It is clear that media advertising is one of the crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about Standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. This thesis deals with the issue of Standardisation in a region where the process of political, legal and especially economic integration is taking its course, but where cultural and linguistic diversity is still a remaining fact: Europe. The aim of this thesis was to investigate the potential gains from a standardised advertising approach but also to identify its limitations. Especially on a market place like Europe, with its diverse cultural and linguistic background, a fully standardised approach might be difficult to implement.

The purpose of this master?s thesis is to study attitudes and standpoints among a few librarians towards literature with state supported distribution provided by the Swedish Arts Council. By qualitative interviews with librarians at five different public libraries, the thesis examines which attitudes that flourish concerning the titles, how the circular of books is treated, where the titles belong on the literature map and if the system is producing a Standardisation of this literature and if the conception of quality is relevant. We also study how the librarians relate to intentions of the Swedish Art Council with the distributed titles and how they regard their availability. Our theoretical framework is based on Hans Hertel?s model of five literary circulations and Theodor W.

After the formation of the European Union internal market in 1992, member state specific obstacles and barriers were largely removed. This was especially the case in harmonised industries where Standardisation and technical regulation have led to legal certainty. Despite this, a large range of trade regulation continues to remain distortional to trade, in addition to the ongoing tariffs and subsidies. The key trade regulations relate to a number of areas involving technical regulations such as production labelling and the protection of intellectual property rights. Whilst policy makers claim justification based around the need to correct market failure in delivering desired outcomes, the question is whether these regulations are appropriate responses to market failures or if they have simply been imposed in an attempt to protect domestic markets.

This report is the result of a master thesis at Linköping University - Institute of Technology and Uppsala University at the request of the chassi workshop at Scania CV AB in Södertälje. Since the beginning of the 90's, Scania CV AB has had a close cooperation with Toyota from which, among other things, the Scania Production System (SPS) has evolved. SPS explains Scanias' values, principles and priorities. The Technician department (MST) at Scania Chassi in Södertälje believes that SPS can streamline the technicians work and help them become a more homogeneous group. The purpose of this master thesis is to initiate an implementation of SPS within MST through two pilot projects involving both the product and process technicians. The SPS principle Normal Situation - Standardised working method was required to be implemented within one work task each for the two groups of technicians with special attention on the three subprinciples Standardisation, Takt and Balanced flow. The master thesis fulfilled its purpose as the two pilot projects initiated the implementation of SPS within MST and the three sub-principles Standardisation, Takt and Balanced flow were implemented within the two chosen work tasks.

Denna kandidatuppsats behandlar ämnet reklam i termer av standardisering och lokalanpassning. Avsikten har varit att ta reda på hur Oriflame Cosmetics har valt att standardisera eller lokalanpassa sin reklam inom regionen EMEA (Europa, Mellanöstern och Afrika), samt i vilken utsträckning Oriflames lokala representanter kan medverka i denna process. Fokus har legat på katalogutformningen då detta är Oriflame Cosmetics huvudsakliga tryckta material.Den forskning som presenteras rör särskilt prototypstandardisering (Prototype Standardisation) och schablonstandardisering (Pattern Standardisation) av reklam. Forskare visar också på hur fokus har skiftat från att skilja på fullständig lokalanpassning och fullständig standardisering, till att istället behandla regional standardisering samt vilken roll lokala representanter har i denna process och relationen mellan huvudkontor och dotterbolag.Undersökningen baseras på intervjuer med anställda inom Oriflame som har god insyn i företaget och katalogutvecklingen, samt på sekundärdata inhämtat från finansiella rapporter och dagspress. De huvudsakliga frågorna berörde hur processen för katalogutformandet ser ut samt hur lokala representanter medverkar i denna.De resultat och slutsatser som undersökningen visar på är att Oriflame Cosmetics har en tydlig regional ansvarsfördelning vid katalogutformandet.

This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and Standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics.

The purpose of this study was to evaluate if verbal encouragement had any influence on handstrength measurements. Twenty subjects participated in the study, all women between the age of 20 and 62 years. A Standardisation of testing conditions and verbal encouragement were designed. Three measurements were conducted during two days using T.K.K 5401 Grip D. First there was a trial set, and then Test 1 (without verbal encouragement) and Test 2 (with verbal encouragement) were conducted.

In order to answer the question in the title, a cross-cultural analysis of two countries was done. Countries chosen were the Republic of Latvia and the Kingdom of Spain. The need for this research was suggested by increased cross-border business activities inside the European Union, and the lack of previous studies involving new Member States. The aim of the research was to see what environmental factors influence advertising adaptation in the European Union, as well as to evaluate the applicability of a Standardisation approach. According to the theory, there are three external factors that influence the creation of a global advertising.

A growing number of companies realise that to achieve their environmental goals and satisfy stakeholder expectations, they need to look beyond their own facilities and to involve their suppliers in environmental initiatives. A life cycle approach means that the production system should be optimised as whole, across national boarders and individual organisations taking part all the way from extraction to disposal. This study is a Life Cycle Inventory of resources used when producing a piece of cotton garment and the method is based on the Standardisation series of ISO 14040-43. The area of study, Tamil Nadu the most southern state of India, accounts for more than 90% of India?s knitwear exports to Western Europe.

The electric vehicle market has potential to contribute to Sweden?s national goal to have a fossil fuel independent transport sector by 2030. However, the market answers to a lot of challenges making it difficult for the market to fully reach its potential. The volume of electric vehicles has seen a steady increase during the last year (2012), although many of these vehicles are mostly for PR purposes or bought by the public sector that wants to lead by example. Still, barriers in the form of high purchase costs, an anxiety for the limited battery capacity and the lack of Standardisation are some of the problems that the market is struggling to solve.

The electric vehicle market has potential to contribute to Sweden?s national goal to have a fossil fuel independent transport sector by 2030. However, the market answers to a lot of challenges making it difficult for the market to fully reach its potential. The volume of electric vehicles has seen a steady increase during the last year (2012), although many of these vehicles are mostly for PR purposes or bought by the public sector that wants to lead by example. Still, barriers in the form of high purchase costs, an anxiety for the limited battery capacity and the lack of Standardisation are some of the problems that the market is struggling to solve.

The electric vehicle market has potential to contribute to Sweden?s national goal to have a fossil fuel independent transport sector by 2030. However, the market answers to a lot of challenges making it difficult for the market to fully reach its potential. The volume of electric vehicles has seen a steady increase during the last year (2012), although many of these vehicles are mostly for PR purposes or bought by the public sector that wants to lead by example. Still, barriers in the form of high purchase costs, an anxiety for the limited battery capacity and the lack of Standardisation are some of the problems that the market is struggling to solve.

The electric vehicle market has potential to contribute to Sweden?s national goal to have a fossil fuel independent transport sector by 2030. However, the market answers to a lot of challenges making it difficult for the market to fully reach its potential. The volume of electric vehicles has seen a steady increase during the last year (2012), although many of these vehicles are mostly for PR purposes or bought by the public sector that wants to lead by example. Still, barriers in the form of high purchase costs, an anxiety for the limited battery capacity and the lack of Standardisation are some of the problems that the market is struggling to solve.

Sammanfattning För att förhålla sig till en modern och föränderlig omgivning genomgår idag många offentliga verksamheter stora förändringar i sina sätt att styra organisationen. En av de största förändringar som skett är möjligheten för privata aktörer att köpa upp och bedriva verksamheter, något som tidigare bedrivits i kommunal regi. Äldreomsorgen är en av de sektorer som idag står inför stora organisatoriska utmaningar där omsorg ska kombineras med strategier som tidigare främst tillhörde marknaden. Den forskning som har gjorts på området är tvetydig och ger inga klara besked om de effekter som privatiseringen har för varesig personal eller vårdtagare. Vi ville därför undersöka ett privatiserat äldreboende för att studera vilka marknadsmässiga tendenser det kan uppvisa samt hur personalen upplever sin arbetssituation. Uppsatsens resultat visar att äldreboendet har flera marknadsmässiga inslag och att personalen i det stora hela verkar mycket nöjda med sin arbetssituation. Vidare framgår de fördelar en privatisering kan innebära för både anställda och vårdtagare beträffande kvalitet och utbud, men även de svårigheter som uppstår i omsorgsarbetet då omsorg som en relativt oförutsägbar verksamhet inte tillfullo kan anpassas till företagsmässiga visioner och strategier. Nyckelord: Äldreomsorg, privatiseringens effekter, standardisering, individuell omsorg, omsorgspersonal..

The Swedish Aviation Safety Authority has decided to standardise a classification system for reporting deviations found in inspections. The purpose of a classification system is that similar deviations always should be reported in the same way since this will enable better decisions regarding different risk areas. The inspectors are therefore constrained to use a standardised classification system and are not free to use their own words when reporting deviations. A hierarchal classification system with predefined phrases is in aviation referred to as taxonomy. Taxonomy is already in use when reporting accidents and incidents but not when reporting deviations found in inspections.