AbstractThe purpose of this study has been to provide a deeper understanding of how companies in the travel industry works with social media and electronic Word-of-mouth (eWOM) by analyzing and investigating social media and eWOM and how it effects customers? expectations on the companies service quality. In connection with the purpose we have chosen the following research questions: 1. In which way can companies in the travel industry interact with their customers participation on the Internet through social media. 2.

SammanfattningAtt utbilda och erbjuda föräldrar stöd i föräldraskapet är inget nytt fenomen, utan har skett på olika sätt sedan 1600-talet. Synen på föräldrar har genom tiderna haft olika fokus, vilket lett till att insatserna för att stödja föräldrarna har varierat. Idag finns ett överflöd av information, råd, utbildning och kurser kring föräldraskapet. Hur föräldrar ska göra eller inte göra diskuteras flitigt i olika medier. Därmed får vi en viss bild av föräldrarollen.

The purpose of this study was to examine how modern information and communication technology influence collective action within the framework of social movements. By studying the protests in the Arab World 2011, and focusing on the social movements in Suleimanya in northern Iraq, by observation taken on place, the essay discusses that collective action is closely related to the use of technology, for example cell phones and Internet.Result shows that modern communication technology has enabled immeasurable access andconnection between individuals throughout the world, which seems to be different from previouscollective action. The new communication channels in the form of social media, has been used for the dissemination of information and news, documentation, organization and membership recruitment in the social movements in the Arab World and Suleimanya. The new social movements have the tendency to be decentralized and flattened organized, they are now self-organizing and that they only do a whole as global patterns, as evidenced by the social movements in the Arab World andSuleimanya..

During recent years, the labor market has changed. Social media currently plays a larger role within recruitment for both job seekers and employers, while company policies and routines addressing background checks become less strict. The result of these changes are higher demands upon social media users to censure their online image. This study focuses on LinkedIn, which is a website intended to provide users with tools for career development. The study is aimed at user interaction with LinkedIn and how this interaction can influence career development.

The essay is a discourse analysis of the media's attitudes toward computing. The aim is to compare what the media is really saying about the usage of tablets, computers and compare it to what the research is saying. In addition, it examines what the media says about socialization. We analyze the newspapers Dagens Nyheter and Expressen and will first compare these two together and see what attitudes that emerge, and then seek similarities and differences with the previous research and theories including socialization learning, attitudes and consumption. Conclusions we can draw is that Expressen has a more negative attitude towards the use of computers while the Dagens Nyheter has a more positive attitude, but is also more objective to what they write about.

The purpose of this study was to investigate to what extent  young adults use media to create the image of themselves. The questions we wanted to answer was as follows: what does the media use of young adults look like compared to their attitudes towards media content; what awareness do they have of other young adults attitudes concerning media content; and finally, how do these attitudes affect their own media use?Media consumption is a great part of  the daily lives of young adults living in Sweden: the national  average media consumption is seven hours a day, for 15-24 year olds. This provides a new way for young adults to express their identity - by showing their use of different media content, they can change other's perception of themselves.The method we used in our study was a combination between a quantitative and a qualitative method. We first made a survey in three classes with senior year high school-students, in a Swedish school.

BAKGRUND: Digitala media har stor betydelse i vårt samhälle och lärarens förhållningssätt till IKT, informations och kommunikationsteknik, spelar en stor roll för eleverna. Att använda digitala media i undervisningen kan gynna olika inlärningsstilar och tillsammans skapa en större förståelse av den värld vi lever i. Digitala media bör bli en naturlig del av skolarbetet både av pedagogiska skäl och för att det är en del av vardagslivet. SYFTE: Att undersöka hur en lärare i år sex kan använda digitala media i undervisningen. Frågeställningar:? Hur använder en lärare digitala media i sin undervisning?? Hur resonerar en lärare kring sin användning av de digitala medierna i undervisningen?METOD: Vi har genomfört en fallstudie där vi har undersökt en lärares användning av digitala media i sin undervisning.

Denna uppsats syftar till att studera hur formell, professionell och känslomässig lojalitet tar sig till uttryck hos respondenter inom två olika organisationsformer. De teoretiska grunden är Allen & Mayers tredimensionella modell för lojalitet samt teori och artiklar kring tidigare forskning inom ämnet. Studien är kvalitativ och består av sex semistrukturerade intervjuer varav tre är genomförda med medarbetare i ett privat företag och tre på en statlig myndighet. Vid analys av materialet konstateras det att alla respondenterna upplever den formella lojaliteten ungefär lika mycket, medan den känslomässiga lojaliteten är starkare i det privata företaget. Intervjupersonerna i myndigheten upplever sig samtidigt känslomässigt undervärderade av arbetsgivaren och tenderar att istället vara mer professionellt lojala.

The study explores different aspects of how a social organization is created and maintained in the space between the institution and the individual. Based on fieldwork, participant observation and individual interviews in the housing estate of Hageby, Norrköping, this ethnographic study examines how and why the organization ?Ditt Nya Hageby? was created, as well as the unanimity between the purpose of the organization and the engagement of the members. Two projects within the organization are especially examined, along with the roles of the two members behind them. The study presents three perspectives from which ?Ditt Nya Hageby? can be viewed.

Sveriges välfärd byggdes en gång av frivilliga organisationer som startade institutioner och verksamheter för att hjälpa de socialt utsatta i samhället. Missbruksvård, skolor, äldreboenden och sjukvård är några av de institutioner som fortfarande lever kvar idag i statlig drift. Det är även ofta inom dessa områden som neddragningarna i den offentliga sektorn återigen kompenseras med hjälp av frivilliga insatser. Syftet med denna uppsats är att undersöka hur det frivilliga sociala arbetet framställs i media åren 1994-2003. Huvudfrågeställningen är; På vilket sätt framställs det frivilliga sociala arbetet i media?Ett genomgående tema i analysen visar hur samtliga artiklar, oavsett om det är frivilligorganisationerna eller andra som är författare, använder sig av både retoriska och genrebetonade knep för att framställa utsagor som sanningar.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

The aim of this study is to go into depth and analyze the identity ?immigrant? (invandrare) and how it is constituted in Dagens Nyheter, Svenska Dagbladet and Sydsvenska Dagbladet. An investigation (SOU 2006:21) by Swedish authorities concludes that immigrants are portrayed in an unfavorable way in Swedish media, whilst Gunnar Sandelin in a debate article in Sweden?s biggest morning newspaper (Dagens Nyheter) meant that Swedish media lies about immigrants, creating an image of them that is too favorable that is not in touch with reality. This gives this thesis momentum to further investigate the identity immigrants are given in Swedish media.The theory and method used in this thesis is Laclau?s and Mouffe?s discourse theory.

My essay explores the public view on smoking in Sweden over the last few decades. I've studied how changes in social structures through media, laws, studies and education has brought about a change in the opinions about smoking. I found that even though there have always been different opinions on smoking it seems to have become less accepted in the Swedish society, particularly in the past twenty years. I discuss the different reason as to why (and how) the view on smoking might have changed the last decades amongst the Swedish people. To be able to do this I have done interviews on which I have applied narrative analysis..

Tourism is a growing industry that brings in a lot of money each year, range ofactivities increases and people travel more than ever before. More and more chooseto move from rural areas to larger towns, at the same time when people are travellingthey want to visit quieter places that can offer outdoor experiences in the nature. Thisis something that tourism businesses located in rural areas have a great advantage of.But when the range is large, it becomes important for firms to communicate with themarket, to make the tourists choose to visit them.The purpose of this study is to investigate which media channels and target groupsthat tourism businesses use and how they reflect on the importance of communicatewith the market. To find this out, interviews have been conducted with tree differententrepreneur, all located in Jämtland. The theory?s that has been used is strategiccommunication, public relations, market communication, media channels, socialmedia and target groups.The result shows that all companies think that thecommunication with the market is an important part in the work with the company.The communication gets the business a chance to be seen and it becomes more easilyto create relationships with the stakeholders.

Facebook is the most widely used social media in Sweden. It allows the user to easily share the latest from their everyday life, their opinions, as well as communicate with their acquaintances. According to the latest poll from the Foundation for Internet Infrastructure, 33% of teenagers in the ages 12-15 spend their Internet time being active on social media. 63% of these teenagers visit Facebook on daily basis.Herein, we examined how Facebook can be exploited as a complement to the education of the mother tongue. The investigation was performed with a questionnaire as well as a test group that has been supplemented with semi-structured interviews. In conclusion, the study showed promising results in the usage of Facebook with the education.