This essay has been made on behalf of the co-operative society Mäster Grön, which is selling ornamental plants to retailers in Sweden. The aim of this study has been to find out what added value Mäster Grön gets from their co-branding with the Swedish Seal of quality. The main topic of discussion was; how much value added does this co-branding give to Mäster Gröns pot plants? Are there differences from a customer point of view in value added between a garden center and a retail store? How much weight does the costumer put on the branding when buying a plant? Does the customer know what the values of Mäster Grön and Swedish Seal of quality mean? Two questions of lesser worth were asked to the consumers about what they thought about the protective plastic around the plant, and if they were interested in getting more information about the origin as well as the method of production of the plant. The study was divided into two parts, one in which customers were observed and one where the customers answered a survey.

Liljedal Communication AB is a marketing company with twelve employees in Örebro. In the marketing business is it extra important to work creatively to reach the target market with a message.Creativity is defined as the creation of new ideas where the idea is adequate, useful and feasible. Organisational creativity is created by individuals in the right environment for using their creativity. In this paper we present theories about creative individuals and the situation that affects their creativity. Furthermore theories are presented about different strategies that aim to increase creativity.

Logistics and supply chain management in the construction sector is an area with great potential for improvements. Today, a lot of the workers time is spent on non-value adding activities. Research has shown that waste is a large proportion of the total production cost in building projects today.The purpose of this report is to analyze problems concerning logistics in the construction sector. Two of Skanska?s construction projects in Uppsala have been analyzed to identify problems.

There is no doubt about the significance of nature on the health of human beings. Not only is the tree an element of nature that is of great value to our survival, it also serves as a valuable object and symbol of human beings? enjoyment and appreciation of the environment. The purpose of this study is to present the relationship that a person may have with a specific tree. Three women and two men are interviewed about their trees and the places where they are located.

This study was conducted to investigate the relationship between perceived popularity, social information processing and working memory. With the intentions of examining popularity 209 (98 female, 111 male) children in second and fourth grade were presented with a roster of their classmates and were to nominate whom they liked and whom they disliked. To study working memory capacity a working memory test, that places demands on the participant to work both with and store the given information, was used. To examine children's cognitive processing of empathy-provoking information a cognitive appraisal interview was conducted. The results imply (a) that working memory increases with age, (b) that there is a weak relation between working memory capacity and popularity, and between popularity and cognitive processing styles and (c) that there are some strong correlations between working memory and cognitive processing styles..

The purpose with this paper is to get an idea about the interaction between persons sitting in a wheelchair and the society. We have carried through some literary studies to complement the methods we have chosen. We have interviewed a person who is sitting in a wheelchair to get that persons perspective. We have also carried through a participated observation with ourselves sitting in wheelchairs. Our purpose with these methods was to examine how a person sitting in a wheelchair interacts, verbally, non-verbally as well as how the physical environment is adapted.

Aim: The aim of this study was to investigate how VAS (Visual Analogue Scale) is used in the prehospital environment, and describe how patients 40 years and older with acute chest pain describe their pain with help of VAS. Further, to investigate how the literature describes other instruments to evaluate pain. Method: This was a descriptive study and used both literature and empiric material as foundation. The selection consist of the paramedics medical record from one emergency department, 100 men and 100 women with chest pain witch had been transported with ambulance to one hospital in middle of Sweden. A literature review was done in order to see what previous research recommends for pain rating scales.Results: The study showed that 71 (35 %) of 200 individuals pain were rated with VAS according to the guidelines for the ambulance department.

Det föreligger ett ökat behov av placeringar inom sjuksköterskeutbildningens verksamhetsförlagda utbildning. Syftet med den här interventionsstudien är att kartlägga sjuksköterskestudenters tillfredsställelse med lärandemiljön och handledningen i två olika handledningsmodeller. Interventionsgruppen (IG) handleds i par av en handledare i en studentsal, s.k. peer learning och kontrollgruppen (KG) enligt traditionell handledningsmodell. För datainsamlingen har en validerad enkät, CLES + T (Clinical Learning Environment, Supervision and Nurse Teacher evaluation scale) använts.

Levnads- och arbetsförhållanden har i mindre svenska småorter under det senaste seklet genomgått stora förändringar. Fjelie, den lilla byn i sydvästra Skåne var i början på seklet ett aktivt jordbrukssamhälle med egen järnvägsstation, lanthandel, smed, post och skola. Idag finns få spår av detta bevarat och Fjelie ger ett stillsamt intryck för den besökande. Syftet med examensarbetet är att undersöka Fjelies identitet och fysiska karaktär. Vidare undersöker vi möjligheter för att öka attraktiviteten och utvecklingen av byn.

The water tower in Uppsala city forest was built in the late 1950's in what is now a nature reserve. The unique place was supposed to be visited by people, which is currently not the situation. This bachelor thesis aimed to perform an analysis and make a design proposal for the environment surrounding the water tower. The analysis was performed using the methodology previously described by architect Arne Branzell. The methodology focuses on how a space is perceived by a person moving through it.

This Master thesis studies how a diversified institutional care organisation can optimise its collective knowledge resources so to manage and distribute this knowledge to different parts of the organisation with help of the organisations intranet. The purpose of the study is to examine if knowledge management and the organisations intranet can be used to create, store, transfer and better use the knowledge within the organisation. Through a case study the thesis will look at different knowledge processes and their relation to the organisations intranet. The case study includes a questionnaire for the whole organisation and qualitative interviews with seven persons from different levels of the organisation. The theoretical framework of the study approaches knowledge management and intranet through four knowledge processes.

In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two messages prompting different levels of fear.

Our study emanates from a socio?cultural perspective on learning and aim to describe and comparetwo different upper secondary school classes and their work with information literacy as a socialpractice in project work and their use of ICT (information and communication technologies). Thequestions at issue in the study are; how the pupils handle information seeking processes, whatdifferences and similarities can be observed in the two social practices and which consequences thesedifferences have in an project work environment.Our choice of research methods to collect data consists of both observations and interviews withpupils and teachers. The interviews performed in the study can be categorized as qualitativeinterviews, and in addition we recorded and took notes during the interviews and transcribed thematerial.The study shows the importance of a good learning environment when it comes to working withinformation seeking processes, that the instructor?s role is of outmost importance and that the pupilsfundamental knowledge of information seeking processes and their information literacy are keysuccess factors when it comes to project work linked to ICT to be productive.

Noise is a growing health problem. People are not always aware of the injuries that noise can cause. The media culture of today has a big influence on teenagers. This is caused by portable music players, computers, concerts etc. The schools are having larg classes and that can cause a lot irrelevant speech during lessons.

ABSTRACTMy degree project has resulted in the improvement of the guidance in the dental center?s entrance. The patients will now find it easier to understand and find the environment?s various functions, which is the reception, registration, payment, and waiting rooms. Norrbottens läns landsting has a concept ?hälsofrämjande väntrum? that provides guidelines for how they want their patients to experience their waiting rooms.