad är beroende av en fysisk köpprocess. Vår frågeställning var således: Hur gör e-handlare inom klädbranschen för att anpassa den fysiska köpprocessen till ett virtuellt sammanhang? För att undersöka detta använde vi oss av Overbys artikel "Process Virtualization Theory and the Impact of Information Technology" från 2008 där han beskriver fyra olika faktorer som spelar in vid ett köp: sinnliga krav, förhållandekrav, synkroniseringskrav samt identifikations- och kontrollkrav. Denna teori har byggde vi även upp med stöd från Belks (1975) så kallade situationsvariabler samt allmän teori om Internetmarknadsföring.

This work of examination describes an environmentally oriented product development aimed to develop new packaging with improved environmental and sale aspects of the products from Primus Sweden AB. The report covers the design process from the first collection of facts to the final results with a description of all methods involved in the work. The focus has been on a clear environmental awareness and the report contains a deepening of the concept life cycle assessment (LCA) for product development. In the process, the consumers? opinions of the brand Primus and environmental profiling formed the basis for the packaging to communicate the right values such as quality, technology, environmental awareness and adventurer?s first choice.The deepening of the life cycle analysis shows that composting and other alternative treatment of the biological cycle is not possible to implement in a satisfactory way in the design process.The work results in two final concepts.

Mobila applikationer har under senare år fått ett allt större användningsområde. En typ av applikation som blir allt populärare är mobila kartapplikationer. Denna uppsats belyser problematik kring mobila kartapplikationer och den brist som idag råder i fråga om att skapa gränssnitt med bra användbarhet till denna typ av applikationer. Uppsatsen identifierar och undersöker interaktionselement som används i två befintliga mobila kartapplikationer genom en kvalitativ studie. En inledande studie genomfördes för att identifiera interaktionselement i två befintliga mobila kartapplikationer; Yahoo! Go och Eniros mobila karttjänst.

Scania CV is one of the world's largest truck manufacturer. It is not only the directproduction of vehicles and methods that are important for Scania but also the servicemarket handling spare parts, repairs and workshops. The department Vehicle ServiceInformation construct standard times through work measurement for particularworks in the workshops. The software application STAM is used in the servicemarket to create and store standard times which then are exported to theworkshops' own systems.The purpose of this master thesis is to analyse and evaluate the internal workmeasurement system that includes standard times and the software STAM. Also,based on external analysis and benchmarking of other systems suggest appropriatefuture development within the area for Scania Vehicle Service Information.In order to perform the investigation, interviews and studies have been doneinternally at the departments that are involved in work measurement as well asexternally at Scania workshops.

Den stora efterfrågan på järnmalm i världen har lett till att LKAB inrättat ?LKAB 37? som är ett projekt med målsättning att öka produktionen med 35 %, vilket innebär 37 Mton färdiga järnmalmsprodukter per år. För att uppnå målet har LKAB startat upp Gruvberget som är en av tre planerade dagbrottsgruvor i Svappavaaraområdet. Produktionen i Gruvberget kom igång under 2010 och drivs av LKAB:s dotterbolag LKAB Berg & Betong. I dagsläget är gruvans livslängd uppskattad till år 2016 och planen är att bryta 2 Mton magnetitmalm per år.

Detta examensarbete har genoförts vid AB Sandvik Coromant i Gimo på avdelningarna GVH2 och GVH3 under perioden oktober 2004 till mars 2005. Målet med arbetet var att komma med förslag till förändringar för att öka produktiviteten för avdelningarna genom bl.a. tillverkningsstrategiska och laoutmässiga förändringar. Arbetet bedrevs i fem huvudsakliga block: kartläggning av nuläge, analys av nuläge, litteraturstudie, framtagning av förslag, analys och utvärdering av förslag. De första två blocken gav oss en blick över hur väl den nuvarande produktionen överensstämmer med den planerade produktionsstrategin.

Författare:! Katarina ClendinningTitel: Tabloid=Tabloidisering?Kurs: Påbyggnadskursen (D) för medie- och kommunikationsvetenskap. Göteborgs UniversitetTermin: HT 2007Syfte: Har morgontidningarnas framsida förändrats i och med övergången till tabloidformat?! 1. Har strukturen förändrats på förstasidorna på morgontidningarna efter övergången till !! tabloid?! 2.

Scania CV is one of the world's largest truck manufacturer. It is not only the directproduction of vehicles and methods that are important for Scania but also the servicemarket handling spare parts, repairs and workshops. The department Vehicle ServiceInformation construct standard times through work measurement for particularworks in the workshops. The software application STAM is used in the servicemarket to create and store standard times which then are exported to theworkshops' own systems.The purpose of this master thesis is to analyse and evaluate the internal workmeasurement system that includes standard times and the software STAM. Also,based on external analysis and benchmarking of other systems suggest appropriatefuture development within the area for Scania Vehicle Service Information.In order to perform the investigation, interviews and studies have been doneinternally at the departments that are involved in work measurement as well asexternally at Scania workshops.

Scania CV is one of the world's largest truck manufacturer. It is not only the directproduction of vehicles and methods that are important for Scania but also the servicemarket handling spare parts, repairs and workshops. The department Vehicle ServiceInformation construct standard times through work measurement for particularworks in the workshops. The software application STAM is used in the servicemarket to create and store standard times which then are exported to theworkshops' own systems.The purpose of this master thesis is to analyse and evaluate the internal workmeasurement system that includes standard times and the software STAM. Also,based on external analysis and benchmarking of other systems suggest appropriatefuture development within the area for Scania Vehicle Service Information.In order to perform the investigation, interviews and studies have been doneinternally at the departments that are involved in work measurement as well asexternally at Scania workshops.

Bakgrund: Med ökad konkurrens och då nya marknader som e-handeln växer sig starkare blir det allt viktigare för företag inom modebranschen att arbeta för att stärka varumärket och sina kundrelationer. Den fysiska butiken är en viktig del inom den externa marknadsföringen då företaget kan kommunicera varumärket genom interaktion med kunden. Butikspersonalen bör ses som en av företagets mest betydelsefulla resurser som marknadsförare då de har störst kundkontakt. Därför bör företag satsa på intern kommunikation för att marknadsföra varumärket till personalen.Syfte: Syftet med denna uppsats är att beskriva och analysera hur företag kan använda intern kommunikation för att utveckla och motivera sin butikspersonal till att agera som varumärkesambassadörer.Metod: Undersökningen består av en fallstudie av ett företag som använder sig av konceptbutiker för att marknadsföra sitt varumärke. Studien består av kvalitativ karaktär genom intervju med distriktschef, kvantitativ data i form av enkätundersökning med personalen, samt granskning av företagets årsredovisning.

Scania CV is one of the world's largest truck manufacturer. It is not only the directproduction of vehicles and methods that are important for Scania but also the servicemarket handling spare parts, repairs and workshops. The department Vehicle ServiceInformation construct standard times through work measurement for particularworks in the workshops. The software application STAM is used in the servicemarket to create and store standard times which then are exported to theworkshops' own systems.The purpose of this master thesis is to analyse and evaluate the internal workmeasurement system that includes standard times and the software STAM. Also,based on external analysis and benchmarking of other systems suggest appropriatefuture development within the area for Scania Vehicle Service Information.In order to perform the investigation, interviews and studies have been doneinternally at the departments that are involved in work measurement as well asexternally at Scania workshops.