The purpose of this study is to evaluate the real aggregated consumption and empirically determine its exogenous variables. A multiplicative analysis is done in the context of government stabilization policy to find out how policymakers can execute a Stimulus package that will bring the best multiplicative effect to the economy The conclusion of the study is that real income, net financial assets and real-estate price index are all statistically significant. An effective expansive fiscal policy is a public-financed investment in the private sector. Coordination is going to be crucial when Stimulus package is developed due to the fact that leakage in the form of imports will prevent the expected multiplicative effect..

Dogs have been held as pets for thousands of years. Dogs held today usually get some sort of training some time during their life. You can train dogs for many different reasons such as general obedience or you can train them for competition. When training a dog every behaviour is followed by a consequence. These consequences are positive reinforcement, positive punishment, negative punishment and negative reinforcement.

This report concentrates on why more people do not choose an environmentally friendly car instead of a conventional car. To find this answer we have used theories that include decision - behavior and environment - philosophy. We have also made four surveys, which includes several interviews. The results of these interviews, together with the secondary data we have found, have been analyzed against the theories made by our choice. We have found that the Stimulus that we have today isn?t enough to make more people choose an environmentally friendly car instead of a conventional car.

The increased competition in e-commerce puts pressure on e-businesses which makes it even more important to influence the visitors on their e-commerce sites. An often overlooked marketing tool is atmospherics. With the increased focus on e-commerce from both traditional and new e-businesses this marketing tool becomes even more relevant. The aim of this thesis is to investigate how the atmosphere on an e-commerce site influences the customers' thoughts, emotions and behaviors. We examine the effects the level of Stimulus on a website has on the customer's emotions, attitudes, intentions, behaviors as well as the relationship between these variables.

Electroretinography is an examination method where the function of the retina is objectively assessed. In 2002 the European College of Veterinary Ophthalmology (ECVO) published a proposition to a standard on how to perform ERG examinations, to facilitate comparison of results and to make it possible to repeat examinations. The purpose of this study was to validate parts of the canine ERG protocol suggested by the ECVO. Our principal aim was to study if there is any interference at the recommended Stimulus intervals for dark-adapted rod- and combined rod-/cone responses. The results show that there is an effect on the a- and b-wave amplitudes when different Stimulus intervals are employed. When all examined intervals are pooled, there is an increase in the median b-wave to each consecutive dim, white (rod) Stimulus in a series of four.

In this paper respiratory sinus arrhythmia (RSA) was examined in relation to two kinds of threatening pictures, biological and nonbiological. Based on the results of prior research the hypothesis was claimed to note a difference between the two types of pictures regarding RSA and gender differences regarding cardiac activity due to the emotional Stimulus. ECG and respiration were collected from 36 adults, 17 women and 19 men. There were no significant relationship between the different types of threatening pictorial stimuli, and no significant effects of gender were found. The results support some of the prior research on the topic but are in conflict with other.

Denna uppsats belyser empati ur ett troligen helt nytt perspektiv genom att likna empatiprocessen vid den suggestibla som ?den andres? förmedlande av stimu¬lus, vilket av målpersonen mottages, processas och därefter ofta resulterar i en, hos målpersonen, genuint upplevd känsla eller uppfattning. I uppsatsen förslås vidare att empati och suggestibilitet skiljer sig ifrån övrig form av var¬seblivning genom det radikala internaliserandet av Stimulus som de ofta ska¬par hos målpersonen. Studiens syfte var att, baserat på detta förslag, utreda om det finns ett samband mellan empati och suggesti¬bilitet. En studie utförd med 42 per¬soner påvisade en tendens till samband mellan suggestibilitet och empati samt att kvinnor var signifikant mer suggestibla än män.

Full-field flash electroretinography is an electrodiagnostic method used to examine the function of retinal cells. Light stimulation of the eye elicits electrical potentials in the retina. By aid of a corneal electrode and a reference electrode close to the back of the eye, the electrical potentials can be recorded and presented as an electroretinogram (ERG). ERGs driven by mainly one type of cones can be used to examine the function of a single cone class. In human beings, studies have shown the cone class sensitive to light of short wavelengths, the S-cones, to be more vulnerable to acquired damage than the other cone classes (Daley et al., 1987; Gouras et al., 1993; Greenstein et al., 1989). Dogs have two cone classes, S-cones, and M/L-cones (most sensitive to medium to long wavelengths).

Aktuatorer är idag det senaste inom smarta textilier efter utvecklingen av bland annat sensorer. Med aktuatorernas funktioner finns idag potential att utveckla nya material som inte bara har förmågan att känna av saker, utan även röra sig genom formförändring. Formändringen innebär att aktuatorer har förmåga att ge en respons på Stimulus och en del aktuatorer har dessutom förmågan att uppnå reversibilitet. I detta examensarbete presenteras därmed en experimentell studie där olika polymera material har sammanfogats genom laminering och därefter utsatts för värme. Syftet med den experimentella studien är bland annat att undersöka om plastlamineringar kan efterlikna termiskt aktiverade bikomponentfibrer.

Syfte: Studiens syfte var att undersöka om BKC-tavlans ackommodativa Stimulus ändras av att tillsätta optotyper av olika form, storlek och placering till den klassiska BKCtavlan.Metod: Fem olika tavlor tillverkades och jämfördes dels subjektivt med ett högneutralt BKC-test och dels objektivt med en vågfrontssensor av märket Complete Ophtalmic Analysis System (COAS HD VR?). En av tavlorna var den traditionella BKC-tavlan, de andra hade optotyper med varierande storlek, form och placering. Mätningarna utfördes på 40 cm. Mätningarna gjordes på 30 personer mellan 18 och 40 år.Resultat: De fem tavlorna visade ingen statistiskt signifikant skillnad i ackommodativ respons, vare sig med BKC eller COAS?.

In the debate on laying hen welfare, and specifically housing conditions, the main focushas been on physiological and behavioural measures. What is lacking is knowledge of howthe hen experiences the situation ? her state of mind.This study is an attempt to gain insight into the private mental states of former batteryhens. It uses a cognitive bias method based on spatial judgement, i.e. judgement of aambiguous Stimulus placed spatially in between a reinforced and an unreinforced Stimulus.This method has previously shown differences in judgement by animals in enriched versuspoor housing.

Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-EnvironmentDate of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management.Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn.Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender, Generations. Thesis Purpose: The purpose of the thesis is to contribute to a greater understanding as to how consumers react to and perceive PoP TV-screens within the in-store retail environment. More specific, the aim of the study is to investigate if gender and generations react and feel differently towards the use of PoP TV-screens. From a practical standpoint, the study will aid marketers in how they can communicate more effectively with their target-market inside the store. In addition to this, the study will provide retailers with an insight into the overall atmospheric effect that the placement of TV screens has on stores.

Our task was to create a virtual test bench for verifying memory addresses in our commissioning body?s models. The purpose with the testbench was that it should be created in such a way that it would be easy to change the device under test without any major changes in the testbench.To solve the problem that the testbench had to be able to verify different devices we had to create a general enviroment for how the testbench had to be composed. By doing an analysis of which com-ponents that are usually included in a testbench and which components that were necessary in our project we came up with a generall enviroment for the testbench. Our result was a testbench with the follwing basic functions:* Read from a file that contains read and write operations to the Device Under Test (DUT).* Apply the Stimulus to the device* Read the results from the device* Compare the results with wanted values* Generate a log file which contains information about the simulation result..

För att undersöka resursallokering av processresurser vid informations-bearbetning av hotstimuli har ett ?Dual Task? experiment utförts med spindelrädda försöksdeltagare. Uppgiften bestod av att respondera på olika probe-stimuli som exponerades, direkt på bilder av olika djur (däribland spindlar), med olika tidsintervall. Latens och träffsäkerhet mättes, för ett mått på prestation, och EKG användes för att kontrollera att spindel-bilderna faktiskt utlöste rädsloresponser. Resultaten visar att större processresurser allokerades till spindelbilderna jämfört med alla de övriga bildkategorierna, men att denna differentiering inte verkar ske innan en kognitivt kontrollerad bearbetning och utvärdering av Stimulus ägt rum.

This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important Stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.