When the competition is getting stronger and companies must work harder to find new markets, new products and create new needs to reach growth, it appears strange that they overlook an obvious target segment right in front of their eyes. For some years ago, marketers of fashion brands feared that older women would wear their clothes, because it gave bad promotion for the young economically viable target group. Today, older women have difficulties finding clothes with right fit, style and personal taste. They would gratefully accept a brand, they felt were aimed for them. The purpose of this study is to give new ideas to companies in the fashion industry, how to reach this target group, but also be a contributing reason for older women to see the market opening for them.

Gender and politics, how well do they match? An interesting way of studying gender and politics is therefore to look at the legislation proposals from the government. In Sweden when the government make a legislation proposal it have to have a chapter that consider the aspect of equality between men and women. This paper aim to study the language in the gender aspect of the legislation proposal. This is done from a gender perspective.

Background:Nurses can meet women who have been victims of abuse anywhere in the healthcare. Healthcare providers have a responsibility to these women, and it requires a broad range of skills to identify the women and thus be able to help them. It is important to see all patients as unique individuals and provide good care to maintain their specific needs. This paper was done to increase the understanding of nurses' experiences in the encounter with the battered woman.Aim:The aim of this study was to illustrate how nurses experience the encounter with the battered woman.Method:Literature review with both qualitative and quantitative studies. Nine articles were chosen to be read, reviewed and analyzed.Results:Three themes and ten subthemes appeared.

This thesis is an evaluation of a new design concept for statorfeets in Gallejaur hydro power plant. Founder of the work is Vattenfall AB Vattenkraft. During the 70- and 80´s nuclear power began to be phased in to the Swedish grid, which meant that hydropower became an important source of rules. The generators began running in so called intermittent operations instead of basic operations, which meant 300-600 start/stop per year instead of one-ten numbers start/stop per year. In order to deal with the thermal forces that arise at every start and stop suppliers began to mount so called sliding joints, which is to take advantage of these forces and maintain the stator shape.

This study focuses on romantic friendship between women in three Swedish novels written between 1836 and 1857: Sophie von Knorring?s (1797?1848) Illusionerna (1836), Fredrika Bremer?s (1801?1865) En dagbok (1843) and Marie Sophie Schwartz? (1819?1894) En fåfäng mans hustru (1857). Also, the connection between women and passion as well as the interesting occurrence of step- and foster mothers is looked upon in the study.The romantic friendship is freely expressed in these novels; love between women is neither presented as unnatural or unchaste. It both challenges the heterosexual matrix? claim on intelligibility and its rules for how desire should be expressed.

Research question: How does the industrial company Scania work to get more women in leadership positions?Purpose: The purpose of this work is to describe how companies in a male-dominated industry can work to get a higher share of female leaders.Method: This survey was based on a deductive approach with a qualitative method. Theories have been obtained primarily from scientific articles and the empirical part has been collected through interviews from the companies Wiminvest and Scania.Conclusion: The conclusions the study came up with was different elements that companies in male-dominated industries can work with to get a higher share of female leaders. The first thing that companies can do is to join the project BON or similar projects to work on this issue. They can work with workshops and lectures to disseminate knowledge about the topic.

This theises aims to extend the understanding of how representation of gender is produced and reproduced in the young women?s magazine Frida. We examine this through analyzing pictures of male and female celebrities in a selected number of magazines from the year of 2013. We use a quantitative analysis of the pictures, as well as a supplementary quantitative analysis of ajectives used to describe male and female celebrities in captions. We research what types of patterns we can find in these analyses that construct representations of gender, also surveying how the celebrities in the magazine look.Our analysis shows us that the context of Frida contains several recurring visual patterns that preserves a representation of men being superior to women.

Objective: To study midwives management, practice and reasoning regarding contraceptive counseling for women who are experiencing "mild" side effects of the pillMethods: Four focus groups, made up of three to five midwives per group, participated in focus group discussions. Qualitative design with the method ?Think-Aloud? has been used to collect data and the material was analyzed using content analysis.Results: The study identified three categories, the first "How midwives practice regarding the side effects of the pill," shows that midwives have a systematic approach when meeting with women who are experiencing side effects of the pill. The next category "Using a holistic and professional approach for women" highlights that the midwives take women's side effects seriously and that midwives respect individual woman?s autonomy.

The purpose of this study was to highlight how women who have been victims of rape are described in discussion forums on the Internet and how the view obtained is affected by victim and gender constructions. By observing several discussion threads on Swedish internet forums, we have been able to explore how discussions and attitudes are made about women who are victims of rape and which characteristics are assigned females. This study analyzes these attitudes from a gender construction theory and a victim construction theory. Through this analysis, we wanted to gain a deeper understanding of attitudes about female rape victims and if the attitudes are rooted in victim and gender constructions. This study shows that women are often assigned responsibility to a rape if she put herself at risk and if she is assigned negative attributes such as promiscuous, as a liar or if she drinks too much alcohol.

The title is a quote from a blog entry written by the Swedish journalist Linus Fremin. For many years Fremin suffered from bulimia and he claims that men for a long time have been excluded from medias coverage of eating disorders.We wanted to try this thesis and decided to do a quantitative study of articles published in two Swedish newspapers, Aftonbladet and Dagens Nyheter, regarding eating disorders during the period 20101129-20121129. We studied 199 articles and counted the occurrence of men and women in the texts.Our study showed that women were represented in a majority of the articles, whereas the men were clearly much more absent. In most of the articles eating disorders were described as a female issue and men were rarely included. It?s difficult to say how the ideal division of men and women in media?s coverage of eating disorders should look like.

The purpose of this essay is to identify how violence against women is understood in the government's policy action plan called Handlingsplan för att bekämpa mäns våld mot kvinnor, hedersrelaterat våld och förtryck samt våld i samkönade relationer. The main issue that the study is based on, is whether there is a feminist gendered understanding that permeates the action plan. To examine this, I have formulated two more specific questions:     - What is considered to be the main problem of men's violence against women?     - What is considered to be the reasons for men's violence against women?    The empirical material of the study consists of the government's action plan. With the help of Carol Bacchis discourse analytical approach "What's the problem approach", important patterns in the material have been detected.

Male violence against women in close relations has in recent years received increased attention, however, only identified as a problem in approximately 40 years. It is now a social problem that is constantly increasing, but the identification of the phenomenon has been possible thanks to the research on the subject. The purpose of this study is to, from a woman's own story, identify psychological processes in connection with the assault. The aim is also to confirm previous research on the phases of the abused go through until decampment and identify possible consequences of violence against women. I also aim to answer the question regarding the assistance of individuals in extreme situations while getting back to society.

This study is an intersectional analysis of how women who?ve immigrated to the bilingual municipality of Pajala, experience their current and future work life. The study is based on nine qualitative interviews with women of different class, age and origin. A number of constellations of relationships between these categories emerge in this study. What seems most central is that traditional notions of femininity and masculinity segregate labor vertically and horizontally.

Nature and garden have always had meaning in human's life and succesfully seen as having health giving effects. Health is a state of equilibrium between physical, psychological, social and spiritual well-being. The individual's health is depending of how the society looks and how the individual manages to live her life in it. Stress is one of our time's large public health problems and leads in some cases to burned out syndrome. Stay in nature gives recovery according to theories of environmental psychology.

The integration policy in Sweden shall encourage individuals to support themselves and take part in society. It shall alsocontribute to equal rights and opportunities for women as well as for men. In Borlänge this has resulted in a program ofintroduction for new arrivals from other countries. However, at the unit responsible for economic support, they havediscovered that women with immigrant background more often than men seem to have trouble starting or became to anending of the program, which then especially leads women to a long-term dependence for economic support. The purpose of this study has therefore been to investigate what factors affect immigrant women?s participation in theintroduction, and what significance this participation has for their possibilities to become economically self-supporting,and integrated into Swedish society.